Eyebrow Powder
FailPrices span $3.27–$14.83, mostly outside the sweet spot, so Eyebrow Powder is a Fail.
- Flapen Score
- 45 / 100Ranks 1,399 of 2,481 Beauty niches · −2 vs the category median of 4745
- Market size
- £81K/yr175K searches / yr
- 90-day growth
- -1.6%search demand this quarter
- Competition
- 60%top-5 click share · 15 brands · 156 sellers
Flapen Score
Eyebrow Powder against its category
The dotted line is the Beauty average. Past it, Eyebrow Powder is stronger. Inside it, weaker.
Market
The Eyebrow Powder market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Eyebrow Powder 175K times last year and spent an estimated £81K. The top 5 brands take 81% of clicks. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 9.0% of those searches ended in a purchase.
Shoppers searched for this 175K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.0% of those searches ended in a purchase. Searches in the last 90 days moved -1.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £81K a year.
- Searches, last 12 months
- 175K
- Growth, 90 days vs prior 90
- -1.6%
- Conversion, latest week
- 9.0%
- Market size, estimated
- £81Ka year
- Peak month
- May1.2× the quietest month
- Top search term
- eyebrow powder58K searches a year
02 · Price
A sale here is worth £5.15.
Listings sell for £5.15 on average, from £3.27 to £14.83. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £5.15 that is £1K to £3K a year per listing.
- Average price
- £5.15under the $15 to $100 sweet spot
- Price range
- £3.27–£14.83
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
41% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.9% of listings are out of stock. The average listing ranks #212 within Make-up. It carries 3,681 reviews at 4.30 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 41%
- Prime listings
- 100%
- Out of stock, average day
- 11.9%
- Average rank
- #212in Make-up
- Average rating
- 4.30 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,681per listing
- Listings tracked
- 22
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Eyebrow Powder products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
156
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
60%
Top 20: 97%
Open market
16%
- Brand 149%
- Brand 211%
- Brand 39%
- Brand 48%
- Brand 53%
- Brand 63%
- Open — no brand owns it (9 brands, 16%)
Demand
Eyebrow Powder search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Eyebrow Powder search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- eyebrow powder58K/yr
- brow powder19K/yr
- eyebrow powder kit17K/yr
- eyebrow palette18K/yr
- rimmel brow this way12K/yr
- rimmel eyebrow12K/yr
- eye brow powder6K/yr
- eyebrow powder dark brown6K/yr
- rimmel brow6K/yr
- sleek eyebrow kit6K/yr
Reviews and returns
What reviews say buyers love and hate about Eyebrow Powder
We read the reviews and the return reasons for every product selling here.
“it definitely is not dark”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Eyebrow Powder questions
Answered from the same tracked data.









