Eyebrow Powder
prices mostly outside the sweet spot ($3.27–$14.83) — Eyebrow Powder doesn't clear our bar today.
Flapen Score
Ranks 1,399 of 2,481 Beauty niches · −2 vs the category median of 47
Is Eyebrow Powder profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Eyebrow Powder is a £81K/yr Amazon United Kingdom market (175K searches/yr). The top 5 brands hold 81% of demand. Verdict: Skip it — 45/100.
Eyebrow Powder: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -1.6% over the last 90 days and 9.0% of searches end in a purchase.
£81K
revenue / yr
Who owns the niche?
The top 5 brands hold 81% of demand, so 19% of the market is open.
19%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 22 products
Top Eyebrow Powder products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Rimmel London Brow This Way Brow Sculpting Kit Dark Brown wax: 1 1g Powder 1 3g
- Price
- £3.91
- Rating
- 4.4/5
- Reviews
- 15,017
- Age
- 11y ago
Rimmel London Brow This Way Eyebrow Powder Sculpting Kit 1.3g
- Price
- £3.83
- Rating
- 4.4/5
- Reviews
- 15,011
- Age
- 11y ago
Makeup Revolution Brow Pomade Dark 2.5g
- Price
- £4.02
- Rating
- 4.4/5
- Reviews
- 3,352
- Age
- 9y ago
Technic Ultimate Eyebrow Kit 7 Count (Pack of 1) Black
- Price
- £4.07
- Rating
- 4.3/5
- Reviews
- 641
- Age
- 10y ago
Max Factor Real Brow Duo Kit 001 Fair
- Price
- £3.72
- Rating
- 4.0/5
- Reviews
- 433
- Age
- 5y ago
Trending
90-day click momentumMax Factor Real Brow Duo Kit 001 Fair
- Price
- £3.72
- Rating
- 4.0/5
- Reviews
- 433
- Age
- 5y ago
Eyebrow Powder Kit 3 Color Auburn Brown Black Gray Eye Brow Powder Palette with Razor Brush Long Lasting Waterproof Brow Filler Fill & Shapping Full Eyebrows Mothers Day Makeup Gift Set for Women-03
- Price
- £6.38
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 7mo ago
Maybelline Express Eye Brow Duo Eyebrow Filling Natural Looking 2 - In - 1 Eyebrow Pencil Pen Plus Filling Powder Tear Drop Tip and Sponge Swiper Brunette
- Price
- £4.58
- Rating
- 4.4/5
- Reviews
- 6,178
- Age
- 5y ago
Eyebrow Powder Brow Shaping Kit Eyebrow Powder Sculpting Kit Eyeb/row Pow/der Palette Set With Brush and Mir/ror for Defining Available in Dark & Light Brown Shades 3 Colors Eyeb/row Shaping Ki/t#01
- Price
- £3.32
- Rating
- 4.1/5
- Reviews
- 21
- Age
- 1y ago
W7 Brow Bar Eyebrow Stencil Kit
- Price
- £5.64
- Rating
- 4.2/5
- Reviews
- 1,221
- Age
- 16y ago
Newest
by launch dateEyebrow Powder Kit 3 Color Auburn Brown Black Gray Eye Brow Powder Palette with Razor Brush Long Lasting Waterproof Brow Filler Fill & Shapping Full Eyebrows Mothers Day Makeup Gift Set for Women-03
- Price
- £6.38
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 7mo ago
2-in-1 Eyebrow Powder Kit Eyebrow Pomade Includes Palette Pencil Pomade & Tint in Medium & Dark Brown Shades Ideal for Brow Dye Touch-Ups Contouring Hairline & Face Definition
- Price
- £3.43
- Rating
- 4.0/5
- Reviews
- 11
- Age
- 12mo ago
Eyebrow Powder Brow Shaping Kit Eyebrow Powder Sculpting Kit Eyeb/row Pow/der Palette Set With Brush and Mir/ror for Defining Available in Dark & Light Brown Shades 3 Colors Eyeb/row Shaping Ki/t#01
- Price
- £3.32
- Rating
- 4.1/5
- Reviews
- 21
- Age
- 1y ago
2in1 Eyebrow Powder Kit with Palette Pencil Pomade & Tint - Medium Brown & Dark Brown Shades for Dye Touch Ups & Contouring of Brows Hairline & Face
- Price
- £3.34
- Rating
- 4.2/5
- Reviews
- 50
- Age
- 1y ago
Eyebrow Powder Brow Shaping Kit - Eyebrow Powder Palette Set with Brush and Mirror for Defining Filling & Sculpting Brows in Dark or Light Brown Shades
- Price
- £3.30
- Rating
- 4.0/5
- Reviews
- 51
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
Brands
15 falling
Sellers
156
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
60%
Top 20: 97%
Open market
16%
- Rimmel49%
- Technic11%
- Revolution Beauty London9%
- Max Factor8%
- WUNDERBROW3%
- ChunXin3%
- Open — no brand owns it (9 brands, 16%)
Eyebrow Powder demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.2×
Top Eyebrow Powder search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- eyebrow powder58K/yr
- brow powder19K/yr
- eyebrow powder kit17K/yr
- eyebrow palette18K/yr
- rimmel brow this way12K/yr
- rimmel eyebrow12K/yr
- eye brow powder6K/yr
- eyebrow powder dark brown6K/yr
- rimmel brow6K/yr
- sleek eyebrow kit6K/yr
What reviews say buyers love and hate about Eyebrow Powder
What buyers mention most, as a share of all reviews.
What buyers love
87% of reviews“Excellent product”
“Good colour”
“Good value”
“durable”
“Easy to use”
What buyers complain about
78% of reviews“it definitely is not dark”
“I do not know why they have made this so difficult to open”
“Very poor quality xx”
“Doesnt seem to last as long as Id like”
“Very watery and weak was dark for the first week then lacked colour”
Eyebrow Powder return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
56%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Eyebrow Powder questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
