Eyebrow Powder
FailPrices span $3.27–$14.83, mostly outside the sweet spot, so Eyebrow Powder is a Fail.
- Flapen Score
- 45 / 100Ranks 1,399 of 2,481 Beauty niches · −2 vs the category median of 4745
- Market size
- £81K/yr175K searches / yr
- 90-day growth
- -1.6%search demand this quarter
- Competition
- 60%top-5 click share · 15 brands · 156 sellers
Flapen Score
Eyebrow Powder against its category
The dotted line is the Beauty average. Past it, Eyebrow Powder is stronger. Inside it, weaker.
Market
The Eyebrow Powder market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Eyebrow Powder 175K times last year and spent an estimated £81K. The top 5 brands take 81% of clicks. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 9.0% of those searches ended in a purchase.
Shoppers searched for this 175K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.0% of those searches ended in a purchase. Searches in the last 90 days moved -1.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £81K a year.
- Searches, last 12 months
- 175K
- Growth, 90 days vs prior 90
- -1.6%
- Conversion, latest week
- 9.0%
- Market size, estimated
- £81Ka year
- Peak month
- May1.2× the quietest month
- Top search term
- eyebrow powder58K searches a year
02 · Price
A sale here is worth £5.15.
Listings sell for £5.15 on average, from £3.27 to £14.83. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £5.15 that is £1K to £3K a year per listing.
- Average price
- £5.15under the $15 to $100 sweet spot
- Price range
- £3.27–£14.83
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
41% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.9% of listings are out of stock. The average listing ranks #212 within Make-up. It carries 3,681 reviews at 4.30 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 41%
- Prime listings
- 100%
- Out of stock, average day
- 11.9%
- Average rank
- #212in Make-up
- Average rating
- 4.30 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,681per listing
- Listings tracked
- 22
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Eyebrow Powder products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Rimmel London Brow This Way Brow Sculpting Kit Dark Brown wax: 1 1g Powder 1 3g
- Price
- £3.91
- Rating
- 4.4/5
- Reviews
- 15,017
- Age
- 11y ago

Rimmel London Brow This Way Eyebrow Powder Sculpting Kit 1.3g
- Price
- £3.83
- Rating
- 4.4/5
- Reviews
- 15,011
- Age
- 11y ago

Makeup Revolution Brow Pomade Dark 2.5g
- Price
- £4.02
- Rating
- 4.4/5
- Reviews
- 3,352
- Age
- 9y ago

Technic Ultimate Eyebrow Kit 7 Count (Pack of 1) Black
- Price
- £4.07
- Rating
- 4.3/5
- Reviews
- 641
- Age
- 10y ago

Max Factor Real Brow Duo Kit 001 Fair
- Price
- £3.72
- Rating
- 4.0/5
- Reviews
- 433
- Age
- 5y ago
Trending
estimated 90-day click momentum
Max Factor Real Brow Duo Kit 001 Fair
- Price
- £3.72
- Rating
- 4.0/5
- Reviews
- 433
- Age
- 5y ago

Eyebrow Powder Kit 3 Color Auburn Brown Black Gray Eye Brow Powder Palette with Razor Brush Long Lasting Waterproof Brow Filler Fill & Shapping Full Eyebrows Mothers Day Makeup Gift Set for Women-03
- Price
- £6.38
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 7mo ago

Maybelline Express Eye Brow Duo Eyebrow Filling Natural Looking 2 - In - 1 Eyebrow Pencil Pen Plus Filling Powder Tear Drop Tip and Sponge Swiper Brunette
- Price
- £4.58
- Rating
- 4.4/5
- Reviews
- 6,178
- Age
- 5y ago

Eyebrow Powder Brow Shaping Kit Eyebrow Powder Sculpting Kit Eyeb/row Pow/der Palette Set With Brush and Mir/ror for Defining Available in Dark & Light Brown Shades 3 Colors Eyeb/row Shaping Ki/t#01
- Price
- £3.32
- Rating
- 4.1/5
- Reviews
- 21
- Age
- 1y ago

W7 Brow Bar Eyebrow Stencil Kit
- Price
- £5.64
- Rating
- 4.2/5
- Reviews
- 1,221
- Age
- 16y ago
Newest
by launch date
Eyebrow Powder Kit 3 Color Auburn Brown Black Gray Eye Brow Powder Palette with Razor Brush Long Lasting Waterproof Brow Filler Fill & Shapping Full Eyebrows Mothers Day Makeup Gift Set for Women-03
- Price
- £6.38
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 7mo ago

2-in-1 Eyebrow Powder Kit Eyebrow Pomade Includes Palette Pencil Pomade & Tint in Medium & Dark Brown Shades Ideal for Brow Dye Touch-Ups Contouring Hairline & Face Definition
- Price
- £3.43
- Rating
- 4.0/5
- Reviews
- 11
- Age
- 12mo ago

Eyebrow Powder Brow Shaping Kit Eyebrow Powder Sculpting Kit Eyeb/row Pow/der Palette Set With Brush and Mir/ror for Defining Available in Dark & Light Brown Shades 3 Colors Eyeb/row Shaping Ki/t#01
- Price
- £3.32
- Rating
- 4.1/5
- Reviews
- 21
- Age
- 1y ago

2in1 Eyebrow Powder Kit with Palette Pencil Pomade & Tint - Medium Brown & Dark Brown Shades for Dye Touch Ups & Contouring of Brows Hairline & Face
- Price
- £3.34
- Rating
- 4.2/5
- Reviews
- 50
- Age
- 1y ago

Eyebrow Powder Brow Shaping Kit - Eyebrow Powder Palette Set with Brush and Mirror for Defining Filling & Sculpting Brows in Dark or Light Brown Shades
- Price
- £3.30
- Rating
- 4.0/5
- Reviews
- 51
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
156
Est. top-5 brand share
81%
Top 20: 100%
Est. top-5 click share
60%
Top 20: 97%
Open market
16%
- Rimmel49%
- Technic11%
- Revolution Beauty London9%
- Max Factor8%
- WUNDERBROW3%
- ChunXin3%
- Open — no brand owns it (9 brands, 16%)
Demand
Eyebrow Powder search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Eyebrow Powder search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- eyebrow powder58K/yr
- brow powder19K/yr
- eyebrow powder kit17K/yr
- eyebrow palette18K/yr
- rimmel brow this way12K/yr
- rimmel eyebrow12K/yr
- eye brow powder6K/yr
- eyebrow powder dark brown6K/yr
- rimmel brow6K/yr
- sleek eyebrow kit6K/yr
Reviews and returns
What reviews say buyers love and hate about Eyebrow Powder
We read the reviews and the return reasons for every product selling here.
“it definitely is not dark”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Eyebrow Powder questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









