eyebrow powder
Skip itPrices mostly outside the sweet spot ($3.27–$14.83) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great9.0%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Review moat
Okay3,680.95avg incumbent reviews — the moat a new listing must climb
Growth
Bad-1.6%90-day search growth — must beat 0% to launch
Market size
Bad£81K£81K/yr · 175K searches
Avg price
Bad£5.15avg listing price — sweet spot $15–$100
Price range
Bad£3.27–£14.83cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, eyebrow powder is a £81K/yr Amazon United Kingdom market (175K searches/yr). The top 5 brands hold 81% of demand. Verdict: Skip it — 45/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
eyebrow powder market data
- Units sold / yr
- 13K–15K
- avg 250–500/product
- Revenue / yr
- £64K–£77K
- units × avg price
- Conversion rate
- 9.0%
- Avg BSR
- #212
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 41%
- Out of stock
- 11.9%
- Avg brand age
- 51 months
- Avg seller age
- 155 days
Competition & brand share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
156
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
60%
Top 20: 97%
Open market
16%
- Rimmel49%
- Technic11%
- Revolution Beauty London9%
- Max Factor8%
- WUNDERBROW3%
- ChunXin3%
- Open — no brand owns it (9 brands, 16%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -1.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top eyebrow powder search terms
- eyebrow powder58K/yr
- brow powder19K/yr
- eyebrow powder kit17K/yr
- eyebrow palette18K/yr
- rimmel brow this way12K/yr
- rimmel eyebrow12K/yr
- eye brow powder6K/yr
- eyebrow powder dark brown6K/yr
- rimmel brow6K/yr
- sleek eyebrow kit6K/yr
Top eyebrow powder products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Rimmel London Brow This Way Brow Sculpting Kit Dark Brown wax: 1 1g Powder 1 3g
Rimmel£3.914.4★15,017 rev
Rimmel London Brow This Way Eyebrow Powder Sculpting Kit 1.3g
Rimmel£3.834.4★15,011 rev
Makeup Revolution Brow Pomade Dark 2.5g
Revolution Beauty London£4.024.4★3,352 rev
Technic Ultimate Eyebrow Kit 7 Count (Pack of 1) Black
Technic£4.074.3★641 rev
Max Factor Real Brow Duo Kit 001 Fair
Max Factor£3.724.0★433 rev
Newest
by launch date
Eyebrow Powder Kit 3 Color Auburn Brown Black Gray Eye Brow Powder Palette with Razor Brush Long Lasting Waterproof Brow Filler Fill & Shapping Full Eyebrows Mothers Day Makeup Gift Set for Women-03
LYSdefeu£6.387 rev
2-in-1 Eyebrow Powder Kit Eyebrow Pomade Includes Palette Pencil Pomade & Tint in Medium & Dark Brown Shades Ideal for Brow Dye Touch-Ups Contouring Hairline & Face Definition
AuraAnge£3.4311 rev
Eyebrow Powder Brow Shaping Kit Eyebrow Powder Sculpting Kit Eyeb/row Pow/der Palette Set With Brush and Mir/ror for Defining Available in Dark & Light Brown Shades 3 Colors Eyeb/row Shaping Ki/t#01
ChunXin£3.3221 rev
2in1 Eyebrow Powder Kit with Palette Pencil Pomade & Tint - Medium Brown & Dark Brown Shades for Dye Touch Ups & Contouring of Brows Hairline & Face
FresFresi£3.3450 rev
Eyebrow Powder Brow Shaping Kit - Eyebrow Powder Palette Set with Brush and Mirror for Defining Filling & Sculpting Brows in Dark or Light Brown Shades
KKwoter£3.3051 rev
Trending
90-day click momentumMax Factor Real Brow Duo Kit 001 Fair
Max Factor£3.724.0★
Eyebrow Powder Kit 3 Color Auburn Brown Black Gray Eye Brow Powder Palette with Razor Brush Long Lasting Waterproof Brow Filler Fill & Shapping Full Eyebrows Mothers Day Makeup Gift Set for Women-03
LYSdefeu£6.385.0★
Maybelline Express Eye Brow Duo Eyebrow Filling Natural Looking 2 - In - 1 Eyebrow Pencil Pen Plus Filling Powder Tear Drop Tip and Sponge Swiper Brunette
Maybelline£4.584.4★
Eyebrow Powder Brow Shaping Kit Eyebrow Powder Sculpting Kit Eyeb/row Pow/der Palette Set With Brush and Mir/ror for Defining Available in Dark & Light Brown Shades 3 Colors Eyeb/row Shaping Ki/t#01
ChunXin£3.324.1★
W7 Brow Bar Eyebrow Stencil Kit
W7£5.644.2★
What buyers say about eyebrow powder
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Good colour”
“Good value”
“durable”
“Easy to use”
“As described”
“Non flakey, doesn't smudge”
“Easy to apply”
“Great so easy to use my eyebrows have faded and thinned im in my sixties and have spent money on other products that just take to much time to make my eyebrows look normal i read the reviews for this and gave it a go so glad i did so easy to apply and my eyebrows look a lot neater and fuller and a great price will definitely buy again highly recommend”
“soft upon application”
What buyers complain about
“it definitely is not dark”
“I do not know why they have made this so difficult to open”
“Very poor quality xx”
“Doesnt seem to last as long as Id like”
“Very watery and weak was dark for the first week then lacked colour”
“Third trimester skin - face is both oily AND dry”
“It's advertised as powder but it is lumpy and waxy and not very nice to work onto the brows”
“Smudges easily and not deep at all”
“The brush is tiny, scarce and oddly shaped for brows, the tint was pretty much dry and definitely not waterproof”
“Not a product for the Value”
Top return reasons
Common questions
- Is eyebrow powder profitable to sell on Amazon United Kingdom?
- The niche generates £81K/yr across 22 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -1.6%. Flapen's verdict: Skip it (45/100).
- How competitive is the eyebrow powder niche?
- 15 brands and 156 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 81% of demand.
- What do buyers complain about in eyebrow powder?
- Top complaints mined from reviews: Color, Ease Of Use, Quality-Overall. The return rate is 0.1%.
- When does demand for eyebrow powder peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the eyebrow powder niche?
- Listings span £3.27–£14.83; the average listing price is £5.15 (sweet spot $15–$100). The average incumbent carries 3,681 reviews — the moat a new listing must climb.