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Eyebrow Powder

Fail

Prices span $3.27–$14.83, mostly outside the sweet spot, so Eyebrow Powder is a Fail.

Flapen Score
45
45 / 100
Ranks 1,399 of 2,481 Beauty niches · −2 vs the category median of 47
Market size
£81K/yr175K searches / yr
90-day growth
-1.6%search demand this quarter
Competition
60%top-5 click share · 15 brands · 156 sellers

Flapen Score

Eyebrow Powder against its category

The dotted line is the Beauty average. Past it, Eyebrow Powder is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Eyebrow Powder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Eyebrow Powder 175K times last year and spent an estimated £81K. The top 5 brands take 81% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 9.0% of those searches ended in a purchase.

Shoppers searched for this 175K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.0% of those searches ended in a purchase. Searches in the last 90 days moved -1.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £81K a year.

Searches, last 12 months
175K
Growth, 90 days vs prior 90
-1.6%
Conversion, latest week
9.0%
Market size, estimated
£81Ka year
Peak month
May1.2× the quietest month
Top search term
eyebrow powder58K searches a year

02 · Price

A sale here is worth £5.15.

Listings sell for £5.15 on average, from £3.27 to £14.83. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £5.15 that is £1K to £3K a year per listing.

Average price
£5.15under the $15 to $100 sweet spot
Price range
£3.27–£14.83
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
£1K–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

41% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.9% of listings are out of stock. The average listing ranks #212 within Make-up. It carries 3,681 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
41%
Prime listings
100%
Out of stock, average day
11.9%
Average rank
#212in Make-up
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,681per listing
Listings tracked
22

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Eyebrow Powder products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£16K£24K£33K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

156

Est. top-5 brand share

81%

Top 20: 100%

Est. top-5 click share

60%

Top 20: 97%

Open market

16%

  • Rimmel49%
  • Technic11%
  • Revolution Beauty London9%
  • Max Factor8%
  • WUNDERBROW3%
  • ChunXin3%
  • Open — no brand owns it (9 brands, 16%)

Demand

Eyebrow Powder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Eyebrow Powder search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • eyebrow powder58K/yr
  • brow powder19K/yr
  • eyebrow powder kit17K/yr
  • eyebrow palette18K/yr
  • rimmel brow this way12K/yr
  • rimmel eyebrow12K/yr
  • eye brow powder6K/yr
  • eyebrow powder dark brown6K/yr
  • rimmel brow6K/yr
  • sleek eyebrow kit6K/yr

Reviews and returns

What reviews say buyers love and hate about Eyebrow Powder

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Color”
0.1%of orders come back
“it definitely is not dark”
A buyer, on “Color”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Eyebrow Powder questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data