Eyebrow Pomade
a deep review moat (7,190 avg reviews) — Eyebrow Pomade doesn't clear our bar today.
Flapen Score
Ranks 1,283 of 2,481 Beauty niches · −1 vs the category median of 47
Is Eyebrow Pomade profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Eyebrow Pomade is a £101K/yr Amazon United Kingdom market (204K searches/yr). The top 5 brands hold 84% of demand. Verdict: Skip it — 46/100.
Eyebrow Pomade: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -1.5% over the last 90 days and 5.3% of searches end in a purchase.
£101K
revenue / yr
Who owns the niche?
The top 5 brands hold 84% of demand, so 16% of the market is open.
16%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 22 products
Top Eyebrow Pomade products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Makeup Revolution Brow Pomade Dark 2.5g
- Price
- £4.02
- Rating
- 4.4/5
- Reviews
- 3,352
- Age
- 9y ago
e.l.f. Lock On Liner And Brow Cream Lightweight Creamy Versatile Defines Sculpts Shades Contours Espresso 5.5 g (Pack of 1)
- Price
- £4.92
- Rating
- 4.4/5
- Reviews
- 520
- Age
- 8y ago
Makeup Revolution Brow Pomade Medium Brown 2.5g
- Price
- £3.92
- Rating
- 4.4/5
- Reviews
- 3,352
- Age
- 9y ago
Anastasia Beverly Hills - DIPBROW Pomade - Taupe
- Price
- £14.86
- Rating
- 4.6/5
- Reviews
- 33,336
- Age
- 11y ago
Anastasia Beverly Hills DIPBROW Pomade - Full-Pigment Smudge-Proof Eyebrow Pomade Long-Wearing Waterproof Formula for Natural Hair Texture - Medium Brown
- Price
- £15.17
- Rating
- 4.6/5
- Reviews
- 33,336
- Age
- 11y ago
Trending
90-day click momentum
Anastasia Beverly Hills Archibrow Pencil - Micro-Precision Eyebrow Definer with 1/2mm Tip Smudge-Proof Waterproof Formula for Laminated & Sculpted Brows - Medium Brown
- Price
- £21.61
- Rating
- 3.5/5
- Reviews
- 154
- Age
- 4mo ago
Anastasia Beverly Hills - Brow Powder Duo - Taupe
- Price
- £20.17
- Rating
- 4.5/5
- Reviews
- 7,730
- Age
- 16y ago
Anastasia Beverly Hills Mini Brow Wiz - Travel-Size Ultra-Slim Retractable Eyebrow Pencil for Professional Hair-Like Strokes and Precision Detail - Ebony
- Price
- £12.14
- Rating
- 4.4/5
- Reviews
- 1,133
- Age
- 2y ago
Anastasia Beverly Hills - Brow Definer - Granite
- Price
- £18.56
- Rating
- 4.4/5
- Reviews
- 13,657
- Age
- 10y ago
LOPHE Eyebrow Pomade Highly Pigmented Smudge Resistant Brow Cream for Defined Brows Long Lasting Tint with Dual Ended Brush Black Brown 04 4.5 g
- Price
- £3.31
- Rating
- 3.8/5
- Reviews
- 44
- Age
- 5mo ago
Newest
by launch dateAnastasia Beverly Hills Archibrow Pencil - Micro-Precision Eyebrow Definer with 1/2mm Tip Smudge-Proof Waterproof Formula for Laminated & Sculpted Brows - Medium Brown
- Price
- £21.61
- Rating
- 3.5/5
- Reviews
- 154
- Age
- 4mo ago
LOPHE Eyebrow Pomade Highly Pigmented Smudge Resistant Brow Cream for Defined Brows Long Lasting Tint with Dual Ended Brush Black Brown 04 4.5 g
- Price
- £3.31
- Rating
- 3.8/5
- Reviews
- 44
- Age
- 5mo ago
Bold & Beautiful 24H Waterproof Eyebrow Pomade - Black Coffee Smudgeproof Brow Gel with Dual-Ended Brush Quick-Dry Non-Greasy Formula for Natural 3D Brows
- Price
- £3.31
- Rating
- 4.2/5
- Reviews
- 193
- Age
- 1y ago
Waterproof Eyebrow Pomade Kit with Dual-Ended Brush - Smudgeproof & Long-Lasting 3D Brow Gel Soap (Dark Brown) | Quick-Dry Formula Oil-Free & 12H Wear for Natural-Looking Defined Brows
- Price
- £3.28
- Rating
- 4.2/5
- Reviews
- 193
- Age
- 1y ago
Soft Brow Define & Fill Powder Duo Includes Dual ended Brush Vegan and Cruelty Free (Brunette)
- Price
- £14.83
- Rating
- 4.5/5
- Reviews
- 755
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
Brands
11 falling
Sellers
79
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
55%
Top 20: 97%
Open market
11%
- Revolution Beauty London36%
- Anastasia Beverly Hills30%
- e.l.f. Cosmetics7%
- Maybelline6%
- e.l.f.6%
- Yongst5%
- Open — no brand owns it (5 brands, 11%)
Eyebrow Pomade demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.5×
Top Eyebrow Pomade search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- anastasia beverly hills brow64K/yr
- eyebrow pomade65K/yr
- brow pomade43K/yr
- anastasia beverly hills brow pomade5K/yr
- eyebrow pomade dark brown7K/yr
- revolution eyebrow gel5K/yr
- brow pomade dark brown5K/yr
- revolution brow gel4K/yr
- eye brow pomade5K/yr
- eyebrow cream3K/yr
What reviews say buyers love and hate about Eyebrow Pomade
What buyers mention most, as a share of all reviews.
What buyers love
83% of reviews“Good colour”
“Excellent product”
“Easy to use”
“Great value”
“Easy to apply”
What buyers complain about
62% of reviews“I do not know why they have made this so difficult to open”
“Looked a lot lighter than I imagined when it arrived”
“Doesn't stay on”
“It smudges quite easily”
“Not water proof or smudge proof”
Eyebrow Pomade return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
57%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Eyebrow Pomade questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
