Is eyebrow pomade profitable to sell on Amazon United Kingdom?

The niche generates £101K/yr across 22 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -1.5%. Flapen's verdict: Skip it (46/100).

How competitive is the eyebrow pomade niche?

11 brands and 79 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 84% of demand.

What do buyers complain about in eyebrow pomade?

Top complaints mined from reviews: Ease Of Use, Color, Durability. The return rate is 0.1%.

When does demand for eyebrow pomade peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the eyebrow pomade niche?

Listings span £3.28–£21.61; the average listing price is £9.36 (sweet spot $15–$100). The average incumbent carries 7,190 reviews — the moat a new listing must climb.

eyebrow pomade

Skip it

A deep review moat (7,190 avg reviews) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Conversion

Good5.3%

search→purchase rate — share of searches ending in a sale

Competition

Good55%

top-5 click share — leaders hold, buyers still browse

Price range

Okay£3.28–£21.61

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Avg price

Okay£9.36

avg listing price — sweet spot $15–$100

Market size

Okay£101K

£101K/yr · 204K searches

Growth

Bad-1.5%

90-day search growth — must beat 0% to launch

Review moat

Bad7,190.23

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United Kingdom niche tracking, eyebrow pomade is a £101K/yr Amazon United Kingdom market (204K searches/yr). The top 5 brands hold 84% of demand. Verdict: Skip it — 46/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

eyebrow pomade market data

Units sold / yr: 10K–13K; avg 500–750/product
Revenue / yr: £94K–£117K; units × avg price
Conversion rate: 5.3%
Avg BSR: #206
Page quality: 0%
Prime: 82%
Sponsored: 59%
Out of stock: 1.8%
Avg brand age: 47 months
Avg seller age: 151 days

Competition & brand share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

55%

Top 20: 97%

Open market

11%

Revolution Beauty London36%
Anastasia Beverly Hills30%
e.l.f. Cosmetics7%
Maybelline6%
e.l.f.6%
Yongst5%
Open — no brand owns it (5 brands, 11%)

Demand & seasonality

Weekly Amazon search volume, last 90 weeks — -1.5% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top eyebrow pomade search terms

anastasia beverly hills brow64K/yr +17.2%1.1% conv.
eyebrow pomade65K/yr -10.2%6.3% conv.
brow pomade43K/yr -7.2%5.1% conv.
anastasia beverly hills brow pomade5K/yr -0.9%2.1% conv.
eyebrow pomade dark brown7K/yr -17.9%10.0% conv.
revolution eyebrow gel5K/yr +15.7%6.7% conv.
brow pomade dark brown5K/yr -19.9%9.8% conv.
revolution brow gel4K/yr +2.9%7.3% conv.
eye brow pomade5K/yr -35.1%8.6% conv.
eyebrow cream3K/yr -19.4%3.2% conv.

All search terms

Top eyebrow pomade products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Makeup Revolution Brow Pomade Dark 2.5g

Revolution Beauty London£4.024.4★3,352 rev

e.l.f. Lock On Liner And Brow Cream Lightweight Creamy Versatile Defines Sculpts Shades Contours Espresso 5.5 g (Pack of 1)

e.l.f. Cosmetics£4.924.4★520 rev

Makeup Revolution Brow Pomade Medium Brown 2.5g

Revolution Beauty London£3.924.4★3,352 rev

Anastasia Beverly Hills - DIPBROW Pomade - Taupe

Anastasia Beverly Hills£14.864.6★33,336 rev

Anastasia Beverly Hills DIPBROW Pomade - Full-Pigment Smudge-Proof Eyebrow Pomade Long-Wearing Waterproof Formula for Natural Hair Texture - Medium Brown

Anastasia Beverly Hills£15.174.6★33,336 rev

Newest

by launch date

Anastasia Beverly Hills Archibrow Pencil - Micro-Precision Eyebrow Definer with 1/2mm Tip Smudge-Proof Waterproof Formula for Laminated & Sculpted Brows - Medium Brown

Anastasia Beverly Hills£21.61154 rev

4mo ago

LOPHE Eyebrow Pomade Highly Pigmented Smudge Resistant Brow Cream for Defined Brows Long Lasting Tint with Dual Ended Brush Black Brown 04 4.5 g

LOPHE£3.3144 rev

5mo ago

Bold & Beautiful 24H Waterproof Eyebrow Pomade - Black Coffee Smudgeproof Brow Gel with Dual-Ended Brush Quick-Dry Non-Greasy Formula for Natural 3D Brows

Yongst£3.31193 rev

1y ago

Waterproof Eyebrow Pomade Kit with Dual-Ended Brush - Smudgeproof & Long-Lasting 3D Brow Gel Soap (Dark Brown) | Quick-Dry Formula Oil-Free & 12H Wear for Natural-Looking Defined Brows

Yongst£3.28193 rev

1y ago

Soft Brow Define & Fill Powder Duo Includes Dual ended Brush Vegan and Cruelty Free (Brunette)

WUNDERBROW£14.83755 rev

2y ago

What buyers say about eyebrow pomade

What buyers praise and complain about, mined from review topics.

What buyers love

Color27%

“Good colour”

Quality-Overall17%

“Excellent product”

Ease Of Use11%

“Easy to use”

Value For Money8%

“Great value”

Ease Of Application5%

“Easy to apply”

Durability5%

“Lasts all day”

Eyelash Quality3%

“Beautiful eye brow pomade I really like it”

Texture/Consistency-Overall2%

“The pomade is a good consistency”

Size-Overall2%

“Fit for purpose”

Efficiency2%

“Works well”

What buyers complain about

Ease Of Use9%

“I do not know why they have made this so difficult to open”

Color8%

“Looked a lot lighter than I imagined when it arrived”

Durability8%

“Doesn't stay on”

Smudge Resistance8%

“It smudges quite easily”

Water Resistance5%

“Not water proof or smudge proof”

Residue5%

“Leaves a very thick residue on brows”

Smell5%

“Wierd smell and makes ur eyebrows solid and flaky and may take a few hairs out, not what i was looking for”

Dilute/Watery5%

“I thought it was like a wet paste”

Quality-Overall5%

“Cheap”

Moist/Dry3%

“Third trimester skin - face is both oily AND dry”

Top return reasons

Color47%

Durability20%

Water Resistance7%

Suitability Colored Hair7%

Value For Money7%

Defective Material/Parts7%

Size-Overall3%

Compactness3%

Common questions

Is eyebrow pomade profitable to sell on Amazon United Kingdom?: The niche generates £101K/yr across 22 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -1.5%. Flapen's verdict: Skip it (46/100).
How competitive is the eyebrow pomade niche?: 11 brands and 79 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 84% of demand.
What do buyers complain about in eyebrow pomade?: Top complaints mined from reviews: Ease Of Use, Color, Durability. The return rate is 0.1%.
When does demand for eyebrow pomade peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the eyebrow pomade niche?: Listings span £3.28–£21.61; the average listing price is £9.36 (sweet spot $15–$100). The average incumbent carries 7,190 reviews — the moat a new listing must climb.