Eyebrow Pomade
FailThe average product has 7,190 reviews to catch up to, so Eyebrow Pomade is a Fail.
- Flapen Score
- 46 / 100Ranks 1,283 of 2,481 Beauty niches · −1 vs the category median of 4746
- Market size
- £101K/yr204K searches / yr
- 90-day growth
- -1.5%search demand this quarter
- Competition
- 55%top-5 click share · 11 brands · 79 sellers
Flapen Score
Eyebrow Pomade against its category
The dotted line is the Beauty average. Past it, Eyebrow Pomade is stronger. Inside it, weaker.
Market
The Eyebrow Pomade market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Eyebrow Pomade 204K times last year and spent an estimated £101K. The top 5 brands take 84% of clicks. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 5.3% of those searches ended in a purchase.
Shoppers searched for this 204K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -1.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £101K a year.
- Searches, last 12 months
- 204K
- Growth, 90 days vs prior 90
- -1.5%
- Conversion, latest week
- 5.3%
- Market size, estimated
- £101Ka year
- Peak month
- January1.5× the quietest month
- Top search term
- anastasia beverly hills brow64K searches a year
02 · Price
A sale here is worth £9.36.
Listings sell for £9.36 on average, from £3.28 to £21.61. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £9.36 that is £5K to £7K a year per listing.
- Average price
- £9.36under the $15 to $100 sweet spot
- Price range
- £3.28–£21.61
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £5K–£7K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
59% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #206 within Make-up. It carries 7,190 reviews at 4.31 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 59%
- Prime listings
- 82%
- Out of stock, average day
- 1.8%
- Average rank
- #206in Make-up
- Average rating
- 4.31 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 7,190per listing
- Listings tracked
- 22
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Eyebrow Pomade products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Makeup Revolution Brow Pomade Dark 2.5g
- Price
- £4.02
- Rating
- 4.4/5
- Reviews
- 3,352
- Age
- 9y ago

e.l.f. Lock On Liner And Brow Cream Lightweight Creamy Versatile Defines Sculpts Shades Contours Espresso 5.5 g (Pack of 1)
- Price
- £4.92
- Rating
- 4.4/5
- Reviews
- 520
- Age
- 8y ago

Makeup Revolution Brow Pomade Medium Brown 2.5g
- Price
- £3.92
- Rating
- 4.4/5
- Reviews
- 3,352
- Age
- 9y ago

Anastasia Beverly Hills - DIPBROW Pomade - Taupe
- Price
- £14.86
- Rating
- 4.6/5
- Reviews
- 33,336
- Age
- 11y ago

Anastasia Beverly Hills DIPBROW Pomade - Full-Pigment Smudge-Proof Eyebrow Pomade Long-Wearing Waterproof Formula for Natural Hair Texture - Medium Brown
- Price
- £15.17
- Rating
- 4.6/5
- Reviews
- 33,336
- Age
- 11y ago
Trending
estimated 90-day click momentum
Anastasia Beverly Hills Archibrow Pencil - Micro-Precision Eyebrow Definer with 1/2mm Tip Smudge-Proof Waterproof Formula for Laminated & Sculpted Brows - Medium Brown
- Price
- £21.61
- Rating
- 3.5/5
- Reviews
- 154
- Age
- 4mo ago

Anastasia Beverly Hills - Brow Powder Duo - Taupe
- Price
- £20.17
- Rating
- 4.5/5
- Reviews
- 7,730
- Age
- 16y ago

Anastasia Beverly Hills Mini Brow Wiz - Travel-Size Ultra-Slim Retractable Eyebrow Pencil for Professional Hair-Like Strokes and Precision Detail - Ebony
- Price
- £12.14
- Rating
- 4.4/5
- Reviews
- 1,133
- Age
- 2y ago

Anastasia Beverly Hills - Brow Definer - Granite
- Price
- £18.56
- Rating
- 4.4/5
- Reviews
- 13,657
- Age
- 10y ago

LOPHE Eyebrow Pomade Highly Pigmented Smudge Resistant Brow Cream for Defined Brows Long Lasting Tint with Dual Ended Brush Black Brown 04 4.5 g
- Price
- £3.31
- Rating
- 3.8/5
- Reviews
- 44
- Age
- 5mo ago
Newest
by launch date
Anastasia Beverly Hills Archibrow Pencil - Micro-Precision Eyebrow Definer with 1/2mm Tip Smudge-Proof Waterproof Formula for Laminated & Sculpted Brows - Medium Brown
- Price
- £21.61
- Rating
- 3.5/5
- Reviews
- 154
- Age
- 4mo ago

LOPHE Eyebrow Pomade Highly Pigmented Smudge Resistant Brow Cream for Defined Brows Long Lasting Tint with Dual Ended Brush Black Brown 04 4.5 g
- Price
- £3.31
- Rating
- 3.8/5
- Reviews
- 44
- Age
- 5mo ago

Bold & Beautiful 24H Waterproof Eyebrow Pomade - Black Coffee Smudgeproof Brow Gel with Dual-Ended Brush Quick-Dry Non-Greasy Formula for Natural 3D Brows
- Price
- £3.31
- Rating
- 4.2/5
- Reviews
- 193
- Age
- 1y ago

Waterproof Eyebrow Pomade Kit with Dual-Ended Brush - Smudgeproof & Long-Lasting 3D Brow Gel Soap (Dark Brown) | Quick-Dry Formula Oil-Free & 12H Wear for Natural-Looking Defined Brows
- Price
- £3.28
- Rating
- 4.2/5
- Reviews
- 193
- Age
- 1y ago

Soft Brow Define & Fill Powder Duo Includes Dual ended Brush Vegan and Cruelty Free (Brunette)
- Price
- £14.83
- Rating
- 4.5/5
- Reviews
- 755
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
79
Est. top-5 brand share
84%
Top 20: 100%
Est. top-5 click share
55%
Top 20: 97%
Open market
11%
- Revolution Beauty London36%
- Anastasia Beverly Hills30%
- e.l.f. Cosmetics7%
- Maybelline6%
- e.l.f.6%
- Yongst5%
- Open — no brand owns it (5 brands, 11%)
Demand
Eyebrow Pomade search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Eyebrow Pomade search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- anastasia beverly hills brow64K/yr
- eyebrow pomade65K/yr
- brow pomade43K/yr
- anastasia beverly hills brow pomade5K/yr
- eyebrow pomade dark brown7K/yr
- revolution eyebrow gel5K/yr
- brow pomade dark brown5K/yr
- revolution brow gel4K/yr
- eye brow pomade5K/yr
- eyebrow cream3K/yr
Reviews and returns
What reviews say buyers love and hate about Eyebrow Pomade
We read the reviews and the return reasons for every product selling here.
“I do not know why they have made this so difficult to open”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Eyebrow Pomade questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









