Eyebrow Pencil

Shoppers searched for this 2.7M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.6% of those searches ended in a purchase. Searches in the last 90 days moved -1.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.3M a year.

Searches, last 12 months

2.7M

Growth, 90 days vs prior 90

-1.6%

Conversion, latest week

11.6%

Market size, estimated

£1.3Ma year

Peak month

July1.3× the quietest month

Top search term

eyebrow pencil1.2M searches a year

Listings sell for £4.27 on average, from £2.06 to £7.95. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 8,000 to 10,000 of them. At £4.27 that is £34K to £43K a year per listing.

Average price

£4.27under the $15 to $100 sweet spot

Price range

£2.06–£7.95

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

250K–300K

Units per listing a year

8,000–10,000

Revenue per listing a year

£34K–£43K

Returns

0.0%of orders · Amazon United Kingdom median 0.6%

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #19 within Make-up. It carries 23,340 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings

77%

Prime listings

100%

Out of stock, average day

0.4%

Average rank

#19in Make-up

Average rating

4.33 starsAmazon United Kingdom average 4.36 stars

Average reviews

23,340per listing

Listings tracked

31

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

43 months