Eyebrow Pencil
Eyebrow Pencil shows low returns (0.0%), but prices mostly outside the sweet spot ($2.06–$7.95) keeps it on the watch list.
Flapen Score
Top 15% of 2,481 Beauty niches · +8 vs the category median of 47
Is Eyebrow Pencil profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Eyebrow Pencil is a £1.3M/yr Amazon United Kingdom market (2.7M searches/yr). The top 5 brands hold 89% of demand. Verdict: Worth a look — 55/100.
Eyebrow Pencil: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -1.6% over the last 90 days and 11.6% of searches end in a purchase.
£1.3M
revenue / yr
Who owns the niche?
The top 5 brands hold 89% of demand, so 11% of the market is open.
11%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 31 products
Top Eyebrow Pencil products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Revolution Precise Brow Pencil Double-Ended Makeup Tool with Brush for Easy & Ultra Defined Brows and Bold Looks Dark Brown 0.05g
- Price
- £2.92
- Rating
- 4.2/5
- Reviews
- 6,093
- Age
- 6y ago
e.l.f. Instant Lift Brow Pencil Dual-Sided Precise Fine Tip Shapes Defines Fills Brows Contours Combs Tames Natural Brown 0.18 g (Pack of 1)
- Price
- £3.08
- Rating
- 4.3/5
- Reviews
- 68,700
- Age
- 11y ago
NYX Professional Makeup Brow Pencil Micro Brow Dual Ended Ultrafine Pencil Tip with Mechanical Brow Tool and Spoolie Brush Vegan Formula Korean Makeup Shade: Ash Brown
- Price
- £6.09
- Rating
- 4.4/5
- Reviews
- 68,239
- Age
- 6y ago
Rimmel Eyebrow Pencil 1.4 g - Dark Brown
- Price
- £2.62
- Rating
- 4.5/5
- Reviews
- 26,856
- Age
- 17y ago
e.l.f. Instant Lift Waterproof Brow Pencil Long-Lasting Eyebrow Pencil For Grooming & Shaping Brows Vegan & Cruelty-Free Neutral Brown
- Price
- £3.47
- Rating
- 4.4/5
- Reviews
- 11,996
- Age
- 2y ago
Trending
90-day click momentum
MCoBeauty Everyday Perfect Brow Pencil - Medium Dark
- Price
- £3.58
- Rating
- 4.2/5
- Reviews
- 58
- Age
- 11mo ago
Revolution Precise Brow Pencil Double-Ended Makeup Tool with Brush for Easy & Ultra Defined Brows and Bold Looks Medium Brown 0.05g
- Price
- £3.08
- Rating
- 4.2/5
- Reviews
- 6,093
- Age
- 6y ago
MUA Makeup Academy Brow Define Dark Brown Micro Eyebrow Pencil with Spoolie Brush For Dark Hair (Pack of 1) - Vegan & Cruelty Free
- Price
- £2.06
- Rating
- 3.8/5
- Reviews
- 419
- Age
- 5y ago
2CHILL 30 Curved Eyebrow Pencil Magic 2 in 1 Eyebrow Pen Pro Waterproof Eye Brow Pen with 4 Tips Vivid Microblading Brow Pencils for Women Last All Day Makeup (03 Dark Brown)
- Price
- £7.95
- Rating
- 4.4/5
- Reviews
- 678
- Age
- 8mo ago
NYX Professional Makeup Brow Pencil Micro Brow Dual Ended Ultrafine Pencil Tip with Mechanical Brow Tool and Spoolie Brush Vegan Formula Korean Makeup Shade: Ash Brown
- Price
- £6.09
- Rating
- 4.4/5
- Reviews
- 68,239
- Age
- 6y ago
Newest
by launch date2CHILL 30 Curved Eyebrow Pencil Magic 2 in 1 Eyebrow Pen Pro Waterproof Eye Brow Pen with 4 Tips Vivid Microblading Brow Pencils for Women Last All Day Makeup (03 Dark Brown)
- Price
- £7.95
- Rating
- 4.4/5
- Reviews
- 678
- Age
- 8mo ago
MCoBeauty Everyday Perfect Brow Pencil - Medium Dark
- Price
- £3.58
- Rating
- 4.2/5
- Reviews
- 58
- Age
- 11mo ago
Revolution Instant Brow Hair Pen Precision Applicator for Hair-Like Strokes Long-Lasting Eyebrow Pen Dark Brown Vegan & Cruelty-Free 1.8ml
- Price
- £4.60
- Rating
- 3.9/5
- Reviews
- 783
- Age
- 1y ago
iMethod Microblading Eyebrow Pen - Eyebrow Pencil Magical 2-in-1 Dual-Ended Eye Brow Pencils for Women with 4-Fork-Tip & Precise Brush-Tip Create Natural Hair-Like Brows Last All-Day Dark Brown
- Price
- £7.49
- Rating
- 4.2/5
- Reviews
- 9,908
- Age
- 1y ago
LOréal Paris Infallible Faux Brow Double Brush Tip Brow Tint Pen Natural Finish Waterproof Transfer and Smudge-Resistant Shaping Brows for up to 48 hours Shade: Dark Brunette
- Price
- £5.89
- Rating
- 4.1/5
- Reviews
- 1,884
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
Brands
12 falling
Sellers
174
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
52%
Top 20: 87%
Open market
9%
- Revolution Beauty London27%
- e.l.f.25%
- NYX PROFESSIONAL MAKEUP17%
- Rimmel15%
- Makeup Revolution4%
- MUA2%
- Open — no brand owns it (6 brands, 9%)
Eyebrow Pencil demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.3×
Top Eyebrow Pencil search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- eyebrow pencil1.2M/yr
- eyebrow pen221K/yr
- nyx eyebrow pencil166K/yr
- eyebrow163K/yr
- brow pencil133K/yr
- elf eyebrow pencil132K/yr
- eye brow pencil98K/yr
- rimmel eyebrow pencil85K/yr
- brow pen67K/yr
- revolution eyebrow pencil68K/yr
What reviews say buyers love and hate about Eyebrow Pencil
What buyers mention most, as a share of all reviews.
What buyers love
85% of reviews“overall its a really solid product”
“accurate colour”
“Easy and effective”
“Good value”
“durable”
What buyers complain about
73% of reviews“Broke easily”
“colour doesnt match”
“Product is awful cheaply made”
“Too hard to work with”
“Doesnt work very dry and rubbish”
Eyebrow Pencil return rate & reasons
Why buyers send it back, as a share of all return requests.
0.0%
Return rate
71%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Eyebrow Pencil questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
