Eyebrow Pen

Shoppers searched for this 204K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -11.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £55K a year.

Searches, last 12 months

204K

Growth, 90 days vs prior 90

-11.9%

Conversion, latest week

4.4%

Market size, estimated

£55Ka year

Peak month

March1.8× the quietest month

Top search term

microblading eyebrow pen37K searches a year

Listings sell for £6.17 on average, from £4.23 to £8.04. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £6.17 that is £2K to £3K a year per listing.

Average price

£6.17under the $15 to $100 sweet spot

Price range

£4.23–£8.04

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

8K–10K

Units per listing a year

250–500

Revenue per listing a year

£2K–£3K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.5% of listings are out of stock. The average listing ranks #62 within Make-up. It carries 2,538 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings

67%

Prime listings

100%

Out of stock, average day

10.5%

Average rank

#62in Make-up

Average rating

4.21 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,538per listing

Listings tracked

18

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

34 months