Is eyebrow pen profitable to sell on Amazon United Kingdom?

The niche generates £55K/yr across 18 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -11.9%. Flapen's verdict: Skip it (38/100).

How competitive is the eyebrow pen niche?

5 brands and 144 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in eyebrow pen?

Top complaints mined from reviews: Color, Moist/Dry, Durability. The return rate is 0.1%.

When does demand for eyebrow pen peak?

Demand peaks in Mar; the busiest month runs 1.8× the quietest.

What does it cost to enter the eyebrow pen niche?

Listings span £4.23–£8.04; the average listing price is £6.17 (sweet spot $15–$100). The average incumbent carries 2,538 reviews — the moat a new listing must climb.

eyebrow pen

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Conversion

Good4.4%

search→purchase rate — share of searches ending in a sale

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,538

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-11.9%

90-day search growth — must beat 0% to launch

Avg price

Bad£6.17

avg listing price — sweet spot $15–$100

Market size

Bad£55K

£55K/yr · 204K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad£4.23–£8.04

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, eyebrow pen is a £55K/yr Amazon United Kingdom market (204K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar. Verdict: Skip it — 38/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

eyebrow pen market data

Units sold / yr: 8K–10K; avg 250–500/product
Revenue / yr: £49K–£62K; units × avg price
Conversion rate: 4.4%
Avg BSR: #62
Page quality: 0%
Prime: 100%
Sponsored: 67%
Out of stock: 10.5%
Avg brand age: 34 months
Avg seller age: 140 days

Competition & brand share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

5 falling

Sellers

144

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

L'Oreal Paris66%
2CHILL15%
iMethod12%
Revolution Beauty London5%
Maybelline2%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -11.9% search growth over the last 90 days.

Peak months: Mar · busiest ÷ quietest = 1.8×

Open Trend

Top eyebrow pen search terms

microblading eyebrow pen37K/yr -12.4%1.8% conv.
loreal eyebrow pencil19K/yr +7.5%3.7% conv.
eyebrow microblading pen16K/yr -17.6%1.7% conv.
loreal faux brow pen14K/yr -17.1%6.3% conv.
microblade eyebrow pen11K/yr -15.7%2.1% conv.
microblading eyebrow pencil17K/yr -15.3%0.9% conv.
eyebrow pencil microblade effect5K/yr +64.6%1.8% conv.
loreal brow pen10K/yr -11.9%6.1% conv.
loreal eyebrow8K/yr -2.9%4.9% conv.
fyne strokes brow pen17K/yr -50.5%2.0% conv.

All search terms

Top eyebrow pen products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

LOréal Paris Infallible Faux Brow Double Brush Tip Brow Tint Pen Natural Finish Waterproof Transfer and Smudge-Resistant Shaping Brows for up to 48 hours Shade: Dark Brunette

L'Oreal Paris£5.894.1★1,884 rev

iMethod Microblading Eyebrow Pen - Eyebrow Pencil Magical 2-in-1 Dual-Ended Eye Brow Pencils for Women with 4-Fork-Tip & Precise Brush-Tip Create Natural Hair-Like Brows Last All-Day Dark Brown

iMethod£7.494.2★9,908 rev

2CHILL 30 Curved Eyebrow Pencil Magic 2 in 1 Eyebrow Pen Pro Waterproof Eye Brow Pen with 4 Tips Vivid Microblading Brow Pencils for Women Last All Day Makeup (03 Dark Brown)

2CHILL£7.954.4★678 rev

LOréal Paris Infallible Faux Brow Double Brush Tip Brow Tint Pen Natural Finish Waterproof Transfer and Smudge-Resistant Shaping Brows for up to 48 hours Shade: Light Brunette

L'Oreal Paris£6.404.1★1,884 rev

LOreal Paris Infallible Brows 24H Micro Precision Pencil Precisely Defines Brows- 1.0 Ebony

L'Oreal Paris£5.214.5★1,230 rev

Newest

by launch date

2CHILL 2-in-1 Eyebrow Pen for Women Microblading 4D Eyebrow Pencil with Hair-Like Brush Tip Waterproof Long Lasting Natural Brow Makeup Dual-Ended Eyebrow Brush & Eyeliner Function (Dark Brown)

2CHILL£8.0458 rev

3mo ago

2CHILL 30 Curved Eyebrow Pencil Magic 2 in 1 Eyebrow Pen Pro Waterproof Eye Brow Pen with 4 Tips Vivid Microblading Brow Pencils for Women Last All Day Makeup (03 Dark Brown)

2CHILL£7.95678 rev

8mo ago

2CHILL 30 Curved Eyebrow Pen Magic 2 in 1 Eyebrow Pen Pro Waterproof Eye Brow Pen with 4 Tips Vivid Microblading Brow Pens for Women Last All Day Makeup (02 Brown)

2CHILL£8.00678 rev

8mo ago

Revolution Instant Brow Hair Pen Precision Applicator for Hair-Like Strokes Long-Lasting Eyebrow Pen Dark Brown Vegan & Cruelty-Free 1.8ml

Revolution Beauty London£4.60783 rev

1y ago

Revolution Instant Brow Hair Pen Precision Applicator for Hair-Like Strokes Long-Lasting Eyebrow Pen Warm Brown Vegan & Cruelty-Free 1.8ml

Revolution Beauty London£5.00783 rev

1y ago

What buyers say about eyebrow pen

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use21%

“Easy and effective”

Quality-Overall17%

“overall its a really solid product”

Color12%

“Good colour”

Value For Money8%

“Good value”

Durability6%

“Good longevity, easy to use”

Ease Of Application6%

“Great applicator”

Smudge Resistance5%

“Completely smudge-proof”

Advertised Vs Actual Product2%

“Just what I wanted”

Efficiency2%

“Works very well”

Eyelash Quality2%

“Fabulous, it's so easy to use and the fine tips make it easy to create realistic eyebrows”

What buyers complain about

Color20%

“Colour was not good”

Moist/Dry13%

“Dried out”

Durability9%

“Doesnt hold for the whole day”

Quality-Overall6%

“Poor performance”

Value For Money5%

“cheaper”

Ease Of Application4%

“Doesnt apply well”

Ease Of Use4%

“Basically I cant use it”

Smudge Resistance3%

“Doesnt leave hair like strokes as not enough product comes out so have to push it onto skin which then smudges”

Thickness3%

“The tips of the pen on either side are too thick”

Leak-Proof3%

“then dries up or leaks over everything in your makeup bag”

Top return reasons

Color60%

Functionality-Overall8%

Moist/Dry5%

Advertised Vs Actual Product4%

Quality-Overall4%

Weight Light3%

Durability2%

Water Resistance1%

Compatibility-Overall1%

Design-Overall1%

Common questions

Is eyebrow pen profitable to sell on Amazon United Kingdom?: The niche generates £55K/yr across 18 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -11.9%. Flapen's verdict: Skip it (38/100).
How competitive is the eyebrow pen niche?: 5 brands and 144 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in eyebrow pen?: Top complaints mined from reviews: Color, Moist/Dry, Durability. The return rate is 0.1%.
When does demand for eyebrow pen peak?: Demand peaks in Mar; the busiest month runs 1.8× the quietest.
What does it cost to enter the eyebrow pen niche?: Listings span £4.23–£8.04; the average listing price is £6.17 (sweet spot $15–$100). The average incumbent carries 2,538 reviews — the moat a new listing must climb.