Eyebrow Pen
brand-locked demand (top 5 brands take 100% of clicks) — Eyebrow Pen doesn't clear our bar today.
Flapen Score
Ranks 2,131 of 2,481 Beauty niches · −9 vs the category median of 47
Is Eyebrow Pen profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Eyebrow Pen is a £55K/yr Amazon United Kingdom market (204K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar. Verdict: Skip it — 38/100.
Eyebrow Pen: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -11.9% over the last 90 days and 4.4% of searches end in a purchase.
£55K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 18 products
Top Eyebrow Pen products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
LOréal Paris Infallible Faux Brow Double Brush Tip Brow Tint Pen Natural Finish Waterproof Transfer and Smudge-Resistant Shaping Brows for up to 48 hours Shade: Dark Brunette
- Price
- £5.89
- Rating
- 4.1/5
- Reviews
- 1,884
- Age
- 1y ago
iMethod Microblading Eyebrow Pen - Eyebrow Pencil Magical 2-in-1 Dual-Ended Eye Brow Pencils for Women with 4-Fork-Tip & Precise Brush-Tip Create Natural Hair-Like Brows Last All-Day Dark Brown
- Price
- £7.49
- Rating
- 4.2/5
- Reviews
- 9,908
- Age
- 1y ago
2CHILL 30 Curved Eyebrow Pencil Magic 2 in 1 Eyebrow Pen Pro Waterproof Eye Brow Pen with 4 Tips Vivid Microblading Brow Pencils for Women Last All Day Makeup (03 Dark Brown)
- Price
- £7.95
- Rating
- 4.4/5
- Reviews
- 678
- Age
- 8mo ago
LOréal Paris Infallible Faux Brow Double Brush Tip Brow Tint Pen Natural Finish Waterproof Transfer and Smudge-Resistant Shaping Brows for up to 48 hours Shade: Light Brunette
- Price
- £6.40
- Rating
- 4.1/5
- Reviews
- 1,884
- Age
- 1y ago
LOreal Paris Infallible Brows 24H Micro Precision Pencil Precisely Defines Brows- 1.0 Ebony
- Price
- £5.21
- Rating
- 4.5/5
- Reviews
- 1,230
- Age
- 6y ago
Trending
90-day click momentum
2CHILL 2-in-1 Eyebrow Pen for Women Microblading 4D Eyebrow Pencil with Hair-Like Brush Tip Waterproof Long Lasting Natural Brow Makeup Dual-Ended Eyebrow Brush & Eyeliner Function (Dark Brown)
- Price
- £8.04
- Rating
- 4.3/5
- Reviews
- 58
- Age
- 3mo ago
LOreal Paris Infallible 24H Brow Pencil Fills Sparse Brows with Micro-Precision Ultra-Fine 1.5mm Retractable Tip & Spoolie Brush Smudge-Proof & Long-Lasting Shade: 3.0 Dark Brunette
- Price
- £4.86
- Rating
- 4.6/5
- Reviews
- 534
- Age
- 6y ago
2CHILL 30 Curved Eyebrow Pencil Magic 2 in 1 Eyebrow Pen Pro Waterproof Eye Brow Pen with 4 Tips Vivid Microblading Brow Pencils for Women Last All Day Makeup (03 Dark Brown)
- Price
- £7.95
- Rating
- 4.4/5
- Reviews
- 678
- Age
- 8mo ago
LOréal Paris Infallible Faux Brow Double Brush Tip Brow Tint Pen Natural Finish Waterproof Transfer and Smudge-Resistant Shaping Brows for up to 48 hours Shade: Auburn
- Price
- £6.76
- Rating
- 4.1/5
- Reviews
- 1,884
- Age
- 1y ago
LOreal Paris Infallible 24H Brow Pencil Fills Sparse Brows with Micro-Precision Ultra-Fine 1.5mm Retractable Tip & Spoolie Brush Smudge-Proof & Long-Lasting Shade: 5.0 Light Brunette
- Price
- £4.92
- Rating
- 4.5/5
- Reviews
- 1,230
- Age
- 6y ago
Newest
by launch date2CHILL 2-in-1 Eyebrow Pen for Women Microblading 4D Eyebrow Pencil with Hair-Like Brush Tip Waterproof Long Lasting Natural Brow Makeup Dual-Ended Eyebrow Brush & Eyeliner Function (Dark Brown)
- Price
- £8.04
- Rating
- 4.3/5
- Reviews
- 58
- Age
- 3mo ago
2CHILL 30 Curved Eyebrow Pencil Magic 2 in 1 Eyebrow Pen Pro Waterproof Eye Brow Pen with 4 Tips Vivid Microblading Brow Pencils for Women Last All Day Makeup (03 Dark Brown)
- Price
- £7.95
- Rating
- 4.4/5
- Reviews
- 678
- Age
- 8mo ago
2CHILL 30 Curved Eyebrow Pen Magic 2 in 1 Eyebrow Pen Pro Waterproof Eye Brow Pen with 4 Tips Vivid Microblading Brow Pens for Women Last All Day Makeup (02 Brown)
- Price
- £8.00
- Rating
- 4.4/5
- Reviews
- 678
- Age
- 8mo ago
Revolution Instant Brow Hair Pen Precision Applicator for Hair-Like Strokes Long-Lasting Eyebrow Pen Dark Brown Vegan & Cruelty-Free 1.8ml
- Price
- £4.60
- Rating
- 3.9/5
- Reviews
- 783
- Age
- 1y ago
Revolution Instant Brow Hair Pen Precision Applicator for Hair-Like Strokes Long-Lasting Eyebrow Pen Warm Brown Vegan & Cruelty-Free 1.8ml
- Price
- £5.00
- Rating
- 3.9/5
- Reviews
- 783
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
Brands
5 falling
Sellers
144
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
59%
Top 20: 100%
Open market
0%
- L'Oreal Paris66%
- 2CHILL15%
- iMethod12%
- Revolution Beauty London5%
- Maybelline2%
- Open — no brand owns it (0%)
Eyebrow Pen demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Mar · busiest ÷ quietest = 1.8×
Top Eyebrow Pen search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- microblading eyebrow pen37K/yr
- loreal eyebrow pencil19K/yr
- eyebrow microblading pen16K/yr
- loreal faux brow pen14K/yr
- microblade eyebrow pen11K/yr
- microblading eyebrow pencil17K/yr
- eyebrow pencil microblade effect5K/yr
- loreal brow pen10K/yr
- loreal eyebrow8K/yr
- fyne strokes brow pen17K/yr
What reviews say buyers love and hate about Eyebrow Pen
What buyers mention most, as a share of all reviews.
What buyers love
80% of reviews“Easy and effective”
“overall its a really solid product”
“Good colour”
“Good value”
“Good longevity, easy to use”
What buyers complain about
69% of reviews“Colour was not good”
“Dried out”
“Doesnt hold for the whole day”
“Poor performance”
“cheaper”
Eyebrow Pen return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
71%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Eyebrow Pen questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
