Eyebrow Kit
FailPrices span $2.62–$8.12, mostly outside the sweet spot, so Eyebrow Kit is a Fail.
- Flapen Score
- 44 / 100Ranks 1,531 of 2,481 Beauty niches · −3 vs the category median of 4744
- Market size
- £60K/yr146K searches / yr
- 90-day growth
- -7.0%search demand this quarter
- Competition
- 53%top-5 click share · 17 brands · 208 sellers
Flapen Score
Eyebrow Kit against its category
The dotted line is the Beauty average. Past it, Eyebrow Kit is stronger. Inside it, weaker.
Market
The Eyebrow Kit market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Eyebrow Kit 146K times last year and spent an estimated £60K. The top 5 brands take 82% of clicks. Demand peaks in Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 8.7% of those searches ended in a purchase.
Shoppers searched for this 146K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.7% of those searches ended in a purchase. Searches in the last 90 days moved -7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £60K a year.
- Searches, last 12 months
- 146K
- Growth, 90 days vs prior 90
- -7.0%
- Conversion, latest week
- 8.7%
- Market size, estimated
- £60Ka year
- Peak month
- December1.6× the quietest month
- Top search term
- eyebrow kit43K searches a year
02 · Price
A sale here is worth £4.73.
Listings sell for £4.73 on average, from £2.62 to £8.12. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £4.73 that is £1K to £2K a year per listing.
- Average price
- £4.73under the $15 to $100 sweet spot
- Price range
- £2.62–£8.12
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £1K–£2K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #158 within Make-up. It carries 6,521 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 60%
- Prime listings
- 100%
- Out of stock, average day
- 2.8%
- Average rank
- #158in Make-up
- Average rating
- 4.35 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 6,521per listing
- Listings tracked
- 30
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Eyebrow Kit products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Rimmel London Brow This Way Brow Sculpting Kit Dark Brown wax: 1 1g Powder 1 3g
- Price
- £3.91
- Rating
- 4.4/5
- Reviews
- 15,017
- Age
- 11y ago

Rimmel London Brow This Way Eyebrow Powder Sculpting Kit 1.3g
- Price
- £3.83
- Rating
- 4.4/5
- Reviews
- 15,011
- Age
- 11y ago

mwellewm 12Pcs Eyebrow Kit Eyebrow Trimming Set Eyebrow Grooming Kit with Eyebrow Razor Eyebrow Brush Scissors Facial Trimmer Shaver Tweezers for Women and Men
- Price
- £5.14
- Rating
- 4.4/5
- Reviews
- 130
- Age
- 2y ago

SWEET VIEW 7pcs Eyebrow Tweezers Kit for Women Precision Plucker with Brow Scissors & Razor & Spoolie for Facial Chin Brow Splinter and Ingrown Hair
- Price
- £4.92
- Rating
- 4.6/5
- Reviews
- 4,837
- Age
- 2y ago

Rimmel London Brow This Way Fill & Sculpt Eyebrow Definer Pack of 1
- Price
- £5.43
- Rating
- 4.4/5
- Reviews
- 11,832
- Age
- 8y ago
Trending
estimated 90-day click momentum
ESSBES Tweezers for Women Facial Hair 9 in 1 Eyebrow Kit with Tweezers Eyebrow Trimmer Scissors Razor Brush with Leather Travel Case Hair Plucking Daily Beauty Tools
- Price
- £8.11
- Rating
- 4.2/5
- Reviews
- 99
- Age
- 10mo ago

Rimmel London Brow This Way Fill & Sculpt Eyebrow Definer Pack of 1
- Price
- £5.43
- Rating
- 4.4/5
- Reviews
- 11,832
- Age
- 8y ago

W7 Brow Bar Eyebrow Stencil Kit
- Price
- £5.64
- Rating
- 4.2/5
- Reviews
- 1,221
- Age
- 16y ago

Rimmel London WonderFull Brow 24HR Waterproof Brow Gel with Fibres for Plump Thick Brows Medium 4.5 ml
- Price
- £4.59
- Rating
- 4.3/5
- Reviews
- 3,400
- Age
- 7y ago

Technic Brow Tamer Eyebrow Shaping Kit-Dark
- Price
- £3.27
- Rating
- 4.1/5
- Reviews
- 1,619
- Age
- 10y ago
Newest
by launch date
ESSBES Tweezers for Women Facial Hair 9 in 1 Eyebrow Kit with Tweezers Eyebrow Trimmer Scissors Razor Brush with Leather Travel Case Hair Plucking Daily Beauty Tools
- Price
- £8.11
- Rating
- 4.2/5
- Reviews
- 99
- Age
- 10mo ago

Technic Divine Brows All-in-One HD Brow Kit Sculpt Define & Perfect - Makeup Gift
- Price
- £5.08
- Rating
- 4.7/5
- Reviews
- 60
- Age
- 1y ago

Waterproof Eyebrow Pomade Kit with Dual-Ended Brush - Smudgeproof & Long-Lasting 3D Brow Gel Soap (Dark Brown) | Quick-Dry Formula Oil-Free & 12H Wear for Natural-Looking Defined Brows
- Price
- £3.28
- Rating
- 4.2/5
- Reviews
- 193
- Age
- 1y ago

Liameph All-in-One Eyebrow Kit - 6-Color Stamp and Powder Set With Stencils Brushes Pencil Tweezer and Knife - Waterproof
- Price
- £7.60
- Rating
- 4.1/5
- Reviews
- 33
- Age
- 1y ago

mwellewm 12Pcs Eyebrow Kit Eyebrow Trimming Set Eyebrow Grooming Kit with Eyebrow Razor Eyebrow Brush Scissors Facial Trimmer Shaver Tweezers for Women and Men
- Price
- £5.14
- Rating
- 4.4/5
- Reviews
- 130
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 falling
Sellers
208
Est. top-5 brand share
82%
Top 20: 100%
Est. top-5 click share
53%
Top 20: 88%
Open market
16%
- Rimmel47%
- mwellewm11%
- Technic11%
- SWEET VIEW11%
- Yongst2%
- Liameph2%
- Open — no brand owns it (11 brands, 16%)
Demand
Eyebrow Kit search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.6×
Search terms
Top Eyebrow Kit search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- eyebrow kit43K/yr
- eyebrow palette18K/yr
- brow kit16K/yr
- rimmel brow this way12K/yr
- eyebrow kits for women14K/yr
- rimmel eyebrow12K/yr
- eyebrow set10K/yr
- rimmel brow6K/yr
- eye brow kit5K/yr
- brow this way4K/yr
Reviews and returns
What reviews say buyers love and hate about Eyebrow Kit
We read the reviews and the return reasons for every product selling here.
“Not very good quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Eyebrow Kit questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









