Eyebrow Kit
FailPrices span $2.62–$8.12, mostly outside the sweet spot, so Eyebrow Kit is a Fail.
- Flapen Score
- 44 / 100Ranks 1,531 of 2,481 Beauty niches · −3 vs the category median of 4744
- Market size
- £60K/yr146K searches / yr
- 90-day growth
- -7.0%search demand this quarter
- Competition
- 53%top-5 click share · 17 brands · 208 sellers
Flapen Score
Eyebrow Kit against its category
The dotted line is the Beauty average. Past it, Eyebrow Kit is stronger. Inside it, weaker.
Market
The Eyebrow Kit market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Eyebrow Kit 146K times last year and spent an estimated £60K. The top 5 brands take 82% of clicks. Demand peaks in Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 8.7% of those searches ended in a purchase.
Shoppers searched for this 146K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.7% of those searches ended in a purchase. Searches in the last 90 days moved -7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £60K a year.
- Searches, last 12 months
- 146K
- Growth, 90 days vs prior 90
- -7.0%
- Conversion, latest week
- 8.7%
- Market size, estimated
- £60Ka year
- Peak month
- December1.6× the quietest month
- Top search term
- eyebrow kit43K searches a year
02 · Price
A sale here is worth £4.73.
Listings sell for £4.73 on average, from £2.62 to £8.12. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £4.73 that is £1K to £2K a year per listing.
- Average price
- £4.73under the $15 to $100 sweet spot
- Price range
- £2.62–£8.12
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £1K–£2K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #158 within Make-up. It carries 6,521 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 60%
- Prime listings
- 100%
- Out of stock, average day
- 2.8%
- Average rank
- #158in Make-up
- Average rating
- 4.35 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 6,521per listing
- Listings tracked
- 30
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Eyebrow Kit products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 falling
Sellers
208
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
53%
Top 20: 88%
Open market
16%
- Brand 147%
- Brand 211%
- Brand 311%
- Brand 411%
- Brand 52%
- Brand 62%
- Open — no brand owns it (11 brands, 16%)
Demand
Eyebrow Kit search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.6×
Search terms
Top Eyebrow Kit search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- eyebrow kit43K/yr
- eyebrow palette18K/yr
- brow kit16K/yr
- rimmel brow this way12K/yr
- eyebrow kits for women14K/yr
- rimmel eyebrow12K/yr
- eyebrow set10K/yr
- rimmel brow6K/yr
- eye brow kit5K/yr
- brow this way4K/yr
Reviews and returns
What reviews say buyers love and hate about Eyebrow Kit
We read the reviews and the return reasons for every product selling here.
“Not very good quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Eyebrow Kit questions
Answered from the same tracked data.









