Eyebrow Kit
prices mostly outside the sweet spot ($2.62–$8.12) — Eyebrow Kit doesn't clear our bar today.
Flapen Score
Ranks 1,531 of 2,481 Beauty niches · −3 vs the category median of 47
Is Eyebrow Kit profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Eyebrow Kit is a £60K/yr Amazon United Kingdom market (146K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Dec. Verdict: Skip it — 44/100.
Eyebrow Kit: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -7.0% over the last 90 days and 8.7% of searches end in a purchase.
£60K
revenue / yr
Who owns the niche?
The top 5 brands hold 82% of demand, so 18% of the market is open.
18%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 30 products
Top Eyebrow Kit products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Rimmel London Brow This Way Brow Sculpting Kit Dark Brown wax: 1 1g Powder 1 3g
- Price
- £3.91
- Rating
- 4.4/5
- Reviews
- 15,017
- Age
- 11y ago
Rimmel London Brow This Way Eyebrow Powder Sculpting Kit 1.3g
- Price
- £3.83
- Rating
- 4.4/5
- Reviews
- 15,011
- Age
- 11y ago
mwellewm 12Pcs Eyebrow Kit Eyebrow Trimming Set Eyebrow Grooming Kit with Eyebrow Razor Eyebrow Brush Scissors Facial Trimmer Shaver Tweezers for Women and Men
- Price
- £5.14
- Rating
- 4.4/5
- Reviews
- 130
- Age
- 2y ago
SWEET VIEW 7pcs Eyebrow Tweezers Kit for Women Precision Plucker with Brow Scissors & Razor & Spoolie for Facial Chin Brow Splinter and Ingrown Hair
- Price
- £4.92
- Rating
- 4.6/5
- Reviews
- 4,837
- Age
- 2y ago
Rimmel London Brow This Way Fill & Sculpt Eyebrow Definer Pack of 1
- Price
- £5.43
- Rating
- 4.4/5
- Reviews
- 11,832
- Age
- 8y ago
Trending
90-day click momentum
ESSBES Tweezers for Women Facial Hair 9 in 1 Eyebrow Kit with Tweezers Eyebrow Trimmer Scissors Razor Brush with Leather Travel Case Hair Plucking Daily Beauty Tools
- Price
- £8.11
- Rating
- 4.2/5
- Reviews
- 99
- Age
- 10mo ago
Rimmel London Brow This Way Fill & Sculpt Eyebrow Definer Pack of 1
- Price
- £5.43
- Rating
- 4.4/5
- Reviews
- 11,832
- Age
- 8y ago
W7 Brow Bar Eyebrow Stencil Kit
- Price
- £5.64
- Rating
- 4.2/5
- Reviews
- 1,221
- Age
- 16y ago
Rimmel London WonderFull Brow 24HR Waterproof Brow Gel with Fibres for Plump Thick Brows Medium 4.5 ml
- Price
- £4.59
- Rating
- 4.3/5
- Reviews
- 3,400
- Age
- 7y ago
Technic Brow Tamer Eyebrow Shaping Kit-Dark
- Price
- £3.27
- Rating
- 4.1/5
- Reviews
- 1,619
- Age
- 10y ago
Newest
by launch dateESSBES Tweezers for Women Facial Hair 9 in 1 Eyebrow Kit with Tweezers Eyebrow Trimmer Scissors Razor Brush with Leather Travel Case Hair Plucking Daily Beauty Tools
- Price
- £8.11
- Rating
- 4.2/5
- Reviews
- 99
- Age
- 10mo ago
Technic Divine Brows All-in-One HD Brow Kit Sculpt Define & Perfect - Makeup Gift
- Price
- £5.08
- Rating
- 4.7/5
- Reviews
- 60
- Age
- 1y ago
Waterproof Eyebrow Pomade Kit with Dual-Ended Brush - Smudgeproof & Long-Lasting 3D Brow Gel Soap (Dark Brown) | Quick-Dry Formula Oil-Free & 12H Wear for Natural-Looking Defined Brows
- Price
- £3.28
- Rating
- 4.2/5
- Reviews
- 193
- Age
- 1y ago
Liameph All-in-One Eyebrow Kit - 6-Color Stamp and Powder Set With Stencils Brushes Pencil Tweezer and Knife - Waterproof
- Price
- £7.60
- Rating
- 4.1/5
- Reviews
- 33
- Age
- 1y ago
mwellewm 12Pcs Eyebrow Kit Eyebrow Trimming Set Eyebrow Grooming Kit with Eyebrow Razor Eyebrow Brush Scissors Facial Trimmer Shaver Tweezers for Women and Men
- Price
- £5.14
- Rating
- 4.4/5
- Reviews
- 130
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
Brands
17 falling
Sellers
208
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
53%
Top 20: 88%
Open market
16%
- Rimmel47%
- mwellewm11%
- Technic11%
- SWEET VIEW11%
- Yongst2%
- Liameph2%
- Open — no brand owns it (11 brands, 16%)
Eyebrow Kit demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Dec · busiest ÷ quietest = 1.6×
Top Eyebrow Kit search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- eyebrow kit43K/yr
- eyebrow palette18K/yr
- brow kit16K/yr
- rimmel brow this way12K/yr
- eyebrow kits for women14K/yr
- rimmel eyebrow12K/yr
- eyebrow set10K/yr
- rimmel brow6K/yr
- eye brow kit5K/yr
- brow this way4K/yr
What reviews say buyers love and hate about Eyebrow Kit
What buyers mention most, as a share of all reviews.
What buyers love
89% of reviews“Great product, easy to use”
“Good value for money”
“Easy to Use”
“Good colour”
“Does what it says”
What buyers complain about
67% of reviews“Not very good quality”
“Colour not as stated”
“Smaller than expected”
“it snapped at the hinge”
“Couldn't open the case”
Eyebrow Kit return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
33%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Eyebrow Kit questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
