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Eyebrow Kit

Fail

Prices span $2.62–$8.12, mostly outside the sweet spot, so Eyebrow Kit is a Fail.

Flapen Score
44
44 / 100
Ranks 1,531 of 2,481 Beauty niches · −3 vs the category median of 47
Market size
£60K/yr146K searches / yr
90-day growth
-7.0%search demand this quarter
Competition
53%top-5 click share · 17 brands · 208 sellers

Flapen Score

Eyebrow Kit against its category

The dotted line is the Beauty average. Past it, Eyebrow Kit is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Eyebrow Kit market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Eyebrow Kit 146K times last year and spent an estimated £60K. The top 5 brands take 82% of clicks. Demand peaks in Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 8.7% of those searches ended in a purchase.

Shoppers searched for this 146K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.7% of those searches ended in a purchase. Searches in the last 90 days moved -7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £60K a year.

Searches, last 12 months
146K
Growth, 90 days vs prior 90
-7.0%
Conversion, latest week
8.7%
Market size, estimated
£60Ka year
Peak month
December1.6× the quietest month
Top search term
eyebrow kit43K searches a year

02 · Price

A sale here is worth £4.73.

Listings sell for £4.73 on average, from £2.62 to £8.12. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £4.73 that is £1K to £2K a year per listing.

Average price
£4.73under the $15 to $100 sweet spot
Price range
£2.62–£8.12
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£1K–£2K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #158 within Make-up. It carries 6,521 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
100%
Out of stock, average day
2.8%
Average rank
#158in Make-up
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,521per listing
Listings tracked
30

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Eyebrow Kit products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 53% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

208

Est. top-5 brand share

82%

Top 20: 100%

Est. top-5 click share

53%

Top 20: 88%

Open market

16%

  • Rimmel47%
  • mwellewm11%
  • Technic11%
  • SWEET VIEW11%
  • Yongst2%
  • Liameph2%
  • Open — no brand owns it (11 brands, 16%)

Demand

Eyebrow Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.6×

Search terms

Top Eyebrow Kit search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • eyebrow kit43K/yr
  • eyebrow palette18K/yr
  • brow kit16K/yr
  • rimmel brow this way12K/yr
  • eyebrow kits for women14K/yr
  • rimmel eyebrow12K/yr
  • eyebrow set10K/yr
  • rimmel brow6K/yr
  • eye brow kit5K/yr
  • brow this way4K/yr

Reviews and returns

What reviews say buyers love and hate about Eyebrow Kit

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Quality-Overall”
0.1%of orders come back
“Not very good quality”
A buyer, on “Quality-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Eyebrow Kit questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data