Is eyebrow kit profitable to sell on Amazon United Kingdom?

The niche generates £60K/yr across 30 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -7.0%. Flapen's verdict: Skip it (44/100).

How competitive is the eyebrow kit niche?

17 brands and 208 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 82% of demand.

What do buyers complain about in eyebrow kit?

Top complaints mined from reviews: Quality-Overall, Color, Size-Overall. The return rate is 0.1%.

When does demand for eyebrow kit peak?

Demand peaks in Dec; the busiest month runs 1.6× the quietest.

What does it cost to enter the eyebrow kit niche?

Listings span £2.62–£8.12; the average listing price is £4.73 (sweet spot $15–$100). The average incumbent carries 6,521 reviews — the moat a new listing must climb.

eyebrow kit

Skip it

Prices mostly outside the sweet spot ($2.62–$8.12) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great8.7%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Review moat

Bad6,520.53

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-7.0%

90-day search growth — must beat 0% to launch

Market size

Bad£60K

£60K/yr · 146K searches

Avg price

Bad£4.73

avg listing price — sweet spot $15–$100

Price range

Bad£2.62–£8.12

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, eyebrow kit is a £60K/yr Amazon United Kingdom market (146K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Dec. Verdict: Skip it — 44/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

eyebrow kit market data

Units sold / yr: 10K–13K; avg 250–500/product
Revenue / yr: £47K–£59K; units × avg price
Conversion rate: 8.7%
Avg BSR: #158
Page quality: 0%
Prime: 100%
Sponsored: 60%
Out of stock: 2.8%
Avg brand age: 40 months
Avg seller age: 161 days

Competition & brand share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 falling

Sellers

208

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

53%

Top 20: 88%

Open market

16%

Rimmel47%
mwellewm11%
Technic11%
SWEET VIEW11%
Yongst2%
Liameph2%
Open — no brand owns it (11 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -7.0% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.6×

Open Trend

Top eyebrow kit search terms

eyebrow kit43K/yr -8.8%6.0% conv.
eyebrow palette18K/yr -0.1%5.3% conv.
brow kit16K/yr -5.1%3.6% conv.
rimmel brow this way12K/yr +2.2%10.2% conv.
eyebrow kits for women14K/yr -15.9%4.5% conv.
rimmel eyebrow12K/yr -9.9%9.9% conv.
eyebrow set10K/yr -8.0%4.3% conv.
rimmel brow6K/yr -17.4%7.4% conv.
eye brow kit5K/yr -4.7%5.1% conv.
brow this way4K/yr -6.9%12.5% conv.

All search terms

Top eyebrow kit products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Rimmel London Brow This Way Brow Sculpting Kit Dark Brown wax: 1 1g Powder 1 3g

Rimmel£3.914.4★15,017 rev

Rimmel London Brow This Way Eyebrow Powder Sculpting Kit 1.3g

Rimmel£3.834.4★15,011 rev

mwellewm 12Pcs Eyebrow Kit Eyebrow Trimming Set Eyebrow Grooming Kit with Eyebrow Razor Eyebrow Brush Scissors Facial Trimmer Shaver Tweezers for Women and Men

mwellewm£5.144.4★130 rev

SWEET VIEW 7pcs Eyebrow Tweezers Kit for Women Precision Plucker with Brow Scissors & Razor & Spoolie for Facial Chin Brow Splinter and Ingrown Hair

SWEET VIEW£4.924.6★4,837 rev

Rimmel London Brow This Way Fill & Sculpt Eyebrow Definer Pack of 1

Rimmel£5.434.4★11,832 rev

Newest

by launch date

ESSBES Tweezers for Women Facial Hair 9 in 1 Eyebrow Kit with Tweezers Eyebrow Trimmer Scissors Razor Brush with Leather Travel Case Hair Plucking Daily Beauty Tools

ESSBES£8.1199 rev

10mo ago

Technic Divine Brows All-in-One HD Brow Kit Sculpt Define & Perfect - Makeup Gift

Technic£5.0860 rev

1y ago

Waterproof Eyebrow Pomade Kit with Dual-Ended Brush - Smudgeproof & Long-Lasting 3D Brow Gel Soap (Dark Brown) | Quick-Dry Formula Oil-Free & 12H Wear for Natural-Looking Defined Brows

Yongst£3.28193 rev

1y ago

Liameph All-in-One Eyebrow Kit - 6-Color Stamp and Powder Set With Stencils Brushes Pencil Tweezer and Knife - Waterproof

Liameph£7.6033 rev

1y ago

mwellewm 12Pcs Eyebrow Kit Eyebrow Trimming Set Eyebrow Grooming Kit with Eyebrow Razor Eyebrow Brush Scissors Facial Trimmer Shaver Tweezers for Women and Men

mwellewm£5.14130 rev

2y ago

What buyers say about eyebrow kit

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall26%

“Great product, easy to use”

Value For Money18%

“Good value for money”

Ease Of Use14%

“Easy to Use”

Color14%

“Good colour”

Advertised Vs Actual Product6%

“Does what it says”

Ease Of Application3%

“Done a few applications now and its an integral part of my routine”

Durability3%

“Very durable”

Eyelash Quality2%

“Great so easy to use my eyebrows have faded and thinned im in my sixties and have spent money on other products that just take to much time to make my eyebrows look normal i read the reviews for this and gave it a go so glad i did so easy to apply and my eyebrows look a lot neater and fuller and a great price will definitely buy again highly recommend”

Efficiency2%

“Works great”

Compactness1%

“Lovely and compact”

What buyers complain about

Quality-Overall18%

“Not very good quality”

Color16%

“Colour not as stated”

Size-Overall8%

“Smaller than expected”

Durability5%

“it snapped at the hinge”

Ease Of Use4%

“Couldn't open the case”

Functionality-Overall4%

“I doesn't work at all”

Moist/Dry3%

“Third trimester skin - face is both oily AND dry”

Value For Money3%

“I didn't really think these would be any good for the price I paid”

Dilute/Watery3%

“Very watery and weak was dark for the first week then lacked colour”

Ease Of Application3%

“Awful, the application was very cakey, my only recommendation is to avoid purchasing”

Top return reasons

Quality-Overall18%

Advertised Vs Actual Product11%

Defective Material/Parts11%

Color9%

Size-Overall8%

Functionality-Overall7%

Hard Feel5%

Water Resistance5%

Smell5%

Product Condition5%

Common questions

Is eyebrow kit profitable to sell on Amazon United Kingdom?: The niche generates £60K/yr across 30 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -7.0%. Flapen's verdict: Skip it (44/100).
How competitive is the eyebrow kit niche?: 17 brands and 208 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 82% of demand.
What do buyers complain about in eyebrow kit?: Top complaints mined from reviews: Quality-Overall, Color, Size-Overall. The return rate is 0.1%.
When does demand for eyebrow kit peak?: Demand peaks in Dec; the busiest month runs 1.6× the quietest.
What does it cost to enter the eyebrow kit niche?: Listings span £2.62–£8.12; the average listing price is £4.73 (sweet spot $15–$100). The average incumbent carries 6,521 reviews — the moat a new listing must climb.

eyebrow kit

eyebrow kit market data

Competition & brand share

Demand & seasonality

Top eyebrow kit search terms

Top eyebrow kit products on Amazon

Top sellers

Newest

Trending

What buyers say about eyebrow kit

What buyers love

What buyers complain about

Top return reasons

Common questions

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