eyebrow growth serum
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Good£14.78avg listing price — sweet spot $15–$100
Price range
Good£6.72–£28.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£329K£329K/yr · 305K searches
Review moat
Okay3,953.6avg incumbent reviews — the moat a new listing must climb
Growth
Bad-15.8%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, eyebrow growth serum is a £329K/yr Amazon United Kingdom market (305K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb. Verdict: Skip it — 44/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
eyebrow growth serum market data
- Units sold / yr
- 20K–25K
- avg 2,500–3,000/product
- Revenue / yr
- £296K–£370K
- units × avg price
- Conversion rate
- 7.3%
- Avg BSR
- #28
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 80%
- Out of stock
- 0.0%
- Avg brand age
- 42 months
- Avg seller age
- 136 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
21
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- The Ordinary67%
- RapidLash17%
- UKLASH7%
- Forest & Shore5%
- e.l.f.4%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -15.8% search growth over the last 90 days.Peak months: Feb · busiest ÷ quietest = 1.6×
Top eyebrow growth serum search terms
- eyebrow growth serum54K/yr
- eyebrow serum48K/yr
- the ordinary lash curl finisher16K/yr
- brow serum22K/yr
- the ordinary lash serum23K/yr
- ordinary lash serum21K/yr
- eyebrow serum growth rapid brow17K/yr
- lash and brow serum13K/yr
- ordinary lash curl finisher7K/yr
- brow growth serum12K/yr
Top eyebrow growth serum products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 5 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
The Ordinary Multi-Peptide Lash and Brow Serum Peptide-Powered Formula for Thicker Fuller Looking Lashes & Brows 5ml
The Ordinary£10.904.2★6,076 rev
RapidBrow Eyebrow Enhancing Serum Hexatein 2 Complex 3 ml (Pack of 1)
RapidLash£20.024.2★5,560 rev
Ukbrow Eyebrow Enhancing Serum 3ml
UKLASH£28.564.2★80 rev
Forest & Shore Castor Oil 100% Natural & Organic for Hair Growth Eyebrows Eyelashes and Skin Hair Tonic Oil
Forest & Shore£7.694.7★1,942 rev
e.l.f Ampd Lash & Brow Serum Nourishing Formula For Longer-Looking Lashes & Brows Vegan & Cruelty-Free
e.l.f.£6.724.1★6,110 rev
Newest
by launch dateThe Ordinary Multi-Peptide Lash and Brow Serum Peptide-Powered Formula for Thicker Fuller Looking Lashes & Brows 5ml
The Ordinary£10.906,076 rev
Forest & Shore Castor Oil 100% Natural & Organic for Hair Growth Eyebrows Eyelashes and Skin Hair Tonic Oil
Forest & Shore£7.691,942 rev
e.l.f Ampd Lash & Brow Serum Nourishing Formula For Longer-Looking Lashes & Brows Vegan & Cruelty-Free
e.l.f.£6.726,110 rev
Ukbrow Eyebrow Enhancing Serum 3ml
UKLASH£28.5680 rev
RapidBrow Eyebrow Enhancing Serum Hexatein 2 Complex 3 ml (Pack of 1)
RapidLash£20.025,560 rev
Trending
90-day click momentumUkbrow Eyebrow Enhancing Serum 3ml
UKLASH£28.564.2★
The Ordinary Multi-Peptide Lash and Brow Serum Peptide-Powered Formula for Thicker Fuller Looking Lashes & Brows 5ml
The Ordinary£10.904.2★
RapidBrow Eyebrow Enhancing Serum Hexatein 2 Complex 3 ml (Pack of 1)
RapidLash£20.024.2★
e.l.f Ampd Lash & Brow Serum Nourishing Formula For Longer-Looking Lashes & Brows Vegan & Cruelty-Free
e.l.f.£6.724.1★
Forest & Shore Castor Oil 100% Natural & Organic for Hair Growth Eyebrows Eyelashes and Skin Hair Tonic Oil
Forest & Shore£7.694.7★
What buyers say about eyebrow growth serum
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Worth every penny”
“No irritation”
“Great for repairing lashes damaged by extensions”
“Its easy to apply”
“Dries quickly enough and seems effective”
“has produced an obvious improvement that people have commented on”
“does the job”
“Good oil, it's one of the best”
“Best to use at night”
What buyers complain about
“It is expensive”
“stills eyes a little lol, think my lashes are getting longer tho”
“there was no difference sadly”
“Eye dont see. Not sure its doing anything”
“I think this is why some peoples eyebrows look thicker- its dying pale hairs that you cant see”
“Straight away she thought it was empty & had been used”
“After less than a week the brush comes out almost dry”
“irritating to my eyes so discontinued use”
“I found it very thick”
“Its very tiny”
Top return reasons
Common questions
- Is eyebrow growth serum profitable to sell on Amazon United Kingdom?
- The niche generates £329K/yr across 5 tracked products. 90-day search growth is -15.8%. Flapen's verdict: Skip it (44/100).
- How competitive is the eyebrow growth serum niche?
- 5 brands and 21 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in eyebrow growth serum?
- Top complaints mined from reviews: Value For Money, Eyelash Quality, Symptom Reduction. The return rate is 0.1%.
- When does demand for eyebrow growth serum peak?
- Demand peaks in Feb; the busiest month runs 1.6× the quietest.
- What does it cost to enter the eyebrow growth serum niche?
- Listings span £6.72–£28.56; the average listing price is £14.78 (sweet spot $15–$100). The average incumbent carries 3,954 reviews — the moat a new listing must climb.