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Eyebrow Growth Serum

a concentrated shelf (top 5 take 100% of clicks) — Eyebrow Growth Serum doesn't clear our bar today.

Flapen Score

44
Skip it

Ranks 1,531 of 2,481 Beauty niches · −3 vs the category median of 47

Market size 52Growth 17Conversion 76Competition 0Returns 99Price range 62Avg price 73Brand share 0Review moat 25Quality gap 76
This niche Category average · 2,481 niches

Is Eyebrow Growth Serum profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Eyebrow Growth Serum is a £329K/yr Amazon United Kingdom market (305K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb. Verdict: Skip it — 44/100.

Eyebrow Growth Serum: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -15.8% over the last 90 days and 7.3% of searches end in a purchase.

£329K

revenue / yr

Units sold / yr25K
Search volume / yr-15.8%305K
Conversion rate7.3%
Avg price£14.78

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers5 · 21
Top-5 product click share100%
Open market0%
Avg brand age42 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 5 products

Sponsored placement80%
New entrants (1y)0· 0 succeeded
Avg rating4.3★
Avg reviews3,954

Top Eyebrow Growth Serum products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

£0£66K£132K£198K£263K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

21

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • The Ordinary67%
  • RapidLash17%
  • UKLASH7%
  • Forest & Shore5%
  • e.l.f.4%
  • Open — no brand owns it (0%)

Eyebrow Growth Serum demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume305KCVR7.3%Products5Brands5Top 5 Brands100%OOS Rate0.0%Rating4.3★Reviews3,954Avg BSR#28
7K5KSpike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.6×

Top Eyebrow Growth Serum search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • eyebrow growth serum54K/yr
  • eyebrow serum48K/yr
  • the ordinary lash curl finisher16K/yr
  • brow serum22K/yr
  • the ordinary lash serum23K/yr
  • ordinary lash serum21K/yr
  • eyebrow serum growth rapid brow17K/yr
  • lash and brow serum13K/yr
  • ordinary lash curl finisher7K/yr
  • brow growth serum12K/yr

What reviews say buyers love and hate about Eyebrow Growth Serum

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews
Quality-Overall19%

Excellent product

Value For Money13%

Worth every penny

Allergies12%

No irritation

Eyelash Quality11%

Great for repairing lashes damaged by extensions

Ease Of Application9%

Its easy to apply

What buyers complain about

87% of reviews
Value For Money35%

It is expensive

Eyelash Quality12%

stills eyes a little lol, think my lashes are getting longer tho

Symptom Reduction8%

there was no difference sadly

Functionality-Overall5%

Eye dont see. Not sure its doing anything

Suitability Colored Hair5%

I think this is why some peoples eyebrows look thicker- its dying pale hairs that you cant see

Eyebrow Growth Serum return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

3%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall
21%
2Moist/Dry
19%
3Value For Money
15%
4Leak-Proof
8%
5Product Condition
8%

Common Eyebrow Growth Serum questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Eyebrow Growth Serum 44/100 on Amazon United Kingdom — Skip it. The niche generates £329K/yr across 5 tracked products. Search demand moved -15.8% over the last 90 days.
Search demand for Eyebrow Growth Serum on Amazon United Kingdom peaks in Feb, where the busiest month runs 1.6× the quietest.