eyebrow glue
Skip itPrices mostly outside the sweet spot ($3.44–$8.81) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great9.4%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Growth
Okay+9.9%90-day search growth — must beat 0% to launch
Review moat
Bad16,931.64avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£6.23avg listing price — sweet spot $15–$100
Market size
Bad£49K£49K/yr · 84K searches
Brand share
Bad98%top-5 brand share — brand-locked demand
Price range
Bad£3.44–£8.81cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, eyebrow glue is a £49K/yr Amazon United Kingdom market (84K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jul–Aug–Nov. Verdict: Skip it — 44/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
eyebrow glue market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- £37K–£50K
- units × avg price
- Conversion rate
- 9.4%
- Avg BSR
- #77
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 68%
- Out of stock
- 0.0%
- Avg brand age
- 46 months
- Avg seller age
- 142 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
7 falling
Sellers
233
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
51%
Top 20: 90%
Open market
1%
- NYX PROFESSIONAL MAKEUP40%
- L'Oreal Paris36%
- e.l.f.17%
- Got2B4%
- Max Factor2%
- Maybelline1%
- Open — no brand owns it (1 brand, 1%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +9.9% search growth over the last 90 days.Peak months: Jul, Aug, Nov · busiest ÷ quietest = 2.6×
Top eyebrow glue search terms
- nyx brow16K/yr
- nyx eyebrow15K/yr
- brow lamination gel13K/yr
- loreal eyebrow8K/yr
- loreal brow7K/yr
- loreal eyebrow gel5K/yr
- loreal brow gel5K/yr
- rare beauty brow gel3K/yr
- eyebrow lamination gel5K/yr
- elf brow lamination gel5K/yr
Top eyebrow glue products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LOréal Paris Brow Lamination Gel Hold for up to 24 Hours* Day and Night Lifted and Fuller-looking Brows Infallible Brow Lamination Gel Clear 15g
L'Oreal Paris£7.174.4★1,157 rev
e.l.f. Brow Laminating Gel Strong-Hold Clear-Drying & Water-Resistant Brow Gel Creates Laminated Brows Comb & Sculpt Brows Vegan & Cruelty-free
e.l.f.£7.154.3★4,349 rev
LOréal Paris Infallible Faux Brow Double Brush Tip Brow Tint Pen Natural Finish Waterproof Transfer and Smudge-Resistant Shaping Brows for up to 48 hours Shade: Dark Brunette
L'Oreal Paris£5.894.1★1,884 rev
NYX Professional Makeup Thick It. Stick It! Ultra Buildable Brow Mascara Tints & Thickens with 16hr Wear Vegan FormulaVegan 16H Thickening Brow Mascara Shade: Brunette
NYX PROFESSIONAL MAKEUP£7.374.2★13,840 rev
NYX Professional Makeup Brow Glue Crazy Lift 24-Hour Strong-Hold Brow Lamination Gel with Built-In Styling Comb to Precisely Coat and Lock Every Brow Hair Flake-Proof Korean Makeup Transparent
NYX PROFESSIONAL MAKEUP£6.674.3★3,582 rev
Newest
by launch date
NYX Professional Makeup Fluff & Snatch Brow Powder Pen 24H Longwear Cream-to-Powder Eyebrow Tint Smudge-Proof & Transfer-Resistant Soft Matte Finish Diffused Natural Shade: 01
NYX PROFESSIONAL MAKEUP£8.81671 rev
NYX Professional Makeup Brow Glue Crazy Lift 24-Hour Strong-Hold Brow Lamination Gel with Built-In Styling Comb to Precisely Coat and Lock Every Brow Hair Flake-Proof Korean Makeup Transparent
NYX PROFESSIONAL MAKEUP£6.673,582 rev
LOréal Paris Infallible Faux Brow Double Brush Tip Brow Tint Pen Natural Finish Waterproof Transfer and Smudge-Resistant Shaping Brows for up to 48 hours Shade: Dark Brunette
L'Oreal Paris£5.891,884 rev
LOréal Paris Infallible Faux Brow Double Brush Tip Brow Tint Pen Natural Finish Waterproof Transfer and Smudge-Resistant Shaping Brows for up to 48 hours Shade: Light Brunette
L'Oreal Paris£6.401,884 rev
Max Factor Masterpiece Divine Brow Lamination Gel 001 Clear 2-Sided Applicator Salon-Like Lamination Combs & Lifts Non-Crunchy But Strong Hold Eye Lift Effect Ultimate Precision
Max Factor£3.89206 rev
Trending
90-day click momentumNYX Professional Makeup Fluff & Snatch Brow Powder Pen 24H Longwear Cream-to-Powder Eyebrow Tint Smudge-Proof & Transfer-Resistant Soft Matte Finish Diffused Natural Shade: 01
NYX PROFESSIONAL MAKEUP£8.814.0★
NYX Professional Makeup Longwear Vegan Tinted Liquid Eyebrow Gel Natural Look Brow Mascara Up to 2 Day Wear Transfer- Fade- and Smudge-Resistant Zero to Brow Shade: 07 Espresso
NYX PROFESSIONAL MAKEUP£8.754.5★
NYX Professional Makeup Thick It. Stick It! Ultra Buildable Brow Mascara Tints & Thickens with 16hr Wear Vegan FormulaVegan 16H Thickening Brow Mascara Shade: Brunette
NYX PROFESSIONAL MAKEUP£7.374.2★
NYX Professional Makeup Brow Tint Lift And Snatch Brow Tint Pen Up to 16 Hour Wear Smudge-resistant Transfer-resistant Extra Thin Bristles Korean Makeup Shade Ash Brown 1ml
NYX PROFESSIONAL MAKEUP£7.974.3★
got2b Glued 4 brows & Edges Clear gel 2 in 1 16 ml Screaming Hold Brow gel Eyebrow Gel for Long Lasting Looks Vegan Formula
Got2B£3.654.4★
What buyers say about eyebrow glue
What buyers praise and complain about, mined from review topics.What buyers love
“Quality and easy to use”
“Easy to use”
“Excellent value for money”
“Good longevity, easy to use”
“Very natural colour”
“Easy to apply”
“As advertised”
“glues them down well”
“It gives me that eye lift look”
“It doesn't leave a white residue if you don't overdo it”
What buyers complain about
“Leaves a white flakey residue”
“colour doesnt match”
“doesn't really dry”
“Terrible product”
“Product breaks”
“Inadequate performance”
“Waste of money”
“Can't use”
“Awful looks like glue”
“Disappointing, thin pencil”
Top return reasons
Common questions
- Is eyebrow glue profitable to sell on Amazon United Kingdom?
- The niche generates £49K/yr across 28 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +9.9%. Flapen's verdict: Skip it (44/100).
- How competitive is the eyebrow glue niche?
- 7 brands and 233 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in eyebrow glue?
- Top complaints mined from reviews: Residue, Color, Moist/Dry. The return rate is 0.0%.
- When does demand for eyebrow glue peak?
- Demand peaks in Jul–Aug–Nov; the busiest month runs 2.6× the quietest.
- What does it cost to enter the eyebrow glue niche?
- Listings span £3.44–£8.81; the average listing price is £6.23 (sweet spot $15–$100). The average incumbent carries 16,932 reviews — the moat a new listing must climb.