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Eyebrow Glue

Fail

Prices span $3.44–$8.81, mostly outside the sweet spot, so Eyebrow Glue is a Fail.

Flapen Score
44
44 / 100
Ranks 1,531 of 2,481 Beauty niches · −3 vs the category median of 47
Market size
£49K/yr84K searches / yr
90-day growth
+9.9%search demand this quarter
Competition
51%top-5 click share · 7 brands · 233 sellers

Flapen Score

Eyebrow Glue against its category

The dotted line is the Beauty average. Past it, Eyebrow Glue is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Eyebrow Glue market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Eyebrow Glue 84K times last year and spent an estimated £49K. The top 5 brands take 98% of clicks. Demand peaks in Jul–Aug–Nov. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 9.4% of those searches ended in a purchase.

Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.4% of those searches ended in a purchase. Searches in the last 90 days moved +9.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £49K a year.

Searches, last 12 months
84K
Growth, 90 days vs prior 90
+9.9%
Conversion, latest week
9.4%
Market size, estimated
£49Ka year
Peak month
August2.6× the quietest month
Top search term
nyx brow16K searches a year

02 · Price

A sale here is worth £6.23.

Listings sell for £6.23 on average, from £3.44 to £8.81. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £6.23 that is £2K to £3K a year per listing.

Average price
£6.23under the $15 to $100 sweet spot
Price range
£3.44–£8.81
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£2K–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

68% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #77 within Make-up. It carries 16,932 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#77in Make-up
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
16,932per listing
Listings tracked
28

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Eyebrow Glue products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 falling

Sellers

233

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

51%

Top 20: 90%

Open market

1%

  • Brand 140%
  • Brand 236%
  • Brand 317%
  • Brand 44%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (1 brand, 1%)

Demand

Eyebrow Glue search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Nov · busiest ÷ quietest = 2.6×

Search terms

Top Eyebrow Glue search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nyx brow16K/yr
  • nyx eyebrow15K/yr
  • brow lamination gel13K/yr
  • loreal eyebrow8K/yr
  • loreal brow7K/yr
  • loreal eyebrow gel5K/yr
  • loreal brow gel5K/yr
  • rare beauty brow gel3K/yr
  • eyebrow lamination gel5K/yr
  • elf brow lamination gel5K/yr

Reviews and returns

What reviews say buyers love and hate about Eyebrow Glue

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
12%of negative reviews mention “Residue”
<0.1%of orders come back, a rate Amazon rounds to zero
“Leaves a white flakey residue”
A buyer, on “Residue”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Eyebrow Glue questions

Answered from the same tracked data.