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Eyebrow Glue

prices mostly outside the sweet spot ($3.44–$8.81) — Eyebrow Glue doesn't clear our bar today.

Flapen Score

44
Skip it

Ranks 1,531 of 2,481 Beauty niches · −3 vs the category median of 47

Market size 12Growth 37Conversion 85Competition 57Returns 100Price range 0Avg price 17Brand share 5Review moat 18Quality gap 76
This niche Category average · 2,481 niches

Is Eyebrow Glue profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Eyebrow Glue is a £49K/yr Amazon United Kingdom market (84K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jul–Aug–Nov. Verdict: Skip it — 44/100.

Eyebrow Glue: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +9.9% over the last 90 days and 9.4% of searches end in a purchase.

£49K

revenue / yr

Units sold / yr8K
Search volume / yr+9.9%84K
Conversion rate9.4%
Avg price£6.23

Who owns the niche?

The top 5 brands hold 98% of demand, so 2% of the market is open.

2%

open market share

Brands · sellers7 · 233
Top-5 product click share51%
Open market2%
Avg brand age46 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 28 products

Sponsored placement68%
New entrants (1y)2· 0 succeeded
Avg rating4.3★
Avg reviews16,932

Top Eyebrow Glue products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

£0£2K£5K£7K£10K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

233

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

51%

Top 20: 90%

Open market

1%

  • NYX PROFESSIONAL MAKEUP40%
  • L'Oreal Paris36%
  • e.l.f.17%
  • Got2B4%
  • Max Factor2%
  • Maybelline1%
  • Open — no brand owns it (1 brand, 1%)

Eyebrow Glue demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume84KCVR9.4%Products28Brands7Top 5 Brands98%OOS Rate0.0%Rating4.3★Reviews16,932Avg BSR#77
23K18KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Nov · busiest ÷ quietest = 2.6×

Top Eyebrow Glue search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • nyx brow16K/yr
  • nyx eyebrow15K/yr
  • brow lamination gel13K/yr
  • loreal eyebrow8K/yr
  • loreal brow7K/yr
  • loreal eyebrow gel5K/yr
  • loreal brow gel5K/yr
  • rare beauty brow gel3K/yr
  • eyebrow lamination gel5K/yr
  • elf brow lamination gel5K/yr

What reviews say buyers love and hate about Eyebrow Glue

What buyers mention most, as a share of all reviews.

What buyers love

75% of reviews
Quality-Overall19%

Quality and easy to use

Ease Of Use11%

Easy to use

Value For Money9%

Excellent value for money

Durability8%

Good longevity, easy to use

Color7%

Very natural colour

What buyers complain about

67% of reviews
Residue12%

Leaves a white flakey residue

Color11%

colour doesnt match

Moist/Dry9%

doesn't really dry

Quality-Overall8%

Terrible product

Durability5%

Product breaks

Eyebrow Glue return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall
50%
2Defective Material/Parts
50%

Common Eyebrow Glue questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Eyebrow Glue 44/100 on Amazon United Kingdom — Skip it. The niche generates £49K/yr across 28 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved +9.9% over the last 90 days.
Search demand for Eyebrow Glue on Amazon United Kingdom peaks in Jul–Aug–Nov, where the busiest month runs 2.6× the quietest.