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Eyebrow Gel

Fail

Prices span $3.11–$7.17, mostly outside the sweet spot, so Eyebrow Gel is a Fail.

Flapen Score
49
49 / 100
Top 39% of 2,481 Beauty niches · +2 vs the category median of 47
Market size
£657K/yr1.2M searches / yr
90-day growth
+1.8%search demand this quarter
Competition
65%top-5 click share · 7 brands · 206 sellers

Flapen Score

Eyebrow Gel against its category

The dotted line is the Beauty average. Past it, Eyebrow Gel is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Eyebrow Gel market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Eyebrow Gel 1.2M times last year and spent an estimated £657K. The top 5 brands take 95% of clicks. Demand peaks in Feb–Mar. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 11.5% of those searches ended in a purchase.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.5% of those searches ended in a purchase. Searches in the last 90 days moved +1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £657K a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
+1.8%
Conversion, latest week
11.5%
Market size, estimated
£657Ka year
Peak month
February2.2× the quietest month
Top search term
eyebrow gel453K searches a year

02 · Price

A sale here is worth £4.96.

Listings sell for £4.96 on average, from £3.11 to £7.17. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 5,000 to 6,000 of them. At £4.96 that is £25K to £30K a year per listing.

Average price
£4.96under the $15 to $100 sweet spot
Price range
£3.11–£7.17
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100K–125K
Units per listing a year
5,000–6,000
Revenue per listing a year
£25K–£30K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #42 within Make-up. It carries 8,564 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#42in Make-up
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
8,564per listing
Listings tracked
18

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Eyebrow Gel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 falling

Sellers

206

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

2%

  • Brand 129%
  • Brand 228%
  • Brand 325%
  • Brand 47%
  • Brand 56%
  • Brand 63%
  • Open — no brand owns it (1 brand, 2%)

Demand

Eyebrow Gel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar · busiest ÷ quietest = 2.2×

Search terms

Top Eyebrow Gel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • eyebrow gel453K/yr
  • brow gel246K/yr
  • nyx brow glue76K/yr
  • eye brow gel44K/yr
  • eyebrow glue38K/yr
  • eyebrow gel clear32K/yr
  • brow glue29K/yr
  • clear brow gel27K/yr
  • clear eyebrow gel22K/yr
  • got2b eyebrow gel16K/yr

Reviews and returns

What reviews say buyers love and hate about Eyebrow Gel

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Residue”
<0.1%of orders come back, a rate Amazon rounds to zero
“Leaves a white flakey residue”
A buyer, on “Residue”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Eyebrow Gel questions

Answered from the same tracked data.