Eyebrow Gel
FailPrices span $3.11–$7.17, mostly outside the sweet spot, so Eyebrow Gel is a Fail.
- Flapen Score
- 49 / 100Top 39% of 2,481 Beauty niches · +2 vs the category median of 4749
- Market size
- £657K/yr1.2M searches / yr
- 90-day growth
- +1.8%search demand this quarter
- Competition
- 65%top-5 click share · 7 brands · 206 sellers
Flapen Score
Eyebrow Gel against its category
The dotted line is the Beauty average. Past it, Eyebrow Gel is stronger. Inside it, weaker.
Market
The Eyebrow Gel market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Eyebrow Gel 1.2M times last year and spent an estimated £657K. The top 5 brands take 95% of clicks. Demand peaks in Feb–Mar. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 11.5% of those searches ended in a purchase.
Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.5% of those searches ended in a purchase. Searches in the last 90 days moved +1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £657K a year.
- Searches, last 12 months
- 1.2M
- Growth, 90 days vs prior 90
- +1.8%
- Conversion, latest week
- 11.5%
- Market size, estimated
- £657Ka year
- Peak month
- February2.2× the quietest month
- Top search term
- eyebrow gel453K searches a year
02 · Price
A sale here is worth £4.96.
Listings sell for £4.96 on average, from £3.11 to £7.17. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 5,000 to 6,000 of them. At £4.96 that is £25K to £30K a year per listing.
- Average price
- £4.96under the $15 to $100 sweet spot
- Price range
- £3.11–£7.17
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 5,000–6,000
- Revenue per listing a year
- £25K–£30K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #42 within Make-up. It carries 8,564 reviews at 4.29 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #42in Make-up
- Average rating
- 4.29 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 8,564per listing
- Listings tracked
- 18
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Eyebrow Gel products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
got2b Glued 4 brows & Edges Clear gel 2 in 1 16 ml Screaming Hold Brow gel Eyebrow Gel for Long Lasting Looks Vegan Formula
- Price
- £3.65
- Rating
- 4.4/5
- Reviews
- 13,556
- Age
- 4y ago

NYX Professional Makeup Brow Gel The Brow Glue Eye Brow Gel Vegan Formula Instant Brow Styler for Laminated Brow Look with 24 Hour Extreme Hold Waterproof Non-Sticky and Transparent Clear
- Price
- £5.45
- Rating
- 4.3/5
- Reviews
- 2,793
- Age
- 5y ago

e.l.f. Clear Brow & Lash Mascara Glossy Shiny Lightweight Easy To Use Conditions Hairs Gives Brows Soft Flexible Hold Compact All-Day Wear 2.5ml crystal (clear)
- Price
- £3.11
- Rating
- 4.3/5
- Reviews
- 13,352
- Age
- 13y ago

LOréal Paris Brow Lamination Gel Hold for up to 24 Hours* Day and Night Lifted and Fuller-looking Brows Infallible Brow Lamination Gel Clear 15g
- Price
- £7.17
- Rating
- 4.4/5
- Reviews
- 1,157
- Age
- 2y ago

NYX Professional Makeup Brow Glue Crazy Lift 24-Hour Strong-Hold Brow Lamination Gel with Built-In Styling Comb to Precisely Coat and Lock Every Brow Hair Flake-Proof Korean Makeup Transparent
- Price
- £6.67
- Rating
- 4.3/5
- Reviews
- 3,582
- Age
- 1y ago
Trending
estimated 90-day click momentum
e.l.f. Wow Brow Gel Volumizing Buildable Wax-Gel Hybrid Creates Full Voluminous-Looking Brows Locks Brow Hairs In Place Taupe Fiber-Infused 3.5g
- Price
- £4.92
- Rating
- 4.3/5
- Reviews
- 6,596
- Age
- 7y ago

e.l.f. Wow Brow Gel Volumizing Buildable Wax-Gel Hybrid Creates Full Voluminous-Looking Brows Locks Brow Hairs In Place Brunette Fiber-Infused 3.5g
- Price
- £4.98
- Rating
- 4.3/5
- Reviews
- 6,596
- Age
- 7y ago

NYX Professional Makeup Brow Gel The Brow Glue Tinted Eye Brow Gel Instant Brow Styler for Laminated Brow Look with 24 Hour Extreme Hold Waterproof Non-Sticky Medium Brown
- Price
- £5.46
- Rating
- 4.2/5
- Reviews
- 10,152
- Age
- 3y ago

Rimmel London WonderfullBrow Styling Clear Gel 4.5ml
- Price
- £4.06
- Rating
- 4.3/5
- Reviews
- 3,400
- Age
- 5y ago

got2b Glued 4 brows & Edges Clear gel 2 in 1 16 ml Screaming Hold Brow gel Eyebrow Gel for Long Lasting Looks Vegan Formula
- Price
- £3.65
- Rating
- 4.4/5
- Reviews
- 13,556
- Age
- 4y ago
Newest
by launch date
NYX Professional Makeup Brow Glue Crazy Lift 24-Hour Strong-Hold Brow Lamination Gel with Built-In Styling Comb to Precisely Coat and Lock Every Brow Hair Flake-Proof Korean Makeup Transparent
- Price
- £6.67
- Rating
- 4.3/5
- Reviews
- 3,582
- Age
- 1y ago

e.l.f. Brow Laminating Gel Strong-Hold Clear-Drying & Water-Resistant Brow Gel Creates Laminated Brows Comb & Sculpt Brows Vegan & Cruelty-free
- Price
- £7.15
- Rating
- 4.3/5
- Reviews
- 4,349
- Age
- 2y ago

Maybelline New York Superlock Brow Glue Transparent Brow Fixing Gel With Sculpting Brush Extreme 24H Hold No Shedding No Cardboard Effect Non-Sticky Finish Superlock Brow Glue
- Price
- £5.25
- Rating
- 4.4/5
- Reviews
- 2,588
- Age
- 2y ago

got2b Glued 4 Brows + Edges Waterproof Gel 16ml Strong Hold Brow & Edge Styling Gel Long-Lasting Non-Sticky Flake-Free Finish for Brows and Baby Hairs
- Price
- £3.94
- Rating
- 4.4/5
- Reviews
- 13,556
- Age
- 2y ago

LOréal Paris Brow Lamination Gel Hold for up to 24 Hours* Day and Night Lifted and Fuller-looking Brows Infallible Brow Lamination Gel Clear 15g
- Price
- £7.17
- Rating
- 4.4/5
- Reviews
- 1,157
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 falling
Sellers
206
Est. top-5 brand share
95%
Top 20: 100%
Est. top-5 click share
65%
Top 20: 100%
Open market
2%
- NYX PROFESSIONAL MAKEUP29%
- Got2B28%
- e.l.f.25%
- L'Oreal Paris7%
- Maybelline6%
- Rimmel3%
- Open — no brand owns it (1 brand, 2%)
Demand
Eyebrow Gel search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar · busiest ÷ quietest = 2.2×
Search terms
Top Eyebrow Gel search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- eyebrow gel453K/yr
- brow gel246K/yr
- nyx brow glue76K/yr
- eye brow gel44K/yr
- eyebrow glue38K/yr
- eyebrow gel clear32K/yr
- brow glue29K/yr
- clear brow gel27K/yr
- clear eyebrow gel22K/yr
- got2b eyebrow gel16K/yr
Reviews and returns
What reviews say buyers love and hate about Eyebrow Gel
We read the reviews and the return reasons for every product selling here.
“Leaves a white flakey residue”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Eyebrow Gel questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









