Eyebrow Gel
prices mostly outside the sweet spot ($3.11–$7.17) — Eyebrow Gel doesn't clear our bar today.
Flapen Score
Top 39% of 2,481 Beauty niches · +2 vs the category median of 47
Is Eyebrow Gel profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Eyebrow Gel is a £657K/yr Amazon United Kingdom market (1.2M searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Feb–Mar. Verdict: Skip it — 49/100.
Eyebrow Gel: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +1.8% over the last 90 days and 11.5% of searches end in a purchase.
£657K
revenue / yr
Who owns the niche?
The top 5 brands hold 95% of demand, so 5% of the market is open.
5%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 18 products
Top Eyebrow Gel products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
got2b Glued 4 brows & Edges Clear gel 2 in 1 16 ml Screaming Hold Brow gel Eyebrow Gel for Long Lasting Looks Vegan Formula
- Price
- £3.65
- Rating
- 4.4/5
- Reviews
- 13,556
- Age
- 4y ago
NYX Professional Makeup Brow Gel The Brow Glue Eye Brow Gel Vegan Formula Instant Brow Styler for Laminated Brow Look with 24 Hour Extreme Hold Waterproof Non-Sticky and Transparent Clear
- Price
- £5.45
- Rating
- 4.3/5
- Reviews
- 2,793
- Age
- 5y ago
e.l.f. Clear Brow & Lash Mascara Glossy Shiny Lightweight Easy To Use Conditions Hairs Gives Brows Soft Flexible Hold Compact All-Day Wear 2.5ml crystal (clear)
- Price
- £3.11
- Rating
- 4.3/5
- Reviews
- 13,352
- Age
- 13y ago
LOréal Paris Brow Lamination Gel Hold for up to 24 Hours* Day and Night Lifted and Fuller-looking Brows Infallible Brow Lamination Gel Clear 15g
- Price
- £7.17
- Rating
- 4.4/5
- Reviews
- 1,157
- Age
- 2y ago
NYX Professional Makeup Brow Glue Crazy Lift 24-Hour Strong-Hold Brow Lamination Gel with Built-In Styling Comb to Precisely Coat and Lock Every Brow Hair Flake-Proof Korean Makeup Transparent
- Price
- £6.67
- Rating
- 4.3/5
- Reviews
- 3,582
- Age
- 1y ago
Trending
90-day click momentum
e.l.f. Wow Brow Gel Volumizing Buildable Wax-Gel Hybrid Creates Full Voluminous-Looking Brows Locks Brow Hairs In Place Taupe Fiber-Infused 3.5g
- Price
- £4.92
- Rating
- 4.3/5
- Reviews
- 6,596
- Age
- 7y ago
e.l.f. Wow Brow Gel Volumizing Buildable Wax-Gel Hybrid Creates Full Voluminous-Looking Brows Locks Brow Hairs In Place Brunette Fiber-Infused 3.5g
- Price
- £4.98
- Rating
- 4.3/5
- Reviews
- 6,596
- Age
- 7y ago
NYX Professional Makeup Brow Gel The Brow Glue Tinted Eye Brow Gel Instant Brow Styler for Laminated Brow Look with 24 Hour Extreme Hold Waterproof Non-Sticky Medium Brown
- Price
- £5.46
- Rating
- 4.2/5
- Reviews
- 10,152
- Age
- 3y ago
Rimmel London WonderfullBrow Styling Clear Gel 4.5ml
- Price
- £4.06
- Rating
- 4.3/5
- Reviews
- 3,400
- Age
- 5y ago
got2b Glued 4 brows & Edges Clear gel 2 in 1 16 ml Screaming Hold Brow gel Eyebrow Gel for Long Lasting Looks Vegan Formula
- Price
- £3.65
- Rating
- 4.4/5
- Reviews
- 13,556
- Age
- 4y ago
Newest
by launch dateNYX Professional Makeup Brow Glue Crazy Lift 24-Hour Strong-Hold Brow Lamination Gel with Built-In Styling Comb to Precisely Coat and Lock Every Brow Hair Flake-Proof Korean Makeup Transparent
- Price
- £6.67
- Rating
- 4.3/5
- Reviews
- 3,582
- Age
- 1y ago
e.l.f. Brow Laminating Gel Strong-Hold Clear-Drying & Water-Resistant Brow Gel Creates Laminated Brows Comb & Sculpt Brows Vegan & Cruelty-free
- Price
- £7.15
- Rating
- 4.3/5
- Reviews
- 4,349
- Age
- 2y ago
Maybelline New York Superlock Brow Glue Transparent Brow Fixing Gel With Sculpting Brush Extreme 24H Hold No Shedding No Cardboard Effect Non-Sticky Finish Superlock Brow Glue
- Price
- £5.25
- Rating
- 4.4/5
- Reviews
- 2,588
- Age
- 2y ago
got2b Glued 4 Brows + Edges Waterproof Gel 16ml Strong Hold Brow & Edge Styling Gel Long-Lasting Non-Sticky Flake-Free Finish for Brows and Baby Hairs
- Price
- £3.94
- Rating
- 4.4/5
- Reviews
- 13,556
- Age
- 2y ago
LOréal Paris Brow Lamination Gel Hold for up to 24 Hours* Day and Night Lifted and Fuller-looking Brows Infallible Brow Lamination Gel Clear 15g
- Price
- £7.17
- Rating
- 4.4/5
- Reviews
- 1,157
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
Brands
7 falling
Sellers
206
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
2%
- NYX PROFESSIONAL MAKEUP29%
- Got2B28%
- e.l.f.25%
- L'Oreal Paris7%
- Maybelline6%
- Rimmel3%
- Open — no brand owns it (1 brand, 2%)
Eyebrow Gel demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Feb, Mar · busiest ÷ quietest = 2.2×
Top Eyebrow Gel search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- eyebrow gel453K/yr
- brow gel246K/yr
- nyx brow glue76K/yr
- eye brow gel44K/yr
- eyebrow glue38K/yr
- eyebrow gel clear32K/yr
- brow glue29K/yr
- clear brow gel27K/yr
- clear eyebrow gel22K/yr
- got2b eyebrow gel16K/yr
What reviews say buyers love and hate about Eyebrow Gel
What buyers mention most, as a share of all reviews.
What buyers love
76% of reviews“Excellent product”
“Good for the price”
“Easy to use”
“Clear brow and lash mascara”
“Long lasting and strong”
What buyers complain about
64% of reviews“Leaves a white flakey residue”
“Dry product”
“Absolutely rubbish”
“Awful looks like glue”
“I chose the wrong colour”
Eyebrow Gel return rate & reasons
Why buyers send it back, as a share of all return requests.
0.0%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Eyebrow Gel questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
