eyebrow gel
Skip itPrices mostly outside the sweet spot ($3.11–$7.17) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great11.5%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Good£657K£657K/yr · 1.2M searches
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Growth
Okay+1.8%90-day search growth — must beat 0% to launch
Review moat
Bad8,564.17avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£4.96avg listing price — sweet spot $15–$100
Brand share
Bad95%top-5 brand share — brand-locked demand
Price range
Bad£3.11–£7.17cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, eyebrow gel is a £657K/yr Amazon United Kingdom market (1.2M searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Feb–Mar. Verdict: Skip it — 49/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
eyebrow gel market data
- Units sold / yr
- 100K–125K
- avg 5,000–6,000/product
- Revenue / yr
- £496K–£620K
- units × avg price
- Conversion rate
- 11.5%
- Avg BSR
- #42
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 83%
- Out of stock
- 0.0%
- Avg brand age
- 41 months
- Avg seller age
- 144 days
Competition & brand share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
7 falling
Sellers
206
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
2%
- NYX PROFESSIONAL MAKEUP29%
- Got2B28%
- e.l.f.25%
- L'Oreal Paris7%
- Maybelline6%
- Rimmel3%
- Open — no brand owns it (1 brand, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +1.8% search growth over the last 90 days.Peak months: Feb, Mar · busiest ÷ quietest = 2.2×
Top eyebrow gel search terms
- eyebrow gel453K/yr
- brow gel246K/yr
- nyx brow glue76K/yr
- eye brow gel44K/yr
- eyebrow glue38K/yr
- eyebrow gel clear32K/yr
- brow glue29K/yr
- clear brow gel27K/yr
- clear eyebrow gel22K/yr
- got2b eyebrow gel16K/yr
Top eyebrow gel products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
got2b Glued 4 brows & Edges Clear gel 2 in 1 16 ml Screaming Hold Brow gel Eyebrow Gel for Long Lasting Looks Vegan Formula
Got2B£3.654.4★13,556 rev
NYX Professional Makeup Brow Gel The Brow Glue Eye Brow Gel Vegan Formula Instant Brow Styler for Laminated Brow Look with 24 Hour Extreme Hold Waterproof Non-Sticky and Transparent Clear
NYX PROFESSIONAL MAKEUP£5.454.3★2,793 rev
e.l.f. Clear Brow & Lash Mascara Glossy Shiny Lightweight Easy To Use Conditions Hairs Gives Brows Soft Flexible Hold Compact All-Day Wear 2.5ml crystal (clear)
e.l.f.£3.114.3★13,352 rev
LOréal Paris Brow Lamination Gel Hold for up to 24 Hours* Day and Night Lifted and Fuller-looking Brows Infallible Brow Lamination Gel Clear 15g
L'Oreal Paris£7.174.4★1,157 rev
NYX Professional Makeup Brow Glue Crazy Lift 24-Hour Strong-Hold Brow Lamination Gel with Built-In Styling Comb to Precisely Coat and Lock Every Brow Hair Flake-Proof Korean Makeup Transparent
NYX PROFESSIONAL MAKEUP£6.674.3★3,582 rev
Newest
by launch dateNYX Professional Makeup Brow Glue Crazy Lift 24-Hour Strong-Hold Brow Lamination Gel with Built-In Styling Comb to Precisely Coat and Lock Every Brow Hair Flake-Proof Korean Makeup Transparent
NYX PROFESSIONAL MAKEUP£6.673,582 rev
e.l.f. Brow Laminating Gel Strong-Hold Clear-Drying & Water-Resistant Brow Gel Creates Laminated Brows Comb & Sculpt Brows Vegan & Cruelty-free
e.l.f.£7.154,349 rev
Maybelline New York Superlock Brow Glue Transparent Brow Fixing Gel With Sculpting Brush Extreme 24H Hold No Shedding No Cardboard Effect Non-Sticky Finish Superlock Brow Glue
Maybelline£5.252,588 rev
got2b Glued 4 Brows + Edges Waterproof Gel 16ml Strong Hold Brow & Edge Styling Gel Long-Lasting Non-Sticky Flake-Free Finish for Brows and Baby Hairs
Got2B£3.9413,556 rev
LOréal Paris Brow Lamination Gel Hold for up to 24 Hours* Day and Night Lifted and Fuller-looking Brows Infallible Brow Lamination Gel Clear 15g
L'Oreal Paris£7.171,157 rev
Trending
90-day click momentum
e.l.f. Wow Brow Gel Volumizing Buildable Wax-Gel Hybrid Creates Full Voluminous-Looking Brows Locks Brow Hairs In Place Taupe Fiber-Infused 3.5g
e.l.f.£4.924.3★
e.l.f. Wow Brow Gel Volumizing Buildable Wax-Gel Hybrid Creates Full Voluminous-Looking Brows Locks Brow Hairs In Place Brunette Fiber-Infused 3.5g
e.l.f.£4.984.3★
NYX Professional Makeup Brow Gel The Brow Glue Tinted Eye Brow Gel Instant Brow Styler for Laminated Brow Look with 24 Hour Extreme Hold Waterproof Non-Sticky Medium Brown
NYX PROFESSIONAL MAKEUP£5.464.2★
Rimmel London WonderfullBrow Styling Clear Gel 4.5ml
Rimmel£4.064.3★
got2b Glued 4 brows & Edges Clear gel 2 in 1 16 ml Screaming Hold Brow gel Eyebrow Gel for Long Lasting Looks Vegan Formula
Got2B£3.654.4★
What buyers say about eyebrow gel
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Good for the price”
“Easy to use”
“Clear brow and lash mascara”
“Long lasting and strong”
“Easy to apply”
“glues them down well”
“As advertised”
“Product works well”
“Clear in colour”
What buyers complain about
“Leaves a white flakey residue”
“Dry product”
“Absolutely rubbish”
“Awful looks like glue”
“I chose the wrong colour”
“Inadequate performance”
“Can't use”
“Doesnt hold for the whole day”
“the mascara doesn't work with my lashes”
“Its not super strong hold”
Top return reasons
Common questions
- Is eyebrow gel profitable to sell on Amazon United Kingdom?
- The niche generates £657K/yr across 18 tracked products. 90-day search growth is +1.8%. Flapen's verdict: Skip it (49/100).
- How competitive is the eyebrow gel niche?
- 7 brands and 206 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in eyebrow gel?
- Top complaints mined from reviews: Residue, Moist/Dry, Quality-Overall. The return rate is 0.0%.
- When does demand for eyebrow gel peak?
- Demand peaks in Feb–Mar; the busiest month runs 2.2× the quietest.
- What does it cost to enter the eyebrow gel niche?
- Listings span £3.11–£7.17; the average listing price is £4.96 (sweet spot $15–$100). The average incumbent carries 8,564 reviews — the moat a new listing must climb.