eyebrow brush
Skip itPrices mostly outside the sweet spot ($2.40–$5.83) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible12.7%search→purchase rate — share of searches ending in a sale
Brand share
Good64%top-5 brand share — brands hold most of the demand
Review moat
Okay1,636.84avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Market size
Okay£108K£108K/yr · 256K searches
Growth
Bad-12.0%90-day search growth — must beat 0% to launch
Avg price
Bad£3.31avg listing price — sweet spot $15–$100
Price range
Bad£2.40–£5.83cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, eyebrow brush is a £108K/yr Amazon United Kingdom market (256K searches/yr). The top 5 brands hold 64% of demand. Verdict: Skip it — 48/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
eyebrow brush market data
- Units sold / yr
- 30K–40K
- avg 1,500–2,000/product
- Revenue / yr
- £99K–£132K
- units × avg price
- Conversion rate
- 12.7%
- Avg BSR
- #38
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 76%
- Out of stock
- 1.1%
- Avg brand age
- 30 months
- Avg seller age
- 155 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
23 rising
Sellers
31
Top-5 brand share
64%
Top 20: 97%
Top-5 click share
58%
Top 20: 95%
Open market
32%
- WOLMIK16%
- STUDIO 516%
- IMPORA LONDON15%
- EcoTools11%
- Docolor7%
- KESHIMA4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -12.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top eyebrow brush search terms
- eyebrow brush187K/yr
- brow brush29K/yr
- eye brow brush18K/yr
- eyebrow brushes15K/yr
- brow brushes4K/yr
- eyebrows brush3K/yr
Top eyebrow brush products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Duo Eyebrow Brush & Spoolie by Impora London. Flat Angled Brush Perfect for Lining / Shaping Brows. Use with Gel Cream or Powder Colours. Spoolie for Brows or Lashes.
STUDIO 5£2.514.4★2,771 rev
WOLMIK Duo Eye brow Brush - 3 PCS Angled Eyebrow Brush and Spoolie Brush Eyelash Comb Eyebrow Brush Tool 2 in 1 Mini Eyelash Brush for Eye Shadow Eyebrow Eyelash Tinting Angled Eyebrow
WOLMIK£2.764.4★189 rev
Eyebrow Comb 3-in-1 Makeup Tool by Impora London. Groom and Shape Brows Eyelashes. Lash and Brow Duo Double Ended Tool.
IMPORA LONDON£2.494.5★390 rev
EcoTools Eyebrow Brush Duo Tame Sculpt & Fill in Brows Multipurpose For Eyebrow Gel Powder & Cream Dual-Ended Spoolie & Angled Brow Brush Eco Friendly Cruelty-Free & Vegan 1 Count
EcoTools£2.404.6★202 rev
Docolor Eyebrow Brush Duo Eyebrow Spoolie 1Pc Professional Angled Eye Brow Brush Perfect for Lining and Shaping Brows Spoolie for Brows or Lashes White
Docolor£3.094.5★3,722 rev
Newest
by launch date
LIUDEX Eyeliner & Eyebrow Brush Set | Fine Angled Slanted Ultra-Thin Flat Makeup Brushes for Precision Gel & Brow Tinting with Soft Synthetic Hairs | For PMU Microblading Eyebrow Mapping
LIUDEX£5.83179 rev
WOLMIK Duo Eye brow Brush - 3 PCS Angled Eyebrow Brush and Spoolie Brush Eyelash Comb Eyebrow Brush Tool 2 in 1 Mini Eyelash Brush for Eye Shadow Eyebrow Eyelash Tinting Angled Eyebrow
WOLMIK£2.76189 rev
WOLMIK Eyelash Brush - 4 PCS Eyebrow Brush Eyelash Comb Portable Eye Brush for Eye Lash Extension and Lifting Eyebrow Reusable
WOLMIK£2.57133 rev
5 Pack Slanted Eyebrow Brush Eyeliner Brushes Angled Makeup Brush Fine Angled Eyebrow Concealer Brushes Ultra Thin Slanted Flat Angle Eye Makeup Brushes for Precision Makeup Application
Xthrotsenk£3.43105 rev
EIGSHOW Double Ends Eyebrow Brush Angled Eyeliner Brush (D108 Ivory)
EIGSHOW£5.211,866 rev
Trending
90-day click momentum
Duo Eyebrow Brush by Keshima - Premium Quality Angled Eye Brow Brush and Spoolie
KESHIMA£4.964.4★
G2PLUS 50 PCS Black Disposable Eyelash Brushes Spoolies: Mascara Wands Applicator for Eyelash Extensions
G2PLUS£2.554.6★
6pcs Ultra Thin Flat Eyebrow Tint Brushes - Angled Eyeliner & Precision Eye Makeup Brushes Brow Stain Tool
Hariendny£3.484.5★
2 in 1 Eyebrow Duo Brush Set - Angled & Spoolie Mini Eyelash Brush for Eye Shadow & Eyelash Tinting
IRYNA£3.734.5★
Ksvsonrvi 2PCS Eyebrow Eyelash Brush 3 Head Eyelash Comb Double Head Brush Makeup Grooming Tool Cosmetic (Black)
Ksvsonrvi£2.914.6★
What buyers say about eyebrow brush
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality brow brush”
“Excellent value for money”
“This brush helps even it out”
“Just what I needed”
“Easy to use”
“Perfect to give clients after a lash treatment for home use”
“Fit for purpose”
“precise application”
“Durable”
“The colour is very cute”
What buyers complain about
“Broke after 3 uses”
“Not a good quality brush”
“I dont so it didnt work very dry”
“Very flimsy”
“Glides smudge”
“Doesn't work at all”
“Waste of money”
“A bit short”
“poorly glued”
“not useful”
Top return reasons
Common questions
- Is eyebrow brush profitable to sell on Amazon United Kingdom?
- The niche generates £108K/yr across 25 tracked products. 90-day search growth is -12.0%. Flapen's verdict: Skip it (48/100).
- How competitive is the eyebrow brush niche?
- 23 brands and 31 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 64% of demand.
- What do buyers complain about in eyebrow brush?
- Top complaints mined from reviews: Durability, Quality-Overall, Moist/Dry. The return rate is 0.1%.
- When does demand for eyebrow brush peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the eyebrow brush niche?
- Listings span £2.40–£5.83; the average listing price is £3.31 (sweet spot $15–$100). The average incumbent carries 1,637 reviews — the moat a new listing must climb.