Eyebrow
FailPrices span $2.34–$14.83, mostly outside the sweet spot, so Eyebrow is a Fail.
- Flapen Score
- 44 / 100Ranks 1,531 of 2,481 Beauty niches · −3 vs the category median of 4744
- Market size
- £67K/yr345K searches / yr
- 90-day growth
- -7.6%search demand this quarter
- Competition
- 49%top-5 click share · 17 brands · 235 sellers
Flapen Score
Eyebrow against its category
The dotted line is the Beauty average. Past it, Eyebrow is stronger. Inside it, weaker.
Market
The Eyebrow market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Eyebrow 345K times last year and spent an estimated £67K. The top 5 brands take 72% of clicks. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 3.5% of those searches ended in a purchase.
Shoppers searched for this 345K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -7.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £67K a year.
- Searches, last 12 months
- 345K
- Growth, 90 days vs prior 90
- -7.6%
- Conversion, latest week
- 3.5%
- Market size, estimated
- £67Ka year
- Peak month
- October1.2× the quietest month
- Top search term
- eyebrow163K searches a year
02 · Price
A sale here is worth £5.59.
Listings sell for £5.59 on average, from £2.34 to £14.83. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £5.59 that is £1K to £3K a year per listing.
- Average price
- £5.59under the $15 to $100 sweet spot
- Price range
- £2.34–£14.83
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #37 within Make-up. It carries 13,943 reviews at 4.25 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #37in Make-up
- Average rating
- 4.25 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 13,943per listing
- Listings tracked
- 31
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Eyebrow products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Makeup Revolution Brow Pomade Dark 2.5g
- Price
- £4.02
- Rating
- 4.4/5
- Reviews
- 3,352
- Age
- 9y ago

Revolution Precise Brow Pencil Double-Ended Makeup Tool with Brush for Easy & Ultra Defined Brows and Bold Looks Dark Brown 0.05g
- Price
- £2.92
- Rating
- 4.2/5
- Reviews
- 6,093
- Age
- 6y ago

Rimmel London Brow This Way Brow Sculpting Kit Dark Brown wax: 1 1g Powder 1 3g
- Price
- £3.91
- Rating
- 4.4/5
- Reviews
- 15,017
- Age
- 11y ago

e.l.f. Instant Lift Brow Pencil Dual-Sided Precise Fine Tip Shapes Defines Fills Brows Contours Combs Tames Natural Brown 0.18 g (Pack of 1)
- Price
- £3.08
- Rating
- 4.3/5
- Reviews
- 68,700
- Age
- 11y ago

Eylure DYBROW Eyebrow Dye Kit Dark Brown
- Price
- £5.58
- Rating
- 4.4/5
- Reviews
- 57,242
- Age
- 19y ago
Trending
estimated 90-day click momentum
Maybelline Eyebrow Gel Tint Waterproof And Smudge Proof Long-Lasting Peel Off Tint For Evenly-Filled Naturally Full Brows For Up To 3 Days Deep Brown
- Price
- £4.27
- Rating
- 4.1/5
- Reviews
- 1,233
- Age
- 3y ago

RZJZGZ Magic Eyebrows Pen Eyebrow Pencil Waterproof Brow Pencil Light Brown
- Price
- £5.85
- Rating
- 3.6/5
- Reviews
- 106
- Age
- 2y ago

2CHILL 30 Curved Eyebrow Pencil Magic 2 in 1 Eyebrow Pen Pro Waterproof Eye Brow Pen with 4 Tips Vivid Microblading Brow Pencils for Women Last All Day Makeup (03 Dark Brown)
- Price
- £7.95
- Rating
- 4.4/5
- Reviews
- 678
- Age
- 8mo ago

Makeup Revolution Duo Brow Definer Pencil Add Definition Includes Brush Medium Brown
- Price
- £2.34
- Rating
- 4.5/5
- Reviews
- 684
- Age
- 2y ago

e.l.f. Instant Lift Brow Pencil Dual-Sided Precise Fine Tip Shapes Defines Fills Brows Contours Combs Tames Natural Brown 0.18 g (Pack of 1)
- Price
- £3.08
- Rating
- 4.3/5
- Reviews
- 68,700
- Age
- 11y ago
Newest
by launch date
2CHILL 30 Curved Eyebrow Pencil Magic 2 in 1 Eyebrow Pen Pro Waterproof Eye Brow Pen with 4 Tips Vivid Microblading Brow Pencils for Women Last All Day Makeup (03 Dark Brown)
- Price
- £7.95
- Rating
- 4.4/5
- Reviews
- 678
- Age
- 8mo ago

Revolution Instant Brow Hair Pen Precision Applicator for Hair-Like Strokes Long-Lasting Eyebrow Pen Dark Brown Vegan & Cruelty-Free 1.8ml
- Price
- £4.60
- Rating
- 3.9/5
- Reviews
- 783
- Age
- 1y ago

Waterproof Eyebrow Pomade Kit with Dual-Ended Brush - Smudgeproof & Long-Lasting 3D Brow Gel Soap (Dark Brown) | Quick-Dry Formula Oil-Free & 12H Wear for Natural-Looking Defined Brows
- Price
- £3.28
- Rating
- 4.2/5
- Reviews
- 193
- Age
- 1y ago

iMethod Microblading Eyebrow Pen - Eyebrow Pencil Magical 2-in-1 Dual-Ended Eye Brow Pencils for Women with 4-Fork-Tip & Precise Brush-Tip Create Natural Hair-Like Brows Last All-Day Dark Brown
- Price
- £7.49
- Rating
- 4.2/5
- Reviews
- 9,908
- Age
- 1y ago

LOréal Paris Infallible Faux Brow Double Brush Tip Brow Tint Pen Natural Finish Waterproof Transfer and Smudge-Resistant Shaping Brows for up to 48 hours Shade: Light Brunette
- Price
- £6.40
- Rating
- 4.1/5
- Reviews
- 1,884
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 rising
Sellers
235
Est. top-5 brand share
72%
Top 20: 100%
Est. top-5 click share
49%
Top 20: 87%
Open market
23%
- Revolution Beauty London30%
- Rimmel16%
- e.l.f.16%
- NYX PROFESSIONAL MAKEUP5%
- L'Oreal Paris5%
- Eylure5%
Demand
Eyebrow search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Eyebrow search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- eyebrow163K/yr
- brow43K/yr
- eyebrows29K/yr
- eye brow27K/yr
- eyebrow colours41K/yr
- eyebrow makeup16K/yr
- brows10K/yr
- eyebrow filler8K/yr
- eye brows3K/yr
- eyebrow colour3K/yr
Reviews and returns
What reviews say buyers love and hate about Eyebrow
We read the reviews and the return reasons for every product selling here.
“Colour was not good”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Eyebrow questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









