Eyebrow
prices mostly outside the sweet spot ($2.34–$14.83) — Eyebrow doesn't clear our bar today.
Flapen Score
Ranks 1,531 of 2,481 Beauty niches · −3 vs the category median of 47
Is Eyebrow profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Eyebrow is a £67K/yr Amazon United Kingdom market (345K searches/yr). The top 5 brands hold 72% of demand. Verdict: Skip it — 44/100.
Eyebrow: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -7.6% over the last 90 days and 3.5% of searches end in a purchase.
£67K
revenue / yr
Who owns the niche?
The top 5 brands hold 72% of demand, so 28% of the market is open.
28%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 31 products
Top Eyebrow products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Makeup Revolution Brow Pomade Dark 2.5g
- Price
- £4.02
- Rating
- 4.4/5
- Reviews
- 3,352
- Age
- 9y ago
Revolution Precise Brow Pencil Double-Ended Makeup Tool with Brush for Easy & Ultra Defined Brows and Bold Looks Dark Brown 0.05g
- Price
- £2.92
- Rating
- 4.2/5
- Reviews
- 6,093
- Age
- 6y ago
Rimmel London Brow This Way Brow Sculpting Kit Dark Brown wax: 1 1g Powder 1 3g
- Price
- £3.91
- Rating
- 4.4/5
- Reviews
- 15,017
- Age
- 11y ago
e.l.f. Instant Lift Brow Pencil Dual-Sided Precise Fine Tip Shapes Defines Fills Brows Contours Combs Tames Natural Brown 0.18 g (Pack of 1)
- Price
- £3.08
- Rating
- 4.3/5
- Reviews
- 68,700
- Age
- 11y ago
Eylure DYBROW Eyebrow Dye Kit Dark Brown
- Price
- £5.58
- Rating
- 4.4/5
- Reviews
- 57,242
- Age
- 19y ago
Trending
90-day click momentum
Maybelline Eyebrow Gel Tint Waterproof And Smudge Proof Long-Lasting Peel Off Tint For Evenly-Filled Naturally Full Brows For Up To 3 Days Deep Brown
- Price
- £4.27
- Rating
- 4.1/5
- Reviews
- 1,233
- Age
- 3y ago
RZJZGZ Magic Eyebrows Pen Eyebrow Pencil Waterproof Brow Pencil Light Brown
- Price
- £5.85
- Rating
- 3.6/5
- Reviews
- 106
- Age
- 2y ago
2CHILL 30 Curved Eyebrow Pencil Magic 2 in 1 Eyebrow Pen Pro Waterproof Eye Brow Pen with 4 Tips Vivid Microblading Brow Pencils for Women Last All Day Makeup (03 Dark Brown)
- Price
- £7.95
- Rating
- 4.4/5
- Reviews
- 678
- Age
- 8mo ago
Makeup Revolution Duo Brow Definer Pencil Add Definition Includes Brush Medium Brown
- Price
- £2.34
- Rating
- 4.5/5
- Reviews
- 684
- Age
- 2y ago
e.l.f. Instant Lift Brow Pencil Dual-Sided Precise Fine Tip Shapes Defines Fills Brows Contours Combs Tames Natural Brown 0.18 g (Pack of 1)
- Price
- £3.08
- Rating
- 4.3/5
- Reviews
- 68,700
- Age
- 11y ago
Newest
by launch date2CHILL 30 Curved Eyebrow Pencil Magic 2 in 1 Eyebrow Pen Pro Waterproof Eye Brow Pen with 4 Tips Vivid Microblading Brow Pencils for Women Last All Day Makeup (03 Dark Brown)
- Price
- £7.95
- Rating
- 4.4/5
- Reviews
- 678
- Age
- 8mo ago
Revolution Instant Brow Hair Pen Precision Applicator for Hair-Like Strokes Long-Lasting Eyebrow Pen Dark Brown Vegan & Cruelty-Free 1.8ml
- Price
- £4.60
- Rating
- 3.9/5
- Reviews
- 783
- Age
- 1y ago
Waterproof Eyebrow Pomade Kit with Dual-Ended Brush - Smudgeproof & Long-Lasting 3D Brow Gel Soap (Dark Brown) | Quick-Dry Formula Oil-Free & 12H Wear for Natural-Looking Defined Brows
- Price
- £3.28
- Rating
- 4.2/5
- Reviews
- 193
- Age
- 1y ago
iMethod Microblading Eyebrow Pen - Eyebrow Pencil Magical 2-in-1 Dual-Ended Eye Brow Pencils for Women with 4-Fork-Tip & Precise Brush-Tip Create Natural Hair-Like Brows Last All-Day Dark Brown
- Price
- £7.49
- Rating
- 4.2/5
- Reviews
- 9,908
- Age
- 1y ago
LOréal Paris Infallible Faux Brow Double Brush Tip Brow Tint Pen Natural Finish Waterproof Transfer and Smudge-Resistant Shaping Brows for up to 48 hours Shade: Light Brunette
- Price
- £6.40
- Rating
- 4.1/5
- Reviews
- 1,884
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
Brands
17 rising
Sellers
235
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
49%
Top 20: 87%
Open market
23%
- Revolution Beauty London30%
- Rimmel16%
- e.l.f.16%
- NYX PROFESSIONAL MAKEUP5%
- L'Oreal Paris5%
- Eylure5%
Eyebrow demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.2×
Top Eyebrow search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- eyebrow163K/yr
- brow43K/yr
- eyebrows29K/yr
- eye brow27K/yr
- eyebrow colours41K/yr
- eyebrow makeup16K/yr
- brows10K/yr
- eyebrow filler8K/yr
- eye brows3K/yr
- eyebrow colour3K/yr
What reviews say buyers love and hate about Eyebrow
What buyers mention most, as a share of all reviews.
What buyers love
82% of reviews“Easy and effective”
“Excellent product”
“accurate colour”
“Good value for money”
“Easy to apply”
What buyers complain about
65% of reviews“Colour was not good”
“Broke easily”
“Inadequate performance”
“Didn't work very well”
“Dry product”
Eyebrow return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
68%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Eyebrow questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
