eyebrow
Skip itPrices mostly outside the sweet spot ($2.34–$14.83) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Brand share
Good72%top-5 brand share — brands hold most of the demand
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-7.6%90-day search growth — must beat 0% to launch
Review moat
Bad13,943.1avg incumbent reviews — the moat a new listing must climb
Market size
Bad£67K£67K/yr · 345K searches
Avg price
Bad£5.59avg listing price — sweet spot $15–$100
Price range
Bad£2.34–£14.83cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, eyebrow is a £67K/yr Amazon United Kingdom market (345K searches/yr). The top 5 brands hold 72% of demand. Verdict: Skip it — 44/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
eyebrow market data
- Units sold / yr
- 13K–15K
- avg 250–500/product
- Revenue / yr
- £70K–£84K
- units × avg price
- Conversion rate
- 3.5%
- Avg BSR
- #37
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 94%
- Out of stock
- 0.0%
- Avg brand age
- 45 months
- Avg seller age
- 147 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
17 rising
Sellers
235
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
49%
Top 20: 87%
Open market
23%
- Revolution Beauty London30%
- Rimmel16%
- e.l.f.16%
- NYX PROFESSIONAL MAKEUP5%
- L'Oreal Paris5%
- Eylure5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top eyebrow search terms
- eyebrow163K/yr
- brow43K/yr
- eyebrows29K/yr
- eye brow27K/yr
- eyebrow colours41K/yr
- eyebrow makeup16K/yr
- brows10K/yr
- eyebrow filler8K/yr
- eye brows3K/yr
- eyebrow colour3K/yr
Top eyebrow products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Makeup Revolution Brow Pomade Dark 2.5g
Revolution Beauty London£4.024.4★3,352 rev
Revolution Precise Brow Pencil Double-Ended Makeup Tool with Brush for Easy & Ultra Defined Brows and Bold Looks Dark Brown 0.05g
Revolution Beauty London£2.924.2★6,093 rev
Rimmel London Brow This Way Brow Sculpting Kit Dark Brown wax: 1 1g Powder 1 3g
Rimmel£3.914.4★15,017 rev
e.l.f. Instant Lift Brow Pencil Dual-Sided Precise Fine Tip Shapes Defines Fills Brows Contours Combs Tames Natural Brown 0.18 g (Pack of 1)
e.l.f.£3.084.3★68,700 rev
Eylure DYBROW Eyebrow Dye Kit Dark Brown
Eylure£5.584.4★57,242 rev
Newest
by launch date
2CHILL 30 Curved Eyebrow Pencil Magic 2 in 1 Eyebrow Pen Pro Waterproof Eye Brow Pen with 4 Tips Vivid Microblading Brow Pencils for Women Last All Day Makeup (03 Dark Brown)
2CHILL£7.95678 rev
Revolution Instant Brow Hair Pen Precision Applicator for Hair-Like Strokes Long-Lasting Eyebrow Pen Dark Brown Vegan & Cruelty-Free 1.8ml
Revolution Beauty London£4.60783 rev
Waterproof Eyebrow Pomade Kit with Dual-Ended Brush - Smudgeproof & Long-Lasting 3D Brow Gel Soap (Dark Brown) | Quick-Dry Formula Oil-Free & 12H Wear for Natural-Looking Defined Brows
Yongst£3.28193 rev
iMethod Microblading Eyebrow Pen - Eyebrow Pencil Magical 2-in-1 Dual-Ended Eye Brow Pencils for Women with 4-Fork-Tip & Precise Brush-Tip Create Natural Hair-Like Brows Last All-Day Dark Brown
iMethod£7.499,908 rev
LOréal Paris Infallible Faux Brow Double Brush Tip Brow Tint Pen Natural Finish Waterproof Transfer and Smudge-Resistant Shaping Brows for up to 48 hours Shade: Light Brunette
L'Oreal Paris£6.401,884 rev
Trending
90-day click momentum
Maybelline Eyebrow Gel Tint Waterproof And Smudge Proof Long-Lasting Peel Off Tint For Evenly-Filled Naturally Full Brows For Up To 3 Days Deep Brown
Maybelline£4.274.1★
RZJZGZ Magic Eyebrows Pen Eyebrow Pencil Waterproof Brow Pencil Light Brown
RZJZGZ£5.853.6★
2CHILL 30 Curved Eyebrow Pencil Magic 2 in 1 Eyebrow Pen Pro Waterproof Eye Brow Pen with 4 Tips Vivid Microblading Brow Pencils for Women Last All Day Makeup (03 Dark Brown)
2CHILL£7.954.4★
Makeup Revolution Duo Brow Definer Pencil Add Definition Includes Brush Medium Brown
Makeup Revolution£2.344.5★
e.l.f. Instant Lift Brow Pencil Dual-Sided Precise Fine Tip Shapes Defines Fills Brows Contours Combs Tames Natural Brown 0.18 g (Pack of 1)
e.l.f.£3.084.3★
What buyers say about eyebrow
What buyers praise and complain about, mined from review topics.What buyers love
“Easy and effective”
“Excellent product”
“accurate colour”
“Good value for money”
“Easy to apply”
“Good longevity, easy to use”
“As described”
“Completely smudge-proof”
“does the job well”
“Love my lashes”
What buyers complain about
“Colour was not good”
“Broke easily”
“Inadequate performance”
“Didn't work very well”
“Dry product”
“Waste of money”
“didnt find it easy to use”
“It also leaves white residue too”
“The tips of the pen on either side are too thick”
“I'm disappointed as I had used the non waterproof eyebrow pencil”
Top return reasons
Common questions
- Is eyebrow profitable to sell on Amazon United Kingdom?
- The niche generates £67K/yr across 31 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -7.6%. Flapen's verdict: Skip it (44/100).
- How competitive is the eyebrow niche?
- 17 brands and 235 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 72% of demand.
- What do buyers complain about in eyebrow?
- Top complaints mined from reviews: Color, Durability, Quality-Overall. The return rate is 0.1%.
- When does demand for eyebrow peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the eyebrow niche?
- Listings span £2.34–£14.83; the average listing price is £5.59 (sweet spot $15–$100). The average incumbent carries 13,943 reviews — the moat a new listing must climb.