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Eyebright

Fail

The top 5 brands take 97% of clicks, so Eyebright is a Fail.

Flapen Score
42
42 / 100
Ranks 1,759 of 2,481 Beauty niches · −5 vs the category median of 47
Market size
£45K/yr28K searches / yr
90-day growth
+5.4%search demand this quarter
Competition
87%top-5 click share · 7 brands · 46 sellers

Flapen Score

Eyebright against its category

The dotted line is the Beauty average. Past it, Eyebright is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Eyebright market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Eyebright 28K times last year and spent an estimated £45K. The top 5 brands take 97% of clicks. Demand peaks in Oct–Nov. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 14.3% of those searches ended in a purchase.

Shoppers searched for this 28K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.3% of those searches ended in a purchase. Searches in the last 90 days moved +5.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £45K a year.

Searches, last 12 months
28K
Growth, 90 days vs prior 90
+5.4%
Conversion, latest week
14.3%
Market size, estimated
£45Ka year
Peak month
October1.7× the quietest month
Top search term
liz earle eyebright12K searches a year

02 · Price

A sale here is worth £11.10.

Listings sell for £11.10 on average, from £5.99 to £23.78. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £11.10 that is £1K to £3K a year per listing.

Average price
£11.10under the $15 to $100 sweet spot
Price range
£5.99–£23.78
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

56% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #618 within Eyes. It carries 119 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
89%
Out of stock, average day
0.8%
Average rank
#618in Eyes
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
119per listing
Listings tracked
9

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
69 months

Products

Top Eyebright products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

46

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

3%

  • Brand 175%
  • Brand 27%
  • Brand 35%
  • Brand 44%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (1 brand, 3%)

Demand

Eyebright search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '25Black Friday '25Spike '26AugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov · busiest ÷ quietest = 1.7×

Search terms

Top Eyebright search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • liz earle eyebright12K/yr
  • eyebright6K/yr
  • eyebright herb4K/yr
  • liz earle eyebright soothing eye lotion2K/yr
  • eye bright2K/yr
  • liz earle eye bright2K/yr

Reviews and returns

What reviews say buyers love and hate about Eyebright

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Moist/Dry”
20%of negative reviews mention “Smell”
0.1%of orders come back
“Im not awfully fond of the smell”
A buyer, on “Smell”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Eyebright questions

Answered from the same tracked data.