Eyebright
FailThe top 5 brands take 97% of clicks, so Eyebright is a Fail.
- Flapen Score
- 42 / 100Ranks 1,759 of 2,481 Beauty niches · −5 vs the category median of 4742
- Market size
- £45K/yr28K searches / yr
- 90-day growth
- +5.4%search demand this quarter
- Competition
- 87%top-5 click share · 7 brands · 46 sellers
Flapen Score
Eyebright against its category
The dotted line is the Beauty average. Past it, Eyebright is stronger. Inside it, weaker.
Market
The Eyebright market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Eyebright 28K times last year and spent an estimated £45K. The top 5 brands take 97% of clicks. Demand peaks in Oct–Nov. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 14.3% of those searches ended in a purchase.
Shoppers searched for this 28K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.3% of those searches ended in a purchase. Searches in the last 90 days moved +5.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £45K a year.
- Searches, last 12 months
- 28K
- Growth, 90 days vs prior 90
- +5.4%
- Conversion, latest week
- 14.3%
- Market size, estimated
- £45Ka year
- Peak month
- October1.7× the quietest month
- Top search term
- liz earle eyebright12K searches a year
02 · Price
A sale here is worth £11.10.
Listings sell for £11.10 on average, from £5.99 to £23.78. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £11.10 that is £1K to £3K a year per listing.
- Average price
- £11.10under the $15 to $100 sweet spot
- Price range
- £5.99–£23.78
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
56% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #618 within Eyes. It carries 119 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 56%
- Prime listings
- 89%
- Out of stock, average day
- 0.8%
- Average rank
- #618in Eyes
- Average rating
- 4.49 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 119per listing
- Listings tracked
- 9
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 69 months
Products
Top Eyebright products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Liz Earle Eyebright Soothing Eye Lotion with Eyebright Herb Cornflower Witch Hazel and Aloe Vera for All Skin Types including Sensitive Skin 150ml
- Price
- £11.57
- Rating
- 4.8/5
- Reviews
- 49
- Age
- 7mo ago

Liz Earle Eyebright Travel Size 50ml
- Price
- £5.99
- Rating
- 4.5/5
- Reviews
- 272
- Age
- 11y ago

Herba Organica - Eyebright Herb - Euphrasia L (50g)
- Price
- £8.12
- Rating
- 4.5/5
- Reviews
- 204
- Age
- 7y ago

HealthAid Eyebright (Euphrasia officinalis) Liquid 50ml
- Price
- £8.84
- Rating
- 4.2/5
- Reviews
- 128
- Age
- 16y ago

Alpi Nature Eyebright Herb 125g 4.4 oz Eyebright Loose Leaf Tea Dried and Cut Eufrasia Herb
- Price
- £7.10
- Rating
- 4.4/5
- Reviews
- 128
- Age
- 2y ago
Trending
estimated 90-day click momentum
Liz Earle Eyebright Soothing Eye Lotion with Eyebright Herb Cornflower Witch Hazel and Aloe Vera for All Skin Types including Sensitive Skin 150ml
- Price
- £11.57
- Rating
- 4.8/5
- Reviews
- 49
- Age
- 7mo ago

Lowhill Valley Eyebright 100% Pure Euphrasia Rostkoviana Cut And Dried Herb Herbal Infusion Organically Grown Embrace the Power of Nature 50g
- Price
- £6.45
- Rating
- 4.6/5
- Reviews
- 7
- Age
- 1y ago

Alpi Nature Eyebright Herb 125g 4.4 oz Eyebright Loose Leaf Tea Dried and Cut Eufrasia Herb
- Price
- £7.10
- Rating
- 4.4/5
- Reviews
- 128
- Age
- 2y ago

Liz Earle Eyebright Travel Size 50ml
- Price
- £5.99
- Rating
- 4.5/5
- Reviews
- 272
- Age
- 11y ago

Natures Answer Eyebright Herb Extract 2000mg 30ml Gluten Free SOYA Free Vegan Vegetarian Non-GMO Alcohol Free
- Price
- £16.80
- Rating
- 4.2/5
- Reviews
- 13
- Age
- 2y ago
Newest
by launch date
Liz Earle Eyebright Soothing Eye Lotion with Eyebright Herb Cornflower Witch Hazel and Aloe Vera for All Skin Types including Sensitive Skin 150ml
- Price
- £11.57
- Rating
- 4.8/5
- Reviews
- 49
- Age
- 7mo ago

Lowhill Valley Eyebright 100% Pure Euphrasia Rostkoviana Cut And Dried Herb Herbal Infusion Organically Grown Embrace the Power of Nature 50g
- Price
- £6.45
- Rating
- 4.6/5
- Reviews
- 7
- Age
- 1y ago

Natures Answer Eyebright Herb Extract 2000mg 30ml Gluten Free SOYA Free Vegan Vegetarian Non-GMO Alcohol Free
- Price
- £16.80
- Rating
- 4.2/5
- Reviews
- 13
- Age
- 2y ago

Alpi Nature Eyebright Herb 125g 4.4 oz Eyebright Loose Leaf Tea Dried and Cut Eufrasia Herb
- Price
- £7.10
- Rating
- 4.4/5
- Reviews
- 128
- Age
- 2y ago

Herba Organica - Eyebright Herb - Euphrasia L (50g)
- Price
- £8.12
- Rating
- 4.5/5
- Reviews
- 204
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 87% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
46
Est. top-5 brand share
97%
Top 20: 100%
Est. top-5 click share
87%
Top 20: 100%
Open market
3%
- Liz Earle75%
- Herba Organica7%
- HealthAid5%
- Alpi Nature4%
- Nature's Answer3%
- Lowhill Valley3%
- Open — no brand owns it (1 brand, 3%)
Demand
Eyebright search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 1.7×
Search terms
Top Eyebright search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- liz earle eyebright12K/yr
- eyebright6K/yr
- eyebright herb4K/yr
- liz earle eyebright soothing eye lotion2K/yr
- eye bright2K/yr
- liz earle eye bright2K/yr
Reviews and returns
What reviews say buyers love and hate about Eyebright
We read the reviews and the return reasons for every product selling here.
“Im not awfully fond of the smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Eyebright questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









