Eye Serum
Eye Serum shows low returns (0.1%), but prices mostly outside the sweet spot ($3.96–$13.97) keeps it on the watch list.
Flapen Score
Top 34% of 2,481 Beauty niches · +3 vs the category median of 47
Is Eye Serum profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Eye Serum is a £535K/yr Amazon United Kingdom market (1.1M searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Feb–Mar–Apr–May–Jun–Dec. Verdict: Worth a look — 50/100.
Eye Serum: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -8.0% over the last 90 days and 5.7% of searches end in a purchase.
£535K
revenue / yr
Who owns the niche?
The top 5 brands hold 88% of demand, so 12% of the market is open.
12%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 39 products
Top Eye Serum products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share![LOréal Paris Hyaluronic Acid Serum Revitalift Filler 1.5% Pure Concentrated Micro-Epidermic Hyaluronic Acid] Dropper Serum Intensely Hydrates & Replumps Visibly Reduces Fine Lines & Wrinkles](https://m.media-amazon.com/images/I/31MGbqWf94L.jpg)
LOréal Paris Hyaluronic Acid Serum Revitalift Filler 1.5% Pure Concentrated Micro-Epidermic Hyaluronic Acid] Dropper Serum Intensely Hydrates & Replumps Visibly Reduces Fine Lines & Wrinkles
- Price
- £9.82
- Rating
- 4.5/5
- Reviews
- 9,955
- Age
- 6y ago
BYOMA Hydrating Serum (30ml) Moisturising Face Serum with Squalane and Ceramides for Glowing Dewy Skin - Deep Hydration and Barrier Support
- Price
- £9.71
- Rating
- 4.4/5
- Reviews
- 2,788
- Age
- 3y ago
LOréal Paris Face Serum Age Defying Serum Le Duo Collagen Peptide Booster and Vitamins B3 & C* Instant Firmness & Radiance Clinically Proven Reverse Appearance of Upto 5 Years of Wrinkles* 30ml
- Price
- £13.97
- Rating
- 4.5/5
- Reviews
- 1,463
- Age
- 1y ago
medicube Salmon DNA PDRN Pink Peptide Serum Pink glow serum Peptide Niacinamide Hydrating & Moisturising & Firming Uneven Skin Tone Korean Skincare | 1.01 fl.oz. (1.01 fl.oz. Salmon DNA PDRN)
- Price
- £11.31
- Rating
- 4.5/5
- Reviews
- 17,715
- Age
- 1y ago
BYOMA Brightening Serum (30ml) Brightening and Hydrating Face Serum with Hyaluronic Acid Niacinamide and Ceramides - For Glowing and Radiant Skin
- Price
- £9.12
- Rating
- 4.5/5
- Reviews
- 1,666
- Age
- 3y ago
Trending
90-day click momentum
LOreal Paris Glass Skin Korean Face Mask 4 Pcs Revitalift Filler Hydrogel Glow Mask Korean Inspired Skincare Visibly Transform Skin Dewy Plumped and Refreshed Look
- Price
- £8.87
- Rating
- 4.2/5
- Reviews
- 593
- Age
- 9mo ago
![LOreal Paris Revitalift Filler Glass Skin Liquid Cream - Larger Size - Hybrid Milky Serum + Moisturiser Korean-Skincare Inspired Glass Skin Glow with 100 hours Hydration [Hyaluronic Acid] 70ml](https://m.media-amazon.com/images/I/41JSyzi4NZL.jpg)
LOreal Paris Revitalift Filler Glass Skin Liquid Cream - Larger Size - Hybrid Milky Serum + Moisturiser Korean-Skincare Inspired Glass Skin Glow with 100 hours Hydration [Hyaluronic Acid] 70ml
- Price
- £13.95
- Rating
- 4.5/5
- Reviews
- 714
- Age
- 7mo ago
LOréal Paris Peptide Serum for Lifting Age Perfect Micro-Collagen Rejuvenating & Lifting Serum Firms Sagging Skin Boosts Radiance & Reduces Age Spots 30ml
- Price
- £7.76
- Rating
- 4.6/5
- Reviews
- 91
- Age
- 9mo ago
medicube Salmon DNA PDRN Pink Peptide Serum Pink glow serum Peptide Niacinamide Hydrating & Moisturising & Firming Uneven Skin Tone Korean Skincare | 1.01 fl.oz. (1.01 fl.oz. Salmon DNA PDRN)
- Price
- £11.31
- Rating
- 4.5/5
- Reviews
- 17,715
- Age
- 1y ago
LOréal Men Expert Pure Carbon 5-in-1 XXXL Shower Gel A Total Action Body Face Hair Wash Shave and Moisturiser Powered By Carbon Total 5-in-1 Action Large 1L Pump
- Price
- £4.59
- Rating
- 4.8/5
- Reviews
- 5,272
- Age
- 2y ago
Newest
by launch dateLOreal Paris Revitalift Filler Glass Skin Liquid Cream - Larger Size - Hybrid Milky Serum + Moisturiser Korean-Skincare Inspired Glass Skin Glow with 100 hours Hydration [Hyaluronic Acid] 70ml
- Price
- £13.95
- Rating
- 4.5/5
- Reviews
- 714
- Age
- 7mo ago
LOréal Paris Peptide Serum for Lifting Age Perfect Micro-Collagen Rejuvenating & Lifting Serum Firms Sagging Skin Boosts Radiance & Reduces Age Spots 30ml
- Price
- £7.76
- Rating
- 4.6/5
- Reviews
- 91
- Age
- 9mo ago
LOreal Paris Glass Skin Korean Face Mask 4 Pcs Revitalift Filler Hydrogel Glow Mask Korean Inspired Skincare Visibly Transform Skin Dewy Plumped and Refreshed Look
- Price
- £8.87
- Rating
- 4.2/5
- Reviews
- 593
- Age
- 9mo ago
NIVEA Luminous 630 Even Glow Serum with Thiamidol 30ml Serum for Face with Niacinamide and Aloe Vera Refines Pores and Hydrates for Clear Glowing Skin
- Price
- £6.69
- Rating
- 4.3/5
- Reviews
- 306
- Age
- 1y ago
medicube Salmon DNA PDRN Pink Peptide Serum Pink glow serum Peptide Niacinamide Hydrating & Moisturising & Firming Uneven Skin Tone Korean Skincare | 1.01 fl.oz. (1.01 fl.oz. Salmon DNA PDRN)
- Price
- £11.31
- Rating
- 4.5/5
- Reviews
- 17,715
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
Brands
12 falling
Sellers
459
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
41%
Top 20: 79%
Open market
8%
- L'Oreal Paris44%
- BYOMA21%
- Simple11%
- The Ordinary7%
- medicube5%
- NIVEA4%
- Open — no brand owns it (6 brands, 8%)
Eye Serum demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Feb, Mar, Apr, May, Jun, Dec · busiest ÷ quietest = 3.4×
Top Eye Serum search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- loreal391K/yr
- loreal serum77K/yr
- hydrating serum75K/yr
- face serum for women79K/yr
- byoma serum56K/yr
- brightening serum47K/yr
- loréal53K/yr
- simple serum56K/yr
- loreal paris42K/yr
- loreal hyaluronic acid serum28K/yr
What reviews say buyers love and hate about Eye Serum
What buyers mention most, as a share of all reviews.
What buyers love
74% of reviews“Excellent Product”
“Good for my skin”
“Value for money”
“Super hydrating”
“Gentle on the skin”
What buyers complain about
49% of reviews“Skin Irritation”
“Not very hydrating”
“Smells disgusting”
“Not worth the price”
“Skin turned immediately red and irritated and felt like it was burning”
Eye Serum return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
11%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Eye Serum questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
