Eye Serum
MaybeAn estimated 0.1% of orders come back. But prices span $3.96–$13.97, mostly outside the sweet spot, so Eye Serum is a Maybe.
- Flapen Score
- 50 / 100Top 34% of 2,481 Beauty niches · +3 vs the category median of 4750
- Market size
- £535K/yr1.1M searches / yr
- 90-day growth
- -8.0%search demand this quarter
- Competition
- 41%top-5 click share · 12 brands · 459 sellers
Flapen Score
Eye Serum against its category
The dotted line is the Beauty average. Past it, Eye Serum is stronger. Inside it, weaker.
Market
The Eye Serum market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Eye Serum 1.1M times last year and spent an estimated £535K. The top 5 brands take 88% of clicks. Demand peaks in Feb–Mar–Apr–May–Jun–Dec. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 5.7% of those searches ended in a purchase.
Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £535K a year.
- Searches, last 12 months
- 1.1M
- Growth, 90 days vs prior 90
- -8.0%
- Conversion, latest week
- 5.7%
- Market size, estimated
- £535Ka year
- Peak month
- February3.4× the quietest month
- Top search term
- loreal391K searches a year
02 · Price
A sale here is worth £8.57.
Listings sell for £8.57 on average, from £3.96 to £13.97. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,000 to 1,250 of them. At £8.57 that is £9K to £11K a year per listing.
- Average price
- £8.57under the $15 to $100 sweet spot
- Price range
- £3.96–£13.97
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £9K–£11K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #47 within Face. It carries 12,925 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #47in Face
- Average rating
- 4.47 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 12,925per listing
- Listings tracked
- 39
04 · Newcomers
6 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Eye Serum products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
459
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
41%
Top 20: 79%
Open market
8%
- Brand 144%
- Brand 221%
- Brand 311%
- Brand 47%
- Brand 55%
- Brand 64%
- Open — no brand owns it (6 brands, 8%)
Demand
Eye Serum search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar, Apr, May, Jun, Dec · busiest ÷ quietest = 3.4×
Search terms
Top Eye Serum search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- loreal391K/yr
- loreal serum77K/yr
- hydrating serum75K/yr
- face serum for women79K/yr
- byoma serum56K/yr
- brightening serum47K/yr
- loréal53K/yr
- simple serum56K/yr
- loreal paris42K/yr
- loreal hyaluronic acid serum28K/yr
Reviews and returns
What reviews say buyers love and hate about Eye Serum
We read the reviews and the return reasons for every product selling here.
“Skin Irritation”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Eye Serum questions
Answered from the same tracked data.