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Eye Roller

Fail

Prices span $3.83–$12.74, mostly outside the sweet spot, so Eye Roller is a Fail.

Flapen Score
43
43 / 100
Ranks 1,655 of 2,481 Beauty niches · −4 vs the category median of 47
Market size
£43K/yr98K searches / yr
90-day growth
-43.6%search demand this quarter
Competition
57%top-5 click share · 15 brands · 93 sellers

Flapen Score

Eye Roller against its category

The dotted line is the Beauty average. Past it, Eye Roller is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Eye Roller market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Eye Roller 98K times last year and spent an estimated £43K. The top 5 brands take 62% of clicks. Demand peaks in Feb–Nov. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 6.3% of those searches ended in a purchase.

Shoppers searched for this 98K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved -43.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £43K a year.

Searches, last 12 months
98K
Growth, 90 days vs prior 90
-43.6%
Conversion, latest week
6.3%
Market size, estimated
£43Ka year
Peak month
November2.3× the quietest month
Top search term
eye roller43K searches a year

02 · Price

A sale here is worth £7.05.

Listings sell for £7.05 on average, from £3.83 to £12.74. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £7.05 that is £2K to £4K a year per listing.

Average price
£7.05under the $15 to $100 sweet spot
Price range
£3.83–£12.74
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.5% of listings are out of stock. The average listing ranks #14 within Eyes. It carries 5,001 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
9.5%
Average rank
#14in Eyes
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,001per listing
Listings tracked
17

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Eye Roller products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 57% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£9K£13K£17K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

93

Est. top-5 brand share

62%

Top 20: 100%

Est. top-5 click share

57%

Top 20: 100%

Open market

32%

  • UPCIRCLE30%
  • grace & stella12%
  • The Wolf Project8%
  • PAPOIYA7%
  • BAIMEI6%
  • KIZLOVE5%

Demand

Eye Roller search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Nov · busiest ÷ quietest = 2.3×

Search terms

Top Eye Roller search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • eye roller43K/yr
  • eye roller for dark circles and puffiness21K/yr
  • under eye roller10K/yr
  • eye roller for puffy eyes9K/yr
  • eye roll on5K/yr
  • caffeine eye roller4K/yr
  • upcircle eye roller4K/yr
  • up circle eye roller2K/yr

Reviews and returns

What reviews say buyers love and hate about Eye Roller

We read the reviews and the return reasons for every product selling here.

11%of positive reviews mention “Quality-Overall”
23%of negative reviews mention “Functionality-Overall”
0.1%of orders come back
“Not that effective”
A buyer, on “Functionality-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Eye Roller questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data