Eye Roller
FailPrices span $3.83–$12.74, mostly outside the sweet spot, so Eye Roller is a Fail.
- Flapen Score
- 43 / 100Ranks 1,655 of 2,481 Beauty niches · −4 vs the category median of 4743
- Market size
- £43K/yr98K searches / yr
- 90-day growth
- -43.6%search demand this quarter
- Competition
- 57%top-5 click share · 15 brands · 93 sellers
Flapen Score
Eye Roller against its category
The dotted line is the Beauty average. Past it, Eye Roller is stronger. Inside it, weaker.
Market
The Eye Roller market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Eye Roller 98K times last year and spent an estimated £43K. The top 5 brands take 62% of clicks. Demand peaks in Feb–Nov. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 6.3% of those searches ended in a purchase.
Shoppers searched for this 98K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved -43.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £43K a year.
- Searches, last 12 months
- 98K
- Growth, 90 days vs prior 90
- -43.6%
- Conversion, latest week
- 6.3%
- Market size, estimated
- £43Ka year
- Peak month
- November2.3× the quietest month
- Top search term
- eye roller43K searches a year
02 · Price
A sale here is worth £7.05.
Listings sell for £7.05 on average, from £3.83 to £12.74. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £7.05 that is £2K to £4K a year per listing.
- Average price
- £7.05under the $15 to $100 sweet spot
- Price range
- £3.83–£12.74
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.5% of listings are out of stock. The average listing ranks #14 within Eyes. It carries 5,001 reviews at 4.31 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 9.5%
- Average rank
- #14in Eyes
- Average rating
- 4.31 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,001per listing
- Listings tracked
- 17
04 · Newcomers
0 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Eye Roller products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
93
Top-5 brand share
62%
Top 20: 100%
Top-5 click share
57%
Top 20: 100%
Open market
32%
- Brand 130%
- Brand 212%
- Brand 38%
- Brand 47%
- Brand 56%
- Brand 65%
Demand
Eye Roller search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Nov · busiest ÷ quietest = 2.3×
Search terms
Top Eye Roller search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- eye roller43K/yr
- eye roller for dark circles and puffiness21K/yr
- under eye roller10K/yr
- eye roller for puffy eyes9K/yr
- eye roll on5K/yr
- caffeine eye roller4K/yr
- upcircle eye roller4K/yr
- up circle eye roller2K/yr
Reviews and returns
What reviews say buyers love and hate about Eye Roller
We read the reviews and the return reasons for every product selling here.
“Not that effective”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Eye Roller questions
Answered from the same tracked data.









