Eye Pencil

Shoppers searched for this 76K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.6% of those searches ended in a purchase. Searches in the last 90 days moved -13.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £59K a year.

Searches, last 12 months

76K

Growth, 90 days vs prior 90

-13.8%

Conversion, latest week

15.6%

Market size, estimated

£59Ka year

Peak month

December4.9× the quietest month

Top search term

rimmel scandaleyes eyeliner21K searches a year

Listings sell for £4.96 on average, from £2.26 to £15.01. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £4.96 that is £2K to £4K a year per listing.

Average price

£4.96under the $15 to $100 sweet spot

Price range

£2.26–£15.01

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

8K–10K

Units per listing a year

500–750

Revenue per listing a year

£2K–£4K

Returns

0.0%of orders · Amazon United Kingdom median 0.6%

36% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #9 within Make-up. It carries 12,841 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings

36%

Prime listings

100%

Out of stock, average day

2.6%

Average rank

#9in Make-up

Average rating

4.35 starsAmazon United Kingdom average 4.36 stars

Average reviews

12,841per listing

Listings tracked

11

The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

62 months