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Eye Pads

Fail

Prices span $3.99–$12.98, mostly outside the sweet spot, so Eye Pads is a Fail.

Flapen Score
47
47 / 100
Ranks 1,175 of 2,481 Beauty niches · on the category median
Market size
£116K/yr65K searches / yr
90-day growth
-3.3%search demand this quarter
Competition
59%top-5 click share · 14 brands · 19 sellers

Flapen Score

Eye Pads against its category

The dotted line is the Beauty average. Past it, Eye Pads is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Eye Pads market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Eye Pads 65K times last year and spent an estimated £116K. The top 5 brands take 74% of clicks. Demand peaks in Oct–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 28.8% of those searches ended in a purchase.

Shoppers searched for this 65K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 28.8% of those searches ended in a purchase. Searches in the last 90 days moved -3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £116K a year.

Searches, last 12 months
65K
Growth, 90 days vs prior 90
-3.3%
Conversion, latest week
28.8%
Market size, estimated
£116Ka year
Peak month
December2.4× the quietest month
Top search term
lash pads16K searches a year

02 · Price

A sale here is worth £6.21.

Listings sell for £6.21 on average, from £3.99 to £12.98. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £6.21 that is £5K to £6K a year per listing.

Average price
£6.21under the $15 to $100 sweet spot
Price range
£3.99–£12.98
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
£5K–£6K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #88 within Make-up. It carries 3,480 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
4.8%
Average rank
#88in Make-up
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,480per listing
Listings tracked
20

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Eye Pads products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

19

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

18%

  • Brand 126%
  • Brand 223%
  • Brand 38%
  • Brand 48%
  • Brand 58%
  • Brand 68%

Demand

Eye Pads search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KHoliday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Eye Pads search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lash pads16K/yr
  • under eye pads14K/yr
  • eyelash pads12K/yr
  • eye pads for eyelash extensions6K/yr
  • under eye pads for lash extensions5K/yr
  • eyelash pads for lash extensions4K/yr
  • lash pads for lash extensions3K/yr
  • eyepads2K/yr
  • eyepads for lash extensions3K/yr

Reviews and returns

What reviews say buyers love and hate about Eye Pads

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Value For Money”
21%of negative reviews mention “Allergies”
0.1%of orders come back
“Causing allergic reactions”
A buyer, on “Allergies”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Eye Pads questions

Answered from the same tracked data.