Is eye pads profitable to sell on Amazon United Kingdom?

The niche generates £116K/yr across 20 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -3.3%. Flapen's verdict: Skip it (47/100).

How competitive is the eye pads niche?

14 brands and 19 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 74% of demand.

What do buyers complain about in eye pads?

Top complaints mined from reviews: Allergies, Adhesion/Stickiness, Moist/Dry. The return rate is 0.1%.

When does demand for eye pads peak?

Demand peaks in Oct–Dec; the busiest month runs 2.4× the quietest.

What does it cost to enter the eye pads niche?

Listings span £3.99–£12.98; the average listing price is £6.21 (sweet spot $15–$100). The average incumbent carries 3,480 reviews — the moat a new listing must climb.

eye pads

Skip it

Prices mostly outside the sweet spot ($3.99–$12.98) — this niche doesn't clear our bar today.

Conversion

Incredible28.8%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay3,480.35

avg incumbent reviews — the moat a new listing must climb

Market size

Okay£116K

£116K/yr · 65K searches

Growth

Bad-3.3%

90-day search growth — must beat 0% to launch

Avg price

Bad£6.21

avg listing price — sweet spot $15–$100

Price range

Bad£3.99–£12.98

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, eye pads is a £116K/yr Amazon United Kingdom market (65K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Oct–Dec. Verdict: Skip it — 47/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

eye pads market data

Units sold / yr: 15K–20K; avg 750–1,000/product
Revenue / yr: £93K–£124K; units × avg price
Conversion rate: 28.8%
Avg BSR: #88
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 4.8%
Avg brand age: 35 months
Avg seller age: 179 days

Competition & brand share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

18%

URAQT26%
Sunallwell23%
Chargenyang8%
Boerni8%
GreenLife8%
adspow8%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -3.3% search growth over the last 90 days.

Peak months: Oct, Dec · busiest ÷ quietest = 2.4×

Open Trend

Top eye pads search terms

lash pads16K/yr -5.9%27.1% conv.
under eye pads14K/yr -2.3%15.3% conv.
eyelash pads12K/yr -2.7%21.7% conv.
eye pads for eyelash extensions6K/yr -2.3%21.0% conv.
under eye pads for lash extensions5K/yr -15.0%19.2% conv.
eyelash pads for lash extensions4K/yr +13.9%20.9% conv.
lash pads for lash extensions3K/yr +1.2%27.9% conv.
eyepads2K/yr +13.0%22.4% conv.
eyepads for lash extensions3K/yr -12.0%25.4% conv.

All search terms

Top eye pads products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

URAQT Eye Gel Pads 50 Pairs Eyelash Extension Pads Lint Free Eye Lash Patches with 10 Eyelash Brush Under Eye Gel Pads Premium Eyelash Pads for Pro Salon and Individual Eyelash Extension

URAQT£4.114.5★1,152 rev

Sunallwell 100 Pairs Lash Pads Under Eye Gel Pads Eyelash Extension Pads Lints Free Eyelash Patches for Pro Salon & Individual Eyelash (100 Pairs)

Sunallwell£8.714.3★1,017 rev

Eye Gel Pads Lint Free Eyelash Patches 100 Pairs Under Eye Gel Masks for Pro Salon and Individual Eyelash Extension (Silver)

Boerni£8.464.4★297 rev

Sunallwell Under Eye Gel Pads 50 Pairs lash pads Under Eye Patches Isolation Eyelash Extension Pads Lint Free Beauty Mask Tool Makeup for Pro Salon and IndividualPremium Quality

Sunallwell£5.954.3★1,017 rev

20 Pairs Eyelash Extension Pads Eye Gel Pads Under Eye Gel Pads Under Eye Gel Patches Lint Free Eye Patches for Eyelash Extensions

adspow£3.994.3★257 rev

Newest

by launch date

Oavie 200 Pcs Disposable Eyelash Extension Pads Lint-Free Under Eye Patches for Eyelash Grafting Breathable Non-Woven Fabric Eye Stickers for Professional Salon and DIY Lash Lift Accessories

Oavie£4.300 rev

4mo ago

Eye Pads for Eyelash Extension 50 Pairs Hydrogel Eye Gel Pads Collagen Under Eyes Gel Pads Patch Lint Free Eyelash Patches for Eyelash Perming Tinting Pro Salon and Individual Eyelash Extension

Volink£5.183 rev

6mo ago

50 Pairs Eyelash Extension Gel Pads Under Eyes Eye Patches for Eyelash Extensions Hydrogel Eye Patch Eyelash Extension Lint Free Gel Pads Under Eyes

KALIONE£4.6044 rev

2y ago

Under Eye Gel Pads 50 Pair Eyelash Extension Pads False Eyelash Lash Extension Makeup Eye Gel Patches for Pro Salon and Individual (50 Pair)

Chargenyang£4.9227 rev

2y ago

20 Pairs Eyelash Extension Pads Eye Gel Pads Under Eye Gel Pads Under Eye Gel Patches Lint Free Eye Patches for Eyelash Extensions

adspow£3.99257 rev

3y ago

What buyers say about eye pads

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money20%

“Great Value for Money”

Quality-Overall20%

“Excellent product”

Adhesion/Stickiness7%

“Adheres well”

Moist/Dry6%

“moisturizer”

Advertised Vs Actual Product5%

“Does what it says”

Comfort-Overall5%

“clients say they are comfortable”

Eyelash Quality5%

“These are the best pads for doing lash extensions”

Ease Of Use5%

“Easy to use”

Soft Feel5%

“Gentle on the skin”

Ease Of Application4%

“They feel cooling when applied”

What buyers complain about

Allergies21%

“Causing allergic reactions”

Adhesion/Stickiness15%

“Not sticky enough”

Moist/Dry15%

“Very dry”

Grip6%

“They slide down your face”

Functionality-Overall6%

“Didnt work for me”

Quality-Overall4%

“Pretty rubbish if Im honest”

Size-Overall3%

“I find they are a bit too large for my face”

Advertised Vs Actual Product3%

“Not true to claim”

Sensitivity-Overall3%

“I have sensitive skin”

Value For Money3%

“waste of money”

Top return reasons

Adhesion/Stickiness57%

Moist/Dry20%

Functionality-Overall7%

Suitability Dry Skin7%

Defective Material/Parts3%

Eyelash Quality3%

Quality-Overall3%

Common questions

Is eye pads profitable to sell on Amazon United Kingdom?: The niche generates £116K/yr across 20 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -3.3%. Flapen's verdict: Skip it (47/100).
How competitive is the eye pads niche?: 14 brands and 19 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 74% of demand.
What do buyers complain about in eye pads?: Top complaints mined from reviews: Allergies, Adhesion/Stickiness, Moist/Dry. The return rate is 0.1%.
When does demand for eye pads peak?: Demand peaks in Oct–Dec; the busiest month runs 2.4× the quietest.
What does it cost to enter the eye pads niche?: Listings span £3.99–£12.98; the average listing price is £6.21 (sweet spot $15–$100). The average incumbent carries 3,480 reviews — the moat a new listing must climb.