Eye Makeup Remover Pads
FailThe top 5 brands take 100% of clicks, so Eye Makeup Remover Pads is a Fail.
- Flapen Score
- 38 / 100Ranks 2,131 of 2,481 Beauty niches · −9 vs the category median of 4738
- Market size
- £314K/yr494K searches / yr
- 90-day growth
- -12.2%search demand this quarter
- Competition
- 93%top-5 click share · 4 brands · 70 sellers
Flapen Score
Eye Makeup Remover Pads against its category
The dotted line is the Beauty average. Past it, Eye Makeup Remover Pads is stronger. Inside it, weaker.
Market
The Eye Makeup Remover Pads market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Eye Makeup Remover Pads 494K times last year and spent an estimated £314K. All 4 brands take every click. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 18.8% of those searches ended in a purchase.
Shoppers searched for this 494K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 18.8% of those searches ended in a purchase. Searches in the last 90 days moved -12.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £314K a year.
- Searches, last 12 months
- 494K
- Growth, 90 days vs prior 90
- -12.2%
- Conversion, latest week
- 18.8%
- Market size, estimated
- £314Ka year
- Top search term
- eye makeup remover166K searches a year
02 · Price
A sale here is worth £3.38.
Listings sell for £3.38 on average, from £1.66 to £7.41. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 12,500 to 15,000 of them. At £3.38 that is £42K to £51K a year per listing.
- Average price
- £3.38under the $15 to $100 sweet spot
- Price range
- £1.66–£7.41
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 12,500–15,000
- Revenue per listing a year
- £42K–£51K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
57% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #51 within Make-up Removers. It carries 2,124 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 57%
- Prime listings
- 86%
- Out of stock, average day
- 0.0%
- Average rank
- #51in Make-up Removers
- Average rating
- 4.54 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,124per listing
- Listings tracked
- 7
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 64 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 64 months
Products
Top Eye Makeup Remover Pads products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
NIVEA Double Effect Waterproof Eye Make-Up Remover (125ml) Daily Use Face Cleanser for Make-Up and Mascara with Cornflower Extract and Biotin
- Price
- £1.66
- Rating
- 4.6/5
- Reviews
- 7,258
- Age
- 4y ago

NIVEA Waterproof Eye Make Up Remover Radiance (125ml) Effectively Removes Waterproof Mascara and Eye Makeup Face Cleanser Enriched with Vitamin C to Energise and Brighten
- Price
- £1.95
- Rating
- 4.6/5
- Reviews
- 709
- Age
- 4y ago

Garnier Skin Active 2 in1 Eye Make Up Remover Suitable For Waterproof Makeup Gentle On Eyes and Eyelashes Use With Reusable Micellar Eco Pads 125 ml
- Price
- £2.44
- Rating
- 4.5/5
- Reviews
- 3,777
- Age
- 12y ago

3 Pack of 125ml Simple Kind to Skin Eye Make-Up Remover For Sensitive Skin
- Price
- £7.41
- Rating
- 4.8/5
- Reviews
- 53
- Age
- 5y ago

Simple Kind To Eyes Eye Make Up Remover 125 ml
- Price
- £3.35
- Rating
- 4.4/5
- Reviews
- 757
- Age
- 18y ago
Trending
estimated 90-day click momentum
3 Pack of 125ml Simple Kind to Skin Eye Make-Up Remover For Sensitive Skin
- Price
- £7.41
- Rating
- 4.8/5
- Reviews
- 53
- Age
- 5y ago

Simple Kind To Eyes Eye Make Up Remover 125 ml
- Price
- £3.35
- Rating
- 4.4/5
- Reviews
- 757
- Age
- 18y ago

NIVEA Regenerating Serum Infused Micellar Water (400ml) Micellar Cleansing Water with Amino Acid 5% Panthenol and Squalane Gentle Waterproof Makeup Remover
- Price
- £3.21
- Rating
- 4.5/5
- Reviews
- 420
- Age
- 2y ago

NIVEA Double Effect Waterproof Eye Make-Up Remover (125ml) Daily Use Face Cleanser for Make-Up and Mascara with Cornflower Extract and Biotin
- Price
- £1.66
- Rating
- 4.6/5
- Reviews
- 7,258
- Age
- 4y ago

NIVEA Waterproof Eye Make Up Remover Radiance (125ml) Effectively Removes Waterproof Mascara and Eye Makeup Face Cleanser Enriched with Vitamin C to Energise and Brighten
- Price
- £1.95
- Rating
- 4.6/5
- Reviews
- 709
- Age
- 4y ago
Newest
by launch date
NIVEA Regenerating Serum Infused Micellar Water (400ml) Micellar Cleansing Water with Amino Acid 5% Panthenol and Squalane Gentle Waterproof Makeup Remover
- Price
- £3.21
- Rating
- 4.5/5
- Reviews
- 420
- Age
- 2y ago

NIVEA Double Effect Waterproof Eye Make-Up Remover (125ml) Daily Use Face Cleanser for Make-Up and Mascara with Cornflower Extract and Biotin
- Price
- £1.66
- Rating
- 4.6/5
- Reviews
- 7,258
- Age
- 4y ago

NIVEA Waterproof Eye Make Up Remover Radiance (125ml) Effectively Removes Waterproof Mascara and Eye Makeup Face Cleanser Enriched with Vitamin C to Energise and Brighten
- Price
- £1.95
- Rating
- 4.6/5
- Reviews
- 709
- Age
- 4y ago

3 Pack of 125ml Simple Kind to Skin Eye Make-Up Remover For Sensitive Skin
- Price
- £7.41
- Rating
- 4.8/5
- Reviews
- 53
- Age
- 5y ago

LOréal Paris Gentle Eye Makeup Remover Enriched with Pro-Vitamin Refreshing Non-Irritating Formula Suitable for All Skin Types Sensitive Eyes and Contact Lens Wearers 125ml
- Price
- £3.62
- Rating
- 4.4/5
- Reviews
- 1,896
- Age
- 10y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 93% of clicks. A locked shelf that new listings rarely crack.
Brands
4 flat
Sellers
70
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
93%
Top 20: 100%
Open market
0%
- NIVEA81%
- Simple9%
- Garnier6%
- L'Oreal Paris4%
- Open — no brand owns it (0%)
Demand
Eye Makeup Remover Pads search demand
Weekly searches over the year. Pick a range.
Search terms
Top Eye Makeup Remover Pads search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- eye makeup remover166K/yr
- eye make up remover49K/yr
- nivea eye makeup remover54K/yr
- simple eye makeup remover37K/yr
- eye makeup remover pads35K/yr
- nivea makeup remover19K/yr
- waterproof makeup remover20K/yr
- waterproof mascara remover18K/yr
- waterproof eye makeup remover16K/yr
- eye make up remover pads12K/yr
Reviews and returns
What reviews say buyers love and hate about Eye Makeup Remover Pads
We read the reviews and the return reasons for every product selling here.
“I have lots of allergies”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Eye Makeup Remover Pads questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









