eye makeup remover pads
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible18.8%search→purchase rate — share of searches ending in a sale
Market size
Good£314K£314K/yr · 494K searches
Review moat
Okay2,124.29avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-12.2%90-day search growth — must beat 0% to launch
Avg price
Bad£3.38avg listing price — sweet spot $15–$100
Competition
Bad93%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£1.66–£7.41cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, eye makeup remover pads is a £314K/yr Amazon United Kingdom market (494K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 38/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
eye makeup remover pads market data
- Units sold / yr
- 100K–125K
- avg 12,500–15,000/product
- Revenue / yr
- £338K–£423K
- units × avg price
- Conversion rate
- 18.8%
- Avg BSR
- #51
- Page quality
- 0%
- Prime
- 86%
- Sponsored
- 57%
- Out of stock
- 0.0%
- Avg brand age
- 64 months
- Avg seller age
- 150 days
Competition & brand share
The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 flat
Sellers
70
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
93%
Top 20: 100%
Open market
0%
- NIVEA81%
- Simple9%
- Garnier6%
- L'Oreal Paris4%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 20 weeks — -12.2% search growth over the last 90 days.Top eye makeup remover pads search terms
- eye makeup remover166K/yr
- eye make up remover49K/yr
- nivea eye makeup remover54K/yr
- simple eye makeup remover37K/yr
- eye makeup remover pads35K/yr
- nivea makeup remover19K/yr
- waterproof makeup remover20K/yr
- waterproof mascara remover18K/yr
- waterproof eye makeup remover16K/yr
- eye make up remover pads12K/yr
Top eye makeup remover pads products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
NIVEA Double Effect Waterproof Eye Make-Up Remover (125ml) Daily Use Face Cleanser for Make-Up and Mascara with Cornflower Extract and Biotin
NIVEA£1.664.6★7,258 rev
NIVEA Waterproof Eye Make Up Remover Radiance (125ml) Effectively Removes Waterproof Mascara and Eye Makeup Face Cleanser Enriched with Vitamin C to Energise and Brighten
NIVEA£1.954.6★709 rev
Garnier Skin Active 2 in1 Eye Make Up Remover Suitable For Waterproof Makeup Gentle On Eyes and Eyelashes Use With Reusable Micellar Eco Pads 125 ml
Garnier£2.444.5★3,777 rev
3 Pack of 125ml Simple Kind to Skin Eye Make-Up Remover For Sensitive Skin
Simple£7.414.8★53 rev
Simple Kind To Eyes Eye Make Up Remover 125 ml
Simple£3.354.4★757 rev
Newest
by launch date
NIVEA Regenerating Serum Infused Micellar Water (400ml) Micellar Cleansing Water with Amino Acid 5% Panthenol and Squalane Gentle Waterproof Makeup Remover
NIVEA£3.21420 rev
NIVEA Double Effect Waterproof Eye Make-Up Remover (125ml) Daily Use Face Cleanser for Make-Up and Mascara with Cornflower Extract and Biotin
NIVEA£1.667,258 rev
NIVEA Waterproof Eye Make Up Remover Radiance (125ml) Effectively Removes Waterproof Mascara and Eye Makeup Face Cleanser Enriched with Vitamin C to Energise and Brighten
NIVEA£1.95709 rev
3 Pack of 125ml Simple Kind to Skin Eye Make-Up Remover For Sensitive Skin
Simple£7.4153 rev
LOréal Paris Gentle Eye Makeup Remover Enriched with Pro-Vitamin Refreshing Non-Irritating Formula Suitable for All Skin Types Sensitive Eyes and Contact Lens Wearers 125ml
L'Oreal Paris£3.621,896 rev
Trending
90-day click momentum3 Pack of 125ml Simple Kind to Skin Eye Make-Up Remover For Sensitive Skin
Simple£7.414.8★
Simple Kind To Eyes Eye Make Up Remover 125 ml
Simple£3.354.4★
NIVEA Regenerating Serum Infused Micellar Water (400ml) Micellar Cleansing Water with Amino Acid 5% Panthenol and Squalane Gentle Waterproof Makeup Remover
NIVEA£3.214.5★
NIVEA Double Effect Waterproof Eye Make-Up Remover (125ml) Daily Use Face Cleanser for Make-Up and Mascara with Cornflower Extract and Biotin
NIVEA£1.664.6★
NIVEA Waterproof Eye Make Up Remover Radiance (125ml) Effectively Removes Waterproof Mascara and Eye Makeup Face Cleanser Enriched with Vitamin C to Energise and Brighten
NIVEA£1.954.6★
What buyers say about eye makeup remover pads
What buyers praise and complain about, mined from review topics.What buyers love
“Great product with an affordable price”
“Excellent product used before”
“Gentle”
“removes very good waterproof makeup”
“It wipes away waterproof make up so easily”
“One of the best eye makeup remover”
“I've had zero irritation”
“Easy to use”
“last for ages”
“it never fails to do the job”
What buyers complain about
“I have lots of allergies”
“Not for waterproof mascara”
“unfortunately when I use it, it makes my eyes blurry and uncomfortable”
“Quality issues with some bottles”
“a little greasy”
“doesn't remove my eye makeup properly”
“cam ei bit smaller than expected”
“I have sensitive eyes”
“tough on make up”
“My eyes went red, blotchy and puffy for days after using this”
Common questions
- Is eye makeup remover pads profitable to sell on Amazon United Kingdom?
- The niche generates £314K/yr across 7 tracked products. 90-day search growth is -12.2%. Flapen's verdict: Skip it (38/100).
- How competitive is the eye makeup remover pads niche?
- 4 brands and 70 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in eye makeup remover pads?
- Top complaints mined from reviews: Allergies, Water Resistance, Comfort-Overall. The return rate is 0.0%.
- What does it cost to enter the eye makeup remover pads niche?
- Listings span £1.66–£7.41; the average listing price is £3.38 (sweet spot $15–$100). The average incumbent carries 2,124 reviews — the moat a new listing must climb.