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Eye Cream for Dry Eyelids

Fail

The top 5 brands take 98% of clicks, so Eye Cream for Dry Eyelids is a Fail.

Flapen Score
42
42 / 100
Ranks 1,759 of 2,481 Beauty niches · −5 vs the category median of 47
Market size
£97K/yr48K searches / yr
90-day growth
-27.3%search demand this quarter
Competition
78%top-5 click share · 6 brands · 78 sellers

Flapen Score

Eye Cream for Dry Eyelids against its category

The dotted line is the Beauty average. Past it, Eye Cream for Dry Eyelids is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Eye Cream for Dry Eyelids market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Eye Cream for Dry Eyelids 48K times last year and spent an estimated £97K. The top 5 brands take 98% of clicks. Demand peaks in Feb–Mar. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 13.7% of those searches ended in a purchase.

Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.7% of those searches ended in a purchase. Searches in the last 90 days moved -27.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £97K a year.

Searches, last 12 months
48K
Growth, 90 days vs prior 90
-27.3%
Conversion, latest week
13.7%
Market size, estimated
£97Ka year
Peak month
February2.0× the quietest month
Top search term
la roche posay eye cream15K searches a year

02 · Price

A sale here is worth £14.74.

Listings sell for £14.74 on average, from £6.21 to £29.50. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £14.74 that is £4K to £7K a year per listing.

Average price
£14.74under the $15 to $100 sweet spot
Price range
£6.21–£29.50
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£4K–£7K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #43 within Eyes. It carries 6,271 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#43in Eyes
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,271per listing
Listings tracked
11

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Eye Cream for Dry Eyelids products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 78% of clicks. A locked shelf that new listings rarely crack.

£0£10K£19K£29K£39K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

78

Est. top-5 brand share

98%

Top 20: 100%

Est. top-5 click share

78%

Top 20: 100%

Open market

0%

  • La Roche-Posay53%
  • THEA PHARMA25%
  • BlinkBetter10%
  • CeraVe7%
  • medicube3%
  • Hyco San2%

Demand

Eye Cream for Dry Eyelids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '25Black Friday '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Mar · busiest ÷ quietest = 2.0×

Search terms

Top Eye Cream for Dry Eyelids search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • la roche posay eye cream15K/yr
  • sensitive eye cream9K/yr
  • blephaderm4K/yr
  • blephaderm eye cream5K/yr
  • eyelid cream for blepharitis4K/yr
  • dry eye cream3K/yr
  • eye cream for dry eyes3K/yr
  • la roche-posay eye cream4K/yr

Reviews and returns

What reviews say buyers love and hate about Eye Cream for Dry Eyelids

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Allergies”
0.2%of orders come back
“skin was irritated”
A buyer, on “Allergies”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Eye Cream for Dry Eyelids questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data