Eye Cream
prices mostly outside the sweet spot ($4.12–$13.40) — Eye Cream doesn't clear our bar today.
Flapen Score
Top 39% of 2,481 Beauty niches · +2 vs the category median of 47
Is Eye Cream profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Eye Cream is a £945K/yr Amazon United Kingdom market (1.6M searches/yr). The top 5 brands hold 71% of demand. Verdict: Skip it — 49/100.
Eye Cream: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -22.7% over the last 90 days and 7.2% of searches end in a purchase.
£945K
revenue / yr
Who owns the niche?
The top 5 brands hold 71% of demand, so 29% of the market is open.
29%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 17 products
Top Eye Cream products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
CeraVe Eye Repair Cream with 3 Ceramides for Dark Circles & Puffiness 14ml
- Price
- £8.32
- Rating
- 4.3/5
- Reviews
- 45,007
- Age
- 8y ago
medicube Eye Cream with Salmon DNA PDRN & Pink Peptides | 99% Purity Retinol for Fine Lines | PDRN & Niacinamide Eye Serum for Uneven Skin Tone | Korean Skincare 1.01 fl.oz
- Price
- £11.46
- Rating
- 4.4/5
- Reviews
- 4,577
- Age
- 1y ago
Garnier Vitamin C Eye Cream for Dark Circles 4% Vitamin C Niacinamide Banana Powder Caffeine Brightening Eye Treatment For Dark Circles Under Eye Bags And Puffiness 15ml
- Price
- £5.48
- Rating
- 4.3/5
- Reviews
- 2,807
- Age
- 3y ago
Beauty of Joseon Revive eye serum : Ginseng + Retinal 30ml 1fl.oz.
- Price
- £11.31
- Rating
- 4.4/5
- Reviews
- 19,271
- Age
- 3y ago
The INKEY List Caffeine Eye Cream 15ml Improves Dark Circles Brightens Under Eye Fragrance-free Suitable For All Skin Types
- Price
- £5.96
- Rating
- 4.2/5
- Reviews
- 3,644
- Age
- 4y ago
Trending
90-day click momentum
medicube Eye Cream with Deep Reviving Peptide | Eye Treatment Serum with Multi Peptides Niacinamide & Squalane | Reduces Signs of Aging and FIne Lines | Korean Skincare 1.01 fl.oz
- Price
- £11.44
- Rating
- 4.5/5
- Reviews
- 1,452
- Age
- 10mo ago
medicube Eye Cream with Salmon DNA PDRN & Pink Peptides | 99% Purity Retinol for Fine Lines | PDRN & Niacinamide Eye Serum for Uneven Skin Tone | Korean Skincare 1.01 fl.oz
- Price
- £11.46
- Rating
- 4.4/5
- Reviews
- 4,577
- Age
- 1y ago
Caffeine Eye Serum with Hyaluronic Acid for Dark Circles and Puffiness Anti Aging Under Eye Cream with 360 Massage Ball to Reduce Eye Bags and Fine Lines (20ML)
- Price
- £8.31
- Rating
- 4.5/5
- Reviews
- 93
- Age
- 1y ago
Beauty of Joseon Revive eye serum : Ginseng + Retinal 30ml 1fl.oz.
- Price
- £11.31
- Rating
- 4.4/5
- Reviews
- 19,271
- Age
- 3y ago
The Ordinary Caffeine Solution 5% + EGCG Eye Serum Depuffing Eye Serum for Dark Circles and Tired Eyes 30ml
- Price
- £6.69
- Rating
- 4.3/5
- Reviews
- 2,785
- Age
- 3y ago
Newest
by launch datemedicube Eye Cream with Deep Reviving Peptide | Eye Treatment Serum with Multi Peptides Niacinamide & Squalane | Reduces Signs of Aging and FIne Lines | Korean Skincare 1.01 fl.oz
- Price
- £11.44
- Rating
- 4.5/5
- Reviews
- 1,452
- Age
- 10mo ago
medicube Eye Cream with Salmon DNA PDRN & Pink Peptides | 99% Purity Retinol for Fine Lines | PDRN & Niacinamide Eye Serum for Uneven Skin Tone | Korean Skincare 1.01 fl.oz
- Price
- £11.46
- Rating
- 4.4/5
- Reviews
- 4,577
- Age
- 1y ago
AXIS-Y Vegan Collagen Eye Serum with Triple Hyaluronic Acid & Peptides - K Beauty Roller for Dark Circles and Puffiness - Vegan Korean Skincare Eye Cream - 10ml/0.33 fl. oz.
- Price
- £11.36
- Rating
- 4.3/5
- Reviews
- 3,597
- Age
- 1y ago
Caffeine Eye Serum with Hyaluronic Acid for Dark Circles and Puffiness Anti Aging Under Eye Cream with 360 Massage Ball to Reduce Eye Bags and Fine Lines (20ML)
- Price
- £8.31
- Rating
- 4.5/5
- Reviews
- 93
- Age
- 1y ago
Beauty of Joseon Revive eye serum : Ginseng + Retinal 30ml 1fl.oz.
- Price
- £11.31
- Rating
- 4.4/5
- Reviews
- 19,271
- Age
- 3y ago
Competition: brands, sellers & click share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
Brands
15 rising
Sellers
223
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
23%
- CeraVe29%
- medicube22%
- Garnier7%
- Beauty of Joseon7%
- The INKEY List6%
- Neutrogena6%
Eye Cream demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.6×
Top Eye Cream search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- eye cream729K/yr
- under eye cream99K/yr
- eye cream for dark circles and puffy eyes111K/yr
- cerave eye repair cream80K/yr
- dark circles under eye remover75K/yr
- eye serum73K/yr
- eye cream anti aging64K/yr
- cerave eye cream43K/yr
- eye cream for dark circles39K/yr
- eye bags remover women46K/yr
What reviews say buyers love and hate about Eye Cream
What buyers mention most, as a share of all reviews.
What buyers love
67% of reviews“It is hydrating”
“Excellent Product”
“Good Price”
“Feels good”
“works well with sensitive skin”
What buyers complain about
64% of reviews“Irritating”
“Not effective”
“no major changes/improve improvements”
“it doesnt give much hydration for me”
“Too expensive”
Eye Cream return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Eye Cream questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
