Eye Cream

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.2% of those searches ended in a purchase. Searches in the last 90 days moved -22.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £945K a year.

Searches, last 12 months

1.6M

Growth, 90 days vs prior 90

-22.7%

Conversion, latest week

7.2%

Market size, estimated

£945Ka year

Peak month

March1.6× the quietest month

Top search term

eye cream729K searches a year

Listings sell for £8.23 on average, from £4.12 to £13.40. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 5,000 to 6,000 of them. At £8.23 that is £41K to £49K a year per listing.

Average price

£8.23under the $15 to $100 sweet spot

Price range

£4.12–£13.40

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

125K–150K

Units per listing a year

5,000–6,000

Revenue per listing a year

£41K–£49K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #11 within Eyes. It carries 9,696 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

100%

Out of stock, average day

4.8%

Average rank

#11in Eyes

Average rating

4.37 starsAmazon United Kingdom average 4.36 stars

Average reviews

9,696per listing

Listings tracked

17

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

45 months