Eye Care

Shoppers searched for this 367K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.9% of those searches ended in a purchase. Searches in the last 90 days moved -26.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £370K a year.

Searches, last 12 months

367K

Growth, 90 days vs prior 90

-26.2%

Conversion, latest week

8.9%

Market size, estimated

£370Ka year

Peak month

December6.3× the quietest month

Top search term

loreal eye cream56K searches a year

Listings sell for £11.37 on average, from £6.11 to £23.53. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At £11.37 that is £23K to £28K a year per listing.

Average price

£11.37under the $15 to $100 sweet spot

Price range

£6.11–£23.53

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

30K–40K

Units per listing a year

2,000–2,500

Revenue per listing a year

£23K–£28K

Returns

0.0%of orders · Amazon United Kingdom median 0.6%

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #88 within Eyes. It carries 2,935 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings

60%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#88in Eyes

Average rating

4.34 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,935per listing

Listings tracked

20

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

1Amazon's first-year sales bar

Average brand age

40 months