Eye Brow Pencil Medium Brown

Shoppers searched for this 135K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.3% of those searches ended in a purchase. Searches in the last 90 days moved +4.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £68K a year.

Searches, last 12 months

135K

Growth, 90 days vs prior 90

+4.7%

Conversion, latest week

9.3%

Market size, estimated

£68Ka year

Peak month

May1.2× the quietest month

Top search term

eyebrow mascara34K searches a year

Listings sell for £5.39 on average, from £2.07 to £9.12. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £5.39 that is £1K to £3K a year per listing.

Average price

£5.39under the $15 to $100 sweet spot

Price range

£2.07–£9.12

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

10K–13K

Units per listing a year

250–500

Revenue per listing a year

£1K–£3K

Returns

0.0%of orders · Amazon United Kingdom median 0.6%

40% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #107 within Make-up. It carries 4,349 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings

40%

Prime listings

95%

Out of stock, average day

4.7%

Average rank

#107in Make-up

Average rating

4.29 starsAmazon United Kingdom average 4.36 stars

Average reviews

4,349per listing

Listings tracked

42

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

2Amazon's first-year sales bar

Average brand age

50 months