Eye Brow Pencil Medium Brown
prices mostly outside the sweet spot ($2.07–$9.12) — Eye Brow Pencil Medium Brown doesn't clear our bar today.
Flapen Score
Ranks 1,175 of 2,481 Beauty niches · on the category median
Is Eye Brow Pencil Medium Brown profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Eye Brow Pencil Medium Brown is a £68K/yr Amazon United Kingdom market (135K searches/yr). The top 5 brands hold 91% of demand. Verdict: Skip it — 47/100.
Eye Brow Pencil Medium Brown: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +4.7% over the last 90 days and 9.3% of searches end in a purchase.
£68K
revenue / yr
Who owns the niche?
The top 5 brands hold 91% of demand, so 9% of the market is open.
9%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 42 products
Top Eye Brow Pencil Medium Brown products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Rimmel London WonderâFull Brow 24HR Waterproof Brow Gel with Fibres for Plump Thick Brows Dark 4.5 ml (Pack of 1)
- Price
- £4.23
- Rating
- 4.3/5
- Reviews
- 3,400
- Age
- 7y ago
Maybelline Express Brow Macara Fast Sculpt Eyebrow Gel Shapes and Colours Eyebrows All Day Hold Mascara With Mini Eyebrow Shaper Brush Shade: 01 Blonde 0.023 kg
- Price
- £3.93
- Rating
- 4.4/5
- Reviews
- 1,972
- Age
- 6y ago
e.l.f. Wow Brow Gel Volumizing Buildable Wax-Gel Hybrid Creates Full Voluminous-Looking Brows Locks Brow Hairs In Place Brunette Fiber-Infused 3.5g
- Price
- £4.98
- Rating
- 4.3/5
- Reviews
- 6,596
- Age
- 7y ago
Maybelline Express Brow Macara Fast Sculpt Eyebrow Gel Shapes and Colours Eyebrows All Day Hold Mascara With Mini Eyebrow Shaper Brush Shade: 04 Medium Brown 2.8 ml
- Price
- £5.09
- Rating
- 4.4/5
- Reviews
- 1,972
- Age
- 6y ago
Maybelline Eyebrow Gel Tint Waterproof And Smudge Proof Long-Lasting Peel Off Tint For Evenly-Filled Naturally Full Brows For Up To 3 Days Deep Brown
- Price
- £4.27
- Rating
- 4.1/5
- Reviews
- 1,233
- Age
- 3y ago
Trending
90-day click momentum
Maybelline New York Brow Inserts 2-in-1 Eyebrow Pencil Pen and Fiber Gel 0.015MM Triple Tip for 100 Hair-Like Strokes in 30 Seconds 36-Hour Wear Smudge-Proof Shade: Black Brown 6
- Price
- £9.12
- Rating
- 4.4/5
- Reviews
- 99
- Age
- 7mo ago
Maybelline New York Brow Inserts 2-in-1 Eyebrow Pencil Pen and Fiber Gel 0.015MM Triple Tip for 100 Hair-Like Strokes in 30 Seconds 36-Hour Wear Smudge-Proof Shade: Medium Brown 4
- Price
- £8.79
- Rating
- 4.4/5
- Reviews
- 99
- Age
- 7mo ago
Maybelline Express Brow Ultra Slim Eyebrow Makeup Brow Pencil with Precision Tip and Spoolie for Defined Eyebrows Taupe 1 Count
- Price
- £5.60
- Rating
- 4.1/5
- Reviews
- 266
- Age
- 10mo ago
Maybelline Brow Ultra Slim Eyebrow Pencil: Natural-Looking Defined Brows Ultra-Fine Tip & Built-in Spoolie Brush Smooth-Glide & Break-Resistant Formula 05 Black Brown
- Price
- £5.57
- Rating
- 4.6/5
- Reviews
- 1,212
- Age
- 6y ago
Max Factor Masterpiece Divine Brow Lamination Gel 003 Medium 2-Sided Applicator Salon-Like Lamination Combs & Lifts Non-Crunchy But Strong Hold Eye Lift Effect Ultimate Precision
- Price
- £3.77
- Rating
- 4.2/5
- Reviews
- 206
- Age
- 2y ago
Newest
by launch dateMaybelline New York Brow Inserts 2-in-1 Eyebrow Pencil Pen and Fiber Gel 0.015MM Triple Tip for 100 Hair-Like Strokes in 30 Seconds 36-Hour Wear Smudge-Proof Shade: Medium Brown 4
- Price
- £8.79
- Rating
- 4.4/5
- Reviews
- 99
- Age
- 7mo ago
Maybelline New York Brow Inserts 2-in-1 Eyebrow Pencil Pen and Fiber Gel 0.015MM Triple Tip for 100 Hair-Like Strokes in 30 Seconds 36-Hour Wear Smudge-Proof Shade: Black Brown 6
- Price
- £9.12
- Rating
- 4.4/5
- Reviews
- 99
- Age
- 7mo ago
Maybelline Express Brow Ultra Slim Eyebrow Makeup Brow Pencil with Precision Tip and Spoolie for Defined Eyebrows Taupe 1 Count
- Price
- £5.60
- Rating
- 4.1/5
- Reviews
- 266
- Age
- 10mo ago
Max Factor Masterpiece Divine Brow Lamination Gel 003 Medium 2-Sided Applicator Salon-Like Lamination Combs & Lifts Non-Crunchy But Strong Hold Eye Lift Effect Ultimate Precision
- Price
- £3.77
- Rating
- 4.2/5
- Reviews
- 206
- Age
- 2y ago
Eyebrow Mascara Waterproof & Smudgeproof Styling Eyebrow Gel Eyebrow Instant Glue Professional Brow Makeup for Thick Long Lasting Effect Quick Drying Brow Mascara for Styling & Thickening Brown
- Price
- £3.19
- Rating
- 3.9/5
- Reviews
- 284
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
Brands
11 flat
Sellers
296
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
45%
Top 20: 79%
Open market
6%
- Maybelline59%
- Rimmel17%
- e.l.f.8%
- Max Factor4%
- Collection3%
- NYX PROFESSIONAL MAKEUP3%
- Open — no brand owns it (5 brands, 6%)
Eye Brow Pencil Medium Brown demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.2×
Top Eye Brow Pencil Medium Brown search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- eyebrow mascara34K/yr
- brow mascara23K/yr
- maybelline brow15K/yr
- maybelline eyebrow15K/yr
- maybelline express brow14K/yr
- eyebrow mascara dark brown7K/yr
- maybelline express brow medium brown5K/yr
- rimmel eyebrow gel5K/yr
- rimmel wonderful brow5K/yr
- eyebrow mascara medium brown4K/yr
What reviews say buyers love and hate about Eye Brow Pencil Medium Brown
What buyers mention most, as a share of all reviews.
What buyers love
76% of reviews“Superb make up by a trusted brand”
“Good colour”
“it is relatively easy to fix”
“value for money”
“allows for precise application”
What buyers complain about
57% of reviews“colour gets a bit darker”
“Terrible quality for rimmel”
“A bit dry”
“Doesnt seem to last as long as Id like”
“Very small”
Eye Brow Pencil Medium Brown return rate & reasons
Why buyers send it back, as a share of all return requests.
0.0%
Return rate
68%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Eye Brow Pencil Medium Brown questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
