eye brow pencil medium brown
Skip itPrices mostly outside the sweet spot ($2.07–$9.12) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Growth
Okay+4.7%90-day search growth — must beat 0% to launch
Review moat
Bad4,348.52avg incumbent reviews — the moat a new listing must climb
Brand share
Bad91%top-5 brand share — brand-locked demand
Market size
Bad£68K£68K/yr · 135K searches
Avg price
Bad£5.39avg listing price — sweet spot $15–$100
Price range
Bad£2.07–£9.12cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, eye brow pencil medium brown is a £68K/yr Amazon United Kingdom market (135K searches/yr). The top 5 brands hold 91% of demand. Verdict: Skip it — 47/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
eye brow pencil medium brown market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- £54K–£67K
- units × avg price
- Conversion rate
- 9.3%
- Avg BSR
- #107
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 40%
- Out of stock
- 4.7%
- Avg brand age
- 50 months
- Avg seller age
- 142 days
Competition & brand share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
11 flat
Sellers
296
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
45%
Top 20: 79%
Open market
6%
- Maybelline59%
- Rimmel17%
- e.l.f.8%
- Max Factor4%
- Collection3%
- NYX PROFESSIONAL MAKEUP3%
- Open — no brand owns it (5 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +4.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top eye brow pencil medium brown search terms
- eyebrow mascara34K/yr
- brow mascara23K/yr
- maybelline brow15K/yr
- maybelline eyebrow15K/yr
- maybelline express brow14K/yr
- eyebrow mascara dark brown7K/yr
- maybelline express brow medium brown5K/yr
- rimmel eyebrow gel5K/yr
- rimmel wonderful brow5K/yr
- eyebrow mascara medium brown4K/yr
Top eye brow pencil medium brown products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Rimmel London WonderâFull Brow 24HR Waterproof Brow Gel with Fibres for Plump Thick Brows Dark 4.5 ml (Pack of 1)
Rimmel£4.234.3★3,400 rev
Maybelline Express Brow Macara Fast Sculpt Eyebrow Gel Shapes and Colours Eyebrows All Day Hold Mascara With Mini Eyebrow Shaper Brush Shade: 01 Blonde 0.023 kg
Maybelline£3.934.4★1,972 rev
e.l.f. Wow Brow Gel Volumizing Buildable Wax-Gel Hybrid Creates Full Voluminous-Looking Brows Locks Brow Hairs In Place Brunette Fiber-Infused 3.5g
e.l.f.£4.984.3★6,596 rev
Maybelline Express Brow Macara Fast Sculpt Eyebrow Gel Shapes and Colours Eyebrows All Day Hold Mascara With Mini Eyebrow Shaper Brush Shade: 04 Medium Brown 2.8 ml
Maybelline£5.094.4★1,972 rev
Maybelline Eyebrow Gel Tint Waterproof And Smudge Proof Long-Lasting Peel Off Tint For Evenly-Filled Naturally Full Brows For Up To 3 Days Deep Brown
Maybelline£4.274.1★1,233 rev
Newest
by launch date
Maybelline New York Brow Inserts 2-in-1 Eyebrow Pencil Pen and Fiber Gel 0.015MM Triple Tip for 100 Hair-Like Strokes in 30 Seconds 36-Hour Wear Smudge-Proof Shade: Medium Brown 4
Maybelline£8.7999 rev
Maybelline New York Brow Inserts 2-in-1 Eyebrow Pencil Pen and Fiber Gel 0.015MM Triple Tip for 100 Hair-Like Strokes in 30 Seconds 36-Hour Wear Smudge-Proof Shade: Black Brown 6
Maybelline£9.1299 rev
Maybelline Express Brow Ultra Slim Eyebrow Makeup Brow Pencil with Precision Tip and Spoolie for Defined Eyebrows Taupe 1 Count
Maybelline£5.60266 rev
Max Factor Masterpiece Divine Brow Lamination Gel 003 Medium 2-Sided Applicator Salon-Like Lamination Combs & Lifts Non-Crunchy But Strong Hold Eye Lift Effect Ultimate Precision
Max Factor£3.77206 rev
Eyebrow Mascara Waterproof & Smudgeproof Styling Eyebrow Gel Eyebrow Instant Glue Professional Brow Makeup for Thick Long Lasting Effect Quick Drying Brow Mascara for Styling & Thickening Brown
LOPHE£3.19284 rev
Trending
90-day click momentumMaybelline New York Brow Inserts 2-in-1 Eyebrow Pencil Pen and Fiber Gel 0.015MM Triple Tip for 100 Hair-Like Strokes in 30 Seconds 36-Hour Wear Smudge-Proof Shade: Black Brown 6
Maybelline£9.124.4★
Maybelline New York Brow Inserts 2-in-1 Eyebrow Pencil Pen and Fiber Gel 0.015MM Triple Tip for 100 Hair-Like Strokes in 30 Seconds 36-Hour Wear Smudge-Proof Shade: Medium Brown 4
Maybelline£8.794.4★
Maybelline Express Brow Ultra Slim Eyebrow Makeup Brow Pencil with Precision Tip and Spoolie for Defined Eyebrows Taupe 1 Count
Maybelline£5.604.1★
Maybelline Brow Ultra Slim Eyebrow Pencil: Natural-Looking Defined Brows Ultra-Fine Tip & Built-in Spoolie Brush Smooth-Glide & Break-Resistant Formula 05 Black Brown
Maybelline£5.574.6★
Max Factor Masterpiece Divine Brow Lamination Gel 003 Medium 2-Sided Applicator Salon-Like Lamination Combs & Lifts Non-Crunchy But Strong Hold Eye Lift Effect Ultimate Precision
Max Factor£3.774.2★
What buyers say about eye brow pencil medium brown
What buyers praise and complain about, mined from review topics.What buyers love
“Superb make up by a trusted brand”
“Good colour”
“it is relatively easy to fix”
“value for money”
“allows for precise application”
“As advertised”
“Great little mascara”
“It lasts well”
“does not smudge”
“liked that this one is also waterproof so lasts longer too”
What buyers complain about
“colour gets a bit darker”
“Terrible quality for rimmel”
“A bit dry”
“Doesnt seem to last as long as Id like”
“Very small”
“Cannot use”
“the adhesive was stuck to the pencil”
“Way too thick and blocky”
“Waste of money”
“Brush dispenses too much product”
Top return reasons
Common questions
- Is eye brow pencil medium brown profitable to sell on Amazon United Kingdom?
- The niche generates £68K/yr across 42 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is +4.7%. Flapen's verdict: Skip it (47/100).
- How competitive is the eye brow pencil medium brown niche?
- 11 brands and 296 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in eye brow pencil medium brown?
- Top complaints mined from reviews: Color, Quality-Overall, Moist/Dry. The return rate is 0.0%.
- When does demand for eye brow pencil medium brown peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the eye brow pencil medium brown niche?
- Listings span £2.07–£9.12; the average listing price is £5.39 (sweet spot $15–$100). The average incumbent carries 4,349 reviews — the moat a new listing must climb.