Eye Bag
FailThe top 5 products take 89% of clicks, so Eye Bag is a Fail.
- Flapen Score
- 39 / 100Ranks 2,047 of 2,481 Beauty niches · −8 vs the category median of 4739
- Market size
- £63K/yr39K searches / yr
- 90-day growth
- -17.3%search demand this quarter
- Competition
- 89%top-5 click share · 7 brands · 24 sellers
Flapen Score
Eye Bag against its category
The dotted line is the Beauty average. Past it, Eye Bag is stronger. Inside it, weaker.
Market
The Eye Bag market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Eye Bag 39K times last year and spent an estimated £63K. The top 5 brands take 95% of clicks. Demand peaks in Oct–Nov. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 14.0% of those searches ended in a purchase.
Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.0% of those searches ended in a purchase. Searches in the last 90 days moved -17.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £63K a year.
- Searches, last 12 months
- 39K
- Growth, 90 days vs prior 90
- -17.3%
- Conversion, latest week
- 14.0%
- Market size, estimated
- £63Ka year
- Peak month
- November1.7× the quietest month
- Top search term
- eye bag14K searches a year
02 · Price
A sale here is worth £11.59.
Listings sell for £11.59 on average, from £6.54 to £18.68. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 500 to 750 of them. At £11.59 that is £6K to £9K a year per listing.
- Average price
- £11.59under the $15 to $100 sweet spot
- Price range
- £6.54–£18.68
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £6K–£9K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
78% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #77 within Eyes. It carries 12,215 reviews at 4.30 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 89%
- Out of stock, average day
- 0.0%
- Average rank
- #77in Eyes
- Average rating
- 4.30 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 12,215per listing
- Listings tracked
- 9
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Eye Bag products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
The Eye Doctor Heated Eye Mask for Dry Eyes Warm Eye Compress for Blepharitis Relief - Reusable Microwave Safe Heat Eye Mask for MGD Treatment with Antibacterial Protection
- Price
- £8.10
- Rating
- 4.5/5
- Reviews
- 7,573
- Age
- 7y ago

Blepha EyeBag Reusable Warming Eye Mask for Rapid & Long-Lasting Relief from Dry Gritty Tired Eyes | Microwaveable Natural Silk & Cotton | for MGD Blepharitis & Stye Relief
- Price
- £16.62
- Rating
- 4.4/5
- Reviews
- 1,039
- Age
- 4y ago

The Eye Doctor Premium Heated Dry Eye Mask - Warm Eye Compress for Dry Eyes Blepharitis and MGD Treatment - Safe to Heat Mask in a Microwave and Features Sterileyes Antibacterial Patented Solution
- Price
- £16.44
- Rating
- 4.6/5
- Reviews
- 354
- Age
- 7y ago

BlephaEyeBag | Warming Eye Mask | Relief of Dry Tired and Sore Eyes | Clinically Proven for Treatment of Eye Conditions Pack of 1
- Price
- £18.68
- Rating
- 4.1/5
- Reviews
- 26
- Age
- 1y ago

CeraVe Eye Repair Cream with 3 Ceramides for Dark Circles & Puffiness 14ml
- Price
- £8.32
- Rating
- 4.3/5
- Reviews
- 45,007
- Age
- 8y ago
Trending
estimated 90-day click momentum
Caffeine Eye Serum with Hyaluronic Acid for Dark Circles and Puffiness Anti Aging Under Eye Cream with 360 Massage Ball to Reduce Eye Bags and Fine Lines (20ML)
- Price
- £8.31
- Rating
- 4.5/5
- Reviews
- 93
- Age
- 1y ago

BlephaEyeBag | Warming Eye Mask | Relief of Dry Tired and Sore Eyes | Clinically Proven for Treatment of Eye Conditions Pack of 1
- Price
- £18.68
- Rating
- 4.1/5
- Reviews
- 26
- Age
- 1y ago

The Eye Doctor Heated Eye Mask for Dry Eyes Warm Eye Compress for Blepharitis Relief - Reusable Microwave Safe Heat Eye Mask for MGD Treatment with Antibacterial Protection
- Price
- £8.10
- Rating
- 4.5/5
- Reviews
- 7,573
- Age
- 7y ago

grace and stella Under Eye Gel Patches - Reduce Dark Circles Puffy Eyes Undereye Bags Wrinkles - Under Eye Masks Vegan Cruelty-Free Self Care Gifts for Women (24 Pairs Gold
- Price
- £12.98
- Rating
- 4.3/5
- Reviews
- 48,535
- Age
- 10y ago

The Eye Doctor Click & Go Instant Reusable Gel Pack Hot Eye Compress for Dry Eye Blepharitis and MGD Treatment Use The Eye Mask Anywhere Instantly no Need to Microwave
- Price
- £6.54
- Rating
- 3.4/5
- Reviews
- 230
- Age
- 9y ago
Newest
by launch date
BlephaEyeBag | Warming Eye Mask | Relief of Dry Tired and Sore Eyes | Clinically Proven for Treatment of Eye Conditions Pack of 1
- Price
- £18.68
- Rating
- 4.1/5
- Reviews
- 26
- Age
- 1y ago

Caffeine Eye Serum with Hyaluronic Acid for Dark Circles and Puffiness Anti Aging Under Eye Cream with 360 Massage Ball to Reduce Eye Bags and Fine Lines (20ML)
- Price
- £8.31
- Rating
- 4.5/5
- Reviews
- 93
- Age
- 1y ago

Blepha EyeBag Reusable Warming Eye Mask for Rapid & Long-Lasting Relief from Dry Gritty Tired Eyes | Microwaveable Natural Silk & Cotton | for MGD Blepharitis & Stye Relief
- Price
- £16.62
- Rating
- 4.4/5
- Reviews
- 1,039
- Age
- 4y ago

The Eye Doctor Premium Heated Dry Eye Mask - Warm Eye Compress for Dry Eyes Blepharitis and MGD Treatment - Safe to Heat Mask in a Microwave and Features Sterileyes Antibacterial Patented Solution
- Price
- £16.44
- Rating
- 4.6/5
- Reviews
- 354
- Age
- 7y ago

The Eye Doctor Heated Eye Mask for Dry Eyes Warm Eye Compress for Blepharitis Relief - Reusable Microwave Safe Heat Eye Mask for MGD Treatment with Antibacterial Protection
- Price
- £8.10
- Rating
- 4.5/5
- Reviews
- 7,573
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 89% of clicks. A locked shelf that new listings rarely crack.
Brands
7 rising
Sellers
24
Est. top-5 brand share
95%
Top 20: 100%
Est. top-5 click share
89%
Top 20: 100%
Open market
3%
- The Eye Doctor57%
- THEA PHARMA25%
- Generic6%
- CeraVe3%
- grace & stella3%
- Optase3%
- Open — no brand owns it (1 brand, 3%)
Demand
Eye Bag search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 1.7×
Search terms
Top Eye Bag search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- eye bag14K/yr
- eye doctor heated eye mask6K/yr
- blepha eye bag4K/yr
- eye depuffer5K/yr
- eye treatment4K/yr
- the eye doctor heated eye mask3K/yr
- blepha eye bag warming eye mask2K/yr
Reviews and returns
What reviews say buyers love and hate about Eye Bag
We read the reviews and the return reasons for every product selling here.
“Doesnt seem to stay warm as long as they suggest it will”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Eye Bag questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









