Eye Bag
FailThe top 5 products take 89% of clicks, so Eye Bag is a Fail.
- Flapen Score
- 39 / 100Ranks 2,047 of 2,481 Beauty niches · −8 vs the category median of 4739
- Market size
- £63K/yr39K searches / yr
- 90-day growth
- -17.3%search demand this quarter
- Competition
- 89%top-5 click share · 7 brands · 24 sellers
Flapen Score
Eye Bag against its category
The dotted line is the Beauty average. Past it, Eye Bag is stronger. Inside it, weaker.
Market
The Eye Bag market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Eye Bag 39K times last year and spent an estimated £63K. The top 5 brands take 95% of clicks. Demand peaks in Oct–Nov. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 14.0% of those searches ended in a purchase.
Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.0% of those searches ended in a purchase. Searches in the last 90 days moved -17.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £63K a year.
- Searches, last 12 months
- 39K
- Growth, 90 days vs prior 90
- -17.3%
- Conversion, latest week
- 14.0%
- Market size, estimated
- £63Ka year
- Peak month
- November1.7× the quietest month
- Top search term
- eye bag14K searches a year
02 · Price
A sale here is worth £11.59.
Listings sell for £11.59 on average, from £6.54 to £18.68. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 500 to 750 of them. At £11.59 that is £6K to £9K a year per listing.
- Average price
- £11.59under the $15 to $100 sweet spot
- Price range
- £6.54–£18.68
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £6K–£9K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
78% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #77 within Eyes. It carries 12,215 reviews at 4.30 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 89%
- Out of stock, average day
- 0.0%
- Average rank
- #77in Eyes
- Average rating
- 4.30 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 12,215per listing
- Listings tracked
- 9
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Eye Bag products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.
Brands
7 rising
Sellers
24
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
89%
Top 20: 100%
Open market
3%
- Brand 157%
- Brand 225%
- Brand 36%
- Brand 43%
- Brand 53%
- Brand 63%
- Open — no brand owns it (1 brand, 3%)
Demand
Eye Bag search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 1.7×
Search terms
Top Eye Bag search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- eye bag14K/yr
- eye doctor heated eye mask6K/yr
- blepha eye bag4K/yr
- eye depuffer5K/yr
- eye treatment4K/yr
- the eye doctor heated eye mask3K/yr
- blepha eye bag warming eye mask2K/yr
Reviews and returns
What reviews say buyers love and hate about Eye Bag
We read the reviews and the return reasons for every product selling here.
“Doesnt seem to stay warm as long as they suggest it will”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Eye Bag questions
Answered from the same tracked data.