Eye

Shoppers searched for this 317K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -24.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £126K a year.

Searches, last 12 months

317K

Growth, 90 days vs prior 90

-24.9%

Conversion, latest week

3.8%

Market size, estimated

£126Ka year

Top search term

eye85K searches a year

Listings sell for £10.52 on average, from £1.66 to £29.83. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At £10.52 that is £1K to £3K a year per listing.

Average price

£10.52under the $15 to $100 sweet spot

Price range

£1.66–£29.83

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

13K–15K

Units per listing a year

100–250

Revenue per listing a year

£1K–£3K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #15 within Eyes. It carries 8,701 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

100%

Out of stock, average day

5.4%

Average rank

#15in Eyes

Average rating

4.25 starsAmazon United Kingdom average 4.36 stars

Average reviews

8,701per listing

Listings tracked

38

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

2Amazon's first-year sales bar

Average brand age

46 months