Eye
Eye shows low returns (0.1%), but soft demand (-24.9% this quarter) keeps it on the watch list.
Flapen Score
Top 19% of 2,481 Beauty niches · +7 vs the category median of 47
Is Eye profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Eye is a £126K/yr Amazon United Kingdom market (317K searches/yr). The top 5 brands hold 50% of demand. Verdict: Worth a look — 54/100.
Eye: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -24.9% over the last 90 days and 3.8% of searches end in a purchase.
£126K
revenue / yr
Who owns the niche?
The top 5 brands hold 50% of demand, so 50% of the market is open.
50%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 38 products
Top Eye products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
CeraVe Eye Repair Cream with 3 Ceramides for Dark Circles & Puffiness 14ml
- Price
- £8.32
- Rating
- 4.3/5
- Reviews
- 45,007
- Age
- 8y ago
grace and stella Under Eye Gel Patches - Reduce Dark Circles Puffy Eyes Undereye Bags Wrinkles - Under Eye Masks Vegan Cruelty-Free Self Care Gifts for Women (24 Pairs Gold
- Price
- £12.98
- Rating
- 4.3/5
- Reviews
- 48,535
- Age
- 10y ago
medicube Eye Cream with Salmon DNA PDRN & Pink Peptides | 99% Purity Retinol for Fine Lines | PDRN & Niacinamide Eye Serum for Uneven Skin Tone | Korean Skincare 1.01 fl.oz
- Price
- £11.46
- Rating
- 4.4/5
- Reviews
- 4,577
- Age
- 1y ago
Caffeine Eye Serum with Hyaluronic Acid for Dark Circles and Puffiness Anti Aging Under Eye Cream with 360 Massage Ball to Reduce Eye Bags and Fine Lines (20ML)
- Price
- £8.31
- Rating
- 4.5/5
- Reviews
- 93
- Age
- 1y ago
LOréal Paris Revitalift Laser Instant Eye Bag Eraser Clinically proven Results in 15 minutes Dramatic instant tightening & smoothing effect to reduce under-eye bags and wrinkles
- Price
- £11.84
- Rating
- 3.8/5
- Reviews
- 909
- Age
- 9mo ago
Trending
90-day click momentum
BIODANCE Collagen Peptide Under Eye Patches 60 Counts. Advanced Hydrogel Eye Patches for Dark Circles & Puffy Eyes. Under Eye Mask for Fine Lines. Eye Bags & Wrinkles. Korean Skincare.
- Price
- £16.03
- Rating
- 4.6/5
- Reviews
- 1,710
- Age
- 4mo ago
medicube Eye Cream with Salmon DNA PDRN & Pink Peptides | 99% Purity Retinol for Fine Lines | PDRN & Niacinamide Eye Serum for Uneven Skin Tone | Korean Skincare 1.01 fl.oz
- Price
- £11.46
- Rating
- 4.4/5
- Reviews
- 4,577
- Age
- 1y ago
Caffeine Eye Serum with Hyaluronic Acid for Dark Circles and Puffiness Anti Aging Under Eye Cream with 360 Massage Ball to Reduce Eye Bags and Fine Lines (20ML)
- Price
- £8.31
- Rating
- 4.5/5
- Reviews
- 93
- Age
- 1y ago
Dr.Melaxin Cemenrete Calcium Multi Balm Stick Under Eye & Face Wrinkle Care Firming & Hydrating Balm with Collagen Smooth Makeup Prep & Instant Glow Korean Skincare (9g)
- Price
- £14.88
- Rating
- 3.7/5
- Reviews
- 7,338
- Age
- 1y ago
COSRX Pink Peptide Collagen Hydrogel Eye Patches Wrinkle Patches for Puffy Eyes Dark Circles Eye Bags Wrinkles and Fine Lines Firming and Depuffing Under Eye Masks Korean Skincare 60 Patches
- Price
- £15.62
- Rating
- 4.4/5
- Reviews
- 4,241
- Age
- 1y ago
Newest
by launch dateBIODANCE Collagen Peptide Under Eye Patches 60 Counts. Advanced Hydrogel Eye Patches for Dark Circles & Puffy Eyes. Under Eye Mask for Fine Lines. Eye Bags & Wrinkles. Korean Skincare.
- Price
- £16.03
- Rating
- 4.6/5
- Reviews
- 1,710
- Age
- 4mo ago
LOréal Paris Revitalift Laser Instant Eye Bag Eraser Clinically proven Results in 15 minutes Dramatic instant tightening & smoothing effect to reduce under-eye bags and wrinkles
- Price
- £11.84
- Rating
- 3.8/5
- Reviews
- 909
- Age
- 9mo ago
medicube Eye Cream with Salmon DNA PDRN & Pink Peptides | 99% Purity Retinol for Fine Lines | PDRN & Niacinamide Eye Serum for Uneven Skin Tone | Korean Skincare 1.01 fl.oz
- Price
- £11.46
- Rating
- 4.4/5
- Reviews
- 4,577
- Age
- 1y ago
Dr.Melaxin Cemenrete Calcium Multi Balm Stick Under Eye & Face Wrinkle Care Firming & Hydrating Balm with Collagen Smooth Makeup Prep & Instant Glow Korean Skincare (9g)
- Price
- £14.88
- Rating
- 3.7/5
- Reviews
- 7,338
- Age
- 1y ago
16 Pairs 24K Gold Eye Mask Collagen Eye Gel Pads Under Eye Mask Patches for Remove Eye Bags Puffiness & Wrinkles Anti-Aging Hydrating & Brightening Under Eye Collagen Patches
- Price
- £5.33
- Rating
- 4.2/5
- Reviews
- 417
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
Brands
32 falling
Sellers
335
Top-5 brand share
50%
Top 20: 89%
Top-5 click share
42%
Top 20: 83%
Open market
46%
- grace & stella17%
- CeraVe12%
- medicube10%
- L'Oreal Paris6%
- PAPOIYA5%
- The Eye Doctor4%
Top Eye search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- eye85K/yr
- eye care products40K/yr
- under eye33K/yr
- puffy eyes bags under eyes28K/yr
- eye bags25K/yr
- eye bag14K/yr
- puffy eyes13K/yr
- eye care10K/yr
- dark circles under eye treatment11K/yr
- puffy eyes treatment12K/yr
What reviews say buyers love and hate about Eye
What buyers mention most, as a share of all reviews.
What buyers love
68% of reviews“Excellent Product”
“Fresh and moist”
“Best eye drops”
“Excellent value for money”
“Works well”
What buyers complain about
57% of reviews“Not effective”
“Not worth the price”
“Skin reaction”
“Not very moisturising”
“Concernly poor quality assurance control”
Eye return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
8%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Eye questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
