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Express Tan

Maybe

An estimated 0.2% of orders come back. But the top 5 brands take 100% of clicks, so Express Tan is a Maybe.

Flapen Score
51
51 / 100
Top 31% of 2,481 Beauty niches · +4 vs the category median of 47
Market size
£327K/yr288K searches / yr
90-day growth
+52.5%search demand this quarter
Competition
79%top-5 click share · 3 brands · 65 sellers

Flapen Score

Express Tan against its category

The dotted line is the Beauty average. Past it, Express Tan is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Express Tan market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Express Tan 288K times last year and spent an estimated £327K. All 3 brands take every click. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 9.6% of those searches ended in a purchase.

Shoppers searched for this 288K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.6% of those searches ended in a purchase. Searches in the last 90 days moved +52.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £327K a year.

Searches, last 12 months
288K
Growth, 90 days vs prior 90
+52.5%
Conversion, latest week
9.6%
Market size, estimated
£327Ka year
Peak month
May2.4× the quietest month
Top search term
st tropez tan108K searches a year

02 · Price

A sale here is worth £11.77.

Listings sell for £11.77 on average, from £5.66 to £20.22. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 3,000 to 4,000 of them. At £11.77 that is £35K to £47K a year per listing.

Average price
£11.77under the $15 to $100 sweet spot
Price range
£5.66–£20.22
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
3,000–4,000
Revenue per listing a year
£35K–£47K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #42 within Sun Care & Tanning. It carries 4,379 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#42in Sun Care & Tanning
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,379per listing
Listings tracked
14

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top Express Tan products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

Brands

3 rising

Sellers

65

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

0%

  • Brand 180%
  • Brand 218%
  • Brand 32%
  • Open — no brand owns it (0%)

Demand

Express Tan search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 2.4×

Search terms

Top Express Tan search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • st tropez tan108K/yr
  • st tropez50K/yr
  • st tropez express tan28K/yr
  • express tan25K/yr
  • bondi sands 1 hour express tan18K/yr
  • st tropez mousse14K/yr
  • bondi sands express tan11K/yr
  • 1 hour express tan6K/yr
  • bondi sands express4K/yr
  • san tropez self tan4K/yr

Reviews and returns

What reviews say buyers love and hate about Express Tan

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Color”
27%of negative reviews mention “Color”
0.2%of orders come back
“Very Orange”
A buyer, on “Color”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Express Tan questions

Answered from the same tracked data.