Express Tan
MaybeAn estimated 0.2% of orders come back. But the top 5 brands take 100% of clicks, so Express Tan is a Maybe.
- Flapen Score
- 51 / 100Top 31% of 2,481 Beauty niches · +4 vs the category median of 4751
- Market size
- £327K/yr288K searches / yr
- 90-day growth
- +52.5%search demand this quarter
- Competition
- 79%top-5 click share · 3 brands · 65 sellers
Flapen Score
Express Tan against its category
The dotted line is the Beauty average. Past it, Express Tan is stronger. Inside it, weaker.
Market
The Express Tan market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Express Tan 288K times last year and spent an estimated £327K. All 3 brands take every click. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 9.6% of those searches ended in a purchase.
Shoppers searched for this 288K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.6% of those searches ended in a purchase. Searches in the last 90 days moved +52.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £327K a year.
- Searches, last 12 months
- 288K
- Growth, 90 days vs prior 90
- +52.5%
- Conversion, latest week
- 9.6%
- Market size, estimated
- £327Ka year
- Peak month
- May2.4× the quietest month
- Top search term
- st tropez tan108K searches a year
02 · Price
A sale here is worth £11.77.
Listings sell for £11.77 on average, from £5.66 to £20.22. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 3,000 to 4,000 of them. At £11.77 that is £35K to £47K a year per listing.
- Average price
- £11.77under the $15 to $100 sweet spot
- Price range
- £5.66–£20.22
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £35K–£47K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #42 within Sun Care & Tanning. It carries 4,379 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #42in Sun Care & Tanning
- Average rating
- 4.37 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,379per listing
- Listings tracked
- 14
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Express Tan products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.
Brands
3 rising
Sellers
65
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
0%
- Brand 180%
- Brand 218%
- Brand 32%
- Open — no brand owns it (0%)
Demand
Express Tan search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 2.4×
Search terms
Top Express Tan search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- st tropez tan108K/yr
- st tropez50K/yr
- st tropez express tan28K/yr
- express tan25K/yr
- bondi sands 1 hour express tan18K/yr
- st tropez mousse14K/yr
- bondi sands express tan11K/yr
- 1 hour express tan6K/yr
- bondi sands express4K/yr
- san tropez self tan4K/yr
Reviews and returns
What reviews say buyers love and hate about Express Tan
We read the reviews and the return reasons for every product selling here.
“Very Orange”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Express Tan questions
Answered from the same tracked data.









