Express Tan
MaybeAn estimated 0.2% of orders come back. But the top 5 brands take 100% of clicks, so Express Tan is a Maybe.
- Flapen Score
- 51 / 100Top 31% of 2,481 Beauty niches · +4 vs the category median of 4751
- Market size
- £327K/yr288K searches / yr
- 90-day growth
- +52.5%search demand this quarter
- Competition
- 79%top-5 click share · 3 brands · 65 sellers
Flapen Score
Express Tan against its category
The dotted line is the Beauty average. Past it, Express Tan is stronger. Inside it, weaker.
Market
The Express Tan market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Express Tan 288K times last year and spent an estimated £327K. All 3 brands take every click. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 9.6% of those searches ended in a purchase.
Shoppers searched for this 288K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.6% of those searches ended in a purchase. Searches in the last 90 days moved +52.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £327K a year.
- Searches, last 12 months
- 288K
- Growth, 90 days vs prior 90
- +52.5%
- Conversion, latest week
- 9.6%
- Market size, estimated
- £327Ka year
- Peak month
- May2.4× the quietest month
- Top search term
- st tropez tan108K searches a year
02 · Price
A sale here is worth £11.77.
Listings sell for £11.77 on average, from £5.66 to £20.22. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 3,000 to 4,000 of them. At £11.77 that is £35K to £47K a year per listing.
- Average price
- £11.77under the $15 to $100 sweet spot
- Price range
- £5.66–£20.22
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £35K–£47K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #42 within Sun Care & Tanning. It carries 4,379 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #42in Sun Care & Tanning
- Average rating
- 4.37 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,379per listing
- Listings tracked
- 14
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Express Tan products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
St.Tropez Self Tan Express Mousse Fast Acting Fake Tan Develops in 1-3 Hours Streak-Free Finish Vegan Natural & Cruelty Free 200 ml
- Price
- £13.46
- Rating
- 4.5/5
- Reviews
- 15,398
- Age
- 12y ago

St.Tropez Self Tan Classic Bronzer Mousse Foam Original Fake Tan Streak-Free Finish Develops in 4-8 hours Vegan Natural & Cruelty Free 240 ml
- Price
- £13.40
- Rating
- 4.5/5
- Reviews
- 18,145
- Age
- 19y ago

Bondi Sands 1 Hour Express Self Tanning Foam 200ml
- Price
- £8.42
- Rating
- 4.4/5
- Reviews
- 2,294
- Age
- 4y ago

St.Tropez Self Tan Express Starter Kit Express Mousse 50ml Applicator Mitt Develops in 1-3 Hours Streak-Free Finish Vegan Natural & Cruelty Free
- Price
- £7.48
- Rating
- 4.5/5
- Reviews
- 1,379
- Age
- 2y ago

St.Tropez Gradual Tan Firming Lotion Medium/ Dark Shade Sun Kissed Glow Self Tan Moisturiser 5 Skincare Benefits Vegan Natural & Cruelty Free 200 ml
- Price
- £8.51
- Rating
- 4.4/5
- Reviews
- 5,053
- Age
- 4y ago
Trending
estimated 90-day click momentum
St.Tropez Self Tan Express Mousse Fast Acting Fake Tan Develops in 1-3 Hours Streak-Free Finish Vegan Natural & Cruelty Free 100 ml
- Price
- £13.70
- Rating
- 4.4/5
- Reviews
- 588
- Age
- 7y ago

Bondi Sands 1 Hour Express Self Tanning Foam 200ml
- Price
- £8.42
- Rating
- 4.4/5
- Reviews
- 2,294
- Age
- 4y ago

St.Tropez Gradual Tan Watermelon Daily Firming Lotion Hydrating Self Tan Moisturiser 5 Skincare Benefits Vegan Natural & Cruelty Free 200 ml
- Price
- £8.31
- Rating
- 4.4/5
- Reviews
- 5,053
- Age
- 4y ago

St Moriz Professional Extra Large 1 Hour Fast Tan Mousse | Fast Drying Vegan Express Fake Tan With Aloe Vera & Vitamin E | 1 Hour for Light Glow 2 Hours for Medium Glow 3 Hours for Dark Glow | 300ml
- Price
- £5.66
- Rating
- 4.5/5
- Reviews
- 135
- Age
- 2y ago

St.Tropez Tan Luxe Body Serum 5-in-1 Collagen Enhancing Self Tan Niacinamide Hyaluronic Acid Vitamin C & E Vegan Natural & Cruelty Free 200 ml
- Price
- £14.63
- Rating
- 4.1/5
- Reviews
- 579
- Age
- 3y ago
Newest
by launch date
St.Tropez Self Tan Express Starter Kit Express Mousse 50ml Applicator Mitt Develops in 1-3 Hours Streak-Free Finish Vegan Natural & Cruelty Free
- Price
- £7.48
- Rating
- 4.5/5
- Reviews
- 1,379
- Age
- 2y ago

St Moriz Professional Extra Large 1 Hour Fast Tan Mousse | Fast Drying Vegan Express Fake Tan With Aloe Vera & Vitamin E | 1 Hour for Light Glow 2 Hours for Medium Glow 3 Hours for Dark Glow | 300ml
- Price
- £5.66
- Rating
- 4.5/5
- Reviews
- 135
- Age
- 2y ago

Bondi Sands Technocolor 1-Hour Express Emerald Self-Tanning Foam Easy Application Streak Free Fake Tan - Fast-Acting Body Tan for Natural-Looking Glow
- Price
- £10.89
- Rating
- 4.2/5
- Reviews
- 1,392
- Age
- 3y ago

St.Tropez Self Tan Award Winning Kit Express Bronzing Mousse 200 ml Body Lotion 200 ml Applicator Mitt Vegan skincare
- Price
- £20.22
- Rating
- 4.4/5
- Reviews
- 132
- Age
- 3y ago

St.Tropez Tan Luxe Body Serum 5-in-1 Collagen Enhancing Self Tan Niacinamide Hyaluronic Acid Vitamin C & E Vegan Natural & Cruelty Free 200 ml
- Price
- £14.63
- Rating
- 4.1/5
- Reviews
- 579
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 79% of clicks. A locked shelf that new listings rarely crack.
Brands
3 rising
Sellers
65
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
79%
Top 20: 100%
Open market
0%
- St.Tropez80%
- Bondi Sands18%
- ST. MORIZ2%
- Open — no brand owns it (0%)
Demand
Express Tan search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 2.4×
Search terms
Top Express Tan search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- st tropez tan108K/yr
- st tropez50K/yr
- st tropez express tan28K/yr
- express tan25K/yr
- bondi sands 1 hour express tan18K/yr
- st tropez mousse14K/yr
- bondi sands express tan11K/yr
- 1 hour express tan6K/yr
- bondi sands express4K/yr
- san tropez self tan4K/yr
Reviews and returns
What reviews say buyers love and hate about Express Tan
We read the reviews and the return reasons for every product selling here.
“Very Orange”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Express Tan questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









