Exfoliator
FailPrices span $1.69–$12.11, mostly outside the sweet spot, so Exfoliator is a Fail.
- Flapen Score
- 45 / 100Ranks 1,399 of 2,481 Beauty niches · −2 vs the category median of 4745
- Market size
- £115K/yr194K searches / yr
- 90-day growth
- -14.3%search demand this quarter
- Competition
- 54%top-5 click share · 18 brands · 153 sellers
Flapen Score
Exfoliator against its category
The dotted line is the Beauty average. Past it, Exfoliator is stronger. Inside it, weaker.
Market
The Exfoliator market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Exfoliator 194K times last year and spent an estimated £115K. The top 5 brands take 68% of clicks. Demand peaks in Oct. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 8.3% of those searches ended in a purchase.
Shoppers searched for this 194K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.3% of those searches ended in a purchase. Searches in the last 90 days moved -14.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £115K a year.
- Searches, last 12 months
- 194K
- Growth, 90 days vs prior 90
- -14.3%
- Conversion, latest week
- 8.3%
- Market size, estimated
- £115Ka year
- Peak month
- October1.5× the quietest month
- Top search term
- face exfoliator126K searches a year
02 · Price
A sale here is worth £7.13.
Listings sell for £7.13 on average, from £1.69 to £12.11. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £7.13 that is £4K to £5K a year per listing.
- Average price
- £7.13under the $15 to $100 sweet spot
- Price range
- £1.69–£12.11
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £4K–£5K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #20 within Body. It carries 4,978 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #20in Body
- Average rating
- 4.52 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,978per listing
- Listings tracked
- 24
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Exfoliator products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Paulas Choice SKIN PERFECTING 2% BHA Liquid Exfoliant - Face Exfoliating Peel Fights Blackheads & Enlarged Pores - for a Healthy Glow - with Salicylic Acid - Combination & Oily Skin - 30 ml
- Price
- £10.74
- Rating
- 4.4/5
- Reviews
- 28,046
- Age
- 7y ago

NIVEA Derma Skin Clear Scrub (150ml) Exfoliating Face Scrub Salicylic Acid Face Wash Enriched with Niacinamide to Unclog Pores and Refine Textures For Blemish-Prone Skin
- Price
- £2.47
- Rating
- 4.5/5
- Reviews
- 2,392
- Age
- 3y ago

NIP + FAB Glycolic Fix Scrub 3% Glycolic Acid (AHA) and 1% Salicylic Acid (BHA) Exfoliating Face Scrub for Brightening Resurfacing and Deep Pore Cleansing 75ml
- Price
- £8.96
- Rating
- 4.6/5
- Reviews
- 7,371
- Age
- 13y ago

medicube Zero Pore Pads 2.0 Dual-Textured Facial Toner Pads for Exfoliation and Pore Care with 4.5% AHA Lactic Acid & 0.45% BHA Salicylic Acid Ideal for All Skin Types Korean Skin Care (70 units)
- Price
- £11.99
- Rating
- 4.6/5
- Reviews
- 26,595
- Age
- 5y ago

Liz Earle Gentle Face Exfoliator with Cocoa Butter Eucalyptus Essential Oil and Jojoba Beads for All Skin Types 75ml
- Price
- £12.11
- Rating
- 4.6/5
- Reviews
- 911
- Age
- 4y ago
Trending
estimated 90-day click momentum
medicube Zero Pore Clear Blue Capsule Facial Deep Cleanser for Skin Texture Blackhead & Pore Care | AHA BHA & PHA for Double Cleansing Daily Gentle Face Wash Korean Skincare | 120g
- Price
- £10.05
- Rating
- 4.6/5
- Reviews
- 3,018
- Age
- 10mo ago

medicube Zero Pore Pads 2.0 Dual-Textured Facial Toner Pads for Exfoliation and Pore Care with 4.5% AHA Lactic Acid & 0.45% BHA Salicylic Acid Ideal for All Skin Types Korean Skin Care (70 units)
- Price
- £11.99
- Rating
- 4.6/5
- Reviews
- 26,595
- Age
- 5y ago

bliss Micro Magic | Skin-renewing Microdermabrasion Exfoliating Face Scrub Face Wash | Straight-from-the-Spa | Tightens Pores & Brightens Skin | Paraben Free Cruelty Free | 100 ml
- Price
- £11.02
- Rating
- 4.4/5
- Reviews
- 4,523
- Age
- 12y ago

Dr Organic Skin Clear Exfoliating Scrub 150ml
- Price
- £4.75
- Rating
- 4.5/5
- Reviews
- 394
- Age
- 9y ago

The Ordinary AHA 30% + BHA 2% Peeling Solution Advanced Exfoliating Peel for Brighter Skin 30ml
- Price
- £7.02
- Rating
- 4.5/5
- Reviews
- 2,187
- Age
- 3y ago
Newest
by launch date
medicube Zero Pore Clear Blue Capsule Facial Deep Cleanser for Skin Texture Blackhead & Pore Care | AHA BHA & PHA for Double Cleansing Daily Gentle Face Wash Korean Skincare | 120g
- Price
- £10.05
- Rating
- 4.6/5
- Reviews
- 3,018
- Age
- 10mo ago

NIVEA Luminous 630 Instant Skin Glow Daily Liquid Exfoliant 100ml Peeling Face Exfoliator with 4% AHA & 1% PHA Face Exfoliating Hyperpigmentation Treatment No Rinse Needed
- Price
- £4.87
- Rating
- 4.4/5
- Reviews
- 131
- Age
- 1y ago

Aveeno Face Calm+Restore Gentle PHA Exfoliating Cleanser (1x 150ml) With Nourishing Oat Oil and Naturally Derived PHA Face Cleanser for Sensitive Skin Exfoliator Gentle Enough for Daily Use
- Price
- £6.77
- Rating
- 4.4/5
- Reviews
- 641
- Age
- 3y ago

The Ordinary AHA 30% + BHA 2% Peeling Solution Advanced Exfoliating Peel for Brighter Skin 30ml
- Price
- £7.02
- Rating
- 4.5/5
- Reviews
- 2,187
- Age
- 3y ago

NIVEA Derma Skin Clear Scrub (150ml) Exfoliating Face Scrub Salicylic Acid Face Wash Enriched with Niacinamide to Unclog Pores and Refine Textures For Blemish-Prone Skin
- Price
- £2.47
- Rating
- 4.5/5
- Reviews
- 2,392
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 falling
Sellers
153
Est. top-5 brand share
68%
Top 20: 100%
Est. top-5 click share
54%
Top 20: 96%
Open market
27%
- Nip+Fab21%
- PAULA'S CHOICE16%
- NIVEA15%
- medicube11%
- Liz Earle6%
- Neutrogena5%
Demand
Exfoliator search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct · busiest ÷ quietest = 1.5×
Search terms
Top Exfoliator search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- face exfoliator126K/yr
- facial exfoliator27K/yr
- exfoliator face13K/yr
- exfoliate face6K/yr
- gentle exfoliator face5K/yr
- exfoliator sensitive skin4K/yr
- nip and fab scrub4K/yr
- nip and fab exfoliator4K/yr
- nip and fab face scrub3K/yr
- nip fab scrub2K/yr
Reviews and returns
What reviews say buyers love and hate about Exfoliator
We read the reviews and the return reasons for every product selling here.
“Skin reaction”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Exfoliator questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









