Exfoliator
FailPrices span $1.69–$12.11, mostly outside the sweet spot, so Exfoliator is a Fail.
- Flapen Score
- 45 / 100Ranks 1,399 of 2,481 Beauty niches · −2 vs the category median of 4745
- Market size
- £115K/yr194K searches / yr
- 90-day growth
- -14.3%search demand this quarter
- Competition
- 54%top-5 click share · 18 brands · 153 sellers
Flapen Score
Exfoliator against its category
The dotted line is the Beauty average. Past it, Exfoliator is stronger. Inside it, weaker.
Market
The Exfoliator market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Exfoliator 194K times last year and spent an estimated £115K. The top 5 brands take 68% of clicks. Demand peaks in Oct. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 8.3% of those searches ended in a purchase.
Shoppers searched for this 194K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.3% of those searches ended in a purchase. Searches in the last 90 days moved -14.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £115K a year.
- Searches, last 12 months
- 194K
- Growth, 90 days vs prior 90
- -14.3%
- Conversion, latest week
- 8.3%
- Market size, estimated
- £115Ka year
- Peak month
- October1.5× the quietest month
- Top search term
- face exfoliator126K searches a year
02 · Price
A sale here is worth £7.13.
Listings sell for £7.13 on average, from £1.69 to £12.11. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £7.13 that is £4K to £5K a year per listing.
- Average price
- £7.13under the $15 to $100 sweet spot
- Price range
- £1.69–£12.11
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £4K–£5K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #20 within Body. It carries 4,978 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #20in Body
- Average rating
- 4.52 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,978per listing
- Listings tracked
- 24
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Exfoliator products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 falling
Sellers
153
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
54%
Top 20: 96%
Open market
27%
- Brand 121%
- Brand 216%
- Brand 315%
- Brand 411%
- Brand 56%
- Brand 65%
Demand
Exfoliator search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct · busiest ÷ quietest = 1.5×
Search terms
Top Exfoliator search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- face exfoliator126K/yr
- facial exfoliator27K/yr
- exfoliator face13K/yr
- exfoliate face6K/yr
- gentle exfoliator face5K/yr
- exfoliator sensitive skin4K/yr
- nip and fab scrub4K/yr
- nip and fab exfoliator4K/yr
- nip and fab face scrub3K/yr
- nip fab scrub2K/yr
Reviews and returns
What reviews say buyers love and hate about Exfoliator
We read the reviews and the return reasons for every product selling here.
“Skin reaction”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Exfoliator questions
Answered from the same tracked data.









