Exfoliator
prices mostly outside the sweet spot ($1.69–$12.11) — Exfoliator doesn't clear our bar today.
Flapen Score
Ranks 1,399 of 2,481 Beauty niches · −2 vs the category median of 47
Is Exfoliator profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Exfoliator is a £115K/yr Amazon United Kingdom market (194K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Oct. Verdict: Skip it — 45/100.
Exfoliator: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -14.3% over the last 90 days and 8.3% of searches end in a purchase.
£115K
revenue / yr
Who owns the niche?
The top 5 brands hold 68% of demand, so 32% of the market is open.
32%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 24 products
Top Exfoliator products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Paulas Choice SKIN PERFECTING 2% BHA Liquid Exfoliant - Face Exfoliating Peel Fights Blackheads & Enlarged Pores - for a Healthy Glow - with Salicylic Acid - Combination & Oily Skin - 30 ml
- Price
- £10.74
- Rating
- 4.4/5
- Reviews
- 28,046
- Age
- 7y ago
NIVEA Derma Skin Clear Scrub (150ml) Exfoliating Face Scrub Salicylic Acid Face Wash Enriched with Niacinamide to Unclog Pores and Refine Textures For Blemish-Prone Skin
- Price
- £2.47
- Rating
- 4.5/5
- Reviews
- 2,392
- Age
- 3y ago
NIP + FAB Glycolic Fix Scrub 3% Glycolic Acid (AHA) and 1% Salicylic Acid (BHA) Exfoliating Face Scrub for Brightening Resurfacing and Deep Pore Cleansing 75ml
- Price
- £8.96
- Rating
- 4.6/5
- Reviews
- 7,371
- Age
- 13y ago
medicube Zero Pore Pads 2.0 Dual-Textured Facial Toner Pads for Exfoliation and Pore Care with 4.5% AHA Lactic Acid & 0.45% BHA Salicylic Acid Ideal for All Skin Types Korean Skin Care (70 units)
- Price
- £11.99
- Rating
- 4.6/5
- Reviews
- 26,595
- Age
- 5y ago
Liz Earle Gentle Face Exfoliator with Cocoa Butter Eucalyptus Essential Oil and Jojoba Beads for All Skin Types 75ml
- Price
- £12.11
- Rating
- 4.6/5
- Reviews
- 911
- Age
- 4y ago
Trending
90-day click momentum
medicube Zero Pore Clear Blue Capsule Facial Deep Cleanser for Skin Texture Blackhead & Pore Care | AHA BHA & PHA for Double Cleansing Daily Gentle Face Wash Korean Skincare | 120g
- Price
- £10.05
- Rating
- 4.6/5
- Reviews
- 3,018
- Age
- 10mo ago
medicube Zero Pore Pads 2.0 Dual-Textured Facial Toner Pads for Exfoliation and Pore Care with 4.5% AHA Lactic Acid & 0.45% BHA Salicylic Acid Ideal for All Skin Types Korean Skin Care (70 units)
- Price
- £11.99
- Rating
- 4.6/5
- Reviews
- 26,595
- Age
- 5y ago
bliss Micro Magic | Skin-renewing Microdermabrasion Exfoliating Face Scrub Face Wash | Straight-from-the-Spa | Tightens Pores & Brightens Skin | Paraben Free Cruelty Free | 100 ml
- Price
- £11.02
- Rating
- 4.4/5
- Reviews
- 4,523
- Age
- 12y ago
Dr Organic Skin Clear Exfoliating Scrub 150ml
- Price
- £4.75
- Rating
- 4.5/5
- Reviews
- 394
- Age
- 9y ago
The Ordinary AHA 30% + BHA 2% Peeling Solution Advanced Exfoliating Peel for Brighter Skin 30ml
- Price
- £7.02
- Rating
- 4.5/5
- Reviews
- 2,187
- Age
- 3y ago
Newest
by launch datemedicube Zero Pore Clear Blue Capsule Facial Deep Cleanser for Skin Texture Blackhead & Pore Care | AHA BHA & PHA for Double Cleansing Daily Gentle Face Wash Korean Skincare | 120g
- Price
- £10.05
- Rating
- 4.6/5
- Reviews
- 3,018
- Age
- 10mo ago
NIVEA Luminous 630 Instant Skin Glow Daily Liquid Exfoliant 100ml Peeling Face Exfoliator with 4% AHA & 1% PHA Face Exfoliating Hyperpigmentation Treatment No Rinse Needed
- Price
- £4.87
- Rating
- 4.4/5
- Reviews
- 131
- Age
- 1y ago
Aveeno Face Calm+Restore Gentle PHA Exfoliating Cleanser (1x 150ml) With Nourishing Oat Oil and Naturally Derived PHA Face Cleanser for Sensitive Skin Exfoliator Gentle Enough for Daily Use
- Price
- £6.77
- Rating
- 4.4/5
- Reviews
- 641
- Age
- 3y ago
The Ordinary AHA 30% + BHA 2% Peeling Solution Advanced Exfoliating Peel for Brighter Skin 30ml
- Price
- £7.02
- Rating
- 4.5/5
- Reviews
- 2,187
- Age
- 3y ago
NIVEA Derma Skin Clear Scrub (150ml) Exfoliating Face Scrub Salicylic Acid Face Wash Enriched with Niacinamide to Unclog Pores and Refine Textures For Blemish-Prone Skin
- Price
- £2.47
- Rating
- 4.5/5
- Reviews
- 2,392
- Age
- 3y ago
Competition: brands, sellers & click share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
Brands
18 falling
Sellers
153
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
54%
Top 20: 96%
Open market
27%
- Nip+Fab21%
- PAULA'S CHOICE16%
- NIVEA15%
- medicube11%
- Liz Earle6%
- Neutrogena5%
Exfoliator demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct · busiest ÷ quietest = 1.5×
Top Exfoliator search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- face exfoliator126K/yr
- facial exfoliator27K/yr
- exfoliator face13K/yr
- exfoliate face6K/yr
- gentle exfoliator face5K/yr
- exfoliator sensitive skin4K/yr
- nip and fab scrub4K/yr
- nip and fab exfoliator4K/yr
- nip and fab face scrub3K/yr
- nip fab scrub2K/yr
What reviews say buyers love and hate about Exfoliator
What buyers mention most, as a share of all reviews.
What buyers love
81% of reviews“Excellent product”
“Has helped so much clear out my skin”
“Leaves skin soft”
“Good price”
“Feels clean”
What buyers complain about
54% of reviews“Skin reaction”
“caused irritation to my skin”
“The bottle is small”
“Needs a moisturiser”
“bit pricy”
Exfoliator return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
19%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Exfoliator questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
