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Exfoliator

Fail

Prices span $1.69–$12.11, mostly outside the sweet spot, so Exfoliator is a Fail.

Flapen Score
45
45 / 100
Ranks 1,399 of 2,481 Beauty niches · −2 vs the category median of 47
Market size
£115K/yr194K searches / yr
90-day growth
-14.3%search demand this quarter
Competition
54%top-5 click share · 18 brands · 153 sellers

Flapen Score

Exfoliator against its category

The dotted line is the Beauty average. Past it, Exfoliator is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Exfoliator market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Exfoliator 194K times last year and spent an estimated £115K. The top 5 brands take 68% of clicks. Demand peaks in Oct. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 8.3% of those searches ended in a purchase.

Shoppers searched for this 194K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.3% of those searches ended in a purchase. Searches in the last 90 days moved -14.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £115K a year.

Searches, last 12 months
194K
Growth, 90 days vs prior 90
-14.3%
Conversion, latest week
8.3%
Market size, estimated
£115Ka year
Peak month
October1.5× the quietest month
Top search term
face exfoliator126K searches a year

02 · Price

A sale here is worth £7.13.

Listings sell for £7.13 on average, from £1.69 to £12.11. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £7.13 that is £4K to £5K a year per listing.

Average price
£7.13under the $15 to $100 sweet spot
Price range
£1.69–£12.11
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£4K–£5K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #20 within Body. It carries 4,978 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#20in Body
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,978per listing
Listings tracked
24

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
56 months

Products

Top Exfoliator products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 falling

Sellers

153

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

54%

Top 20: 96%

Open market

27%

  • Brand 121%
  • Brand 216%
  • Brand 315%
  • Brand 411%
  • Brand 56%
  • Brand 65%

Demand

Exfoliator search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 1.5×

Search terms

Top Exfoliator search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • face exfoliator126K/yr
  • facial exfoliator27K/yr
  • exfoliator face13K/yr
  • exfoliate face6K/yr
  • gentle exfoliator face5K/yr
  • exfoliator sensitive skin4K/yr
  • nip and fab scrub4K/yr
  • nip and fab exfoliator4K/yr
  • nip and fab face scrub3K/yr
  • nip fab scrub2K/yr

Reviews and returns

What reviews say buyers love and hate about Exfoliator

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Allergies”
0.1%of orders come back
“Skin reaction”
A buyer, on “Allergies”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Exfoliator questions

Answered from the same tracked data.