Exfoliating Towel
FailPrices span $5.46–$14.55, mostly outside the sweet spot, so Exfoliating Towel is a Fail.
- Flapen Score
- 48 / 100Top 44% of 2,481 Beauty niches · +1 vs the category median of 4748
- Market size
- £595K/yr734K searches / yr
- 90-day growth
- -40.8%search demand this quarter
- Competition
- 71%top-5 click share · 10 brands · 52 sellers
Flapen Score
Exfoliating Towel against its category
The dotted line is the Beauty average. Past it, Exfoliating Towel is stronger. Inside it, weaker.
Market
The Exfoliating Towel market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Exfoliating Towel 734K times last year and spent an estimated £595K. The top 5 brands take 85% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 8.6% of those searches ended in a purchase.
Shoppers searched for this 734K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved -40.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £595K a year.
- Searches, last 12 months
- 734K
- Growth, 90 days vs prior 90
- -40.8%
- Conversion, latest week
- 8.6%
- Market size, estimated
- £595Ka year
- Peak month
- January6.3× the quietest month
- Top search term
- blissal exfoliating shower towel241K searches a year
02 · Price
A sale here is worth £9.48.
Listings sell for £9.48 on average, from £5.46 to £14.55. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At £9.48 that is £19K to £24K a year per listing.
- Average price
- £9.48under the $15 to $100 sweet spot
- Price range
- £5.46–£14.55
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- £19K–£24K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #24 within Bath & Body. It carries 1,205 reviews at 4.18 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 4.9%
- Average rank
- #24in Bath & Body
- Average rating
- 4.18 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,205per listing
- Listings tracked
- 15
04 · Newcomers
3 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 8
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Exfoliating Towel products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
2Pcs Japanese Exfoliating Towel Exfoliating Shower Towel Extra Long Exfoliating Washcloth for Men Women Exfoliating Body Scrubber for Cleaning&spa(Black+Pink)
- Price
- £7.35
- Rating
- 4.2/5
- Reviews
- 2,787
- Age
- 1y ago

Blissal Exfoliating Shower Towel Gentle on Sensitive Skin Machine Washable Effective Exfoliation for Soft & Smooth Skin (Black)
- Price
- £13.48
- Rating
- 3.8/5
- Reviews
- 48
- Age
- 4mo ago

Blissal Exfoliating Shower Towel Gentle on Sensitive Skin Machine Washable Effective Exfoliation for Soft & Smooth Skin (pink)
- Price
- £13.50
- Rating
- 3.8/5
- Reviews
- 48
- Age
- 4mo ago

Sima Brand Exfoliating Washcloth Face & Body Scrub Towel - Japanese Exfoliating with Hexagon Fibers Body Scrubber with 2 Sides for Scrubbing & Washing Extra Long Towel (Black)
- Price
- £13.64
- Rating
- 4.5/5
- Reviews
- 2,734
- Age
- 3y ago

Vutlace Exfoliating Shower Towel Body Scrub Glove for Smooth & Glowing Skin (Pink & Black 2pcs)
- Price
- £9.27
- Rating
- 3.5/5
- Reviews
- 72
- Age
- 6mo ago
Trending
estimated 90-day click momentum
Exfoliating Shower Towel - Deep Exfoliating Towel Back Scrub Gentle on Sensitive Skin 3D Weaving Technique Shower Towel Machine Washable Effective Exfoliation for Soft & Smooth Skin (Black)
- Price
- £8.16
- Rating
- 4.7/5
- Reviews
- 6
- Age
- 2mo ago

Blissal Exfoliating Shower Towel Gentle on Sensitive Skin Machine Washable Effective Exfoliation for Soft & Smooth Skin (Black)
- Price
- £13.48
- Rating
- 3.8/5
- Reviews
- 48
- Age
- 4mo ago

Blissal Exfoliating Antibacterial Shower Towel Extra Long 100cm Dual-Sided Exfoliating Towel for Men & Women Body Scrubber & Massage Tool for Bath & Spa (2-Pack)
- Price
- £6.66
- Rating
- 4.3/5
- Reviews
- 4
- Age
- 4mo ago

Blissal Exfoliating Shower Towel Gentle on Sensitive Skin Machine Washable Effective Exfoliation for Soft & Smooth Skin (pink)
- Price
- £13.50
- Rating
- 3.8/5
- Reviews
- 48
- Age
- 4mo ago

MainBasics Exfoliating Shower Towel - Japanese Nylon Bath Towel and Body Washcloth Quick-Dry Durable Medium Exfoliation (Set of 3 Earthy Love)
- Price
- £9.31
- Rating
- 4.4/5
- Reviews
- 1,233
- Age
- 1y ago
Newest
by launch date
Exfoliating Shower Towel - Deep Exfoliating Towel Back Scrub Gentle on Sensitive Skin 3D Weaving Technique Shower Towel Machine Washable Effective Exfoliation for Soft & Smooth Skin (Black)
- Price
- £8.16
- Rating
- 4.7/5
- Reviews
- 6
- Age
- 2mo ago

Blissal Exfoliating Shower Towel Gentle on Sensitive Skin Machine Washable Effective Exfoliation for Soft & Smooth Skin (Black)
- Price
- £13.48
- Rating
- 3.8/5
- Reviews
- 48
- Age
- 4mo ago

Blissal Exfoliating Shower Towel Gentle on Sensitive Skin Machine Washable Effective Exfoliation for Soft & Smooth Skin (pink)
- Price
- £13.50
- Rating
- 3.8/5
- Reviews
- 48
- Age
- 4mo ago

Blissal Exfoliating Antibacterial Shower Towel Extra Long 100cm Dual-Sided Exfoliating Towel for Men & Women Body Scrubber & Massage Tool for Bath & Spa (2-Pack)
- Price
- £6.66
- Rating
- 4.3/5
- Reviews
- 4
- Age
- 4mo ago

Yozexin 2PCS Blissail Exfoliating Antibacterial Shower Towel Deep Exfoliating Towel 2-in-1 Double-Sided Scrub Cloth for Body Face Antibacterial Washcloth for All Skin Types Men Women (Pink+Black)
- Price
- £14.55
- Rating
- 4.1/5
- Reviews
- 11
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 71% of clicks. A locked shelf that new listings rarely crack.
Brands
10 falling
Sellers
52
Est. top-5 brand share
85%
Top 20: 100%
Est. top-5 click share
71%
Top 20: 100%
Open market
11%
- XIANZANDER31%
- Blissal31%
- ANWEIXUE11%
- Sima Brand7%
- Vutlace6%
- nnOuOnn4%
- Open — no brand owns it (4 brands, 11%)
Demand
Exfoliating Towel search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 6.3×
Search terms
Top Exfoliating Towel search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- blissal exfoliating shower towel241K/yr
- exfoliating shower towel70K/yr
- blissal59K/yr
- blissal exfoliating antibacterial shower towel72K/yr
- shower towel48K/yr
- blissal towel36K/yr
- bissell exfoliating shower towel20K/yr
- exfoliating towel59K/yr
- japanese exfoliating shower towel14K/yr
- exfoliating cloth16K/yr
Reviews and returns
What reviews say buyers love and hate about Exfoliating Towel
We read the reviews and the return reasons for every product selling here.
“Bad quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Exfoliating Towel questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









