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Exfoliating Towel

Fail

Prices span $5.46–$14.55, mostly outside the sweet spot, so Exfoliating Towel is a Fail.

Flapen Score
48
48 / 100
Top 44% of 2,481 Beauty niches · +1 vs the category median of 47
Market size
£595K/yr734K searches / yr
90-day growth
-40.8%search demand this quarter
Competition
71%top-5 click share · 10 brands · 52 sellers

Flapen Score

Exfoliating Towel against its category

The dotted line is the Beauty average. Past it, Exfoliating Towel is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Exfoliating Towel market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Exfoliating Towel 734K times last year and spent an estimated £595K. The top 5 brands take 85% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 8.6% of those searches ended in a purchase.

Shoppers searched for this 734K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved -40.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £595K a year.

Searches, last 12 months
734K
Growth, 90 days vs prior 90
-40.8%
Conversion, latest week
8.6%
Market size, estimated
£595Ka year
Peak month
January6.3× the quietest month
Top search term
blissal exfoliating shower towel241K searches a year

02 · Price

A sale here is worth £9.48.

Listings sell for £9.48 on average, from £5.46 to £14.55. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At £9.48 that is £19K to £24K a year per listing.

Average price
£9.48under the $15 to $100 sweet spot
Price range
£5.46–£14.55
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
2,000–2,500
Revenue per listing a year
£19K–£24K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #24 within Bath & Body. It carries 1,205 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
4.9%
Average rank
#24in Bath & Body
Average rating
4.18 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,205per listing
Listings tracked
15

04 · Newcomers

3 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
3Amazon's first-year sales bar
Average brand age
30 months

Products

Top Exfoliating Towel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

Brands

10 falling

Sellers

52

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

11%

  • Brand 131%
  • Brand 231%
  • Brand 311%
  • Brand 47%
  • Brand 56%
  • Brand 64%
  • Open — no brand owns it (4 brands, 11%)

Demand

Exfoliating Towel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 6.3×

Search terms

Top Exfoliating Towel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • blissal exfoliating shower towel241K/yr
  • exfoliating shower towel70K/yr
  • blissal59K/yr
  • blissal exfoliating antibacterial shower towel72K/yr
  • shower towel48K/yr
  • blissal towel36K/yr
  • bissell exfoliating shower towel20K/yr
  • exfoliating towel59K/yr
  • japanese exfoliating shower towel14K/yr
  • exfoliating cloth16K/yr

Reviews and returns

What reviews say buyers love and hate about Exfoliating Towel

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Quality-Overall”
0.3%of orders come back
“Bad quality”
A buyer, on “Quality-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Exfoliating Towel questions

Answered from the same tracked data.