exfoliating towel
Skip itPrices mostly outside the sweet spot ($5.46–$14.55) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 6% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Market size
Good£595K£595K/yr · 734K searches
Review moat
Good1,204.8avg incumbent reviews — the moat a new listing must climb
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Avg price
Okay£9.48avg listing price — sweet spot $15–$100
Competition
Bad71%top-5 click share — a locked-up shelf
Growth
Bad-40.8%90-day search growth — must beat 0% to launch
Price range
Bad£5.46–£14.55cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, exfoliating towel is a £595K/yr Amazon United Kingdom market (734K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 48/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 60K–80K
- avg 2,000–2,500/product
- Revenue / yr
- £569K–£758K
- units × avg price
- Launch success
- 38%
- 3 of 8 new (360d)
- Conversion rate
- 8.6%
- Avg BSR
- #24
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 4.9%
- Avg brand age
- 30 months
- Avg seller age
- 162 days
Competition
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
10 falling
Sellers
52
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
11%
- XIANZANDER31%
- Blissal31%
- ANWEIXUE11%
- Sima Brand7%
- Vutlace6%
- nnOuOnn4%
- Open — no brand owns it (4 brands, 11%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -40.8% search growth over the last 90 days.Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 6.3×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
2Pcs Japanese Exfoliating Towel Exfoliating Shower Towel Extra Long Exfoliating Washcloth for Men Women Exfoliating Body Scrubber for Cleaning&spa(Black+Pink)
XIANZANDER£7.354.2★2,787 rev
Blissal Exfoliating Shower Towel Gentle on Sensitive Skin Machine Washable Effective Exfoliation for Soft & Smooth Skin (Black)
Blissal£13.483.8★48 rev
Blissal Exfoliating Shower Towel Gentle on Sensitive Skin Machine Washable Effective Exfoliation for Soft & Smooth Skin (pink)
Blissal£13.503.8★48 rev
Sima Brand Exfoliating Washcloth Face & Body Scrub Towel - Japanese Exfoliating with Hexagon Fibers Body Scrubber with 2 Sides for Scrubbing & Washing Extra Long Towel (Black)
Sima Brand£13.644.5★2,734 rev
Vutlace Exfoliating Shower Towel Body Scrub Glove for Smooth & Glowing Skin (Pink & Black 2pcs)
Vutlace£9.273.5★72 rev
Newest
by launch date
Exfoliating Shower Towel - Deep Exfoliating Towel Back Scrub Gentle on Sensitive Skin 3D Weaving Technique Shower Towel Machine Washable Effective Exfoliation for Soft & Smooth Skin (Black)
CMANLNYK£8.166 rev
Blissal Exfoliating Shower Towel Gentle on Sensitive Skin Machine Washable Effective Exfoliation for Soft & Smooth Skin (Black)
Blissal£13.4848 rev
Blissal Exfoliating Shower Towel Gentle on Sensitive Skin Machine Washable Effective Exfoliation for Soft & Smooth Skin (pink)
Blissal£13.5048 rev
Blissal Exfoliating Antibacterial Shower Towel Extra Long 100cm Dual-Sided Exfoliating Towel for Men & Women Body Scrubber & Massage Tool for Bath & Spa (2-Pack)
kicder£6.664 rev
Yozexin 2PCS Blissail Exfoliating Antibacterial Shower Towel Deep Exfoliating Towel 2-in-1 Double-Sided Scrub Cloth for Body Face Antibacterial Washcloth for All Skin Types Men Women (Pink+Black)
Yozexin£14.5511 rev
Trending
90-day click momentumExfoliating Shower Towel - Deep Exfoliating Towel Back Scrub Gentle on Sensitive Skin 3D Weaving Technique Shower Towel Machine Washable Effective Exfoliation for Soft & Smooth Skin (Black)
CMANLNYK£8.164.7★
Blissal Exfoliating Shower Towel Gentle on Sensitive Skin Machine Washable Effective Exfoliation for Soft & Smooth Skin (Black)
Blissal£13.483.8★
Blissal Exfoliating Antibacterial Shower Towel Extra Long 100cm Dual-Sided Exfoliating Towel for Men & Women Body Scrubber & Massage Tool for Bath & Spa (2-Pack)
kicder£6.664.3★
Blissal Exfoliating Shower Towel Gentle on Sensitive Skin Machine Washable Effective Exfoliation for Soft & Smooth Skin (pink)
Blissal£13.503.8★
MainBasics Exfoliating Shower Towel - Japanese Nylon Bath Towel and Body Washcloth Quick-Dry Durable Medium Exfoliation (Set of 3 Earthy Love)
MainBasics£9.314.4★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good strong quality”
“Skin soft and smooth”
“As advertised”
“Easy to use”
“Great value”
“A decent cleaning aid”
“Great exfoliater”
“Does the job”
“Nice big size”
“Dries well”
What buyers complain about
“Bad quality”
“currently too pricey”
“To short”
“pictures are totally misleading”
“This took a bit of an effort”
“The listing makes it appear like a thick towel material”
“Its quite rough”
“very difficult to get a lather up”
“rinse out a bit scratchy”
“Doesn't work as promised”
Top return reasons
Common questions
- Is exfoliating towel profitable to sell on Amazon United Kingdom?
- The niche generates £595K/yr across 15 tracked products. 3 of 8 products launched in the last 360 days are still selling. 90-day search growth is -40.8%. Flapen's verdict: Skip it (48/100).
- How competitive is the exfoliating towel niche?
- 10 brands and 52 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 85% of demand.
- What do buyers complain about in exfoliating towel?
- Top complaints mined from reviews: Quality-Overall, Value For Money, Size-Overall. The return rate is 0.3%.
- When does demand for exfoliating towel peak?
- Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 6.3× the quietest.
- What does it cost to enter the exfoliating towel niche?
- Listings span £5.46–£14.55; the average listing price is £9.48 (sweet spot $15–$100). The average incumbent carries 1,205 reviews — the moat a new listing must climb.
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