Exfoliating Face Pads
FailThe top 5 brands take 100% of clicks, so Exfoliating Face Pads is a Fail.
- Flapen Score
- 45 / 100Ranks 1,399 of 2,481 Beauty niches · −2 vs the category median of 4745
- Market size
- £612K/yr398K searches / yr
- 90-day growth
- +3.1%search demand this quarter
- Competition
- 69%top-5 click share · 5 brands · 168 sellers
Flapen Score
Exfoliating Face Pads against its category
The dotted line is the Beauty average. Past it, Exfoliating Face Pads is stronger. Inside it, weaker.
Market
The Exfoliating Face Pads market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Exfoliating Face Pads 398K times last year and spent an estimated £612K. All 5 brands take every click. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 24.4% of those searches ended in a purchase.
Shoppers searched for this 398K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 24.4% of those searches ended in a purchase. Searches in the last 90 days moved +3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £612K a year.
- Searches, last 12 months
- 398K
- Growth, 90 days vs prior 90
- +3.1%
- Conversion, latest week
- 24.4%
- Market size, estimated
- £612Ka year
- Peak month
- May1.7× the quietest month
- Top search term
- simple face wipes227K searches a year
02 · Price
A sale here is worth £6.30.
Listings sell for £6.30 on average, from £1.59 to £17.82. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 4,000 to 5,000 of them. At £6.30 that is £25K to £32K a year per listing.
- Average price
- £6.30under the $15 to $100 sweet spot
- Price range
- £1.59–£17.82
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- £25K–£32K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
56% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #112 within Face. It carries 1,387 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 56%
- Prime listings
- 94%
- Out of stock, average day
- 0.0%
- Average rank
- #112in Face
- Average rating
- 4.61 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,387per listing
- Listings tracked
- 16
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Exfoliating Face Pads products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Simple Sensitive Skin Experts Kind To Skin Cleansing Facial Wipes Waterproof Mascara Remover Even Softer 25 Count (4 Pack)
- Price
- £11.23
- Rating
- 4.8/5
- Reviews
- 85
- Age
- 9y ago

Simple Kind to Skin Biodegradable Cleansing Wipes Face Wipes for Waterproof Eye Make-Up Removal for Sensitive Skin 6x 25 wipes
- Price
- £8.73
- Rating
- 4.8/5
- Reviews
- 2,153
- Age
- 3y ago

Simple Kind to Skin Hydrating Cleansing Wipes 20 wipes
- Price
- £2.00
- Rating
- 4.7/5
- Reviews
- 1,325
- Age
- 6y ago

Simple Age Resisting Hypoallergenic Biodegradable Wipes for Sensitive Skin 20 wipes
- Price
- £2.04
- Rating
- 4.7/5
- Reviews
- 903
- Age
- 6y ago

Simple Kind to Skin Cleansing Wipes 2x 25 wipes
- Price
- £3.10
- Rating
- 4.0/5
- Reviews
- 65
- Age
- 4y ago
Trending
estimated 90-day click momentum
Simple Sensitive Skin Experts Kind To Skin Cleansing Facial Wipes Waterproof Mascara Remover Even Softer 25 Count (4 Pack)
- Price
- £11.23
- Rating
- 4.8/5
- Reviews
- 85
- Age
- 9y ago

CareBee Plastic-Free Facial Wipes 25 Wipes Per Pack Plant-Based & FSC Certified | Biodegradable Gentle Makeup Remover Wipes | Vegan Eco-Friendly Cleansing Wipes for All Skin Types (Pack of 6)
- Price
- £7.64
- Rating
- 4.3/5
- Reviews
- 64
- Age
- 8mo ago

Simple Cleansing Facial Wipes (Boxed 6 packs x 25 wipes) Total 150 Wipes
- Price
- £17.82
- Rating
- 4.7/5
- Reviews
- 2,861
- Age
- 15y ago

Simple Kind to Skin Cleansing Wipes Biodegradable Pack of 2 (25 Wipes Each) Gentle Face Cleansing Wipes for Sensitive Skin Removes Makeup Dirt & Impurities
- Price
- £6.34
- Rating
- 4.8/5
- Reviews
- 25
- Age
- 5mo ago

Simple Kind to Skin Cleansing Wipes 2x 25 wipes
- Price
- £3.10
- Rating
- 4.0/5
- Reviews
- 65
- Age
- 4y ago
Newest
by launch date
Simple Kind to Skin Cleansing Wipes Biodegradable Pack of 2 (25 Wipes Each) Gentle Face Cleansing Wipes for Sensitive Skin Removes Makeup Dirt & Impurities
- Price
- £6.34
- Rating
- 4.8/5
- Reviews
- 25
- Age
- 5mo ago

CareBee Plastic-Free Facial Wipes 25 Wipes Per Pack Plant-Based & FSC Certified | Biodegradable Gentle Makeup Remover Wipes | Vegan Eco-Friendly Cleansing Wipes for All Skin Types (Pack of 6)
- Price
- £7.64
- Rating
- 4.3/5
- Reviews
- 64
- Age
- 8mo ago

Simple Kind to Skin Biodegradable Cleansing Wipes Face Wipes for Waterproof Eye Make-Up Removal for Sensitive Skin 6x 25 wipes
- Price
- £8.73
- Rating
- 4.8/5
- Reviews
- 2,153
- Age
- 3y ago

Simple Kind to Skin Cleansing Wipes 2x 25 wipes
- Price
- £3.10
- Rating
- 4.0/5
- Reviews
- 65
- Age
- 4y ago

Simple Kind to Skin Cleansing Wipes waterproof makeup remover with vitamins B5 + E 25 wipes
- Price
- £2.28
- Rating
- 4.6/5
- Reviews
- 453
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 rising
Sellers
168
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
69%
Top 20: 100%
Open market
0%
- Simple89%
- Epished5%
- NIVEA3%
- cocall2%
- CareBee1%
Demand
Exfoliating Face Pads search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.7×
Search terms
Top Exfoliating Face Pads search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- simple face wipes227K/yr
- simple wipes58K/yr
- micellar wipes23K/yr
- simple makeup wipes17K/yr
- simple cleansing wipes15K/yr
- face wipes simple9K/yr
- simple face wipes twin pack5K/yr
- makeup wipes simple7K/yr
- micellar water wipes7K/yr
- simple make up wipes5K/yr
Reviews and returns
What reviews say buyers love and hate about Exfoliating Face Pads
We read the reviews and the return reasons for every product selling here.
“Terrible, caused horrible skin irritation”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Exfoliating Face Pads questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









