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Exfoliating Face Pads

Fail

The top 5 brands take 100% of clicks, so Exfoliating Face Pads is a Fail.

Flapen Score
45
45 / 100
Ranks 1,399 of 2,481 Beauty niches · −2 vs the category median of 47
Market size
£612K/yr398K searches / yr
90-day growth
+3.1%search demand this quarter
Competition
69%top-5 click share · 5 brands · 168 sellers

Flapen Score

Exfoliating Face Pads against its category

The dotted line is the Beauty average. Past it, Exfoliating Face Pads is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Exfoliating Face Pads market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Exfoliating Face Pads 398K times last year and spent an estimated £612K. All 5 brands take every click. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 24.4% of those searches ended in a purchase.

Shoppers searched for this 398K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 24.4% of those searches ended in a purchase. Searches in the last 90 days moved +3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £612K a year.

Searches, last 12 months
398K
Growth, 90 days vs prior 90
+3.1%
Conversion, latest week
24.4%
Market size, estimated
£612Ka year
Peak month
May1.7× the quietest month
Top search term
simple face wipes227K searches a year

02 · Price

A sale here is worth £6.30.

Listings sell for £6.30 on average, from £1.59 to £17.82. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 4,000 to 5,000 of them. At £6.30 that is £25K to £32K a year per listing.

Average price
£6.30under the $15 to $100 sweet spot
Price range
£1.59–£17.82
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
4,000–5,000
Revenue per listing a year
£25K–£32K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

56% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #112 within Face. It carries 1,387 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
94%
Out of stock, average day
0.0%
Average rank
#112in Face
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,387per listing
Listings tracked
16

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
53 months

Products

Top Exfoliating Face Pads products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 rising

Sellers

168

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

0%

  • Brand 189%
  • Brand 25%
  • Brand 33%
  • Brand 42%
  • Brand 51%

Demand

Exfoliating Face Pads search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Exfoliating Face Pads search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • simple face wipes227K/yr
  • simple wipes58K/yr
  • micellar wipes23K/yr
  • simple makeup wipes17K/yr
  • simple cleansing wipes15K/yr
  • face wipes simple9K/yr
  • simple face wipes twin pack5K/yr
  • makeup wipes simple7K/yr
  • micellar water wipes7K/yr
  • simple make up wipes5K/yr

Reviews and returns

What reviews say buyers love and hate about Exfoliating Face Pads

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Value For Money”
12%of negative reviews mention “Allergies”
<0.1%of orders come back, a rate Amazon rounds to zero
“Terrible, caused horrible skin irritation”
A buyer, on “Allergies”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Exfoliating Face Pads questions

Answered from the same tracked data.