Exfoliating Body Wash
FailPrices span $2.78–$16.87, mostly outside the sweet spot, so Exfoliating Body Wash is a Fail.
- Flapen Score
- 45 / 100Ranks 1,399 of 2,481 Beauty niches · −2 vs the category median of 4745
- Market size
- £136K/yr173K searches / yr
- 90-day growth
- +4.9%search demand this quarter
- Competition
- 56%top-5 click share · 8 brands · 83 sellers
Flapen Score
Exfoliating Body Wash against its category
The dotted line is the Beauty average. Past it, Exfoliating Body Wash is stronger. Inside it, weaker.
Market
The Exfoliating Body Wash market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Exfoliating Body Wash 173K times last year and spent an estimated £136K. The top 5 brands take 93% of clicks. Demand peaks in Feb–Mar–Apr–May. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 7.0% of those searches ended in a purchase.
Shoppers searched for this 173K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.0% of those searches ended in a purchase. Searches in the last 90 days moved +4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £136K a year.
- Searches, last 12 months
- 173K
- Growth, 90 days vs prior 90
- +4.9%
- Conversion, latest week
- 7.0%
- Market size, estimated
- £136Ka year
- Peak month
- March3.0× the quietest month
- Top search term
- some by mi71K searches a year
02 · Price
A sale here is worth £11.16.
Listings sell for £11.16 on average, from £2.78 to £16.87. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £11.16 that is £6K to £8K a year per listing.
- Average price
- £11.16under the $15 to $100 sweet spot
- Price range
- £2.78–£16.87
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £6K–£8K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #159 within Bath & Body. It carries 3,795 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #159in Bath & Body
- Average rating
- 4.44 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,795per listing
- Listings tracked
- 23
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Exfoliating Body Wash products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
83
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
56%
Top 20: 96%
Open market
4%
- Brand 160%
- Brand 215%
- Brand 38%
- Brand 45%
- Brand 54%
- Brand 63%
- Open — no brand owns it (2 brands, 4%)
Demand
Exfoliating Body Wash search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar, Apr, May · busiest ÷ quietest = 3.0×
Search terms
Top Exfoliating Body Wash search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- some by mi71K/yr
- exfoliating body wash32K/yr
- aha bha body wash7K/yr
- somebymi8K/yr
- exfoliating shower gels6K/yr
- lactic acid body wash5K/yr
- cetaphil exfoliating cleanser8K/yr
- keratosis pilaris body wash5K/yr
- aha body wash6K/yr
- exfoliating shower gel7K/yr
Reviews and returns
What reviews say buyers love and hate about Exfoliating Body Wash
We read the reviews and the return reasons for every product selling here.
“Not worth the money”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Exfoliating Body Wash questions
Answered from the same tracked data.