Exfoliating Body Wash
prices mostly outside the sweet spot ($2.78–$16.87) — Exfoliating Body Wash doesn't clear our bar today.
Flapen Score
Ranks 1,399 of 2,481 Beauty niches · −2 vs the category median of 47
Is Exfoliating Body Wash profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Exfoliating Body Wash is a £136K/yr Amazon United Kingdom market (173K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Feb–Mar–Apr–May. Verdict: Skip it — 45/100.
Exfoliating Body Wash: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +4.9% over the last 90 days and 7.0% of searches end in a purchase.
£136K
revenue / yr
Who owns the niche?
The top 5 brands hold 93% of demand, so 7% of the market is open.
7%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 23 products
Top Exfoliating Body Wash products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
SOME BY MI AHA BHA PHA 30 Days Miracle Acne Clear Body Cleanser 400ml - Korean Back Acne Body Wash with Tea Tree - Exfoliating Salicylic Acid Body Wash for Smooth Skin - Korean Skincare Shower Gel
- Price
- £12.97
- Rating
- 4.4/5
- Reviews
- 2,604
- Age
- 5y ago
Cetaphil Gentle Exfoliating Salicylic Acid Cleanser SA Face Wash & Body Wash for Dry Rough & Bumpy Skin 236ml
- Price
- £8.75
- Rating
- 4.5/5
- Reviews
- 319
- Age
- 1y ago
SOME BY MI AHA BHA PHA 30 Days Miracle Toner 150ml Exfoliating Face Toner for Acne-Prone Sensitive Skin Pore Minimising Clarifying Hydrating Korean Skincare (1 Pack)
- Price
- £10.76
- Rating
- 4.5/5
- Reviews
- 8,992
- Age
- 8y ago
Chemist at Play Body Wash Exfoliating for Dry Rough Bumpy Strawberry Skin with 1% Salicylic Acid 2% Lactic Acid and Ceramides for Men and Women | 236 ml
- Price
- £8.53
- Rating
- 4.3/5
- Reviews
- 15,564
- Age
- 3y ago
SOME BY MI AHA BHA PHA 30 Days Miracle Cream 60ml - AHA BHA Exfoliating Face Moisturizer - Korean Skincare for Acne Treatment - Pore Care & Skin Smoothing - Tea Tree Face Cream for Acne Prone Skin
- Price
- £13.48
- Rating
- 4.6/5
- Reviews
- 2,747
- Age
- 7y ago
Trending
90-day click momentum
medicube Body Peel Shot with Hypochlorous Acid | Gentle Body Exfoliating Serum for Dead Skin Cells Rough Patches & Uneven Texture | Rice Extract Panthenol for Hydrating & Smoothing Care | 9.46 fl.oz
- Price
- £13.42
- Rating
- 4.4/5
- Reviews
- 986
- Age
- 4mo ago
SOME BY MI AHA BHA PHA 30 Days Miracle Body Toner Mist 4.73oz 140ml Body Acne Spray for Back & Chest Exfoliating Body Mist with Salicylic Acid Tea Tree Niacinamide Korean Skincare
- Price
- £16.87
- Rating
- 4.6/5
- Reviews
- 79
- Age
- 2mo ago
SOME BY MI Truecica Aqua Calming Sun Cream / SPF50+ PA++++ / 1.69Oz 50ml / Brightening and Calming Effect/Mild Sun and UV Protection Sunscreen for Sensitive Skin Korean SkinCare
- Price
- £10.77
- Rating
- 4.4/5
- Reviews
- 60
- Age
- 4y ago
St. Ives Radiant Skin Exfoliating Shower Gel (650ml) Pink Lemon and Mandarin Orange Made with Plant-Based Cleansers & 100% Natural Extracts 16 oz Body Wash
- Price
- £7.96
- Rating
- 4.5/5
- Reviews
- 4,003
- Age
- 6y ago
Cetaphil Gentle Exfoliating Salicylic Acid Cleanser SA Face Wash & Body Wash for Dry Rough & Bumpy Skin 236ml
- Price
- £8.75
- Rating
- 4.5/5
- Reviews
- 319
- Age
- 1y ago
Newest
by launch dateSOME BY MI AHA BHA PHA 30 Days Miracle Body Toner Mist 4.73oz 140ml Body Acne Spray for Back & Chest Exfoliating Body Mist with Salicylic Acid Tea Tree Niacinamide Korean Skincare
- Price
- £16.87
- Rating
- 4.6/5
- Reviews
- 79
- Age
- 2mo ago
medicube Body Peel Shot with Hypochlorous Acid | Gentle Body Exfoliating Serum for Dead Skin Cells Rough Patches & Uneven Texture | Rice Extract Panthenol for Hydrating & Smoothing Care | 9.46 fl.oz
- Price
- £13.42
- Rating
- 4.4/5
- Reviews
- 986
- Age
- 4mo ago
Cetaphil Gentle Exfoliating Salicylic Acid Cleanser SA Face Wash & Body Wash for Dry Rough & Bumpy Skin 236ml
- Price
- £8.75
- Rating
- 4.5/5
- Reviews
- 319
- Age
- 1y ago
Cetaphil Gentle Exfoliating Salicylic Acid Cleanser SA Face Wash & Body Wash for Dry Rough & Bumpy Skin 473ml Packaging May Vary
- Price
- £13.41
- Rating
- 4.5/5
- Reviews
- 319
- Age
- 1y ago
Naturium The Smoother Glycolic Acid Exfoliating Body Wash Soft & Smoothing Cleanser | 16.9 FL OZ / 500 ML
- Price
- £14.85
- Rating
- 4.4/5
- Reviews
- 370
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
Brands
8 falling
Sellers
83
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
56%
Top 20: 96%
Open market
4%
- SOME BY MI60%
- Cetaphil15%
- Chemist at Play8%
- Q+A5%
- Naturium4%
- ST. Ives3%
- Open — no brand owns it (2 brands, 4%)
Exfoliating Body Wash demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Feb, Mar, Apr, May · busiest ÷ quietest = 3.0×
Top Exfoliating Body Wash search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- some by mi71K/yr
- exfoliating body wash32K/yr
- aha bha body wash7K/yr
- somebymi8K/yr
- exfoliating shower gels6K/yr
- lactic acid body wash5K/yr
- cetaphil exfoliating cleanser8K/yr
- keratosis pilaris body wash5K/yr
- aha body wash6K/yr
- exfoliating shower gel7K/yr
What reviews say buyers love and hate about Exfoliating Body Wash
What buyers mention most, as a share of all reviews.
What buyers love
77% of reviews“skin feels smoother”
“works well on my sensitive skin”
“Excellent product”
“Fresh scent and affective”
“cleans well”
What buyers complain about
63% of reviews“Not worth the money”
“Smells horrible”
“Not as effective”
“Can't say it doing a big impact on my skin like others”
“Causes a rash”
Exfoliating Body Wash return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
21%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Exfoliating Body Wash questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
