exfoliating body wash
Skip itPrices mostly outside the sweet spot ($2.78–$16.87) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great7.0%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£11.16avg listing price — sweet spot $15–$100
Growth
Okay+4.9%90-day search growth — must beat 0% to launch
Market size
Okay£136K£136K/yr · 173K searches
Review moat
Okay3,794.96avg incumbent reviews — the moat a new listing must climb
Brand share
Bad93%top-5 brand share — brand-locked demand
Price range
Bad£2.78–£16.87cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, exfoliating body wash is a £136K/yr Amazon United Kingdom market (173K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Feb–Mar–Apr–May. Verdict: Skip it — 45/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
exfoliating body wash market data
- Units sold / yr
- 13K–15K
- avg 500–750/product
- Revenue / yr
- £140K–£167K
- units × avg price
- Conversion rate
- 7.0%
- Avg BSR
- #159
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 83%
- Out of stock
- 0.0%
- Avg brand age
- 50 months
- Avg seller age
- 152 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
83
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
56%
Top 20: 96%
Open market
4%
- SOME BY MI60%
- Cetaphil15%
- Chemist at Play8%
- Q+A5%
- Naturium4%
- ST. Ives3%
- Open — no brand owns it (2 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 58 weeks — +4.9% search growth over the last 90 days.Peak months: Feb, Mar, Apr, May · busiest ÷ quietest = 3.0×
Top exfoliating body wash search terms
- some by mi71K/yr
- exfoliating body wash32K/yr
- aha bha body wash7K/yr
- somebymi8K/yr
- exfoliating shower gels6K/yr
- lactic acid body wash5K/yr
- cetaphil exfoliating cleanser8K/yr
- keratosis pilaris body wash5K/yr
- aha body wash6K/yr
- exfoliating shower gel7K/yr
Top exfoliating body wash products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SOME BY MI AHA BHA PHA 30 Days Miracle Acne Clear Body Cleanser 400ml - Korean Back Acne Body Wash with Tea Tree - Exfoliating Salicylic Acid Body Wash for Smooth Skin - Korean Skincare Shower Gel
SOME BY MI£12.974.4★2,604 rev
Cetaphil Gentle Exfoliating Salicylic Acid Cleanser SA Face Wash & Body Wash for Dry Rough & Bumpy Skin 236ml
Cetaphil£8.754.5★319 rev
SOME BY MI AHA BHA PHA 30 Days Miracle Toner 150ml Exfoliating Face Toner for Acne-Prone Sensitive Skin Pore Minimising Clarifying Hydrating Korean Skincare (1 Pack)
SOME BY MI£10.764.5★8,992 rev
Chemist at Play Body Wash Exfoliating for Dry Rough Bumpy Strawberry Skin with 1% Salicylic Acid 2% Lactic Acid and Ceramides for Men and Women | 236 ml
Chemist at Play£8.534.3★15,564 rev
SOME BY MI AHA BHA PHA 30 Days Miracle Cream 60ml - AHA BHA Exfoliating Face Moisturizer - Korean Skincare for Acne Treatment - Pore Care & Skin Smoothing - Tea Tree Face Cream for Acne Prone Skin
SOME BY MI£13.484.6★2,747 rev
Newest
by launch date
SOME BY MI AHA BHA PHA 30 Days Miracle Body Toner Mist 4.73oz 140ml Body Acne Spray for Back & Chest Exfoliating Body Mist with Salicylic Acid Tea Tree Niacinamide Korean Skincare
SOME BY MI£16.8779 rev
medicube Body Peel Shot with Hypochlorous Acid | Gentle Body Exfoliating Serum for Dead Skin Cells Rough Patches & Uneven Texture | Rice Extract Panthenol for Hydrating & Smoothing Care | 9.46 fl.oz
medicube£13.42986 rev
Cetaphil Gentle Exfoliating Salicylic Acid Cleanser SA Face Wash & Body Wash for Dry Rough & Bumpy Skin 236ml
Cetaphil£8.75319 rev
Cetaphil Gentle Exfoliating Salicylic Acid Cleanser SA Face Wash & Body Wash for Dry Rough & Bumpy Skin 473ml Packaging May Vary
Cetaphil£13.41319 rev
Naturium The Smoother Glycolic Acid Exfoliating Body Wash Soft & Smoothing Cleanser | 16.9 FL OZ / 500 ML
Naturium£14.85370 rev
Trending
90-day click momentummedicube Body Peel Shot with Hypochlorous Acid | Gentle Body Exfoliating Serum for Dead Skin Cells Rough Patches & Uneven Texture | Rice Extract Panthenol for Hydrating & Smoothing Care | 9.46 fl.oz
medicube£13.424.4★
SOME BY MI AHA BHA PHA 30 Days Miracle Body Toner Mist 4.73oz 140ml Body Acne Spray for Back & Chest Exfoliating Body Mist with Salicylic Acid Tea Tree Niacinamide Korean Skincare
SOME BY MI£16.874.6★
SOME BY MI Truecica Aqua Calming Sun Cream / SPF50+ PA++++ / 1.69Oz 50ml / Brightening and Calming Effect/Mild Sun and UV Protection Sunscreen for Sensitive Skin Korean SkinCare
SOME BY MI£10.774.4★
St. Ives Radiant Skin Exfoliating Shower Gel (650ml) Pink Lemon and Mandarin Orange Made with Plant-Based Cleansers & 100% Natural Extracts 16 oz Body Wash
ST. Ives£7.964.5★
Cetaphil Gentle Exfoliating Salicylic Acid Cleanser SA Face Wash & Body Wash for Dry Rough & Bumpy Skin 236ml
Cetaphil£8.754.5★
What buyers say about exfoliating body wash
What buyers praise and complain about, mined from review topics.What buyers love
“skin feels smoother”
“works well on my sensitive skin”
“Excellent product”
“Fresh scent and affective”
“cleans well”
“Good value for money”
“Effective”
“Great for very dry skin”
“it is very hydrating”
“As advertised”
What buyers complain about
“Not worth the money”
“Smells horrible”
“Not as effective”
“Can't say it doing a big impact on my skin like others”
“Causes a rash”
“it left my skin more dry”
“it doesnt make my skin feel dry”
“It won't give U clear skin”
“I wouldn't say it as outstanding as made out to be”
“I contacted the seller as it isnt a miracle toner in 30 days its false advertisement”
Top return reasons
Common questions
- Is exfoliating body wash profitable to sell on Amazon United Kingdom?
- The niche generates £136K/yr across 23 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +4.9%. Flapen's verdict: Skip it (45/100).
- How competitive is the exfoliating body wash niche?
- 8 brands and 83 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in exfoliating body wash?
- Top complaints mined from reviews: Value For Money, Smell, Functionality-Overall. The return rate is 0.1%.
- When does demand for exfoliating body wash peak?
- Demand peaks in Feb–Mar–Apr–May; the busiest month runs 3.0× the quietest.
- What does it cost to enter the exfoliating body wash niche?
- Listings span £2.78–£16.87; the average listing price is £11.16 (sweet spot $15–$100). The average incumbent carries 3,795 reviews — the moat a new listing must climb.