excilor nail fungus treatment
Skip itPrices mostly outside the sweet spot ($3.99–$10.23) — this niche doesn't clear our bar today.
Review moat
Incredible11.25avg incumbent reviews — the moat a new listing must climb
Quality gap
Incredible3.7★avg incumbent rating — lower means beatable quality
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Avg price
Bad£7.17avg listing price — sweet spot $15–$100
Competition
Bad77%top-5 click share — a locked-up shelf
Growth
Bad-30.5%90-day search growth — must beat 0% to launch
Market size
Bad£9K£9K/yr · 17K searches
Price range
Bad£3.99–£10.23cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, excilor nail fungus treatment is a £9K/yr Amazon United Kingdom market (17K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Skip it — 41/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
excilor nail fungus treatment market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- £11K–£14K
- units × avg price
- Conversion rate
- 7.7%
- Avg BSR
- #374
- Page quality
- 0%
- Prime
- 75%
- Sponsored
- 75%
- Out of stock
- 50.5%
- Avg brand age
- 30 months
- Avg seller age
- 171 days
Competition & brand share
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 falling
Sellers
8
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
5%
- Generic31%
- atnayo21%
- CTUBLIAUNX14%
- CrownLite12%
- YXtecd11%
- SHEBEEDO7%
- Open — no brand owns it (1 brand, 5%)
Demand & seasonality
Weekly Amazon search volume, last 85 weeks — -30.5% search growth over the last 90 days.Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 13.0×
Top excilor nail fungus treatment search terms
- nail shield anti fungal stick3K/yr
- nail shield3K/yr
- nailshield anti fungal stick4K/yr
- nail shield anti fungal stick roll on3K/yr
- nailshield2K/yr
- nailshield antifungal stick1K/yr
- nailshield anti fungal521/yr
- nailshield anti fungal stick roll on1K/yr
Top excilor nail fungus treatment products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
atnayo 2 Pcs Nailshield Anti Fungal Stick Roll On Nail Shield Anti Fungal Stick for Damaged Nails
atnayo£6.872.5★4 rev
Nailshield Anti Fungal Stick nail shield anti fungal stick Roll On Natural Nail Strengthener for Damaged Nails Say Goodbye to Nail Fungus (5PCS)
Generic£10.234.0★13 rev
2PCS Nail Strengthener for Damaged Nails Roll On Nail Softener & Care Serum Fast Absorbing Nail Repair Stick for Fingernails & Toenails Portable Daily Nail Care
CTUBLIAUNX£7.593.9★7 rev
Anti Fungal Stick Roll On Natural Nail Strengthener for Damaged Nails Say Goodbye to Nail Fungus (5PCS)
Generic£10.144.0★7 rev
Nail Fungal Stick Natural Nail Strengthener for Damaged Nails Fungal Nail Nailshield Care Pens Fungus Nail Shield Stick Roll On Say Goodbye to Nail Fungus2Pcs
CrownLite£4.694.2★3 rev
Newest
by launch date
2PCS Nailshield Nail Care Stick Roll On Nail Strengthener for Damaged Nails Nail Health Pen Gentle Moisturizing Nail Restore Stick
SHEBEEDO£4.980 rev
Nail Fungal Stick Natural Nail Strengthener for Damaged Nails Fungal Nail Nailshield Care Pens Fungus Nail Shield Stick Roll On Say Goodbye to Nail Fungus2Pcs
CrownLite£4.693 rev
Nailshield Anti Fungal Stick 2PCS Nail Shield Fungal Nail Treatment Roll On Stick Nail Strengthener for Damaged Nails Toe Nail Care Stick for Toenail
Pipihome£3.992 rev
2PCS Nail Strengthener for Damaged Nails Roll On Nail Softener & Care Serum Fast Absorbing Nail Repair Stick for Fingernails & Toenails Portable Daily Nail Care
CTUBLIAUNX£7.597 rev
atnayo 2 Pcs Nailshield Anti Fungal Stick Roll On Nail Shield Anti Fungal Stick for Damaged Nails
atnayo£6.874 rev
Trending
90-day click momentum2PCS Nailshield Nail Care Stick Roll On Nail Strengthener for Damaged Nails Nail Health Pen Gentle Moisturizing Nail Restore Stick
SHEBEEDO£4.980.0★
Nailshield Anti Fungal Stick nail shield anti fungal stick Roll On Natural Nail Strengthener for Damaged Nails Say Goodbye to Nail Fungus (5PCS)
Generic£10.234.0★
Nail Fungal Stick Natural Nail Strengthener for Damaged Nails Fungal Nail Nailshield Care Pens Fungus Nail Shield Stick Roll On Say Goodbye to Nail Fungus2Pcs
CrownLite£4.694.2★
atnayo 2 Pcs Nailshield Anti Fungal Stick Roll On Nail Shield Anti Fungal Stick for Damaged Nails
atnayo£6.872.5★
Anti Fungal Stick Roll On Natural Nail Strengthener for Damaged Nails Say Goodbye to Nail Fungus (5PCS)
Generic£10.144.0★
What buyers say about excilor nail fungus treatment
What buyers praise and complain about, mined from review topics.What buyers love
“Brilliant works well”
What buyers complain about
“Ball on top takes some getting going. So far no effect not very good”
Top return reasons
Common questions
- Is excilor nail fungus treatment profitable to sell on Amazon United Kingdom?
- The niche generates £9K/yr across 8 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -30.5%. Flapen's verdict: Skip it (41/100).
- How competitive is the excilor nail fungus treatment niche?
- 7 brands and 8 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in excilor nail fungus treatment?
- Top complaints mined from reviews: Functionality-Overall. The return rate is 0.4%.
- When does demand for excilor nail fungus treatment peak?
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 13.0× the quietest.
- What does it cost to enter the excilor nail fungus treatment niche?
- Listings span £3.99–£10.23; the average listing price is £7.17 (sweet spot $15–$100). The average incumbent carries 11 reviews — the moat a new listing must climb.