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Excilor Nail Fungus Treatment

prices mostly outside the sweet spot ($3.99–$10.23) — Excilor Nail Fungus Treatment doesn't clear our bar today.

Flapen Score

41
Skip it

Ranks 1,867 of 2,481 Beauty niches · −6 vs the category median of 47

Market size 2Growth 10Conversion 78Competition 19Returns 98Price range 0Avg price 20Brand share 28Review moat 99Quality gap 98
This niche Category average · 2,481 niches

Is Excilor Nail Fungus Treatment profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Excilor Nail Fungus Treatment is a £9K/yr Amazon United Kingdom market (17K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Skip it — 41/100.

Excilor Nail Fungus Treatment: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -30.5% over the last 90 days and 7.7% of searches end in a purchase.

£9K

revenue / yr

Units sold / yr2K
Search volume / yr-30.5%17K
Conversion rate7.7%
Avg price£7.17

Who owns the niche?

The top 5 brands hold 88% of demand, so 12% of the market is open.

12%

open market share

Brands · sellers7 · 8
Top-5 product click share77%
Open market12%
Avg brand age30 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 3.7★ — the gap to enter on.

0/100

page quality · 8 products

Sponsored placement75%
New entrants (1y)4· 0 succeeded
Avg rating3.7★
Avg reviews11

Top Excilor Nail Fungus Treatment products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

£0£911£2K£3K£4K110100 Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

7 falling

Sellers

8

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

5%

  • Generic31%
  • atnayo21%
  • CTUBLIAUNX14%
  • CrownLite12%
  • YXtecd11%
  • SHEBEEDO7%
  • Open — no brand owns it (1 brand, 5%)

Excilor Nail Fungus Treatment demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume17KCVR7.7%Products8Brands7Top 5 Brands88%OOS Rate50.5%Rating3.7★Reviews11Avg BSR#374
3K2KSpike '25Prime Day '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 13.0×

Top Excilor Nail Fungus Treatment search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • nail shield anti fungal stick3K/yr
  • nail shield3K/yr
  • nailshield anti fungal stick4K/yr
  • nail shield anti fungal stick roll on3K/yr
  • nailshield2K/yr
  • nailshield antifungal stick1K/yr
  • nailshield anti fungal521/yr
  • nailshield anti fungal stick roll on1K/yr

What reviews say buyers love and hate about Excilor Nail Fungus Treatment

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews
Efficiency100%

Brilliant works well

What buyers complain about

100% of reviews
Functionality-Overall100%

Ball on top takes some getting going. So far no effect not very good

Excilor Nail Fungus Treatment return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Leak-Proof
100%

Common Excilor Nail Fungus Treatment questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Excilor Nail Fungus Treatment 41/100 on Amazon United Kingdom — Skip it. The niche generates £9K/yr across 8 tracked products. 0 of 4 products launched in the last 360 days are still selling. Search demand moved -30.5% over the last 90 days.
Search demand for Excilor Nail Fungus Treatment on Amazon United Kingdom peaks in May–Jun–Jul–Aug, where the busiest month runs 13.0× the quietest.