Is eumovate cream profitable to sell on Amazon United Kingdom?

The niche generates £59K/yr across 27 tracked products. 7 of 9 products launched in the last 360 days are still selling. 90-day search growth is -2.0%. Flapen's verdict: Skip it (42/100).

How competitive is the eumovate cream niche?

20 brands and 130 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 62% of demand.

What do buyers complain about in eumovate cream?

Top complaints mined from reviews: Allergies, Functionality-Overall, Smell. The return rate is 0.1%.

When does demand for eumovate cream peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the eumovate cream niche?

Listings span £2.67–£20.47; the average listing price is £8.59 (sweet spot $15–$100). The average incumbent carries 3,206 reviews — the moat a new listing must climb.

eumovate cream

Skip it

A small market ($59K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Brand share

Good62%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay2.6%

search→purchase rate — share of searches ending in a sale

Review moat

Okay3,206.3

avg incumbent reviews — the moat a new listing must climb

Price range

Okay£2.67–£20.47

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-2.0%

90-day search growth — must beat 0% to launch

Avg price

Bad£8.59

avg listing price — sweet spot $15–$100

Market size

Bad£59K

£59K/yr · 261K searches

According to Flapen's Amazon United Kingdom niche tracking, eumovate cream is a £59K/yr Amazon United Kingdom market (261K searches/yr). The top 5 brands hold 62% of demand. Verdict: Skip it — 42/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

eumovate cream market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: £52K–£69K; units × avg price
Conversion rate: 2.6%
Avg BSR: #66
Page quality: 0%
Prime: 96%
Sponsored: 85%
Out of stock: 1.5%
Avg brand age: 60 months
Avg seller age: 166 days

Competition & brand share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 rising

Sellers

130

Top-5 brand share

62%

Top 20: 100%

Top-5 click share

59%

Top 20: 93%

Open market

32%

Eurax22%
Guuizos12%
Generic11%
MUPMEN11%
Wilosc7%
E456%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -2.0% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top eumovate cream search terms

eumovate cream57K/yr +1.9%2.3% conv.
betnovate cream40K/yr -5.4%1.9% conv.
eumovate cream steroid19K/yr +11.8%2.5% conv.
betamethasone cream16K/yr -7.3%2.1% conv.
dermovate cream18K/yr -3.8%1.2% conv.
eumovate15K/yr +0.7%1.6% conv.
fucibet cream16K/yr +0.8%1.6% conv.
betnovate9K/yr -8.6%1.3% conv.
betamethasone valerate 0.1 cream8K/yr -5.8%1.7% conv.
elidel cream7K/yr +16.8%0.8% conv.

All search terms

Top eumovate cream products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Eurax Itch Relief Cream Hydrating Relief from Itchy & Irritated Skin Alleviates Itching from Rashes Eczema Dermatitis & Chickenpox Dermatologist Recommended Contains Crotamiton 1 x 100g

Eurax£5.164.5★15,600 rev

Eczema Cream 20gSoothes Itchy Gentle and Relieves Itching for Dermatitis and Psoriasis Eczema Cream for Adults

Guuizos£8.854.2★64 rev

Pinewoods Fast Acting Hydrocortisone Cream 1% w/w Bite and Sting Cream Mosquito and Bee Sting Treatment Itchy Skin and Redness Solution 3 x 10g Tubes for Eczema and Irritation

Generic£6.494.6★1,946 rev

Antibacterial Cream Eczema Cream Itch Relief Cream Fast Relief for Dermatitis Itchy Rashes Psoriasis Ointment Relieves Itchy Skin

MUPMEN£8.454.1★24 rev

4 x Hydrocortisone Cream 1% w/w Itch Relief Cream for Mosquito Bite & Sting Reactions and Itchy Skin & Redness Solution (4 Pack) GSL (Packaging May Vary)

Wilosc£8.704.6★71 rev

Newest

by launch date

Antibacterial Cream Eczema Cream Itch Relief Cream Fast Relief for Dermatitis Itchy Rashes Psoriasis Ointment Relieves Itchy Skin

MUPMEN£8.4524 rev

4mo ago

4 x Hydrocortisone Cream 1% w/w Itch Relief Cream for Mosquito Bite & Sting Reactions and Itchy Skin & Redness Solution (4 Pack) GSL (Packaging May Vary)

Wilosc£8.7071 rev

4mo ago

Circumcision Corrective Gel Phi-Mosis Correction Gel Gentle and Effective Phimosis Foreskin Phimosis Cream for Adults Natural Ingredients Gradual Correction

JusttMee£8.6416 rev

6mo ago

Antifungal Cream for Scalp & Body Skin: Suitable for Athletes Foot Ringworm Jock Itch Tinea Versicolor & Seborrheic Dermatitis Gentle and Effective Plant-Based Formula 20g

Kopa Haiku£9.60502 rev

6mo ago

Antifungal Treatment Cream for Skin: Natural Herbal Formula for Skin Prone to Athletes Foot Ringworm Jock Itch & Foot Fungus Daily Use for Men & Women 20g

Swiftalyn£9.68295 rev

10mo ago

What buyers say about eumovate cream

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall15%

“Excellent product for my needs”

Efficiency10%

“Works ok”

Allergies10%

“Excellent for irritation”

Value For Money9%

“Excellent value for money”

Itch Relief9%

“Itch relief”

Advertised Vs Actual Product7%

“as advertised”

Moist/Dry5%

“Fantastic for dry skin”

Smell4%

“Great smell”

Skin Health3%

“Skin benefits”

Ease Of Use2%

“Easy to use”

What buyers complain about

Allergies21%

“Skin reaction”

Functionality-Overall12%

“Did not work”

Smell5%

“NOT fragrance free”

Itch Relief4%

“Didnt take the itching away for hours”

Size-Overall4%

“Small”

Value For Money3%

“It's expensive”

Skin Health2%

“This stuff actually seems to give some parts of my body a burning sensation”

Advertised Vs Actual Product2%

“Description is misleading”

Pain Relief-Overall2%

“that was very painful”

Ingredients-Overall2%

“Didn't think it would because it's herbal”

Top return reasons

Functionality-Overall25%

Ingredients-Overall13%

Itch Relief13%

Value For Money13%

Symptom Reduction13%

Skin Health13%

Ease Of Use13%

Common questions

Is eumovate cream profitable to sell on Amazon United Kingdom?: The niche generates £59K/yr across 27 tracked products. 7 of 9 products launched in the last 360 days are still selling. 90-day search growth is -2.0%. Flapen's verdict: Skip it (42/100).
How competitive is the eumovate cream niche?: 20 brands and 130 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 62% of demand.
What do buyers complain about in eumovate cream?: Top complaints mined from reviews: Allergies, Functionality-Overall, Smell. The return rate is 0.1%.
When does demand for eumovate cream peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the eumovate cream niche?: Listings span £2.67–£20.47; the average listing price is £8.59 (sweet spot $15–$100). The average incumbent carries 3,206 reviews — the moat a new listing must climb.