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Eucalyptus Shower Steamer

Fail

Demand is soft, at -84.5% this quarter, so Eucalyptus Shower Steamer is a Fail.

Flapen Score
38
38 / 100
Ranks 2,131 of 2,481 Beauty niches · −9 vs the category median of 47
Market size
£88K/yr114K searches / yr
90-day growth
-84.5%search demand this quarter
Competition
96%top-5 click share · 6 brands · 46 sellers

Flapen Score

Eucalyptus Shower Steamer against its category

The dotted line is the Beauty average. Past it, Eucalyptus Shower Steamer is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Eucalyptus Shower Steamer market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Eucalyptus Shower Steamer 114K times last year and spent an estimated £88K. The top 5 brands take 96% of clicks. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 10.6% of those searches ended in a purchase.

Shoppers searched for this 114K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.6% of those searches ended in a purchase. Searches in the last 90 days moved -84.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £88K a year.

Searches, last 12 months
114K
Growth, 90 days vs prior 90
-84.5%
Conversion, latest week
10.6%
Market size, estimated
£88Ka year
Top search term
vicks shower tablets32K searches a year

02 · Price

A sale here is worth £7.23.

Listings sell for £7.23 on average, from £3.45 to £14.14. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 2,000 to 2,500 of them. At £7.23 that is £14K to £18K a year per listing.

Average price
£7.23under the $15 to $100 sweet spot
Price range
£3.45–£14.14
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
2,000–2,500
Revenue per listing a year
£14K–£18K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #14 within Bath & Body. It carries 206 reviews at 4.12 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#14in Bath & Body
Average rating
4.12 starsAmazon United Kingdom average 4.36 stars
Average reviews
206per listing
Listings tracked
6

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
33 months

Products

Top Eucalyptus Shower Steamer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 96% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

46

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

0%

  • Brand 162%
  • Brand 213%
  • Brand 37%
  • Brand 47%
  • Brand 56%
  • Brand 64%

Demand

Eucalyptus Shower Steamer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KDecJanFebMarAprMayJunJul

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 21.9× · 8 of 12 months tracked

Search terms

Top Eucalyptus Shower Steamer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vicks shower tablets32K/yr
  • eucalyptus shower steamer10K/yr
  • shower steamers eucalyptus7K/yr
  • menthol shower steamers5K/yr
  • vapour shower tablet6K/yr
  • shower vapour tablets5K/yr
  • eucalyptus shower steamers3K/yr
  • vicks shower8K/yr
  • vaposhower4K/yr
  • vicks shower steamers7K/yr

Reviews and returns

What reviews say buyers love and hate about Eucalyptus Shower Steamer

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Smell”
40%of negative reviews mention “Smell”
0.1%of orders come back
“The scent was extremely weak”
A buyer, on “Smell”40% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Eucalyptus Shower Steamer questions

Answered from the same tracked data.