eucalyptus shower steamer
Skip itSoft demand (-84.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great205.83avg incumbent reviews — the moat a new listing must climb
Conversion
Great10.6%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Market size
Bad£88K£88K/yr · 114K searches
Avg price
Bad£7.23avg listing price — sweet spot $15–$100
Brand share
Bad96%top-5 brand share — brand-locked demand
Competition
Bad96%top-5 click share — a locked-up shelf
Growth
Bad-84.5%90-day search growth — must beat 0% to launch
Price range
Bad£3.45–£14.14cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, eucalyptus shower steamer is a £88K/yr Amazon United Kingdom market (114K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 38/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
eucalyptus shower steamer market data
- Units sold / yr
- 13K–15K
- avg 2,000–2,500/product
- Revenue / yr
- £90K–£108K
- units × avg price
- Conversion rate
- 10.6%
- Avg BSR
- #14
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 83%
- Out of stock
- 0.0%
- Avg brand age
- 33 months
- Avg seller age
- 178 days
Competition & brand share
The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
46
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
96%
Top 20: 100%
Open market
0%
- Vicks62%
- NUAGÉ13%
- Black Nore Gifts7%
- Body Restore7%
- ELYSIUM SPA6%
- Bofuoos4%
Demand
Weekly Amazon search volume, last 32 weeks — -84.5% search growth over the last 90 days.Top eucalyptus shower steamer search terms
- vicks shower tablets32K/yr
- eucalyptus shower steamer10K/yr
- shower steamers eucalyptus7K/yr
- menthol shower steamers5K/yr
- vapour shower tablet6K/yr
- shower vapour tablets5K/yr
- eucalyptus shower steamers3K/yr
- vicks shower8K/yr
- vaposhower4K/yr
- vicks shower steamers7K/yr
Top eucalyptus shower steamer products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
VICKS Vapo Shower - Shower Tablets With Soothing Vapors Infused With Menthol and Camphor Scents Contains Natural Essential Oils: Eucalyptus Nutmeg and Cedar Leaf Non Medicated Vapors - 5 Tablets
Vicks£5.494.1★233 rev
Nuage Vapour Shower Tablets - Breathe Easy with Every Shower | Contains Menthol & Eucalyptus Oil (3 Pack)
NUAGÉ£3.454.0★227 rev
Vapour Shower Tablets 3 Packs of 3 Tablets Contains Menthol Eucalyptus and Camphor
Black Nore Gifts£8.854.3★63 rev
Body Restore Shower Steamers Aromatherapy 15 Pack Fathers Day Gift for Dad Luxury Spa Gift for Men Stress Relief & Relaxation Self Care Premium Eucalyptus Essential Oil Tablets
Body Restore£14.144.2★168 rev
Elysium Spa Shower Steamers Infused with Essential Oils Eucalyptus (3 Pack)
ELYSIUM SPA£3.614.0★147 rev
Newest
by launch dateVICKS Vapo Shower - Shower Tablets With Soothing Vapors Infused With Menthol and Camphor Scents Contains Natural Essential Oils: Eucalyptus Nutmeg and Cedar Leaf Non Medicated Vapors - 5 Tablets
Vicks£5.49233 rev
Bofuoos 8 Shower Steamers Aromatherapy Self Care Gifts for Men Dad Teen
Bofuoos£7.82397 rev
Nuage Vapour Shower Tablets - Breathe Easy with Every Shower | Contains Menthol & Eucalyptus Oil (3 Pack)
NUAGÉ£3.45227 rev
Elysium Spa Shower Steamers Infused with Essential Oils Eucalyptus (3 Pack)
ELYSIUM SPA£3.61147 rev
Vapour Shower Tablets 3 Packs of 3 Tablets Contains Menthol Eucalyptus and Camphor
Black Nore Gifts£8.8563 rev
Trending
90-day click momentumBody Restore Shower Steamers Aromatherapy 15 Pack Fathers Day Gift for Dad Luxury Spa Gift for Men Stress Relief & Relaxation Self Care Premium Eucalyptus Essential Oil Tablets
Body Restore£14.144.2★
Bofuoos 8 Shower Steamers Aromatherapy Self Care Gifts for Men Dad Teen
Bofuoos£7.824.1★
Elysium Spa Shower Steamers Infused with Essential Oils Eucalyptus (3 Pack)
ELYSIUM SPA£3.614.0★
VICKS Vapo Shower - Shower Tablets With Soothing Vapors Infused With Menthol and Camphor Scents Contains Natural Essential Oils: Eucalyptus Nutmeg and Cedar Leaf Non Medicated Vapors - 5 Tablets
Vicks£5.494.1★
Vapour Shower Tablets 3 Packs of 3 Tablets Contains Menthol Eucalyptus and Camphor
Black Nore Gifts£8.854.3★
What buyers say about eucalyptus shower steamer
What buyers praise and complain about, mined from review topics.What buyers love
“The smell is strong”
“they really helped clear my sinuses”
“Helpful for colds”
“Excellent in shower flow”
“Bought as presents everyone loved them”
“they dissolve better”
“Powerful”
“let your shower get to the perfect temperature”
“Product same as jar”
“Pretty Good, useful in a morning shower to help 'open the pipes'”
What buyers complain about
“The scent was extremely weak”
“Not worth the money”
“Didn't really work like i was hoping”
“not very strong”
“Dissolve in less than 1 minute”
“Not fit for purpose”
“Not what i expected”
“Rubbish”
“don't last at all”
“Mine ended up wet in the corner of the bath”
Top return reasons
Common questions
- Is eucalyptus shower steamer profitable to sell on Amazon United Kingdom?
- The niche generates £88K/yr across 6 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -84.5%. Flapen's verdict: Skip it (38/100).
- How competitive is the eucalyptus shower steamer niche?
- 6 brands and 46 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in eucalyptus shower steamer?
- Top complaints mined from reviews: Smell, Value For Money, Functionality-Overall. The return rate is 0.1%.
- What does it cost to enter the eucalyptus shower steamer niche?
- Listings span £3.45–£14.14; the average listing price is £7.23 (sweet spot $15–$100). The average incumbent carries 206 reviews — the moat a new listing must climb.