eternity moment perfume 100ml
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Incredible£26.30avg listing price — sweet spot $15–$100
Price range
Great£12.96–£42.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Good£393K£393K/yr · 751K searches
Conversion
Bad2.0%search→purchase rate — share of searches ending in a sale
Review moat
Bad8,527.93avg incumbent reviews — the moat a new listing must climb
Competition
Bad73%top-5 click share — a locked-up shelf
Growth
Bad-9.2%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, eternity moment perfume 100ml is a £393K/yr Amazon United Kingdom market (751K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Jun–Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
eternity moment perfume 100ml market data
- Units sold / yr
- 20K–25K
- avg 1,500–2,000/product
- Revenue / yr
- £526K–£658K
- units × avg price
- Conversion rate
- 2.0%
- Avg BSR
- #425
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 79%
- Out of stock
- 11.8%
- Avg brand age
- 68 months
- Avg seller age
- 148 days
Competition & brand share
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 rising
Sellers
53
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
0%
- MY PERFUMES46%
- Calvin Klein45%
- Arabiyat Prestige7%
- Amour Scents2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -9.2% search growth over the last 90 days.Peak months: Jan, Jun, Nov, Dec · busiest ÷ quietest = 4.3×
Top eternity moment perfume 100ml search terms
- lilium blume perfume114K/yr
- eternity133K/yr
- lilium blume perfume by thomas carter30K/yr
- nyla perfume92K/yr
- eternity for women perfume103K/yr
- arabiyat prestige61K/yr
- lilium blume perfume for women10K/yr
- calvin klein eternity women25K/yr
- arabiyat perfume18K/yr
- nyla25K/yr
Top eternity moment perfume 100ml products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Arabiyat Prestige Nyla EDP Eau de Parfum For Women And Men (Unisex) 80 ml Made in UAE
MY PERFUMES£24.924.4★1,127 rev
CALVIN KLEIN Eternity - Eau de Parfum for Women - Floral Fragrance with Notes of Bergamot White Rose and Sandalwood - High Longevity - 100ml
Calvin Klein£29.824.6★20,140 rev
CALVIN KLEIN Eternity - Eau de Parfum for Women - Floral Fragrance with Notes of Bergamot White Rose and Sandalwood - High Longevity - 50ml
Calvin Klein£28.584.6★20,140 rev
CALVIN KLEIN Eternity Moment - Eau de Parfum for Women - Floral Fragrance with Notes of Sweet Lychee Pink peony and Raspberry Cashmere - High Longevity - 100ml
Calvin Klein£18.584.6★28,031 rev
CALVIN KLEIN Eternity - Eau de Parfum for Women - Floral Fragrance with Notes of Bergamot White Rose and Sandalwood - High Longevity - 30ml
Calvin Klein£20.224.6★20,140 rev
Newest
by launch date
Arabiyat Prestige Marwa Eau de Parfum 100ml Perfume Silver For Men No Box Only Bag Made in UAE
MY PERFUMES£28.33201 rev
Arabiyat Prestige Nyla Sherbet EDP Eau de Parfum For Women And Men (Unisex) 80 ml Made in UAE
Arabiyat Prestige£21.6718 rev
Arabiyat Prestige Nyla Vani- Elle EDP Eau de Parfum For Women And Men (Unisex) 80 ml Made in UAE
MY PERFUMES£28.0023 rev
Arabiyat Prestige Nyla Suede EDP Eau de Parfum For Women And Men (Unisex) 80 ml Made in UAE
MY PERFUMES£25.2826 rev
Arabiyat Prestige Marwa Eau de Parfum 100ml Silver For Men Made in UAE
MY PERFUMES£40.18803 rev
Trending
90-day click momentumArabiyat Prestige Nyla Sherbet EDP Eau de Parfum For Women And Men (Unisex) 80 ml Made in UAE
Arabiyat Prestige£21.674.4★
Bloom - Inspired Alternative Perfume Extrait De Parfum Fragrance For Women - Blossom (50ml)
Amour Scents£12.964.1★
Arabiyat Prestige Nyla Suede EDP Eau de Parfum For Women And Men (Unisex) 80 ml Made in UAE
MY PERFUMES£25.284.7★
Arabiyat Prestige Marwa Eau de Parfum 100ml Perfume Silver For Men No Box Only Bag Made in UAE
MY PERFUMES£28.334.2★
Arabiyat Prestige Marwa Eau de Parfum 100ml Silver For Men Made in UAE
MY PERFUMES£40.184.2★
What buyers say about eternity moment perfume 100ml
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful fragrance”
“GREAT VALUE”
“I must say it's has good as the reviews says”
“Long lasting”
“Smells lovely nice present”
“It's the way I expected”
“It's perfect for spring”
“looks very luxurious”
“the bright colour it would make a wonderful gift”
“creamy absolutely love it”
What buyers complain about
“smell does not last long”
“Very weak longevity”
“Not very good quality”
“A total waste of money”
“not strong enough does'nt last”
“Its very heavy”
“bottle did leak a bit”
“had already been sprayed”
“Also the wrong colour”
“Not as expected”
Top return reasons
Common questions
- Is eternity moment perfume 100ml profitable to sell on Amazon United Kingdom?
- The niche generates £393K/yr across 14 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -9.2%. Flapen's verdict: Skip it (44/100).
- How competitive is the eternity moment perfume 100ml niche?
- 4 brands and 53 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in eternity moment perfume 100ml?
- Top complaints mined from reviews: Smell, Durability, Quality-Overall. The return rate is 0.5%.
- When does demand for eternity moment perfume 100ml peak?
- Demand peaks in Jan–Jun–Nov–Dec; the busiest month runs 4.3× the quietest.
- What does it cost to enter the eternity moment perfume 100ml niche?
- Listings span £12.96–£42.03; the average listing price is £26.30 (sweet spot $15–$100). The average incumbent carries 8,528 reviews — the moat a new listing must climb.