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Eternity Moment Perfume 100ml

Fail

The top 5 brands take 100% of clicks, so Eternity Moment Perfume 100ml is a Fail.

Flapen Score
44
44 / 100
Ranks 1,531 of 2,481 Beauty niches · −3 vs the category median of 47
Market size
£393K/yr751K searches / yr
90-day growth
-9.2%search demand this quarter
Competition
73%top-5 click share · 4 brands · 53 sellers

Flapen Score

Eternity Moment Perfume 100ml against its category

The dotted line is the Beauty average. Past it, Eternity Moment Perfume 100ml is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Eternity Moment Perfume 100ml market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Eternity Moment Perfume 100ml 751K times last year and spent an estimated £393K. All 4 brands take every click. Demand peaks in Jan–Jun–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 751K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -9.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £393K a year.

Searches, last 12 months
751K
Growth, 90 days vs prior 90
-9.2%
Conversion, latest week
2.0%
Market size, estimated
£393Ka year
Peak month
December4.3× the quietest month
Top search term
lilium blume perfume114K searches a year

02 · Price

A sale here is worth £26.30.

Listings sell for £26.30 on average, from £12.96 to £42.03. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At £26.30 that is £39K to £53K a year per listing.

Average price
£26.30inside the $15 to $100 sweet spot
Price range
£12.96–£42.03
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,500–2,000
Revenue per listing a year
£39K–£53K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 11.8% of listings are out of stock. The average listing ranks #425 within Fragrances. It carries 8,528 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
93%
Out of stock, average day
11.8%
Average rank
#425in Fragrances
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
8,528per listing
Listings tracked
14

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
68 months

Products

Top Eternity Moment Perfume 100ml products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

Brands

4 rising

Sellers

53

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

0%

  • Brand 146%
  • Brand 245%
  • Brand 37%
  • Brand 42%

Demand

Eternity Moment Perfume 100ml search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Jun, Nov, Dec · busiest ÷ quietest = 4.3×

Search terms

Top Eternity Moment Perfume 100ml search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lilium blume perfume114K/yr
  • eternity133K/yr
  • lilium blume perfume by thomas carter30K/yr
  • nyla perfume92K/yr
  • eternity for women perfume103K/yr
  • arabiyat prestige61K/yr
  • lilium blume perfume for women10K/yr
  • calvin klein eternity women25K/yr
  • arabiyat perfume18K/yr
  • nyla25K/yr

Reviews and returns

What reviews say buyers love and hate about Eternity Moment Perfume 100ml

We read the reviews and the return reasons for every product selling here.

68%of positive reviews mention “Smell”
42%of negative reviews mention “Smell”
0.5%of orders come back
“smell does not last long”
A buyer, on “Smell”42% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Eternity Moment Perfume 100ml questions

Answered from the same tracked data.