eternity for men
Worth a lookShows low returns (1.3%), but a small market ($63K/yr) keeps it on the watch list.
Returns
Great1.3%return rate — above 5% kills the launch gate
Brand share
Great48%top-5 brand share — no brand owns this niche
Competition
Great29%top-5 click share — an open shelf
Price range
Good£2.10–£50.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Good£14.26avg listing price — sweet spot $15–$100
Review moat
Bad10,075.04avg incumbent reviews — the moat a new listing must climb
Growth
Bad-12.5%90-day search growth — must beat 0% to launch
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Market size
Bad£63K£63K/yr · 331K searches
According to Flapen's Amazon United Kingdom niche tracking, eternity for men is a £63K/yr Amazon United Kingdom market (331K searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
eternity for men market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- £86K–£114K
- units × avg price
- Conversion rate
- 1.3%
- Avg BSR
- #376
- Page quality
- 0%
- Prime
- 79%
- Sponsored
- 91%
- Out of stock
- 4.3%
- Avg brand age
- 42 months
- Avg seller age
- 164 days
Competition & brand share
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.Brands
40 rising
Sellers
56
Top-5 brand share
48%
Top 20: 86%
Top-5 click share
29%
Top 20: 64%
Open market
46%
- Calvin Klein21%
- SINOPHANT8%
- Jmwedia7%
- Vatan7%
- DKNY6%
- Amazon Essentials6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -12.5% search growth over the last 90 days.Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 7.5×
Top eternity for men search terms
- todays deals clearance sale97K/yr
- offers of the day clearance84K/yr
- eternity for men50K/yr
- sales today clearance58K/yr
- calvin klein eternity men17K/yr
- clearance sales today deals prime20K/yr
- ck eternity men5K/yr
Top eternity for men products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SINOPHANT High Waisted Leggings for Women Buttery Soft Elastic Opaque Tummy Control Leggings Plus Size Workout Gym Yoga(Black1 S-M)
SINOPHANT£6.384.4★101,492 rev
Calvin Klein Eternity Eau de Toilette for Men Fougere Fragrance with Notes of Bergamot Geranium and Moss Medium Longevity
Calvin Klein£27.464.6★4,930 rev
CALVIN KLEIN Eternity - After Shave for Men - Woody-Aromatic Fragrance - Nourishes and Cools After Shaving - 100 ml
Calvin Klein£12.514.5★5,492 rev
Vatan Mens Belt Leather Ratchet Belt for Men Dress Casual Every Day with Adjustable Buckle Trim to Fit Black-knight 32 to 38 Waist Adjustable
Vatan£7.154.5★6,967 rev
DKNY Mens Giants T-Shirt Olive/Charcoal/Navy L (Pack of 3)
DKNY£15.334.3★3,903 rev
Newest
by launch date
Cotton Linen Shirts for Women UK Clearance Summer Short Sleeve Tee Tunic Fashion Button Down V Neck Blouses Solid Color Loose Fit Tops Lightweight Comfy Vacation Clothes B White
Generic£3.30208 rev
Dimond Cute Cat Earrings for Women 925 Sterling Silver Cute Cats Stud Earring for Womensale items of todays deals Mother+Day Gifts sales clearance women of warehouse clearance+sale
Jmwedia£2.1024 rev
Clearances Sales And Todays Deals Prime Leaf Shape Bracelet 925 Sterling Silver Bracelet for Women Fashion Simple Adjustable Bracelets Bangle Bracelets Gifts Birthday Christmas Thanksgiving Day
Jmwedia£2.49183 rev
HUXRAKV Blouses for Women Dressy Casual Long Sleeve Button Down Shirts Floral Printed Fall Blouses with Lantern Sleeve Tops WD15-Apricot L
HUXRAKV£16.87457 rev
Vatan Mens Belt Leather Ratchet Belt for Men Dress Casual Every Day with Adjustable Buckle Trim to Fit Black 32 to 38 Waist Adjustable
Vatan£6.806,967 rev
Trending
90-day click momentum
Amazon Essentials Womens Relaxed-Fit Short-Sleeved Woven Blouse Mini Leopard L
Amazon Essentials£11.354.1★
Amazon Essentials Mens Golf Polo Shirt Quick Dry Short Sleeve Black L
Amazon Essentials£5.384.2★
Amazon Essentials Mens Classic Fit 9 (23cm) Chino Shorts with Pockets Charcoal 29W
Amazon Essentials£10.154.3★
Womens Tunic Tops Womens Blouses and Tops Chiffon Flowy Tunic Shirts Summer Casual Tops Vacation Holiday Lightweight Ladies Top Ruffle Short Sleeve Evening Tops Elegant Blouses T Shirts
ACDAY£14.354.2★
HUXRAKV Blouses for Women Dressy Casual Long Sleeve Button Down Shirts Floral Printed Fall Blouses with Lantern Sleeve Tops WD15-Apricot L
HUXRAKV£16.874.0★
What buyers say about eternity for men
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality bag”
“Really comfortable”
“Amazing fit”
“Excellent value”
“Soft and smooth”
“Great scent”
“Great gift”
“Good stretch belt, simple and reliable”
“Very good material and very comfortable”
“great colour”
What buyers complain about
“Far too small”
“Absolutely rubbish quality”
“Fell apart”
“now on a recent purchase the material is thinner”
“Scent doesnt last long”
“Arrived with a hole in the leggings”
“Very synthetic material”
“It's not worth the price I bought this at”
“False description”
“these are NOT work socks”
Top return reasons
Common questions
- Is eternity for men profitable to sell on Amazon United Kingdom?
- The niche generates £63K/yr across 67 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -12.5%. Flapen's verdict: Worth a look (53/100).
- How competitive is the eternity for men niche?
- 40 brands and 56 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 48% of demand.
- What do buyers complain about in eternity for men?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 1.3%.
- When does demand for eternity for men peak?
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 7.5× the quietest.
- What does it cost to enter the eternity for men niche?
- Listings span £2.10–£50.73; the average listing price is £14.26 (sweet spot $15–$100). The average incumbent carries 10,075 reviews — the moat a new listing must climb.