Eternity for Men

Shoppers searched for this 331K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -12.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £63K a year.

Searches, last 12 months

331K

Growth, 90 days vs prior 90

-12.5%

Conversion, latest week

1.3%

Market size, estimated

£63Ka year

Peak month

December7.5× the quietest month

Top search term

todays deals clearance sale97K searches a year

Listings sell for £14.26 on average, from £2.10 to £50.73. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £14.26 that is £1K to £4K a year per listing.

Average price

£14.26under the $15 to $100 sweet spot

Price range

£2.10–£50.73

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

£1K–£4K

Returns

1.3%of orders · Amazon United Kingdom median 0.6%

91% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #376 within Fragrances. It carries 10,075 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

79%

Out of stock, average day

4.3%

Average rank

#376in Fragrances

Average rating

4.32 starsAmazon United Kingdom average 4.36 stars

Average reviews

10,075per listing

Listings tracked

67

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

42 months