estee lauder pleasures
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Incredible£25.94avg listing price — sweet spot $15–$100
Price range
Incredible£17.27–£46.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good571.1avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Growth
Good+21.9%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad88%top-5 click share — a locked-up shelf
Market size
Bad£35K£35K/yr · 28K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, estee lauder pleasures is a £35K/yr Amazon United Kingdom market (28K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
estee lauder pleasures market data
- Units sold / yr
- 2K–3K
- avg 100–250/product
- Revenue / yr
- £52K–£65K
- units × avg price
- Conversion rate
- 4.9%
- Avg BSR
- #2,529
- Page quality
- 0%
- Prime
- 80%
- Sponsored
- 0%
- Out of stock
- 27.6%
- Avg brand age
- 91 months
- Avg seller age
- 163 days
Competition & brand share
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 flat
Sellers
26
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
88%
Top 20: 100%
Open market
0%
- Estee Lauder83%
- Generic17%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +21.9% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 4.1×
Top estee lauder pleasures search terms
- pleasures estee lauder10K/yr
- estee lauder pleasures8K/yr
- estee lauder pleasures perfume 100ml5K/yr
- pleasures perfume for women4K/yr
Top estee lauder pleasures products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Estée Lauder Pleasures Eau de Parfum Spray with Notes of Lilies White Peonies & Jasmine | Womens Perfume
Estee Lauder£23.774.6★1,898 rev
Estée Lauder Pleasures Eau de Parfum Spray with Notes of Lilies White Peonies & Jasmine | Womens Perfume
Estee Lauder£46.884.6★1,898 rev
Estee Lauder Eau de Toilette 0.1 kilograms
Estee Lauder£17.274.6★379 rev
Pleasures For Women Eau De Parfum Spray 30ml 1.0 oz Floral Fresh Fragrance Romantic Cheerful Feminine Scent Ideal for Everyday Use. (by Estee Lauder)
Generic£20.995.0★3 rev
Pleasures Eau de Parfum Spray for Women 30ml Floral Fresh Delicate Fragrance with Lily Lilac Rose Sandalwood by Estee Lauder
Generic£23.470.0★0 rev
Newest
by launch date
Lauder Pleasures for Men Cologne Spray. Sandalwood Citrus & Nectarine - Est L 100 ml Gift
Generic£34.790 rev
Pleasures For Women Eau De Parfum Spray 30ml 1.0 oz Floral Fresh Fragrance Romantic Cheerful Feminine Scent Ideal for Everyday Use. (by Estee Lauder)
Generic£20.993 rev
Pleasures Eau de Parfum Spray for Women 30ml Floral Fresh Delicate Fragrance with Lily Lilac Rose Sandalwood by Estee Lauder
Generic£23.470 rev
Pleasures Perfume for Women 50ml Eau de Parfum with Floral Fresh Fragrance Elegant Everyday Scent Ideal for Gifting (by Estee Lauder)
Generic£22.550 rev
Estee Lauder Eau de Toilette 0.1 kilograms
Estee Lauder£17.27379 rev
Trending
90-day click momentumEstée Lauder Pleasures Eau de Parfum Spray with Notes of Lilies White Peonies & Jasmine | Womens Perfume
Estee Lauder£46.884.6★
Pleasures For Women Eau De Parfum Spray 30ml 1.0 oz Floral Fresh Fragrance Romantic Cheerful Feminine Scent Ideal for Everyday Use. (by Estee Lauder)
Generic£20.995.0★
Lauder Pleasures for Men Cologne Spray. Sandalwood Citrus & Nectarine - Est L 100 ml Gift
Generic£34.790.0★
Pleasures Eau de Parfum Spray for Women 30ml Floral Fresh Delicate Fragrance with Lily Lilac Rose Sandalwood by Estee Lauder
Generic£23.470.0★
Pleasures Perfume for Women 50ml Eau de Parfum with Floral Fresh Fragrance Elegant Everyday Scent Ideal for Gifting (by Estee Lauder)
Generic£22.550.0★
What buyers say about estee lauder pleasures
What buyers praise and complain about, mined from review topics.What buyers love
“The greatest scent evet”
“Low price delivery fast”
“Exactly as I remember it”
What buyers complain about
“Big Bags”
Top return reasons
Common questions
- Is estee lauder pleasures profitable to sell on Amazon United Kingdom?
- The niche generates £35K/yr across 10 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +21.9%. Flapen's verdict: Skip it (41/100).
- How competitive is the estee lauder pleasures niche?
- 2 brands and 26 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in estee lauder pleasures?
- Top complaints mined from reviews: Size-Overall. The return rate is 0.4%.
- When does demand for estee lauder pleasures peak?
- Demand peaks in Nov–Dec; the busiest month runs 4.1× the quietest.
- What does it cost to enter the estee lauder pleasures niche?
- Listings span £17.27–£46.88; the average listing price is £25.94 (sweet spot $15–$100). The average incumbent carries 571 reviews — the moat a new listing must climb.