Estee Lauder Pleasures
brand-locked demand (top 5 brands take 100% of clicks) — Estee Lauder Pleasures doesn't clear our bar today.
Flapen Score
Ranks 1,867 of 2,481 Beauty niches · −6 vs the category median of 47
Is Estee Lauder Pleasures profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Estee Lauder Pleasures is a £35K/yr Amazon United Kingdom market (28K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 41/100.
Estee Lauder Pleasures: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +21.9% over the last 90 days and 4.9% of searches end in a purchase.
£35K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 10 products
Top Estee Lauder Pleasures products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Estée Lauder Pleasures Eau de Parfum Spray with Notes of Lilies White Peonies & Jasmine | Womens Perfume
- Price
- £23.77
- Rating
- 4.6/5
- Reviews
- 1,898
- Age
- 12y ago
Estée Lauder Pleasures Eau de Parfum Spray with Notes of Lilies White Peonies & Jasmine | Womens Perfume
- Price
- £46.88
- Rating
- 4.6/5
- Reviews
- 1,898
- Age
- 11y ago
Estee Lauder Eau de Toilette 0.1 kilograms
- Price
- £17.27
- Rating
- 4.6/5
- Reviews
- 379
- Age
- 10y ago
Pleasures For Women Eau De Parfum Spray 30ml 1.0 oz Floral Fresh Fragrance Romantic Cheerful Feminine Scent Ideal for Everyday Use. (by Estee Lauder)
- Price
- £20.99
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 5mo ago
Pleasures Eau de Parfum Spray for Women 30ml Floral Fresh Delicate Fragrance with Lily Lilac Rose Sandalwood by Estee Lauder
- Price
- £23.47
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago
Trending
90-day click momentumEstée Lauder Pleasures Eau de Parfum Spray with Notes of Lilies White Peonies & Jasmine | Womens Perfume
- Price
- £46.88
- Rating
- 4.6/5
- Reviews
- 1,898
- Age
- 11y ago
Pleasures For Women Eau De Parfum Spray 30ml 1.0 oz Floral Fresh Fragrance Romantic Cheerful Feminine Scent Ideal for Everyday Use. (by Estee Lauder)
- Price
- £20.99
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 5mo ago
Lauder Pleasures for Men Cologne Spray. Sandalwood Citrus & Nectarine - Est L 100 ml Gift
- Price
- £34.79
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago
Pleasures Eau de Parfum Spray for Women 30ml Floral Fresh Delicate Fragrance with Lily Lilac Rose Sandalwood by Estee Lauder
- Price
- £23.47
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago
Pleasures Perfume for Women 50ml Eau de Parfum with Floral Fresh Fragrance Elegant Everyday Scent Ideal for Gifting (by Estee Lauder)
- Price
- £22.55
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago
Newest
by launch dateLauder Pleasures for Men Cologne Spray. Sandalwood Citrus & Nectarine - Est L 100 ml Gift
- Price
- £34.79
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago
Pleasures For Women Eau De Parfum Spray 30ml 1.0 oz Floral Fresh Fragrance Romantic Cheerful Feminine Scent Ideal for Everyday Use. (by Estee Lauder)
- Price
- £20.99
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 5mo ago
Pleasures Eau de Parfum Spray for Women 30ml Floral Fresh Delicate Fragrance with Lily Lilac Rose Sandalwood by Estee Lauder
- Price
- £23.47
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago
Pleasures Perfume for Women 50ml Eau de Parfum with Floral Fresh Fragrance Elegant Everyday Scent Ideal for Gifting (by Estee Lauder)
- Price
- £22.55
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago
Estee Lauder Eau de Toilette 0.1 kilograms
- Price
- £17.27
- Rating
- 4.6/5
- Reviews
- 379
- Age
- 10y ago
Competition: brands, sellers & click share
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.
Brands
2 flat
Sellers
26
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
88%
Top 20: 100%
Open market
0%
- Estee Lauder83%
- Generic17%
Estee Lauder Pleasures demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 4.1×
Top Estee Lauder Pleasures search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- pleasures estee lauder10K/yr
- estee lauder pleasures8K/yr
- estee lauder pleasures perfume 100ml5K/yr
- pleasures perfume for women4K/yr
What reviews say buyers love and hate about Estee Lauder Pleasures
What buyers mention most, as a share of all reviews.
What buyers love
100% of reviews“The greatest scent evet”
“Low price delivery fast”
“Exactly as I remember it”
What buyers complain about
100% of reviews“Big Bags”
Estee Lauder Pleasures return rate & reasons
Why buyers send it back, as a share of all return requests.
0.4%
Return rate
100%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Estee Lauder Pleasures questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
