estee lauder mascara
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Great£20.44avg listing price — sweet spot $15–$100
Price range
Great£10.29–£31.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good604.82avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+1.3%90-day search growth — must beat 0% to launch
Market size
Okay£100K£100K/yr · 76K searches
Competition
Bad83%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, estee lauder mascara is a £100K/yr Amazon United Kingdom market (76K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Jul. Verdict: Skip it — 45/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
estee lauder mascara market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- £123K–£164K
- units × avg price
- Conversion rate
- 6.4%
- Avg BSR
- #443
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 36%
- Out of stock
- 14.6%
- Avg brand age
- 72 months
- Avg seller age
- 149 days
Competition & brand share
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 rising
Sellers
21
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
0%
- Estee Lauder66%
- Yves Saint Laurent31%
- Dior3%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +1.3% search growth over the last 90 days.Peak months: Feb, Jul · busiest ÷ quietest = 2.5×
Top estee lauder mascara search terms
- estee lauder mascara32K/yr
- ysl mascara black15K/yr
- ysl mascara12K/yr
- estee lauder double wear mascara10K/yr
- ysl lash clash mascara black4K/yr
- estee lauder mascara double wear4K/yr
Top estee lauder mascara products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Estée Lauder Double Wear Long-Lasting Zero-Smudge Lengthening Mascara 6 ml
Estee Lauder£17.804.5★3,125 rev
Lash Clash Extreme Volume Mascara 02-Brown 8 Ml
Yves Saint Laurent£20.064.6★24 rev
Estée Lauder Sumptuous Extreme Lash Multiplying Volume and Length Mascara 8 ml
Estee Lauder£22.694.6★899 rev
Estée Lauder Sumptuous Extreme Lash Multiplying Volume and Length Mascara 2.8 ml
Estee Lauder£10.294.3★1,010 rev
Estée Lauder Sumptuous Extreme Waterproof Lash Multiplying Volume Mascara 8 ml
Estee Lauder£21.664.5★1,049 rev
Newest
by launch dateEstée Lauder Sumptuous Extreme Lash Multiplying Volume and Length Mascara 8 ml
Estee Lauder£22.69899 rev
Estée Lauder Turbo Lash High Powered Volume + Length Black Mascara 8 ml
Estee Lauder£12.98140 rev
Lash Clash Extreme Volume Mascara 02-Brown 8 Ml
Yves Saint Laurent£20.0624 rev
Yves Saint Laurent Volume Effet Faux Cils Radical Mascar 1 Black 7.5 ml
Yves Saint Laurent£21.80154 rev
YSL MVEFC THE CURLER REBELLIOUS BLACK
Yves Saint Laurent£24.0627 rev
Trending
90-day click momentumEstée Lauder Sumptuous Extreme Lash Multiplying Volume and Length Mascara 8 ml
Estee Lauder£22.694.6★
Estée Lauder Turbo Lash High Powered Volume + Length Black Mascara 8 ml
Estee Lauder£12.984.1★
Estée Lauder Sumptuous Extreme Waterproof Lash Multiplying Volume Mascara 8 ml
Estee Lauder£21.664.5★
Lash Clash Extreme Volume Mascara 02-Brown 8 Ml
Yves Saint Laurent£20.064.6★
Estée Lauder Sumptuous Extreme Lash Multiplying Volume and Length Mascara 2.8 ml
Estee Lauder£10.294.3★
What buyers say about estee lauder mascara
What buyers praise and complain about, mined from review topics.What buyers love
“Worth every penny”
“Excellent product”
“smudge free even in the heat”
“Very happy a good size I neerfuishusingthe bigger size”
“Good coverage”
“Smooth application”
“Brown is softer”
What buyers complain about
“Poor Quality”
“For such a massive brand and expense, would not get again”
“So thick and clumpy”
“It couldnt be used”
Top return reasons
Common questions
- Is estee lauder mascara profitable to sell on Amazon United Kingdom?
- The niche generates £100K/yr across 11 tracked products. 90-day search growth is +1.3%. Flapen's verdict: Skip it (45/100).
- How competitive is the estee lauder mascara niche?
- 3 brands and 21 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in estee lauder mascara?
- Top complaints mined from reviews: Quality-Overall, Value For Money, Thickness. The return rate is 0.2%.
- When does demand for estee lauder mascara peak?
- Demand peaks in Feb–Jul; the busiest month runs 2.5× the quietest.
- What does it cost to enter the estee lauder mascara niche?
- Listings span £10.29–£31.75; the average listing price is £20.44 (sweet spot $15–$100). The average incumbent carries 605 reviews — the moat a new listing must climb.