Estee Lauder Gift Sets for Women
FailThe top 5 brands take 98% of clicks, so Estee Lauder Gift Sets for Women is a Fail.
- Flapen Score
- 32 / 100Ranks 2,400 of 2,481 Beauty niches · −15 vs the category median of 4732
- Market size
- £37K/yr41K searches / yr
- 90-day growth
- -24.1%search demand this quarter
- Competition
- 73%top-5 click share · 6 brands · 33 sellers
Flapen Score
Estee Lauder Gift Sets for Women against its category
The dotted line is the Beauty average. Past it, Estee Lauder Gift Sets for Women is stronger. Inside it, weaker.
Market
The Estee Lauder Gift Sets for Women market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Estee Lauder Gift Sets for Women 41K times last year and spent an estimated £37K. The top 5 brands take 98% of clicks. Demand peaks in Jul–Sep–Oct–Nov–Dec. Flapen scores it 32 out of 100, a Fail.
01 · Demand
An estimated 2.1% of those searches ended in a purchase.
Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -24.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £37K a year.
- Searches, last 12 months
- 41K
- Growth, 90 days vs prior 90
- -24.1%
- Conversion, latest week
- 2.1%
- Market size, estimated
- £37Ka year
- Peak month
- November17.7× the quietest month
- Top search term
- estee lauder gift set20K searches a year
02 · Price
A sale here is worth £43.82.
Listings sell for £43.82 on average, from £7.87 to £144.99. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £43.82 that is £0 to £4K a year per listing.
- Average price
- £43.82inside the $15 to $100 sweet spot
- Price range
- £7.87–£144.99
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£4K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
31% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 38.5% of listings are out of stock. The average listing ranks #6,504 within Face. It carries 1,707 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 31%
- Prime listings
- 63%
- Out of stock, average day
- 38.5%
- Average rank
- #6,504in Face
- Average rating
- 4.59 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,707per listing
- Listings tracked
- 16
04 · Newcomers
0 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Estee Lauder Gift Sets for Women products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Estee Lauder Advanced Night Repair Skincare Starter Set include Advanced Night Repair Serum Travel Size Holiday Gift Set For Women.
- Price
- £46.19
- Rating
- 3.8/5
- Reviews
- 3
- Age
- 9mo ago

Estee Lauder Revitalizing Youth Power Skincare Starter Set include Advanced Night Repair Serum Travel Size Holiday Gift Set For Women.
- Price
- £46.71
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 10mo ago

ELEMIS Midnight Glow Skincare Gift Set for Women Travel Size Face Care Essentials for Radiance & Hydration Luxury Self-Care & Birthday Gift for Women
- Price
- £34.96
- Rating
- 4.7/5
- Reviews
- 229
- Age
- 1y ago

Estée Lauder Youth-Dew Dusting Powder Box with Body Powder & Puff with Notes of Rose Spices & Patchouli 200 g
- Price
- £38.28
- Rating
- 4.6/5
- Reviews
- 2,561
- Age
- 14y ago

Exclusive Estee Lauder Revitalizing Youth Power Skincare Set Beauty Of The Night Gift Set For Women. (Worth 149)
- Price
- £78.55
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 8mo ago
Trending
estimated 90-day click momentum
Estée Lauder Advanced Night Cleansing Gelée Foaming Face Wash Cleanser with 15 Amino Acids | Deep Pore Cleanser 30 ml
- Price
- £7.87
- Rating
- 4.7/5
- Reviews
- 748
- Age
- 5mo ago

Este Advanced Limited Edition Blockbuster Gift Set Re-Nutriv night repair eye & hand cream skin care & Lip gloss Lip stick eye shadow Laudr
- Price
- £144.99
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

Estee Lauder Revitalizing Youth Power Holiday Skincare Gift Set For Women
- Price
- £64.89
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 9mo ago

Estée Lauder Youth-Dew Dusting Powder Box with Body Powder & Puff with Notes of Rose Spices & Patchouli 200 g
- Price
- £38.28
- Rating
- 4.6/5
- Reviews
- 2,561
- Age
- 14y ago

Estée Lauder DayWear Multi-Protection Anti-Oxidant 24H-Moisture Cream SPF 15 | Anti-Aging moisturiser | Face Cream for Normal/Combination Skin
- Price
- £33.39
- Rating
- 4.8/5
- Reviews
- 2,137
- Age
- 13y ago
Newest
by launch date
Este Advanced Limited Edition Blockbuster Gift Set Re-Nutriv night repair eye & hand cream skin care & Lip gloss Lip stick eye shadow Laudr
- Price
- £144.99
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

Estée Lauder Advanced Night Cleansing Gelée Foaming Face Wash Cleanser with 15 Amino Acids | Deep Pore Cleanser 30 ml
- Price
- £7.87
- Rating
- 4.7/5
- Reviews
- 748
- Age
- 5mo ago

Advanced Night Repair Set with Serum Eye Gel-Creme and Sumptuous Extreme Mascara Ideal for Smoother Skin Brighter Eyes Youthful Appearance and Radiant by Estee Lauder
- Price
- £41.02
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago

Exclusive Estee Lauder Revitalizing Youth Power Skincare Set Beauty Of The Night Gift Set For Women. (Worth 149)
- Price
- £78.55
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 8mo ago

Estee Lauder Revitalizing Youth Power Holiday Skincare Gift Set For Women
- Price
- £64.89
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 73% of clicks. A locked shelf that new listings rarely crack.
Brands
6 rising
Sellers
33
Est. top-5 brand share
98%
Top 20: 100%
Est. top-5 click share
73%
Top 20: 100%
Open market
0%
- Generic63%
- Estee Lauder19%
- Elemis11%
- e.l.f.3%
- Elizabeth Arden2%
- SANCTUARY2%
Demand
Estee Lauder Gift Sets for Women search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Sep, Oct, Nov, Dec · busiest ÷ quietest = 17.7×
Search terms
Top Estee Lauder Gift Sets for Women search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- estee lauder gift set20K/yr
- estee lauder gift sets for women15K/yr
- estee lauder set6K/yr
Reviews and returns
What reviews say buyers love and hate about Estee Lauder Gift Sets for Women
We read the reviews and the return reasons for every product selling here.
“small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Estee Lauder Gift Sets for Women questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









