Is estee lauder gift sets for women profitable to sell on Amazon United Kingdom?

The niche generates £37K/yr across 16 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -24.1%. Flapen's verdict: Skip it (32/100).

How competitive is the estee lauder gift sets for women niche?

6 brands and 33 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in estee lauder gift sets for women?

Top complaints mined from reviews: Size-Overall, Value For Money, Moist/Dry. The return rate is 0.3%.

When does demand for estee lauder gift sets for women peak?

Demand peaks in Jul–Sep–Oct–Nov–Dec; the busiest month runs 17.7× the quietest.

What does it cost to enter the estee lauder gift sets for women niche?

Listings span £7.87–£144.99; the average listing price is £43.82 (sweet spot $15–$100). The average incumbent carries 1,707 reviews — the moat a new listing must climb.

estee lauder gift sets for women

Skip it

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Avg price

Incredible£43.82

avg listing price — sweet spot $15–$100

Price range

Good£7.87–£144.99

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay1,707.44

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.1%

search→purchase rate — share of searches ending in a sale

Competition

Bad73%

top-5 click share — a locked-up shelf

Growth

Bad-24.1%

90-day search growth — must beat 0% to launch

Market size

Bad£37K

£37K/yr · 41K searches

Brand share

Bad98%

top-5 brand share — brand-locked demand

Signals Low Review Barrier Out of Stock

According to Flapen's Amazon United Kingdom niche tracking, estee lauder gift sets for women is a £37K/yr Amazon United Kingdom market (41K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jul–Sep–Oct–Nov–Dec. Verdict: Skip it — 32/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

estee lauder gift sets for women market data

Units sold / yr: 500–750; avg 0–100/product
Revenue / yr: £22K–£33K; units × avg price
Conversion rate: 2.1%
Avg BSR: #6,504
Page quality: 0%
Prime: 63%
Sponsored: 31%
Out of stock: 38.5%
Avg brand age: 42 months
Avg seller age: 154 days

Competition & brand share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 rising

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

Generic63%
Estee Lauder19%
Elemis11%
e.l.f.3%
Elizabeth Arden2%
SANCTUARY2%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -24.1% search growth over the last 90 days.

Peak months: Jul, Sep, Oct, Nov, Dec · busiest ÷ quietest = 17.7×

Open Trend

Top estee lauder gift sets for women search terms

estee lauder gift set20K/yr -42.4%0.9% conv.
estee lauder gift sets for women15K/yr -2.0%0.9% conv.
estee lauder set6K/yr -6.3%0.8% conv.

All search terms

Top estee lauder gift sets for women products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Estee Lauder Advanced Night Repair Skincare Starter Set include Advanced Night Repair Serum Travel Size Holiday Gift Set For Women.

Generic£46.193.8★3 rev

Estee Lauder Revitalizing Youth Power Skincare Starter Set include Advanced Night Repair Serum Travel Size Holiday Gift Set For Women.

Generic£46.714.8★6 rev

ELEMIS Midnight Glow Skincare Gift Set for Women Travel Size Face Care Essentials for Radiance & Hydration Luxury Self-Care & Birthday Gift for Women

Elemis£34.964.7★229 rev

Estée Lauder Youth-Dew Dusting Powder Box with Body Powder & Puff with Notes of Rose Spices & Patchouli 200 g

Estee Lauder£38.284.6★2,561 rev

Exclusive Estee Lauder Revitalizing Youth Power Skincare Set Beauty Of The Night Gift Set For Women. (Worth 149)

Generic£78.550.0★0 rev

Newest

by launch date

Este Advanced Limited Edition Blockbuster Gift Set Re-Nutriv night repair eye & hand cream skin care & Lip gloss Lip stick eye shadow Laudr

Generic£144.990 rev

4mo ago

Estée Lauder Advanced Night Cleansing Gelée Foaming Face Wash Cleanser with 15 Amino Acids | Deep Pore Cleanser 30 ml

Estee Lauder£7.87748 rev

5mo ago

Advanced Night Repair Set with Serum Eye Gel-Creme and Sumptuous Extreme Mascara Ideal for Smoother Skin Brighter Eyes Youthful Appearance and Radiant by Estee Lauder

Generic£41.020 rev

5mo ago

Exclusive Estee Lauder Revitalizing Youth Power Skincare Set Beauty Of The Night Gift Set For Women. (Worth 149)

Generic£78.550 rev

8mo ago

Estee Lauder Revitalizing Youth Power Holiday Skincare Gift Set For Women

Generic£64.890 rev

9mo ago

What buyers say about estee lauder gift sets for women

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall22%

“No complaints”

Gifting Purpose15%

“Fantastic gift”

Value For Money10%

“Good price suits my skin”

Moist/Dry10%

“It makes my moisturiser glide on”

Suitability Combination Skin8%

“All in all great skin care”

Smell6%

“She said all of the products smell amazing, feel luxurious, and left her skin soft and refreshed”

Soft Feel6%

“make your skin very soft”

Size-Overall4%

“Nice sized products”

Cleansing3%

“Obsessed 2nd time buying absolutely love it feel so clean”

Adhesion/Stickiness2%

“this pack works great leaves my skin moisturized without feeling sticky”

What buyers complain about

Size-Overall42%

“small”

Value For Money8%

“Too expensive,0% result”

Moist/Dry8%

“it hydrates nothing more”

Suitability Dry Skin6%

“plumping of the skin”

Advertised Vs Actual Product6%

“she say she been baddiefied. bought this 4 mi mum but she look like kim k”

Animal Testing/Cruelty Free3%

“since I stopped using it as Estee Lauder is not a cruelty free company”

Side Effects2%

“Bad side affects”

Allergies2%

“made my face very itchy”

Top return reasons

Size-Overall25%

Value For Money25%

Leak-Proof25%

Moist/Dry13%

Quality-Overall13%

Common questions

Is estee lauder gift sets for women profitable to sell on Amazon United Kingdom?: The niche generates £37K/yr across 16 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -24.1%. Flapen's verdict: Skip it (32/100).
How competitive is the estee lauder gift sets for women niche?: 6 brands and 33 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in estee lauder gift sets for women?: Top complaints mined from reviews: Size-Overall, Value For Money, Moist/Dry. The return rate is 0.3%.
When does demand for estee lauder gift sets for women peak?: Demand peaks in Jul–Sep–Oct–Nov–Dec; the busiest month runs 17.7× the quietest.
What does it cost to enter the estee lauder gift sets for women niche?: Listings span £7.87–£144.99; the average listing price is £43.82 (sweet spot $15–$100). The average incumbent carries 1,707 reviews — the moat a new listing must climb.