epsom salts 25kg
Skip itSoft demand (-50.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible13.3%search→purchase rate — share of searches ending in a sale
Avg price
Great£20.73avg listing price — sweet spot $15–$100
Price range
Great£13.60–£25.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,205.29avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£22K£22K/yr · 8K searches
Competition
Bad94%top-5 click share — a locked-up shelf
Growth
Bad-50.1%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, epsom salts 25kg is a £22K/yr Amazon United Kingdom market (8K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Mar. Verdict: Skip it — 36/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
epsom salts 25kg market data
- Units sold / yr
- 1K–1K
- avg 100–250/product
- Revenue / yr
- £21K–£26K
- units × avg price
- Conversion rate
- 13.3%
- Avg BSR
- #93
- Page quality
- 0%
- Prime
- 0%
- Sponsored
- 57%
- Out of stock
- 0.0%
- Avg brand age
- 91 months
- Avg seller age
- 221 days
Competition & brand share
The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
3
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
94%
Top 20: 100%
Open market
0%
- Hexeal75%
- Elixir Gardens18%
- PROELITE6%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 83 weeks — -50.1% search growth over the last 90 days.Peak months: Jan, Feb, Mar · busiest ÷ quietest = 2.8×
Top epsom salts 25kg products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hexeal Epsom Salt 25kg 25kg Bag of Food Grade Magnesium Sulphate for Bathing Gardening & Household Use Suitable for Personal Care Soil Enrichment and More
Hexeal£21.144.8★2,146 rev
Hexeal Dead Sea Salt 25kg 25kg Bag of Food Grade Coarse Dead Sea Salt for Soothing Baths Beauty & Cosmetics 100% Natural Salts for Bathing & Relaxation
Hexeal£21.264.7★389 rev
Elixir Gardens 25kg Bag of Epsom Salt (Bathing Grade) | Various Qty Available (from 300g - 25kg) | Supplied in Bag
Elixir Gardens£21.044.7★792 rev
Elixir Gardens Epsom Bath Salts | 25kg Pharmaceutical Grade Spa Bathing Magnesium Sulphate
Elixir Gardens£21.164.6★162 rev
PROELITE Natural Epsom Salt Medical Organic FCC Food Grade Epsom Salts - Great for Baths - 100% Pure Premium Quality Magnesium Sulphate Traditional Bath Soak Epsom Salt Bath Salt
PROELITE£25.823.8★3 rev
Newest
by launch date
Hexeal Epsom Salt 25kg 25kg Bag of Food Grade Magnesium Sulphate for Bathing Gardening & Household Use Suitable for Personal Care Soil Enrichment and More
Hexeal£21.1128 rev
PROELITE Natural Epsom Salt Medical Organic FCC Food Grade Epsom Salts - Great for Baths - 100% Pure Premium Quality Magnesium Sulphate Traditional Bath Soak Epsom Salt Bath Salt
PROELITE£25.823 rev
Hexeal Dead Sea Salt 25kg 25kg Bag of Food Grade Coarse Dead Sea Salt for Soothing Baths Beauty & Cosmetics 100% Natural Salts for Bathing & Relaxation
Hexeal£21.26389 rev
Elixir Gardens 25kg Bag of Epsom Salt (Bathing Grade) | Various Qty Available (from 300g - 25kg) | Supplied in Bag
Elixir Gardens£21.04792 rev
Hexeal Epsom Salt 25kg 25kg Bag of Food Grade Magnesium Sulphate for Bathing Gardening & Household Use Suitable for Personal Care Soil Enrichment and More
Hexeal£21.142,146 rev
Trending
90-day click momentumPROELITE Natural Epsom Salt Medical Organic FCC Food Grade Epsom Salts - Great for Baths - 100% Pure Premium Quality Magnesium Sulphate Traditional Bath Soak Epsom Salt Bath Salt
PROELITE£25.823.8★
Elixir Gardens Epsom Bath Salts | 25kg Pharmaceutical Grade Spa Bathing Magnesium Sulphate
Elixir Gardens£21.164.6★
Hexeal Dead Sea Salt 25kg 25kg Bag of Food Grade Coarse Dead Sea Salt for Soothing Baths Beauty & Cosmetics 100% Natural Salts for Bathing & Relaxation
Hexeal£21.264.7★
Hexeal Epsom Salt 25kg 25kg Bag of Food Grade Magnesium Sulphate for Bathing Gardening & Household Use Suitable for Personal Care Soil Enrichment and More
Hexeal£21.144.8★
Elixir Gardens 25kg Bag of Epsom Salt (Bathing Grade) | Various Qty Available (from 300g - 25kg) | Supplied in Bag
Elixir Gardens£21.044.7★
What buyers say about epsom salts 25kg
What buyers praise and complain about, mined from review topics.What buyers love
“Great Value”
“salt looks good”
“Excellent product”
“Our bodies absorb magnesium very well through the skin”
“calm the body”
“Easy to use”
“As advertised”
“leave skin soft”
“They help to relax muscles”
“It is good for your skin as well”
What buyers complain about
“tub damaged salt everwhere”
“Looks like glass crystals, tasteless & God knows what chemical they're selling instead of the salts”
“This is a large bag though”
“I have sensitive skin”
Top return reasons
Common questions
- Is epsom salts 25kg profitable to sell on Amazon United Kingdom?
- The niche generates £22K/yr across 7 tracked products. 90-day search growth is -50.1%. Flapen's verdict: Skip it (36/100).
- How competitive is the epsom salts 25kg niche?
- 3 brands and 3 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in epsom salts 25kg?
- Top complaints mined from reviews: Salt Content, Taste-Overall, Size-Overall. The return rate is 0.0%.
- When does demand for epsom salts 25kg peak?
- Demand peaks in Jan–Feb–Mar; the busiest month runs 2.8× the quietest.
- What does it cost to enter the epsom salts 25kg niche?
- Listings span £13.60–£25.82; the average listing price is £20.73 (sweet spot $15–$100). The average incumbent carries 1,205 reviews — the moat a new listing must climb.