Epsom Salts 25kg
FailDemand is soft, at -50.1% this quarter, so Epsom Salts 25kg is a Fail.
- Flapen Score
- 36 / 100Ranks 2,265 of 2,481 Beauty niches · −11 vs the category median of 4736
- Market size
- £22K/yr8K searches / yr
- 90-day growth
- -50.1%search demand this quarter
- Competition
- 94%top-5 click share · 3 brands · 3 sellers
Flapen Score
Epsom Salts 25kg against its category
The dotted line is the Beauty average. Past it, Epsom Salts 25kg is stronger. Inside it, weaker.
Market
The Epsom Salts 25kg market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Epsom Salts 25kg 8K times last year and spent an estimated £22K. All 3 brands take every click. Demand peaks in Jan–Feb–Mar. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 13.3% of those searches ended in a purchase.
Shoppers searched for this 8K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.3% of those searches ended in a purchase. Searches in the last 90 days moved -50.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £22K a year.
- Searches, last 12 months
- 8K
- Growth, 90 days vs prior 90
- -50.1%
- Conversion, latest week
- 13.3%
- Market size, estimated
- £22Ka year
- Peak month
- February2.8× the quietest month
- Top search term
- epsom salts 25kg7K searches a year
02 · Price
A sale here is worth £20.73.
Listings sell for £20.73 on average, from £13.60 to £25.82. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 100 to 250 of them. At £20.73 that is £2K to £5K a year per listing.
- Average price
- £20.73inside the $15 to $100 sweet spot
- Price range
- £13.60–£25.82
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£5K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
57% of listings pay for placement with sponsored ads. 0% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #93 within Bath & Body. It carries 1,205 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 57%
- Prime listings
- 0%
- Out of stock, average day
- 0.0%
- Average rank
- #93in Bath & Body
- Average rating
- 4.56 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,205per listing
- Listings tracked
- 7
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 91 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 91 months
Products
Top Epsom Salts 25kg products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Hexeal Epsom Salt 25kg 25kg Bag of Food Grade Magnesium Sulphate for Bathing Gardening & Household Use Suitable for Personal Care Soil Enrichment and More
- Price
- £21.14
- Rating
- 4.8/5
- Reviews
- 2,146
- Age
- 11y ago

Hexeal Dead Sea Salt 25kg 25kg Bag of Food Grade Coarse Dead Sea Salt for Soothing Baths Beauty & Cosmetics 100% Natural Salts for Bathing & Relaxation
- Price
- £21.26
- Rating
- 4.7/5
- Reviews
- 389
- Age
- 6y ago

Elixir Gardens 25kg Bag of Epsom Salt (Bathing Grade) | Various Qty Available (from 300g - 25kg) | Supplied in Bag
- Price
- £21.04
- Rating
- 4.7/5
- Reviews
- 792
- Age
- 8y ago

Elixir Gardens Epsom Bath Salts | 25kg Pharmaceutical Grade Spa Bathing Magnesium Sulphate
- Price
- £21.16
- Rating
- 4.6/5
- Reviews
- 162
- Age
- 12y ago

PROELITE Natural Epsom Salt Medical Organic FCC Food Grade Epsom Salts - Great for Baths - 100% Pure Premium Quality Magnesium Sulphate Traditional Bath Soak Epsom Salt Bath Salt
- Price
- £25.82
- Rating
- 3.8/5
- Reviews
- 3
- Age
- 1y ago
Trending
estimated 90-day click momentum
PROELITE Natural Epsom Salt Medical Organic FCC Food Grade Epsom Salts - Great for Baths - 100% Pure Premium Quality Magnesium Sulphate Traditional Bath Soak Epsom Salt Bath Salt
- Price
- £25.82
- Rating
- 3.8/5
- Reviews
- 3
- Age
- 1y ago

Elixir Gardens Epsom Bath Salts | 25kg Pharmaceutical Grade Spa Bathing Magnesium Sulphate
- Price
- £21.16
- Rating
- 4.6/5
- Reviews
- 162
- Age
- 12y ago

Hexeal Dead Sea Salt 25kg 25kg Bag of Food Grade Coarse Dead Sea Salt for Soothing Baths Beauty & Cosmetics 100% Natural Salts for Bathing & Relaxation
- Price
- £21.26
- Rating
- 4.7/5
- Reviews
- 389
- Age
- 6y ago

Hexeal Epsom Salt 25kg 25kg Bag of Food Grade Magnesium Sulphate for Bathing Gardening & Household Use Suitable for Personal Care Soil Enrichment and More
- Price
- £21.14
- Rating
- 4.8/5
- Reviews
- 2,146
- Age
- 11y ago

Elixir Gardens 25kg Bag of Epsom Salt (Bathing Grade) | Various Qty Available (from 300g - 25kg) | Supplied in Bag
- Price
- £21.04
- Rating
- 4.7/5
- Reviews
- 792
- Age
- 8y ago
Newest
by launch date
Hexeal Epsom Salt 25kg 25kg Bag of Food Grade Magnesium Sulphate for Bathing Gardening & Household Use Suitable for Personal Care Soil Enrichment and More
- Price
- £21.11
- Rating
- 4.6/5
- Reviews
- 28
- Age
- 1y ago

PROELITE Natural Epsom Salt Medical Organic FCC Food Grade Epsom Salts - Great for Baths - 100% Pure Premium Quality Magnesium Sulphate Traditional Bath Soak Epsom Salt Bath Salt
- Price
- £25.82
- Rating
- 3.8/5
- Reviews
- 3
- Age
- 1y ago

Hexeal Dead Sea Salt 25kg 25kg Bag of Food Grade Coarse Dead Sea Salt for Soothing Baths Beauty & Cosmetics 100% Natural Salts for Bathing & Relaxation
- Price
- £21.26
- Rating
- 4.7/5
- Reviews
- 389
- Age
- 6y ago

Elixir Gardens 25kg Bag of Epsom Salt (Bathing Grade) | Various Qty Available (from 300g - 25kg) | Supplied in Bag
- Price
- £21.04
- Rating
- 4.7/5
- Reviews
- 792
- Age
- 8y ago

Hexeal Epsom Salt 25kg 25kg Bag of Food Grade Magnesium Sulphate for Bathing Gardening & Household Use Suitable for Personal Care Soil Enrichment and More
- Price
- £21.14
- Rating
- 4.8/5
- Reviews
- 2,146
- Age
- 11y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 94% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
3
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
94%
Top 20: 100%
Open market
0%
- Hexeal75%
- Elixir Gardens18%
- PROELITE6%
- Open — no brand owns it (0%)
Demand
Epsom Salts 25kg search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Mar · busiest ÷ quietest = 2.8×
Reviews and returns
What reviews say buyers love and hate about Epsom Salts 25kg
We read the reviews and the return reasons for every product selling here.
“tub damaged salt everwhere”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Epsom Salts 25kg questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









