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Epsom Salts 25kg

Fail

Demand is soft, at -50.1% this quarter, so Epsom Salts 25kg is a Fail.

Flapen Score
36
36 / 100
Ranks 2,265 of 2,481 Beauty niches · −11 vs the category median of 47
Market size
£22K/yr8K searches / yr
90-day growth
-50.1%search demand this quarter
Competition
94%top-5 click share · 3 brands · 3 sellers

Flapen Score

Epsom Salts 25kg against its category

The dotted line is the Beauty average. Past it, Epsom Salts 25kg is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Epsom Salts 25kg market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Epsom Salts 25kg 8K times last year and spent an estimated £22K. All 3 brands take every click. Demand peaks in Jan–Feb–Mar. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 13.3% of those searches ended in a purchase.

Shoppers searched for this 8K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.3% of those searches ended in a purchase. Searches in the last 90 days moved -50.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £22K a year.

Searches, last 12 months
8K
Growth, 90 days vs prior 90
-50.1%
Conversion, latest week
13.3%
Market size, estimated
£22Ka year
Peak month
February2.8× the quietest month
Top search term
epsom salts 25kg7K searches a year

02 · Price

A sale here is worth £20.73.

Listings sell for £20.73 on average, from £13.60 to £25.82. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 100 to 250 of them. At £20.73 that is £2K to £5K a year per listing.

Average price
£20.73inside the $15 to $100 sweet spot
Price range
£13.60–£25.82
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 0% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #93 within Bath & Body. It carries 1,205 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
0%
Out of stock, average day
0.0%
Average rank
#93in Bath & Body
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,205per listing
Listings tracked
7

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 91 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
91 months

Products

Top Epsom Salts 25kg products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 94% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

3

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

0%

  • Brand 175%
  • Brand 218%
  • Brand 36%
  • Open — no brand owns it (0%)

Demand

Epsom Salts 25kg search demand

Weekly searches over the year, seasonality beneath. Pick a range.

300200Spike '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 2.8×

Reviews and returns

What reviews say buyers love and hate about Epsom Salts 25kg

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Value For Money”
50%of negative reviews mention “Salt Content”
<0.1%of orders come back, a rate Amazon rounds to zero
“tub damaged salt everwhere”
A buyer, on “Salt Content”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Epsom Salts 25kg questions

Answered from the same tracked data.