Epsom Salts 25kg
soft demand (-50.1% this quarter) — Epsom Salts 25kg doesn't clear our bar today.
Flapen Score
Ranks 2,265 of 2,481 Beauty niches · −11 vs the category median of 47
Is Epsom Salts 25kg profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Epsom Salts 25kg is a £22K/yr Amazon United Kingdom market (8K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Mar. Verdict: Skip it — 36/100.
Epsom Salts 25kg: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -50.1% over the last 90 days and 13.3% of searches end in a purchase.
£22K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 7 products
Top Epsom Salts 25kg products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Hexeal Epsom Salt 25kg 25kg Bag of Food Grade Magnesium Sulphate for Bathing Gardening & Household Use Suitable for Personal Care Soil Enrichment and More
- Price
- £21.14
- Rating
- 4.8/5
- Reviews
- 2,146
- Age
- 11y ago
Hexeal Dead Sea Salt 25kg 25kg Bag of Food Grade Coarse Dead Sea Salt for Soothing Baths Beauty & Cosmetics 100% Natural Salts for Bathing & Relaxation
- Price
- £21.26
- Rating
- 4.7/5
- Reviews
- 389
- Age
- 6y ago
Elixir Gardens 25kg Bag of Epsom Salt (Bathing Grade) | Various Qty Available (from 300g - 25kg) | Supplied in Bag
- Price
- £21.04
- Rating
- 4.7/5
- Reviews
- 792
- Age
- 8y ago
Elixir Gardens Epsom Bath Salts | 25kg Pharmaceutical Grade Spa Bathing Magnesium Sulphate
- Price
- £21.16
- Rating
- 4.6/5
- Reviews
- 162
- Age
- 12y ago
PROELITE Natural Epsom Salt Medical Organic FCC Food Grade Epsom Salts - Great for Baths - 100% Pure Premium Quality Magnesium Sulphate Traditional Bath Soak Epsom Salt Bath Salt
- Price
- £25.82
- Rating
- 3.8/5
- Reviews
- 3
- Age
- 1y ago
Trending
90-day click momentumPROELITE Natural Epsom Salt Medical Organic FCC Food Grade Epsom Salts - Great for Baths - 100% Pure Premium Quality Magnesium Sulphate Traditional Bath Soak Epsom Salt Bath Salt
- Price
- £25.82
- Rating
- 3.8/5
- Reviews
- 3
- Age
- 1y ago
Elixir Gardens Epsom Bath Salts | 25kg Pharmaceutical Grade Spa Bathing Magnesium Sulphate
- Price
- £21.16
- Rating
- 4.6/5
- Reviews
- 162
- Age
- 12y ago
Hexeal Dead Sea Salt 25kg 25kg Bag of Food Grade Coarse Dead Sea Salt for Soothing Baths Beauty & Cosmetics 100% Natural Salts for Bathing & Relaxation
- Price
- £21.26
- Rating
- 4.7/5
- Reviews
- 389
- Age
- 6y ago
Hexeal Epsom Salt 25kg 25kg Bag of Food Grade Magnesium Sulphate for Bathing Gardening & Household Use Suitable for Personal Care Soil Enrichment and More
- Price
- £21.14
- Rating
- 4.8/5
- Reviews
- 2,146
- Age
- 11y ago
Elixir Gardens 25kg Bag of Epsom Salt (Bathing Grade) | Various Qty Available (from 300g - 25kg) | Supplied in Bag
- Price
- £21.04
- Rating
- 4.7/5
- Reviews
- 792
- Age
- 8y ago
Newest
by launch date
Hexeal Epsom Salt 25kg 25kg Bag of Food Grade Magnesium Sulphate for Bathing Gardening & Household Use Suitable for Personal Care Soil Enrichment and More
- Price
- £21.11
- Rating
- 4.6/5
- Reviews
- 28
- Age
- 1y ago
PROELITE Natural Epsom Salt Medical Organic FCC Food Grade Epsom Salts - Great for Baths - 100% Pure Premium Quality Magnesium Sulphate Traditional Bath Soak Epsom Salt Bath Salt
- Price
- £25.82
- Rating
- 3.8/5
- Reviews
- 3
- Age
- 1y ago
Hexeal Dead Sea Salt 25kg 25kg Bag of Food Grade Coarse Dead Sea Salt for Soothing Baths Beauty & Cosmetics 100% Natural Salts for Bathing & Relaxation
- Price
- £21.26
- Rating
- 4.7/5
- Reviews
- 389
- Age
- 6y ago
Elixir Gardens 25kg Bag of Epsom Salt (Bathing Grade) | Various Qty Available (from 300g - 25kg) | Supplied in Bag
- Price
- £21.04
- Rating
- 4.7/5
- Reviews
- 792
- Age
- 8y ago
Hexeal Epsom Salt 25kg 25kg Bag of Food Grade Magnesium Sulphate for Bathing Gardening & Household Use Suitable for Personal Care Soil Enrichment and More
- Price
- £21.14
- Rating
- 4.8/5
- Reviews
- 2,146
- Age
- 11y ago
Competition: brands, sellers & click share
The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.
Brands
3 falling
Sellers
3
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
94%
Top 20: 100%
Open market
0%
- Hexeal75%
- Elixir Gardens18%
- PROELITE6%
- Open — no brand owns it (0%)
Epsom Salts 25kg demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Feb, Mar · busiest ÷ quietest = 2.8×
What reviews say buyers love and hate about Epsom Salts 25kg
What buyers mention most, as a share of all reviews.
What buyers love
88% of reviews“Great Value”
“salt looks good”
“Excellent product”
“Our bodies absorb magnesium very well through the skin”
“calm the body”
What buyers complain about
72% of reviews“tub damaged salt everwhere”
“Looks like glass crystals, tasteless & God knows what chemical they're selling instead of the salts”
“This is a large bag though”
“I have sensitive skin”
Epsom Salts 25kg return rate & reasons
Why buyers send it back, as a share of all return requests.
0.0%
Return rate
50%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Epsom Salts 25kg questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
