Epsom Salts 25kg
FailDemand is soft, at -50.1% this quarter, so Epsom Salts 25kg is a Fail.
- Flapen Score
- 36 / 100Ranks 2,265 of 2,481 Beauty niches · −11 vs the category median of 4736
- Market size
- £22K/yr8K searches / yr
- 90-day growth
- -50.1%search demand this quarter
- Competition
- 94%top-5 click share · 3 brands · 3 sellers
Flapen Score
Epsom Salts 25kg against its category
The dotted line is the Beauty average. Past it, Epsom Salts 25kg is stronger. Inside it, weaker.
Market
The Epsom Salts 25kg market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Epsom Salts 25kg 8K times last year and spent an estimated £22K. All 3 brands take every click. Demand peaks in Jan–Feb–Mar. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 13.3% of those searches ended in a purchase.
Shoppers searched for this 8K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.3% of those searches ended in a purchase. Searches in the last 90 days moved -50.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £22K a year.
- Searches, last 12 months
- 8K
- Growth, 90 days vs prior 90
- -50.1%
- Conversion, latest week
- 13.3%
- Market size, estimated
- £22Ka year
- Peak month
- February2.8× the quietest month
- Top search term
- epsom salts 25kg7K searches a year
02 · Price
A sale here is worth £20.73.
Listings sell for £20.73 on average, from £13.60 to £25.82. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 100 to 250 of them. At £20.73 that is £2K to £5K a year per listing.
- Average price
- £20.73inside the $15 to $100 sweet spot
- Price range
- £13.60–£25.82
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£5K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
57% of listings pay for placement with sponsored ads. 0% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #93 within Bath & Body. It carries 1,205 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 57%
- Prime listings
- 0%
- Out of stock, average day
- 0.0%
- Average rank
- #93in Bath & Body
- Average rating
- 4.56 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,205per listing
- Listings tracked
- 7
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 91 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 91 months
Products
Top Epsom Salts 25kg products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 94% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
3
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
94%
Top 20: 100%
Open market
0%
- Brand 175%
- Brand 218%
- Brand 36%
- Open — no brand owns it (0%)
Demand
Epsom Salts 25kg search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Mar · busiest ÷ quietest = 2.8×
Reviews and returns
What reviews say buyers love and hate about Epsom Salts 25kg
We read the reviews and the return reasons for every product selling here.
“tub damaged salt everwhere”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Epsom Salts 25kg questions
Answered from the same tracked data.









