Epsom Salt
FailThe top 5 brands take 100% of clicks, so Epsom Salt is a Fail.
- Flapen Score
- 42 / 100Ranks 1,759 of 2,481 Beauty niches · −5 vs the category median of 4742
- Market size
- £1.5M/yr1.0M searches / yr
- 90-day growth
- -23.3%search demand this quarter
- Competition
- 90%top-5 click share · 5 brands · 31 sellers
Flapen Score
Epsom Salt against its category
The dotted line is the Beauty average. Past it, Epsom Salt is stronger. Inside it, weaker.
Market
The Epsom Salt market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Epsom Salt 1.0M times last year and spent an estimated £1.5M. All 5 brands take every click. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 18.3% of those searches ended in a purchase.
Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 18.3% of those searches ended in a purchase. Searches in the last 90 days moved -23.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.5M a year.
- Searches, last 12 months
- 1.0M
- Growth, 90 days vs prior 90
- -23.3%
- Conversion, latest week
- 18.3%
- Market size, estimated
- £1.5Ma year
- Peak month
- February1.4× the quietest month
- Top search term
- epsom salts518K searches a year
02 · Price
A sale here is worth £7.79.
Listings sell for £7.79 on average, from £2.38 to £21.04. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 10,000 to 12,500 of them. At £7.79 that is £78K to £97K a year per listing.
- Average price
- £7.79under the $15 to $100 sweet spot
- Price range
- £2.38–£21.04
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 200K–250K
- Units per listing a year
- 10,000–12,500
- Revenue per listing a year
- £78K–£97K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #6 within Bath & Body. It carries 4,967 reviews at 4.66 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 75%
- Out of stock, average day
- 0.0%
- Average rank
- #6in Bath & Body
- Average rating
- 4.66 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,967per listing
- Listings tracked
- 8
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 66 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 66 months
Products
Top Epsom Salt products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Westlab Epsom Salts 1kg - Soothe and Relax Muscles to Improve MSK Health & Comfort by Reducing Stiffness and Aching. Sports Recovery - Improved Performance.
- Price
- £2.38
- Rating
- 4.8/5
- Reviews
- 6,415
- Age
- 16y ago

The Intelligent Health Magnesium Sulphate Bath Salts Soak Muscle Magnesium Epsom Salts for Bathing and Foot Soaking for Women & Men - 1kg Resealable Pouch
- Price
- £5.08
- Rating
- 4.6/5
- Reviews
- 8,992
- Age
- 6y ago

Help Soothe Tired Muscles While Relieving Tension & Supporting Muscle Health 100% Pure Mineral-Rich Salt
- Price
- £5.20
- Rating
- 4.7/5
- Reviews
- 3,426
- Age
- 16y ago

Hexeal Epsom Salt 10kg 10kg Bucket of Food Grade Magnesium Sulphate for Bathing Gardening & Household Use Suitable for Personal Care Soil Enrichment and More
- Price
- £13.60
- Rating
- 4.7/5
- Reviews
- 4,917
- Age
- 11y ago

Pure Epsom Salts 10kg Total Body Therapy 100% Pure Premium Quality Magnesium Sulphate Traditional Bath Soak Fine 1.4mm Easily Dissolvable Grain Size Vegan Friendly by The Intelligent Health
- Price
- £21.04
- Rating
- 4.7/5
- Reviews
- 1,154
- Age
- 6y ago
Trending
estimated 90-day click momentum
The Intelligent Health Magnesium Sulphate Bath Salts Soak Muscle Magnesium Epsom Salts for Bathing and Foot Soaking for Women & Men - 450g Resealable Pouch
- Price
- £3.39
- Rating
- 4.6/5
- Reviews
- 8,992
- Age
- 3y ago

Westlab Epsom Salts 1kg - Soothe and Relax Muscles to Improve MSK Health & Comfort by Reducing Stiffness and Aching. Sports Recovery - Improved Performance.
- Price
- £2.38
- Rating
- 4.8/5
- Reviews
- 6,415
- Age
- 16y ago

The Intelligent Health Magnesium Sulphate Bath Salts Soak Muscle Magnesium Epsom Salts for Bathing and Foot Soaking for Women & Men - 1kg Resealable Pouch
- Price
- £5.08
- Rating
- 4.6/5
- Reviews
- 8,992
- Age
- 6y ago

Pure Epsom Salts 10kg Total Body Therapy 100% Pure Premium Quality Magnesium Sulphate Traditional Bath Soak Fine 1.4mm Easily Dissolvable Grain Size Vegan Friendly by The Intelligent Health
- Price
- £21.04
- Rating
- 4.7/5
- Reviews
- 1,154
- Age
- 6y ago

Hexeal Epsom Salt 10kg 10kg Bucket of Food Grade Magnesium Sulphate for Bathing Gardening & Household Use Suitable for Personal Care Soil Enrichment and More
- Price
- £13.60
- Rating
- 4.7/5
- Reviews
- 4,917
- Age
- 11y ago
Newest
by launch date
The Intelligent Health Magnesium Sulphate Bath Salts Soak Muscle Magnesium Epsom Salts for Bathing and Foot Soaking for Women & Men - 450g Resealable Pouch
- Price
- £3.39
- Rating
- 4.6/5
- Reviews
- 8,992
- Age
- 3y ago

Pure Epsom Salts | Magnesium Sulphate Bath Salt (5 kg (Pack of 1))
- Price
- £8.35
- Rating
- 4.6/5
- Reviews
- 361
- Age
- 5y ago

The Intelligent Health Magnesium Sulphate Bath Salts Soak Muscle Magnesium Epsom Salts for Bathing and Foot Soaking for Women & Men - 1kg Resealable Pouch
- Price
- £5.08
- Rating
- 4.6/5
- Reviews
- 8,992
- Age
- 6y ago

Pure Epsom Salts 10kg Total Body Therapy 100% Pure Premium Quality Magnesium Sulphate Traditional Bath Soak Fine 1.4mm Easily Dissolvable Grain Size Vegan Friendly by The Intelligent Health
- Price
- £21.04
- Rating
- 4.7/5
- Reviews
- 1,154
- Age
- 6y ago

Elysium Spa Natural Original Epsom Salts 1Kg
- Price
- £3.30
- Rating
- 4.6/5
- Reviews
- 5,477
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 90% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
31
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
90%
Top 20: 100%
Open market
0%
- Westlab52%
- The Intelligent Health37%
- Hexeal6%
- ELYSIUM SPA4%
- MAC Marie & Adam's Collection your comfort is our ambition....2%
Demand
Epsom Salt search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Epsom Salt search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- epsom salts518K/yr
- epsom bath salts211K/yr
- epsom salt91K/yr
- epsom salts for feet75K/yr
- epsom salts for bath46K/yr
- epson salts for bath23K/yr
- epson salts14K/yr
- epson salt10K/yr
- epson salts for feet8K/yr
- sitz bath salts8K/yr
Reviews and returns
What reviews say buyers love and hate about Epsom Salt
We read the reviews and the return reasons for every product selling here.
“Its Epsom salt”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Epsom Salt questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









