Emu Oil
FailShoppers spend an estimated $50K a year here, so Emu Oil is a Fail.
- Flapen Score
- 48 / 100Top 44% of 2,481 Beauty niches · +1 vs the category median of 4748
- Market size
- £50K/yr34K searches / yr
- 90-day growth
- -13.5%search demand this quarter
- Competition
- 73%top-5 click share · 9 brands · 20 sellers
Flapen Score
Emu Oil against its category
The dotted line is the Beauty average. Past it, Emu Oil is stronger. Inside it, weaker.
Market
The Emu Oil market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Emu Oil 34K times last year and spent an estimated £50K. The top 5 brands take 89% of clicks. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 8.2% of those searches ended in a purchase.
Shoppers searched for this 34K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.2% of those searches ended in a purchase. Searches in the last 90 days moved -13.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.
- Searches, last 12 months
- 34K
- Growth, 90 days vs prior 90
- -13.5%
- Conversion, latest week
- 8.2%
- Market size, estimated
- £50Ka year
- Peak month
- November1.3× the quietest month
- Top search term
- emu oil27K searches a year
02 · Price
A sale here is worth £18.26.
Listings sell for £18.26 on average, from £9.93 to £41.39. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £18.26 that is £2K to £5K a year per listing.
- Average price
- £18.26inside the $15 to $100 sweet spot
- Price range
- £9.93–£41.39
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£5K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
33% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #1,506 within Shampoos & Conditioners. It carries 469 reviews at 4.29 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 33%
- Prime listings
- 93%
- Out of stock, average day
- 7.1%
- Average rank
- #1,506in Shampoos & Conditioners
- Average rating
- 4.29 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 469per listing
- Listings tracked
- 15
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 72 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 72 months
Products
Top Emu Oil products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
100ml Bottle of Pure Free Range Australian EMU Oil
- Price
- £12.43
- Rating
- 4.4/5
- Reviews
- 1,093
- Age
- 13y ago

The Emu Oil Well Pure 50 ml
- Price
- £10.46
- Rating
- 4.3/5
- Reviews
- 405
- Age
- 13y ago

The Emu Oil Well Muscle and Joint Ointment 50 g
- Price
- £9.93
- Rating
- 4.3/5
- Reviews
- 322
- Age
- 13y ago

The Emu Oil Well Pure 500 ml
- Price
- £31.72
- Rating
- 4.3/5
- Reviews
- 235
- Age
- 11y ago

Y Not Natural Pure Emu Oil - Face Moisturizer Body Oil & Hair Growth Oil - Organic Skin Care with Vitamin E Oil Omega 3-6-9 - Multi-Use Face Oil Scalp Oil & Cuticle Oil - Australian Emu Oil (30ml)
- Price
- £15.76
- Rating
- 4.2/5
- Reviews
- 1,158
- Age
- 1y ago
Trending
estimated 90-day click momentum
Emu Oil Balm for Muscle & Joint Relief Travel Size 20g
- Price
- £20.25
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago

emuaid EMUAIDMAX Ointment for Itchy Skin Maximum Strength Treatment for Athletes Foot Psoriasis Jock Itch Rash Eczema Cold Sores Blisters and Yeast Infection 0.5oz
- Price
- £20.47
- Rating
- 3.8/5
- Reviews
- 2,153
- Age
- 7y ago

50ml Bottle Australian EMU Oil Pack of 2
- Price
- £15.87
- Rating
- 4.7/5
- Reviews
- 21
- Age
- 3y ago

The Emu Oil Well Muscle and Joint Ointment 50 g
- Price
- £9.93
- Rating
- 4.3/5
- Reviews
- 322
- Age
- 13y ago

The Emu Oil Well Pure 500 ml
- Price
- £31.72
- Rating
- 4.3/5
- Reviews
- 235
- Age
- 11y ago
Newest
by launch date
Emu Oil Balm for Muscle & Joint Relief Travel Size 20g
- Price
- £20.25
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago

Y Not Natural Pure Emu Oil - Face Moisturizer Body Oil & Hair Growth Oil - Organic Skin Care with Vitamin E Oil Omega 3-6-9 - Multi-Use Face Oil Scalp Oil & Cuticle Oil - Australian Emu Oil (30ml)
- Price
- £15.76
- Rating
- 4.2/5
- Reviews
- 1,158
- Age
- 1y ago

100ml Bottle of Pure FREE RANGE Australian EMU Oil - PACK of 2
- Price
- £22.31
- Rating
- 4.7/5
- Reviews
- 21
- Age
- 3y ago

50ml Bottle Australian EMU Oil Pack of 2
- Price
- £15.87
- Rating
- 4.7/5
- Reviews
- 21
- Age
- 3y ago

Y Not Natural Pure Emu Oil - Face Moisturizer Body Oil & Hair Growth Oil - Organic Skin Care with Vitamin E Oil Omega 3-6-9 - Multi-Use Face Oil Scalp Oil & Cuticle Oil- Australian Emu Oil (200ml)
- Price
- £41.39
- Rating
- 4.2/5
- Reviews
- 1,158
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 73% of clicks. A locked shelf that new listings rarely crack.
Brands
9 falling
Sellers
20
Est. top-5 brand share
89%
Top 20: 100%
Est. top-5 click share
73%
Top 20: 100%
Open market
6%
- Back to Basics33%
- The Emu Oil Well27%
- Y Not Natural12%
- Emu Oil Well10%
- Aura7%
- Lorem EMU5%
- Open — no brand owns it (3 brands, 6%)
Demand
Emu Oil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Emu Oil search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- emu oil27K/yr
- emu balm4K/yr
- emu oil for joint pain3K/yr
Reviews and returns
What reviews say buyers love and hate about Emu Oil
We read the reviews and the return reasons for every product selling here.
“It wasn't cheap”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Emu Oil questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









