How competitive is the Emporio Armani Perfume for Men niche on Amazon United Kingdom?

3 brands and 79 sellers compete in Emporio Armani Perfume for Men on Amazon United Kingdom. The top 5 Emporio Armani Perfume for Men products take 63% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Emporio Armani Perfume for Men?

Emporio Armani Perfume for Men buyers on Amazon United Kingdom complain most about Size-Overall, Smell, Durability, the themes mined from the niche's reviews. Its return rate is 0.8%.

What does it cost to enter the Emporio Armani Perfume for Men niche?

Emporio Armani Perfume for Men sells for £45.16 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £29.11–£65.16. The average incumbent carries 993 reviews — the moat a new listing must climb.

Emporio Armani Perfume for Men

brand-locked demand (top 5 brands take 100% of clicks) — Emporio Armani Perfume for Men doesn't clear our bar today.

Flapen Score

Skip it

Ranks 2,047 of 2,481 Beauty niches · −8 vs the category median of 47

This niche Category average · 2,481 niches

Is Emporio Armani Perfume for Men profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Emporio Armani Perfume for Men is a £52K/yr Amazon United Kingdom market (23K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 39/100.

Emporio Armani Perfume for Men: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -36.7% over the last 90 days and 5.0% of searches end in a purchase.

£52K

revenue / yr

Units sold / yr750

Search volume / yr-36.7%23K

Conversion rate5.0%

Avg price£45.16

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers3 · 79

Top-5 product click share63%

Open market0%

Avg brand age96 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 14 products

Top Emporio Armani Perfume for Men products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

EMPORIO ARMANI STRONGER WITH YOU ABSOLUTE EAU DE PARFUM SPRAY - 100ML

Price: £65.16
Rating: 4.5/5
Reviews: 1,519
Age: 5y ago

GIORGIO ARMANI Emporio He Lui Il Él Classic Eau de Toilette 100 ml

Price: £36.25
Rating: 4.7/5
Reviews: 214
Age: 1y ago

Emporio Armani Stronger With You Homme Eau de Toilette 100 ml 3605522040588

Price: £55.84
Rating: 4.8/5
Reviews: 3,634
Age: 9y ago

Giorgio Armani Emporio Diamonds for Men Eau de Toilette Spray 75 ml

Price: £29.11
Rating: 4.8/5
Reviews: 1,040
Age: 18y ago

Emporio Armani ... lui / il / he / el 100ml 3.4 fl.oz. Eau De Toilette Natural Spray

Price: £38.68
Rating: 4.4/5
Reviews: 35
Age: 16y ago

Newest

by launch date

GIORGIO ARMANI Emporio He Lui Il Él Classic Eau de Toilette 100 ml

Price: £36.25
Rating: 4.7/5
Reviews: 214
Age: 1y ago

Emporio Armani He Eau de Toilette for Men 50 ml White

Price: £32.34
Rating: 4.6/5
Reviews: 209
Age: 4y ago

EMPORIO ARMANI STRONGER WITH YOU ABSOLUTE EAU DE PARFUM SPRAY - 100ML

Price: £65.16
Rating: 4.5/5
Reviews: 1,519
Age: 5y ago

Emporio Armani He Eau De Toilette 100ml

Price: £35.04
Rating: 4.6/5
Reviews: 700
Age: 5y ago

Emporio Armani Stronger With You Eau de Toilette 50ml Gift Set

Price: £56.06
Rating: 4.8/5
Reviews: 42
Age: 5y ago

Competition: brands, sellers & click share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

Armani Beauty64%
Emporio Armani28%
GIORGIO ARMANI8%
Open — no brand owns it (0%)

Emporio Armani Perfume for Men demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume23KCVR5.0%Products14Brands3Top 5 Brands100%OOS Rate2.7%Rating4.6★Reviews993Avg BSR#331

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.9×

What reviews say buyers love and hate about Emporio Armani Perfume for Men

What buyers mention most, as a share of all reviews.

What buyers love

99% of reviews

Smell58%

“Long lasting scent”

Value For Money20%

“Good value for money”

Quality-Overall14%

“Excellent product”

Durability5%

“longevity of it”

Product Condition2%

“New bottle, same fresh business”

What buyers complain about

88% of reviews

Size-Overall25%

“My old bottle which is also 100ml is 30% bigger”

Smell25%

“underrated fragrance for men”

Durability25%

“Very nice aftershave- doesn't last that long so its a 3 star for me”

Value For Money13%

“Absolutely tiny not worth the price tag”

Emporio Armani Perfume for Men return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

24%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Smell

29%

2Advertised Vs Actual Product

24%

3Value For Money

19%

4Functionality-Overall

5Product Condition

Common Emporio Armani Perfume for Men questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Emporio Armani Perfume for Men 39/100 on Amazon United Kingdom — Skip it. The niche generates £52K/yr across 14 tracked products. Search demand moved -36.7% over the last 90 days.