emporio armani perfume for men
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Incredible£45.16avg listing price — sweet spot $15–$100
Price range
Incredible£29.11–£65.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good993.36avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£52K£52K/yr · 23K searches
Growth
Bad-36.7%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, emporio armani perfume for men is a £52K/yr Amazon United Kingdom market (23K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 39/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
emporio armani perfume for men market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- £23K–£34K
- units × avg price
- Conversion rate
- 5.0%
- Avg BSR
- #331
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 36%
- Out of stock
- 2.7%
- Avg brand age
- 96 months
- Avg seller age
- 164 days
Competition & brand share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
3 flat
Sellers
79
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
0%
- Armani Beauty64%
- Emporio Armani28%
- GIORGIO ARMANI8%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 81 weeks — -36.7% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.9×
Top emporio armani perfume for men products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
EMPORIO ARMANI STRONGER WITH YOU ABSOLUTE EAU DE PARFUM SPRAY - 100ML
Armani Beauty£65.164.5★1,519 rev
GIORGIO ARMANI Emporio He Lui Il Él Classic Eau de Toilette 100 ml
Emporio Armani£36.254.7★214 rev
Emporio Armani Stronger With You Homme Eau de Toilette 100 ml 3605522040588
Armani Beauty£55.844.8★3,634 rev
Giorgio Armani Emporio Diamonds for Men Eau de Toilette Spray 75 ml
Armani Beauty£29.114.8★1,040 rev
Emporio Armani ... lui / il / he / el 100ml 3.4 fl.oz. Eau De Toilette Natural Spray
Emporio Armani£38.684.4★35 rev
Newest
by launch dateGIORGIO ARMANI Emporio He Lui Il Él Classic Eau de Toilette 100 ml
Emporio Armani£36.25214 rev
Emporio Armani He Eau de Toilette for Men 50 ml White
GIORGIO ARMANI£32.34209 rev
EMPORIO ARMANI STRONGER WITH YOU ABSOLUTE EAU DE PARFUM SPRAY - 100ML
Armani Beauty£65.161,519 rev
Emporio Armani He Eau De Toilette 100ml
Armani Beauty£35.04700 rev
Emporio Armani Stronger With You Eau de Toilette 50ml Gift Set
Emporio Armani£56.0642 rev
Trending
90-day click momentum
Armani EMPORIO SWY EDP INT. 30ml
Armani Beauty£48.754.6★
Giorgio Armani Armani Stronger With You Etv 150ml - 150ml
Armani Beauty£59.674.7★
Giorgio Armani Emporio Diamonds for Men Eau de Toilette Spray 75 ml
Armani Beauty£29.114.8★
Emporio Armani ... lui / il / he / el 100ml 3.4 fl.oz. Eau De Toilette Natural Spray
Emporio Armani£38.684.4★
Emporio Armani Stronger With You 50ml Eau de Toilette 1.7 Fl.Oz EDT
Armani Beauty£41.044.6★
What buyers say about emporio armani perfume for men
What buyers praise and complain about, mined from review topics.What buyers love
“Long lasting scent”
“Good value for money”
“Excellent product”
“longevity of it”
“New bottle, same fresh business”
“Oh gorgeous soft”
What buyers complain about
“My old bottle which is also 100ml is 30% bigger”
“underrated fragrance for men”
“Very nice aftershave- doesn't last that long so its a 3 star for me”
“Absolutely tiny not worth the price tag”
Top return reasons
Common questions
- Is emporio armani perfume for men profitable to sell on Amazon United Kingdom?
- The niche generates £52K/yr across 14 tracked products. 90-day search growth is -36.7%. Flapen's verdict: Skip it (39/100).
- How competitive is the emporio armani perfume for men niche?
- 3 brands and 79 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in emporio armani perfume for men?
- Top complaints mined from reviews: Size-Overall, Smell, Durability. The return rate is 0.8%.
- When does demand for emporio armani perfume for men peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 4.9× the quietest.
- What does it cost to enter the emporio armani perfume for men niche?
- Listings span £29.11–£65.16; the average listing price is £45.16 (sweet spot $15–$100). The average incumbent carries 993 reviews — the moat a new listing must climb.