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Emporio Armani Perfume for Men

Fail

The top 5 brands take 100% of clicks, so Emporio Armani Perfume for Men is a Fail.

Flapen Score
39
39 / 100
Ranks 2,047 of 2,481 Beauty niches · −8 vs the category median of 47
Market size
£52K/yr23K searches / yr
90-day growth
-36.7%search demand this quarter
Competition
63%top-5 click share · 3 brands · 79 sellers

Flapen Score

Emporio Armani Perfume for Men against its category

The dotted line is the Beauty average. Past it, Emporio Armani Perfume for Men is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Emporio Armani Perfume for Men market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Emporio Armani Perfume for Men 23K times last year and spent an estimated £52K. All 3 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 5.0% of those searches ended in a purchase.

Shoppers searched for this 23K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -36.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £52K a year.

Searches, last 12 months
23K
Growth, 90 days vs prior 90
-36.7%
Conversion, latest week
5.0%
Market size, estimated
£52Ka year
Peak month
December4.9× the quietest month
Top search term
emporio armani perfume for men21K searches a year

02 · Price

A sale here is worth £45.16.

Listings sell for £45.16 on average, from £29.11 to £65.16. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £45.16 that is £0 to £5K a year per listing.

Average price
£45.16inside the $15 to $100 sweet spot
Price range
£29.11–£65.16
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£5K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

36% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #331 within Fragrances. It carries 993 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
36%
Prime listings
93%
Out of stock, average day
2.7%
Average rank
#331in Fragrances
Average rating
4.64 starsAmazon United Kingdom average 4.36 stars
Average reviews
993per listing
Listings tracked
14

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 96 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
96 months

Products

Top Emporio Armani Perfume for Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

3 flat

Sellers

79

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

0%

  • Brand 164%
  • Brand 228%
  • Brand 38%
  • Open — no brand owns it (0%)

Demand

Emporio Armani Perfume for Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.9×

Reviews and returns

What reviews say buyers love and hate about Emporio Armani Perfume for Men

We read the reviews and the return reasons for every product selling here.

58%of positive reviews mention “Smell”
25%of negative reviews mention “Size-Overall”
0.8%of orders come back
“My old bottle which is also 100ml is 30% bigger”
A buyer, on “Size-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Emporio Armani Perfume for Men questions

Answered from the same tracked data.