Emollient Cream
FailThe top 5 brands take 100% of clicks, so Emollient Cream is a Fail.
- Flapen Score
- 48 / 100Top 44% of 2,481 Beauty niches · +1 vs the category median of 4748
- Market size
- £1.8M/yr1.2M searches / yr
- 90-day growth
- +0.8%search demand this quarter
- Competition
- 62%top-5 click share · 5 brands · 138 sellers
Flapen Score
Emollient Cream against its category
The dotted line is the Beauty average. Past it, Emollient Cream is stronger. Inside it, weaker.
Market
The Emollient Cream market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Emollient Cream 1.2M times last year and spent an estimated £1.8M. All 5 brands take every click. Demand peaks in Feb–Nov. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 19.5% of those searches ended in a purchase.
Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 19.5% of those searches ended in a purchase. Searches in the last 90 days moved +0.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.8M a year.
- Searches, last 12 months
- 1.2M
- Growth, 90 days vs prior 90
- +0.8%
- Conversion, latest week
- 19.5%
- Market size, estimated
- £1.8Ma year
- Peak month
- February2.0× the quietest month
- Top search term
- e45 cream399K searches a year
02 · Price
A sale here is worth £7.71.
Listings sell for £7.71 on average, from £2.29 to £17.78. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 8,000 to 10,000 of them. At £7.71 that is £62K to £77K a year per listing.
- Average price
- £7.71under the $15 to $100 sweet spot
- Price range
- £2.29–£17.78
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 200K–250K
- Units per listing a year
- 8,000–10,000
- Revenue per listing a year
- £62K–£77K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
94% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #29 within Body. It carries 6,699 reviews at 4.67 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 89%
- Out of stock, average day
- 0.3%
- Average rank
- #29in Body
- Average rating
- 4.67 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 6,699per listing
- Listings tracked
- 18
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top Emollient Cream products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 flat
Sellers
138
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
0%
- Brand 173%
- Brand 218%
- Brand 35%
- Brand 42%
- Brand 52%
Demand
Emollient Cream search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Nov · busiest ÷ quietest = 2.0×
Search terms
Top Emollient Cream search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- e45 cream399K/yr
- e45335K/yr
- emollient cream48K/yr
- doublebase cream48K/yr
- zerobase cream48K/yr
- double base33K/yr
- doublebase31K/yr
- double base dry skin emollient12K/yr
- double base cream 500g pump37K/yr
- doublebase gel24K/yr
Reviews and returns
What reviews say buyers love and hate about Emollient Cream
We read the reviews and the return reasons for every product selling here.
“Gave me a rash”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Emollient Cream questions
Answered from the same tracked data.









