Emollient Cream
brand-locked demand (top 5 brands take 100% of clicks) — Emollient Cream doesn't clear our bar today.
Flapen Score
Top 44% of 2,481 Beauty niches · +1 vs the category median of 47
Is Emollient Cream profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Emollient Cream is a £1.8M/yr Amazon United Kingdom market (1.2M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Nov. Verdict: Skip it — 48/100.
Emollient Cream: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +0.8% over the last 90 days and 19.5% of searches end in a purchase.
£1.8M
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 18 products
Top Emollient Cream products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
E45 Moisturising Lotion 500 ml for Dry & Sensitive Skin - Long-Lasting Hydration Protect from Dryness Reduce Redness - Dermatological Body Moisturiser Lotion - Body Lotion - Daily Moisturiser
- Price
- £5.40
- Rating
- 4.7/5
- Reviews
- 18,632
- Age
- 18y ago
E45 Moisturiser Body Face And Hand Cream For Dry Flaky Skin Suitable For Eczema Dry Psoriasis Sunburn 500g Tub
- Price
- £8.76
- Rating
- 4.7/5
- Reviews
- 13,415
- Age
- 6y ago
E45 Cream 125g Moisturiser for Dry & Sensitive Skin Perfume Free
- Price
- £3.00
- Rating
- 4.7/5
- Reviews
- 3,015
- Age
- 17y ago
Doublebase Dry Skin Emollient. Clinically Proven Moisturiser for Eczema Psoriasis and Dermatitis Treatment. Body Cream for Dry Skin Relief (Packaging May Vary) 250g Pump Pack
- Price
- £6.74
- Rating
- 4.6/5
- Reviews
- 8,897
- Age
- 6y ago
E45 Moisturising Cream 500g for Dry Itchy & Sensitive Skin Emollient
- Price
- £8.98
- Rating
- 4.7/5
- Reviews
- 5,110
- Age
- 19y ago
Trending
90-day click momentum
E45 Daily Hydrating Cream 400 ml for all Skin Types Long Lasting Moisturisation - Non-Greasy Moisturiser and Fast Absorption - Perfume-Free Body Face Hand Cream - Dermatologically Tested
- Price
- £4.27
- Rating
- 4.7/5
- Reviews
- 13,415
- Age
- 6y ago
E45 Moisturising Lotion 200 ml Daily Body Moisturiser for Dry & Sensitive Skin Long-Lasting Hydration to Soothe Protect & Restore Softness
- Price
- £2.66
- Rating
- 4.7/5
- Reviews
- 2,179
- Age
- 17y ago
E45 Cream 125g Moisturiser for Dry & Sensitive Skin Perfume Free
- Price
- £3.00
- Rating
- 4.7/5
- Reviews
- 3,015
- Age
- 17y ago
Doublebase Once Emollient Gel. Once-daily highly moisturising protective gel for eczema psoriasis and ichthyosis. 500g
- Price
- £12.21
- Rating
- 4.4/5
- Reviews
- 126
- Age
- 10mo ago
E45 Itch Relief Cream 500g for Eczema Dry Skin & Dermatitis
- Price
- £16.81
- Rating
- 4.6/5
- Reviews
- 3,338
- Age
- 17y ago
Newest
by launch dateDoublebase Once Emollient Gel. Once-daily highly moisturising protective gel for eczema psoriasis and ichthyosis. 500g
- Price
- £12.21
- Rating
- 4.4/5
- Reviews
- 126
- Age
- 10mo ago
Double Emolliant Gel 500g | Highly Effective Moisturizing Solution for Dry Skin | Moisturiser for Eczema Psoriasis and Dermatitis Treatment
- Price
- £11.38
- Rating
- 4.9/5
- Reviews
- 74
- Age
- 11mo ago
Doublebase Flare Relief Emollient for the Treatment and Relief of Dry Skin Conditions such as Eczema and Psoriasis and Dermatitis (Packaging May Vary) 500g Pump Pack
- Price
- £10.14
- Rating
- 4.5/5
- Reviews
- 3,998
- Age
- 6y ago
E45 Daily Hydrating Cream 400 ml for all Skin Types Long Lasting Moisturisation - Non-Greasy Moisturiser and Fast Absorption - Perfume-Free Body Face Hand Cream - Dermatologically Tested
- Price
- £4.27
- Rating
- 4.7/5
- Reviews
- 13,415
- Age
- 6y ago
Doublebase Dry Skin Emollient. Clinically Proven Moisturiser for Eczema Psoriasis and Dermatitis Treatment. Body Cream for Dry Skin Relief (Packaging May Vary) 250g Pump Pack
- Price
- £6.74
- Rating
- 4.6/5
- Reviews
- 8,897
- Age
- 6y ago
Competition: brands, sellers & click share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
Brands
5 flat
Sellers
138
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
0%
- E4573%
- Doublebase18%
- Zeroderma5%
- PillPharm2%
- Zerobase2%
Emollient Cream demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Feb, Nov · busiest ÷ quietest = 2.0×
Top Emollient Cream search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- e45 cream399K/yr
- e45335K/yr
- emollient cream48K/yr
- doublebase cream48K/yr
- zerobase cream48K/yr
- double base33K/yr
- doublebase31K/yr
- double base dry skin emollient12K/yr
- double base cream 500g pump37K/yr
- doublebase gel24K/yr
What reviews say buyers love and hate about Emollient Cream
What buyers mention most, as a share of all reviews.
What buyers love
76% of reviews“good moisturiser”
“Good value for money”
“Good quality cream”
“Item as described”
“stops it getting itchy”
What buyers complain about
54% of reviews“Gave me a rash”
“The pump doesnt work”
“Just disappointed the moisture probably last an hour”
“There is a faint smell”
“Can cause burn sensation with sensitivite skin”
Emollient Cream return rate & reasons
Why buyers send it back, as a share of all return requests.
0.0%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Emollient Cream questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
