Emollient Cream
FailThe top 5 brands take 100% of clicks, so Emollient Cream is a Fail.
- Flapen Score
- 48 / 100Top 44% of 2,481 Beauty niches · +1 vs the category median of 4748
- Market size
- £1.8M/yr1.2M searches / yr
- 90-day growth
- +0.8%search demand this quarter
- Competition
- 62%top-5 click share · 5 brands · 138 sellers
Flapen Score
Emollient Cream against its category
The dotted line is the Beauty average. Past it, Emollient Cream is stronger. Inside it, weaker.
Market
The Emollient Cream market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Emollient Cream 1.2M times last year and spent an estimated £1.8M. All 5 brands take every click. Demand peaks in Feb–Nov. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 19.5% of those searches ended in a purchase.
Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 19.5% of those searches ended in a purchase. Searches in the last 90 days moved +0.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.8M a year.
- Searches, last 12 months
- 1.2M
- Growth, 90 days vs prior 90
- +0.8%
- Conversion, latest week
- 19.5%
- Market size, estimated
- £1.8Ma year
- Peak month
- February2.0× the quietest month
- Top search term
- e45 cream399K searches a year
02 · Price
A sale here is worth £7.71.
Listings sell for £7.71 on average, from £2.29 to £17.78. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 8,000 to 10,000 of them. At £7.71 that is £62K to £77K a year per listing.
- Average price
- £7.71under the $15 to $100 sweet spot
- Price range
- £2.29–£17.78
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 200K–250K
- Units per listing a year
- 8,000–10,000
- Revenue per listing a year
- £62K–£77K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
94% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #29 within Body. It carries 6,699 reviews at 4.67 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 89%
- Out of stock, average day
- 0.3%
- Average rank
- #29in Body
- Average rating
- 4.67 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 6,699per listing
- Listings tracked
- 18
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top Emollient Cream products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
E45 Moisturising Lotion 500 ml for Dry & Sensitive Skin - Long-Lasting Hydration Protect from Dryness Reduce Redness - Dermatological Body Moisturiser Lotion - Body Lotion - Daily Moisturiser
- Price
- £5.40
- Rating
- 4.7/5
- Reviews
- 18,632
- Age
- 18y ago

E45 Moisturiser Body Face And Hand Cream For Dry Flaky Skin Suitable For Eczema Dry Psoriasis Sunburn 500g Tub
- Price
- £8.76
- Rating
- 4.7/5
- Reviews
- 13,415
- Age
- 6y ago

E45 Cream 125g Moisturiser for Dry & Sensitive Skin Perfume Free
- Price
- £3.00
- Rating
- 4.7/5
- Reviews
- 3,015
- Age
- 17y ago

Doublebase Dry Skin Emollient. Clinically Proven Moisturiser for Eczema Psoriasis and Dermatitis Treatment. Body Cream for Dry Skin Relief (Packaging May Vary) 250g Pump Pack
- Price
- £6.74
- Rating
- 4.6/5
- Reviews
- 8,897
- Age
- 6y ago

E45 Moisturising Cream 500g for Dry Itchy & Sensitive Skin Emollient
- Price
- £8.98
- Rating
- 4.7/5
- Reviews
- 5,110
- Age
- 19y ago
Trending
estimated 90-day click momentum
E45 Daily Hydrating Cream 400 ml for all Skin Types Long Lasting Moisturisation - Non-Greasy Moisturiser and Fast Absorption - Perfume-Free Body Face Hand Cream - Dermatologically Tested
- Price
- £4.27
- Rating
- 4.7/5
- Reviews
- 13,415
- Age
- 6y ago

E45 Moisturising Lotion 200 ml Daily Body Moisturiser for Dry & Sensitive Skin Long-Lasting Hydration to Soothe Protect & Restore Softness
- Price
- £2.66
- Rating
- 4.7/5
- Reviews
- 2,179
- Age
- 17y ago

E45 Cream 125g Moisturiser for Dry & Sensitive Skin Perfume Free
- Price
- £3.00
- Rating
- 4.7/5
- Reviews
- 3,015
- Age
- 17y ago

Doublebase Once Emollient Gel. Once-daily highly moisturising protective gel for eczema psoriasis and ichthyosis. 500g
- Price
- £12.21
- Rating
- 4.4/5
- Reviews
- 126
- Age
- 10mo ago

E45 Itch Relief Cream 500g for Eczema Dry Skin & Dermatitis
- Price
- £16.81
- Rating
- 4.6/5
- Reviews
- 3,338
- Age
- 17y ago
Newest
by launch date
Doublebase Once Emollient Gel. Once-daily highly moisturising protective gel for eczema psoriasis and ichthyosis. 500g
- Price
- £12.21
- Rating
- 4.4/5
- Reviews
- 126
- Age
- 10mo ago

Double Emolliant Gel 500g | Highly Effective Moisturizing Solution for Dry Skin | Moisturiser for Eczema Psoriasis and Dermatitis Treatment
- Price
- £11.38
- Rating
- 4.9/5
- Reviews
- 74
- Age
- 11mo ago

Doublebase Flare Relief Emollient for the Treatment and Relief of Dry Skin Conditions such as Eczema and Psoriasis and Dermatitis (Packaging May Vary) 500g Pump Pack
- Price
- £10.14
- Rating
- 4.5/5
- Reviews
- 3,998
- Age
- 6y ago

E45 Daily Hydrating Cream 400 ml for all Skin Types Long Lasting Moisturisation - Non-Greasy Moisturiser and Fast Absorption - Perfume-Free Body Face Hand Cream - Dermatologically Tested
- Price
- £4.27
- Rating
- 4.7/5
- Reviews
- 13,415
- Age
- 6y ago

Doublebase Dry Skin Emollient. Clinically Proven Moisturiser for Eczema Psoriasis and Dermatitis Treatment. Body Cream for Dry Skin Relief (Packaging May Vary) 250g Pump Pack
- Price
- £6.74
- Rating
- 4.6/5
- Reviews
- 8,897
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 flat
Sellers
138
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
62%
Top 20: 100%
Open market
0%
- E4573%
- Doublebase18%
- Zeroderma5%
- PillPharm2%
- Zerobase2%
Demand
Emollient Cream search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Nov · busiest ÷ quietest = 2.0×
Search terms
Top Emollient Cream search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- e45 cream399K/yr
- e45335K/yr
- emollient cream48K/yr
- doublebase cream48K/yr
- zerobase cream48K/yr
- double base33K/yr
- doublebase31K/yr
- double base dry skin emollient12K/yr
- double base cream 500g pump37K/yr
- doublebase gel24K/yr
Reviews and returns
What reviews say buyers love and hate about Emollient Cream
We read the reviews and the return reasons for every product selling here.
“Gave me a rash”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Emollient Cream questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









