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Emollient Cream

Fail

The top 5 brands take 100% of clicks, so Emollient Cream is a Fail.

Flapen Score
48
48 / 100
Top 44% of 2,481 Beauty niches · +1 vs the category median of 47
Market size
£1.8M/yr1.2M searches / yr
90-day growth
+0.8%search demand this quarter
Competition
62%top-5 click share · 5 brands · 138 sellers

Flapen Score

Emollient Cream against its category

The dotted line is the Beauty average. Past it, Emollient Cream is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Emollient Cream market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Emollient Cream 1.2M times last year and spent an estimated £1.8M. All 5 brands take every click. Demand peaks in Feb–Nov. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 19.5% of those searches ended in a purchase.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 19.5% of those searches ended in a purchase. Searches in the last 90 days moved +0.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.8M a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
+0.8%
Conversion, latest week
19.5%
Market size, estimated
£1.8Ma year
Peak month
February2.0× the quietest month
Top search term
e45 cream399K searches a year

02 · Price

A sale here is worth £7.71.

Listings sell for £7.71 on average, from £2.29 to £17.78. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 8,000 to 10,000 of them. At £7.71 that is £62K to £77K a year per listing.

Average price
£7.71under the $15 to $100 sweet spot
Price range
£2.29–£17.78
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
200K–250K
Units per listing a year
8,000–10,000
Revenue per listing a year
£62K–£77K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #29 within Body. It carries 6,699 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
89%
Out of stock, average day
0.3%
Average rank
#29in Body
Average rating
4.67 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,699per listing
Listings tracked
18

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
62 months

Products

Top Emollient Cream products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 flat

Sellers

138

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

0%

  • Brand 173%
  • Brand 218%
  • Brand 35%
  • Brand 42%
  • Brand 52%

Demand

Emollient Cream search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Holiday '24Spike '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Feb, Nov · busiest ÷ quietest = 2.0×

Search terms

Top Emollient Cream search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • e45 cream399K/yr
  • e45335K/yr
  • emollient cream48K/yr
  • doublebase cream48K/yr
  • zerobase cream48K/yr
  • double base33K/yr
  • doublebase31K/yr
  • double base dry skin emollient12K/yr
  • double base cream 500g pump37K/yr
  • doublebase gel24K/yr

Reviews and returns

What reviews say buyers love and hate about Emollient Cream

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Moist/Dry”
17%of negative reviews mention “Allergies”
<0.1%of orders come back, a rate Amazon rounds to zero
“Gave me a rash”
A buyer, on “Allergies”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Emollient Cream questions

Answered from the same tracked data.