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Elta Md Sunscreen

Fail

The top 5 brands take 94% of clicks, so Elta Md Sunscreen is a Fail.

Flapen Score
48
48 / 100
Top 44% of 2,481 Beauty niches · +1 vs the category median of 47
Market size
£111K/yr88K searches / yr
90-day growth
+34.0%search demand this quarter
Competition
75%top-5 click share · 7 brands · 36 sellers

Flapen Score

Elta Md Sunscreen against its category

The dotted line is the Beauty average. Past it, Elta Md Sunscreen is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Elta Md Sunscreen market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Elta Md Sunscreen 88K times last year and spent an estimated £111K. The top 5 brands take 94% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 5.3% of those searches ended in a purchase.

Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved +34.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £111K a year.

Searches, last 12 months
88K
Growth, 90 days vs prior 90
+34.0%
Conversion, latest week
5.3%
Market size, estimated
£111Ka year
Top search term
elta md sunscreen31K searches a year

02 · Price

A sale here is worth £23.45.

Listings sell for £23.45 on average, from £8.42 to £76.70. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £23.45 that is £2K to £6K a year per listing.

Average price
£23.45inside the $15 to $100 sweet spot
Price range
£8.42–£76.70
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£2K–£6K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 23.1% of listings are out of stock. The average listing ranks #651 within Sun Care & Tanning. It carries 7,513 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
75%
Out of stock, average day
23.1%
Average rank
#651in Sun Care & Tanning
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,513per listing
Listings tracked
12

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
48 months

Products

Top Elta Md Sunscreen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

7 rising

Sellers

36

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

2%

  • Brand 140%
  • Brand 218%
  • Brand 317%
  • Brand 410%
  • Brand 58%
  • Brand 64%
  • Open — no brand owns it (1 brand, 2%)

Demand

Elta Md Sunscreen search demand

Weekly searches over the year. Pick a range.

3K2KSpike '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Elta Md Sunscreen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • elta md sunscreen31K/yr
  • the ordinary spf10K/yr
  • elta md uv clear spf 4611K/yr
  • elta md10K/yr
  • the ordinary sunscreen5K/yr
  • elta md tinted sunscreen5K/yr
  • ordinary spf4K/yr
  • eltamd uv clear spf 465K/yr
  • eltamd uv clear broad-spectrum spf 463K/yr
  • eltamd3K/yr

Reviews and returns

What reviews say buyers love and hate about Elta Md Sunscreen

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Suitability Combination Skin”
11%of negative reviews mention “Allergies”
0.2%of orders come back
“Skin reaction”
A buyer, on “Allergies”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Elta Md Sunscreen questions

Answered from the same tracked data.