elta md sunscreen
Skip itBrand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Incredible£23.45avg listing price — sweet spot $15–$100
Price range
Great£8.42–£76.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Growth
Good+34.0%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£111K£111K/yr · 88K searches
Review moat
Bad7,512.75avg incumbent reviews — the moat a new listing must climb
Competition
Bad75%top-5 click share — a locked-up shelf
Brand share
Bad94%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, elta md sunscreen is a £111K/yr Amazon United Kingdom market (88K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 48/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
elta md sunscreen market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- £70K–£94K
- units × avg price
- Conversion rate
- 5.3%
- Avg BSR
- #651
- Page quality
- 0%
- Prime
- 75%
- Sponsored
- 67%
- Out of stock
- 23.1%
- Avg brand age
- 48 months
- Avg seller age
- 153 days
Competition & brand share
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 rising
Sellers
36
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
2%
- The Ordinary40%
- EltaMD18%
- Lumiter17%
- La Roche-Posay10%
- COSRX8%
- Beauty of Joseon4%
- Open — no brand owns it (1 brand, 2%)
Demand
Weekly Amazon search volume, last 15 weeks — +34.0% search growth over the last 90 days.Top elta md sunscreen search terms
- elta md sunscreen31K/yr
- the ordinary spf10K/yr
- elta md uv clear spf 4611K/yr
- elta md10K/yr
- the ordinary sunscreen5K/yr
- elta md tinted sunscreen5K/yr
- ordinary spf4K/yr
- eltamd uv clear spf 465K/yr
- eltamd uv clear broad-spectrum spf 463K/yr
- eltamd3K/yr
Top elta md sunscreen products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
The Ordinary UV Filters SPF 45 Serum lightweight hydrating broad-spectrum sunscreen protects against UVA and UVB rays compatible with makeup no white cast 60ml
The Ordinary£12.194.2★202 rev
Mineral Sunscreen SPF 50 Face Zinc Oxide Sunscreen for Sensitive Skin Daily Sun Cream SPF 50 UV Clear Broad-Spectrum Lightweight Non-Greasy No White Cast Perfect Under Makeup 50ml
Lumiter£8.424.3★34 rev
COSRX Ultra-Light Invisible Sunscreen SPF 50 Face Moisturiser PA++++ Korean Sunscreen Non Oily Sun Cream UVA/UVB Protection Daily Hydrating Sun Lotion No White Cast 50ml
COSRX£9.554.5★1,995 rev
UV Elements Moisturizing Physical Tinted Facial Sunscreen SPF 44 - For All Skin Types & Post-Procedure Skin
EltaMD£33.604.6★14,320 rev
La Roche-Posay Anthelios UVMune 400 Invisible Fluid SPF50+ Very High Broad Spectrum Sun Protection Ultra Long UVA Filter Non-Perfumed Sunscreen For Sensitive Skin 50ml
La Roche-Posay£12.204.6★16,675 rev
Newest
by launch dateThe Ordinary UV Filters SPF 45 Serum lightweight hydrating broad-spectrum sunscreen protects against UVA and UVB rays compatible with makeup no white cast 60ml
The Ordinary£12.19202 rev
BYOMA SPF 50 Face Fluid (50ml) Ultra-Lightweight Facial Sunscreen for All Skin Tones - Luminous Glow No White Cast - SPF Moisturiser Strengthens Skin Barrier
BYOMA£10.221,239 rev
Mineral Sunscreen SPF 50 Face Zinc Oxide Sunscreen for Sensitive Skin Daily Sun Cream SPF 50 UV Clear Broad-Spectrum Lightweight Non-Greasy No White Cast Perfect Under Makeup 50ml
Lumiter£8.4234 rev
COSRX Ultra-Light Invisible Sunscreen SPF 50 Face Moisturiser PA++++ Korean Sunscreen Non Oily Sun Cream UVA/UVB Protection Daily Hydrating Sun Lotion No White Cast 50ml
COSRX£9.551,995 rev
Beauty of Joseon Relief Sun Rice Probiotics SPF 50+ PA++++ Korean Sunscreen sunblock for Face Daily Sunscreen for Men Women Skincare 50ml
Beauty of Joseon£9.8712,225 rev
Trending
90-day click momentum
La Roche-Posay Anthelios Age Correct SPF50 Anti-Ageing Sunscreen 50ml
La Roche-Posay£19.834.7★
EltaMD Renew Eye Gel For Unisex 0.5 oz Gel
EltaMD£49.994.3★
COSRX Ultra-Light Invisible Sunscreen SPF 50 Face Moisturiser PA++++ Korean Sunscreen Non Oily Sun Cream UVA/UVB Protection Daily Hydrating Sun Lotion No White Cast 50ml
COSRX£9.554.5★
EltaMD Barrier Renewal Complex For Unisex 1.7 oz Treatment
EltaMD£76.704.6★
Mineral Sunscreen SPF 50 Face Zinc Oxide Sunscreen for Sensitive Skin Daily Sun Cream SPF 50 UV Clear Broad-Spectrum Lightweight Non-Greasy No White Cast Perfect Under Makeup 50ml
Lumiter£8.424.3★
What buyers say about elta md sunscreen
What buyers praise and complain about, mined from review topics.What buyers love
“Good for sensitive skin”
“Great face moisturiser”
“Love it good quality very comfortable bought for my sister too”
“Lightweight & no stingy eyes”
“So silky smooth”
“Good value for money”
“It moisturises effectively while helping my skin feel balanced and healthy, even during colder weather when dryness is more noticeable”
“Easily absorbed”
“Good Protection”
“It gives glow”
What buyers complain about
“Skin reaction”
“Expensive”
“the size is kinda disappointing for that much”
“Its a really greasy”
“VERY MATTE VERY DRYING”
“A little drying”
“an off colour”
“my skin reacts badly to this”
“stream with tears like this one — add wash my face twice I just still hurting”
“this does not smell like anything”
Top return reasons
Common questions
- Is elta md sunscreen profitable to sell on Amazon United Kingdom?
- The niche generates £111K/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +34.0%. Flapen's verdict: Skip it (48/100).
- How competitive is the elta md sunscreen niche?
- 7 brands and 36 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in elta md sunscreen?
- Top complaints mined from reviews: Allergies, Value For Money, Size-Overall. The return rate is 0.2%.
- What does it cost to enter the elta md sunscreen niche?
- Listings span £8.42–£76.70; the average listing price is £23.45 (sweet spot $15–$100). The average incumbent carries 7,513 reviews — the moat a new listing must climb.