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Elroel Foundation Stick

Maybe

The products selling today average only 3.3★. But demand is soft, at -73.8% this quarter, so Elroel Foundation Stick is a Maybe.

Flapen Score
55
55 / 100
Top 15% of 2,481 Beauty niches · +8 vs the category median of 47
Market size
£56K/yr185K searches / yr
90-day growth
-73.8%search demand this quarter
Competition
34%top-5 click share · 40 brands · 79 sellers

Flapen Score

Elroel Foundation Stick against its category

The dotted line is the Beauty average. Past it, Elroel Foundation Stick is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Elroel Foundation Stick market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Elroel Foundation Stick 185K times last year and spent an estimated £56K. The top 5 brands take 45% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 3.8% of those searches ended in a purchase.

Shoppers searched for this 185K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -73.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £56K a year.

Searches, last 12 months
185K
Growth, 90 days vs prior 90
-73.8%
Conversion, latest week
3.8%
Market size, estimated
£56Ka year
Top search term
colour changing foundation stick48K searches a year

02 · Price

A sale here is worth £7.90.

Listings sell for £7.90 on average, from £3.13 to £26.92. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £7.90 that is £0 to £790 a year per listing.

Average price
£7.90under the $15 to $100 sweet spot
Price range
£3.13–£26.92
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
£0–£790
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 30.2% of listings are out of stock. The average listing ranks #808 within Make-up. It carries 765 reviews at 3.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
93%
Out of stock, average day
30.2%
Average rank
#808in Make-up
Average rating
3.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
765per listing
Listings tracked
55

04 · Newcomers

1 of last year's 47 launches cleared the first-year sales bar.

47 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
47
Successful launches
1Amazon's first-year sales bar
Average brand age
24 months

Products

Top Elroel Foundation Stick products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

Brands

40 rising

Sellers

79

Top-5 brand share

45%

Top 20: 81%

Top-5 click share

34%

Top 20: 66%

Open market

50%

  • Brand 112%
  • Brand 211%
  • Brand 310%
  • Brand 47%
  • Brand 55%
  • Brand 65%

Demand

Elroel Foundation Stick search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '26JanFebMarAprMayJunJul

Peak months: Feb, Mar · busiest ÷ quietest = 6.1× · 7 of 12 months tracked

Search terms

Top Elroel Foundation Stick search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • colour changing foundation stick48K/yr
  • korean foundation stick19K/yr
  • elroel foundation stick42K/yr
  • white foundation stick19K/yr
  • korean colour changing foundation stick11K/yr
  • korean white foundation stick6K/yr
  • color changing foundation stick5K/yr
  • korean foundation stick with brush5K/yr
  • blanc cover cream stick4K/yr
  • 2 in 1 colour changing foundation stick8K/yr

Reviews and returns

What reviews say buyers love and hate about Elroel Foundation Stick

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Color”
20%of negative reviews mention “Color”
0.2%of orders come back
“The wrong colour”
A buyer, on “Color”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Elroel Foundation Stick questions

Answered from the same tracked data.