Elroel Foundation Stick
MaybeThe products selling today average only 3.3★. But demand is soft, at -73.8% this quarter, so Elroel Foundation Stick is a Maybe.
- Flapen Score
- 55 / 100Top 15% of 2,481 Beauty niches · +8 vs the category median of 4755
- Market size
- £56K/yr185K searches / yr
- 90-day growth
- -73.8%search demand this quarter
- Competition
- 34%top-5 click share · 40 brands · 79 sellers
Flapen Score
Elroel Foundation Stick against its category
The dotted line is the Beauty average. Past it, Elroel Foundation Stick is stronger. Inside it, weaker.
Market
The Elroel Foundation Stick market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Elroel Foundation Stick 185K times last year and spent an estimated £56K. The top 5 brands take 45% of clicks. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 3.8% of those searches ended in a purchase.
Shoppers searched for this 185K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -73.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £56K a year.
- Searches, last 12 months
- 185K
- Growth, 90 days vs prior 90
- -73.8%
- Conversion, latest week
- 3.8%
- Market size, estimated
- £56Ka year
- Top search term
- colour changing foundation stick48K searches a year
02 · Price
A sale here is worth £7.90.
Listings sell for £7.90 on average, from £3.13 to £26.92. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £7.90 that is £0 to £790 a year per listing.
- Average price
- £7.90under the $15 to $100 sweet spot
- Price range
- £3.13–£26.92
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£790
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
87% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 30.2% of listings are out of stock. The average listing ranks #808 within Make-up. It carries 765 reviews at 3.34 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 93%
- Out of stock, average day
- 30.2%
- Average rank
- #808in Make-up
- Average rating
- 3.34 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 765per listing
- Listings tracked
- 55
04 · Newcomers
1 of last year's 47 launches cleared the first-year sales bar.
47 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 47
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 24 months
Products
Top Elroel Foundation Stick products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
ELROEL Blanc Cover Cream Stick V White - Medium/Natural - Korean Color-Changing Foundation Stick with Volufiline - Medium to Full Coverage Dewy Finish Base Makeup - Dual-Ended with Detachable Brush
- Price
- £26.92
- Rating
- 3.9/5
- Reviews
- 3,467
- Age
- 1y ago

Blanc Cover Cream Stick V - Color Changing Foundation Stick with Volufiline - Hydrating Concealer Base Makeup Dual-Ended with Built-in Brush Portable for Daily Use (Natural)
- Price
- £7.60
- Rating
- 3.0/5
- Reviews
- 17
- Age
- 3mo ago

Blanc Cover Cream Stick V - Color Changing Foundation Stick with Volufiline - Hydrating Concealer Base Makeup Dual-Ended with Built-in Brush Portable for Daily Use (Natural) 2026
- Price
- £8.79
- Rating
- 3.2/5
- Reviews
- 12
- Age
- 3mo ago

Noerrors 2 in 1 Colour Changing Foundation Stick for Mature Skin White Color Foundation with Brush Full Coverage Silky Cream Match for All Skin Types Concealer Contour Makeup 03Natural
- Price
- £6.25
- Rating
- 3.7/5
- Reviews
- 47
- Age
- 9mo ago

2 in 1 Colour Changing Foundation Stick Cover Cream Stick V White FoundationStick Lightweight Hydrating Matte Stick Foundation with Detachable Brush FaceFoundation & ConcealerStick #5tan
- Price
- £6.49
- Rating
- 3.3/5
- Reviews
- 28
- Age
- 9mo ago
Trending
estimated 90-day click momentum
Flawless Eraser Korean Foundation Stick Double Head with Brush Hydrating Lightweight Full Coverage Waterproof Multi-Use Makeup Stick for Contour Concealers for All Skin Types
- Price
- £6.80
- Rating
- 3.8/5
- Reviews
- 15
- Age
- 4mo ago

2 in 1 Colour Changing Foundation Stick Korean White Foundation Stick with Brush Dual-Ended Hydrating Concealer Base Makeup Suitable for All Skin Types Daily Use Natural Coverage for Daily
- Price
- £5.13
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 6mo ago

Blanc Cover Cream Stick V - Color Changing Foundation Stick with Volufiline - Hydrating Concealer Base Makeup Dual-Ended with Built-in Brush Portable for Daily Use (Natural) 2026
- Price
- £8.79
- Rating
- 3.2/5
- Reviews
- 12
- Age
- 3mo ago

Blanc Cover Cream Stick V - Color Changing Foundation Stick with Volufiline - Hydrating Concealer Base Makeup Dual-Ended with Built-in Brush Portable for Daily Use (Natural)
- Price
- £7.60
- Rating
- 3.0/5
- Reviews
- 17
- Age
- 3mo ago

Blanc Cover Cream Stick V - 2 in 1 Dual Ended White Foundation Stick with Brush - Korean Colour Changing Foundation Stick Hydrating Medium to Full Coverage Dewy Finish Base Makeup
- Price
- £5.81
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago
Newest
by launch date
Color Changing Foundation Stick 2 In 1 Korean Foundation Stick with Detachable Brush Color Changing Full Coverage Concealer Foundation Stick Makeup Foundation for All Skin Types (Natural)
- Price
- £20.94
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 2mo ago

Blanc Cover Cream Stick V - 2 in 1 Dual Ended White Foundation Stick with Brush - Korean Colour Changing Foundation Stick Hydrating Medium to Full Coverage Dewy Finish Base Makeup
- Price
- £5.81
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Blanc Cover Cream Stick V - Color Changing Foundation Stick with Volufiline - Hydrating Concealer Base Makeup Dual-Ended with Built-in Brush Portable for Daily Use (Natural) 2026
- Price
- £8.79
- Rating
- 3.2/5
- Reviews
- 12
- Age
- 3mo ago

Blanc Cover Cream Stick V - Color Changing Foundation Stick with Volufiline - Hydrating Concealer Base Makeup Dual-Ended with Built-in Brush Portable for Daily Use (Natural)
- Price
- £7.60
- Rating
- 3.0/5
- Reviews
- 17
- Age
- 3mo ago

2PC Korean Colour Changing Foundation Stick for Mature Skin White Foundation Sticks Full Coverage Smooth Foundation Stick with Brush Full To Medium Coverage Base Makeup
- Price
- £8.26
- Rating
- 1.4/5
- Reviews
- 5
- Age
- 3mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 34% of clicks, no more. An open shelf where new products get seen.
Brands
40 rising
Sellers
79
Est. top-5 brand share
45%
Top 20: 81%
Est. top-5 click share
34%
Top 20: 66%
Open market
50%
- Bangzi12%
- ELROEL11%
- SHEBEEDO10%
- Noerrors7%
- Vibbang5%
- HQDA5%
Demand
Elroel Foundation Stick search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar · busiest ÷ quietest = 6.1× · 7 of 12 months tracked
Search terms
Top Elroel Foundation Stick search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- colour changing foundation stick48K/yr
- korean foundation stick19K/yr
- elroel foundation stick42K/yr
- white foundation stick19K/yr
- korean colour changing foundation stick11K/yr
- korean white foundation stick6K/yr
- color changing foundation stick5K/yr
- korean foundation stick with brush5K/yr
- blanc cover cream stick4K/yr
- 2 in 1 colour changing foundation stick8K/yr
Reviews and returns
What reviews say buyers love and hate about Elroel Foundation Stick
We read the reviews and the return reasons for every product selling here.
“The wrong colour”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Elroel Foundation Stick questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









