elroel foundation stick
Worth a lookShows beatable incumbent ratings (3.3★), but soft demand (-73.8% this quarter) keeps it on the watch list.
Quality gap
Incredible3.3★avg incumbent rating — lower means beatable quality
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Brand share
Great45%top-5 brand share — no brand owns this niche
Competition
Great34%top-5 click share — an open shelf
Review moat
Good764.91avg incumbent reviews — the moat a new listing must climb
Price range
Good£3.13–£26.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Avg price
Bad£7.90avg listing price — sweet spot $15–$100
Market size
Bad£56K£56K/yr · 185K searches
Growth
Bad-73.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, elroel foundation stick is a £56K/yr Amazon United Kingdom market (185K searches/yr). The top 5 brands hold 45% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
elroel foundation stick market data
- Units sold / yr
- 6K–8K
- avg 0–100/product
- Revenue / yr
- £47K–£63K
- units × avg price
- Conversion rate
- 3.8%
- Avg BSR
- #808
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 87%
- Out of stock
- 30.2%
- Avg brand age
- 24 months
- Avg seller age
- 150 days
Competition & brand share
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.Brands
40 rising
Sellers
79
Top-5 brand share
45%
Top 20: 81%
Top-5 click share
34%
Top 20: 66%
Open market
50%
- Bangzi12%
- ELROEL11%
- SHEBEEDO10%
- Noerrors7%
- Vibbang5%
- HQDA5%
Demand
Weekly Amazon search volume, last 28 weeks — -73.8% search growth over the last 90 days.Top elroel foundation stick search terms
- colour changing foundation stick48K/yr
- korean foundation stick19K/yr
- elroel foundation stick42K/yr
- white foundation stick19K/yr
- korean colour changing foundation stick11K/yr
- korean white foundation stick6K/yr
- color changing foundation stick5K/yr
- korean foundation stick with brush5K/yr
- blanc cover cream stick4K/yr
- 2 in 1 colour changing foundation stick8K/yr
Top elroel foundation stick products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ELROEL Blanc Cover Cream Stick V White - Medium/Natural - Korean Color-Changing Foundation Stick with Volufiline - Medium to Full Coverage Dewy Finish Base Makeup - Dual-Ended with Detachable Brush
ELROEL£26.923.9★3,467 rev
Blanc Cover Cream Stick V - Color Changing Foundation Stick with Volufiline - Hydrating Concealer Base Makeup Dual-Ended with Built-in Brush Portable for Daily Use (Natural)
Bangzi£7.603.0★17 rev
Blanc Cover Cream Stick V - Color Changing Foundation Stick with Volufiline - Hydrating Concealer Base Makeup Dual-Ended with Built-in Brush Portable for Daily Use (Natural) 2026
Bangzi£8.793.2★12 rev
Noerrors 2 in 1 Colour Changing Foundation Stick for Mature Skin White Color Foundation with Brush Full Coverage Silky Cream Match for All Skin Types Concealer Contour Makeup 03Natural
Noerrors£6.253.7★47 rev
2 in 1 Colour Changing Foundation Stick Cover Cream Stick V White FoundationStick Lightweight Hydrating Matte Stick Foundation with Detachable Brush FaceFoundation & ConcealerStick #5tan
SHEBEEDO£6.493.3★28 rev
Newest
by launch date
Color Changing Foundation Stick 2 In 1 Korean Foundation Stick with Detachable Brush Color Changing Full Coverage Concealer Foundation Stick Makeup Foundation for All Skin Types (Natural)
CELLENZA£20.942 rev
Blanc Cover Cream Stick V - 2 in 1 Dual Ended White Foundation Stick with Brush - Korean Colour Changing Foundation Stick Hydrating Medium to Full Coverage Dewy Finish Base Makeup
NLFOX£5.810 rev
Blanc Cover Cream Stick V - Color Changing Foundation Stick with Volufiline - Hydrating Concealer Base Makeup Dual-Ended with Built-in Brush Portable for Daily Use (Natural) 2026
Bangzi£8.7912 rev
Blanc Cover Cream Stick V - Color Changing Foundation Stick with Volufiline - Hydrating Concealer Base Makeup Dual-Ended with Built-in Brush Portable for Daily Use (Natural)
Bangzi£7.6017 rev
2PC Korean Colour Changing Foundation Stick for Mature Skin White Foundation Sticks Full Coverage Smooth Foundation Stick with Brush Full To Medium Coverage Base Makeup
Yabzfal£8.265 rev
Trending
90-day click momentum
Flawless Eraser Korean Foundation Stick Double Head with Brush Hydrating Lightweight Full Coverage Waterproof Multi-Use Makeup Stick for Contour Concealers for All Skin Types
SHEBEEDO£6.803.8★
2 in 1 Colour Changing Foundation Stick Korean White Foundation Stick with Brush Dual-Ended Hydrating Concealer Base Makeup Suitable for All Skin Types Daily Use Natural Coverage for Daily
Vibbang£5.135.0★
Blanc Cover Cream Stick V - Color Changing Foundation Stick with Volufiline - Hydrating Concealer Base Makeup Dual-Ended with Built-in Brush Portable for Daily Use (Natural) 2026
Bangzi£8.793.2★
Blanc Cover Cream Stick V - Color Changing Foundation Stick with Volufiline - Hydrating Concealer Base Makeup Dual-Ended with Built-in Brush Portable for Daily Use (Natural)
Bangzi£7.603.0★
Blanc Cover Cream Stick V - 2 in 1 Dual Ended White Foundation Stick with Brush - Korean Colour Changing Foundation Stick Hydrating Medium to Full Coverage Dewy Finish Base Makeup
NLFOX£5.810.0★
What buyers say about elroel foundation stick
What buyers praise and complain about, mined from review topics.What buyers love
“Lasting colour”
“Excellent product”
“it matched my skin perfectly”
“Does what it says”
“Easy to use”
“Buildable coverage”
“Worth the price”
“goes on smoothly”
“Easy to apply”
“Love this, its very moisturising”
What buyers complain about
“The wrong colour”
“Expensive”
“Not very effective unfortunately”
“Very light coverage”
“False advertising”
“Runs out very quickly”
“Really poor quality my skin looks bad”
“Very greasy”
“it was irritated by like”
“Looked orange after 3 use”
Top return reasons
Common questions
- Is elroel foundation stick profitable to sell on Amazon United Kingdom?
- The niche generates £56K/yr across 55 tracked products. 1 of 47 products launched in the last 360 days are still selling. 90-day search growth is -73.8%. Flapen's verdict: Worth a look (55/100).
- How competitive is the elroel foundation stick niche?
- 40 brands and 79 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 45% of demand.
- What do buyers complain about in elroel foundation stick?
- Top complaints mined from reviews: Color, Value For Money, Functionality-Overall. The return rate is 0.2%.
- What does it cost to enter the elroel foundation stick niche?
- Listings span £3.13–£26.92; the average listing price is £7.90 (sweet spot $15–$100). The average incumbent carries 765 reviews — the moat a new listing must climb.