Elroel Foundation Stick
Elroel Foundation Stick shows beatable incumbent ratings (3.3★), but soft demand (-73.8% this quarter) keeps it on the watch list.
Flapen Score
Top 15% of 2,481 Beauty niches · +8 vs the category median of 47
Is Elroel Foundation Stick profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Elroel Foundation Stick is a £56K/yr Amazon United Kingdom market (185K searches/yr). The top 5 brands hold 45% of demand. Verdict: Worth a look — 55/100.
Elroel Foundation Stick: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -73.8% over the last 90 days and 3.8% of searches end in a purchase.
£56K
revenue / yr
Who owns the niche?
The top 5 brands hold 45% of demand, so 55% of the market is open.
55%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 3.3★ — the gap to enter on.
0/100
page quality · 55 products
Top Elroel Foundation Stick products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
ELROEL Blanc Cover Cream Stick V White - Medium/Natural - Korean Color-Changing Foundation Stick with Volufiline - Medium to Full Coverage Dewy Finish Base Makeup - Dual-Ended with Detachable Brush
- Price
- £26.92
- Rating
- 3.9/5
- Reviews
- 3,467
- Age
- 1y ago
Blanc Cover Cream Stick V - Color Changing Foundation Stick with Volufiline - Hydrating Concealer Base Makeup Dual-Ended with Built-in Brush Portable for Daily Use (Natural)
- Price
- £7.60
- Rating
- 3.0/5
- Reviews
- 17
- Age
- 3mo ago
Blanc Cover Cream Stick V - Color Changing Foundation Stick with Volufiline - Hydrating Concealer Base Makeup Dual-Ended with Built-in Brush Portable for Daily Use (Natural) 2026
- Price
- £8.79
- Rating
- 3.2/5
- Reviews
- 12
- Age
- 3mo ago
Noerrors 2 in 1 Colour Changing Foundation Stick for Mature Skin White Color Foundation with Brush Full Coverage Silky Cream Match for All Skin Types Concealer Contour Makeup 03Natural
- Price
- £6.25
- Rating
- 3.7/5
- Reviews
- 47
- Age
- 9mo ago
2 in 1 Colour Changing Foundation Stick Cover Cream Stick V White FoundationStick Lightweight Hydrating Matte Stick Foundation with Detachable Brush FaceFoundation & ConcealerStick #5tan
- Price
- £6.49
- Rating
- 3.3/5
- Reviews
- 28
- Age
- 9mo ago
Trending
90-day click momentum
Flawless Eraser Korean Foundation Stick Double Head with Brush Hydrating Lightweight Full Coverage Waterproof Multi-Use Makeup Stick for Contour Concealers for All Skin Types
- Price
- £6.80
- Rating
- 3.8/5
- Reviews
- 15
- Age
- 4mo ago
2 in 1 Colour Changing Foundation Stick Korean White Foundation Stick with Brush Dual-Ended Hydrating Concealer Base Makeup Suitable for All Skin Types Daily Use Natural Coverage for Daily
- Price
- £5.13
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 6mo ago
Blanc Cover Cream Stick V - Color Changing Foundation Stick with Volufiline - Hydrating Concealer Base Makeup Dual-Ended with Built-in Brush Portable for Daily Use (Natural) 2026
- Price
- £8.79
- Rating
- 3.2/5
- Reviews
- 12
- Age
- 3mo ago
Blanc Cover Cream Stick V - Color Changing Foundation Stick with Volufiline - Hydrating Concealer Base Makeup Dual-Ended with Built-in Brush Portable for Daily Use (Natural)
- Price
- £7.60
- Rating
- 3.0/5
- Reviews
- 17
- Age
- 3mo ago
Blanc Cover Cream Stick V - 2 in 1 Dual Ended White Foundation Stick with Brush - Korean Colour Changing Foundation Stick Hydrating Medium to Full Coverage Dewy Finish Base Makeup
- Price
- £5.81
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago
Newest
by launch date
Color Changing Foundation Stick 2 In 1 Korean Foundation Stick with Detachable Brush Color Changing Full Coverage Concealer Foundation Stick Makeup Foundation for All Skin Types (Natural)
- Price
- £20.94
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 2mo ago
Blanc Cover Cream Stick V - 2 in 1 Dual Ended White Foundation Stick with Brush - Korean Colour Changing Foundation Stick Hydrating Medium to Full Coverage Dewy Finish Base Makeup
- Price
- £5.81
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago
Blanc Cover Cream Stick V - Color Changing Foundation Stick with Volufiline - Hydrating Concealer Base Makeup Dual-Ended with Built-in Brush Portable for Daily Use (Natural) 2026
- Price
- £8.79
- Rating
- 3.2/5
- Reviews
- 12
- Age
- 3mo ago
Blanc Cover Cream Stick V - Color Changing Foundation Stick with Volufiline - Hydrating Concealer Base Makeup Dual-Ended with Built-in Brush Portable for Daily Use (Natural)
- Price
- £7.60
- Rating
- 3.0/5
- Reviews
- 17
- Age
- 3mo ago
2PC Korean Colour Changing Foundation Stick for Mature Skin White Foundation Sticks Full Coverage Smooth Foundation Stick with Brush Full To Medium Coverage Base Makeup
- Price
- £8.26
- Rating
- 1.4/5
- Reviews
- 5
- Age
- 3mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.
Brands
40 rising
Sellers
79
Top-5 brand share
45%
Top 20: 81%
Top-5 click share
34%
Top 20: 66%
Open market
50%
- Bangzi12%
- ELROEL11%
- SHEBEEDO10%
- Noerrors7%
- Vibbang5%
- HQDA5%
Elroel Foundation Stick demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Elroel Foundation Stick search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- colour changing foundation stick48K/yr
- korean foundation stick19K/yr
- elroel foundation stick42K/yr
- white foundation stick19K/yr
- korean colour changing foundation stick11K/yr
- korean white foundation stick6K/yr
- color changing foundation stick5K/yr
- korean foundation stick with brush5K/yr
- blanc cover cream stick4K/yr
- 2 in 1 colour changing foundation stick8K/yr
What reviews say buyers love and hate about Elroel Foundation Stick
What buyers mention most, as a share of all reviews.
What buyers love
75% of reviews“Lasting colour”
“Excellent product”
“it matched my skin perfectly”
“Does what it says”
“Easy to use”
What buyers complain about
65% of reviews“The wrong colour”
“Expensive”
“Not very effective unfortunately”
“Very light coverage”
“False advertising”
Elroel Foundation Stick return rate & reasons
Why buyers send it back, as a share of all return requests.
0.2%
Return rate
50%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Elroel Foundation Stick questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
