Elizabeth Arden Perfume
FailThe top 5 brands take 100% of clicks, so Elizabeth Arden Perfume is a Fail.
- Flapen Score
- 49 / 100Top 39% of 2,481 Beauty niches · +2 vs the category median of 4749
- Market size
- £332K/yr321K searches / yr
- 90-day growth
- +4.1%search demand this quarter
- Competition
- 55%top-5 click share · 1 brands · 137 sellers
Flapen Score
Elizabeth Arden Perfume against its category
The dotted line is the Beauty average. Past it, Elizabeth Arden Perfume is stronger. Inside it, weaker.
Market
The Elizabeth Arden Perfume market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Elizabeth Arden Perfume 321K times last year and spent an estimated £332K. One brand takes every click. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 7.1% of those searches ended in a purchase.
Shoppers searched for this 321K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved +4.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £332K a year.
- Searches, last 12 months
- 321K
- Growth, 90 days vs prior 90
- +4.1%
- Conversion, latest week
- 7.1%
- Market size, estimated
- £332Ka year
- Top search term
- elizabeth arden perfume105K searches a year
02 · Price
A sale here is worth £14.57.
Listings sell for £14.57 on average, from £6.52 to £29.96. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At £14.57 that is £11K to £15K a year per listing.
- Average price
- £14.57under the $15 to $100 sweet spot
- Price range
- £6.52–£29.96
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £11K–£15K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
63% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #255 within Fragrances. It carries 4,512 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 63%
- Prime listings
- 87%
- Out of stock, average day
- 0.0%
- Average rank
- #255in Fragrances
- Average rating
- 4.55 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,512per listing
- Listings tracked
- 30
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 69 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 69 months
Products
Top Elizabeth Arden Perfume products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
1 flat
Sellers
137
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
55%
Top 20: 89%
Open market
0%
- Brand 1100%
Demand
Elizabeth Arden Perfume search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.3× · 10 of 12 months tracked
Search terms
Top Elizabeth Arden Perfume search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- elizabeth arden perfume105K/yr
- elizabeth arden green tea32K/yr
- red door perfume elizabeth arden49K/yr
- red door perfume25K/yr
- elizabeth arden green tea perfume10K/yr
- red door16K/yr
- green tea perfume8K/yr
- blue grass perfume12K/yr
- 5th avenue perfume elizabeth arden10K/yr
- elizabeth arden perfume for women9K/yr
Reviews and returns
What reviews say buyers love and hate about Elizabeth Arden Perfume
We read the reviews and the return reasons for every product selling here.
“Old lady scent”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Elizabeth Arden Perfume questions
Answered from the same tracked data.









