Is elizabeth arden perfume profitable to sell on Amazon United Kingdom?

The niche generates £332K/yr across 30 tracked products. 90-day search growth is +4.1%. Flapen's verdict: Skip it (49/100).

How competitive is the elizabeth arden perfume niche?

1 brands and 137 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in elizabeth arden perfume?

Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.5%.

What does it cost to enter the elizabeth arden perfume niche?

Listings span £6.52–£29.96; the average listing price is £14.57 (sweet spot $15–$100). The average incumbent carries 4,512 reviews — the moat a new listing must climb.

elizabeth arden perfume

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Conversion

Great7.1%

search→purchase rate — share of searches ending in a sale

Avg price

Good£14.57

avg listing price — sweet spot $15–$100

Price range

Good£6.52–£29.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good£332K

£332K/yr · 321K searches

Competition

Good55%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+4.1%

90-day search growth — must beat 0% to launch

Review moat

Bad4,512.17

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, elizabeth arden perfume is a £332K/yr Amazon United Kingdom market (321K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 49/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

elizabeth arden perfume market data

Units sold / yr: 25K–30K; avg 750–1,000/product
Revenue / yr: £364K–£437K; units × avg price
Conversion rate: 7.1%
Avg BSR: #255
Page quality: 0%
Prime: 87%
Sponsored: 63%
Out of stock: 0.0%
Avg brand age: 69 months
Avg seller age: 147 days

Competition & brand share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Brands

1 flat

Sellers

137

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

55%

Top 20: 89%

Open market

Elizabeth Arden100%

Demand

Weekly Amazon search volume, last 41 weeks — +4.1% search growth over the last 90 days.

Open Trend

Top elizabeth arden perfume search terms

elizabeth arden perfume105K/yr -3.7%3.7% conv.
elizabeth arden green tea32K/yr +49.4%7.0% conv.
red door perfume elizabeth arden49K/yr -13.8%8.0% conv.
red door perfume25K/yr -2.7%5.5% conv.
elizabeth arden green tea perfume10K/yr +24.8%7.9% conv.
red door16K/yr -14.6%5.9% conv.
green tea perfume8K/yr +54.2%5.1% conv.
blue grass perfume12K/yr -9.6%14.8% conv.
5th avenue perfume elizabeth arden10K/yr +4.2%6.7% conv.
elizabeth arden perfume for women9K/yr +11.7%4.1% conv.

All search terms

Top elizabeth arden perfume products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Elizabeth Arden Green- Tea Scent Spray- Eau Parfumee -Vaporisateur- 100 ml

Elizabeth Arden£10.994.6★18,448 rev

Elizabeth Arden Red Door Eau de Toilette Spray 100ml floral woody perfume luxury fragrance for women

Elizabeth Arden£18.964.6★7,637 rev

Elizabeth Arden 5th Avenue Eau de Parfum Spray 125ml Fresh Floral Fragrance Luxury Perfume for Women

Elizabeth Arden£13.964.5★14,005 rev

Elizabeth Arden Green Tea Skinscent Spray 30ml

Elizabeth Arden£6.524.6★18,448 rev

Elizabeth Arden Blue Grass Eau De Parfum 100ml Floral Fragrance Perfume for Women

Elizabeth Arden£9.284.4★3,726 rev

Newest

by launch date

Elizabeth Arden Green Tea Coconut Breeze Eau de Toilette Spray (100ml) Citrus Floral & Fruity Fragrance Luxury Perfume for Women

Elizabeth Arden£9.50500 rev

2y ago

Elizabeth Arden Red Door Revealed Eau de Parfum Spray 100ml Floral Fragrance Luxury Perfume for Women

Elizabeth Arden£17.88199 rev

2y ago

Elizabeth Arden RED DOOR Eau de Toilette 100ml + 30ml 2-piece Gift Set fragrance gifting for women

Elizabeth Arden£29.96142 rev

3y ago

Elizabeth Arden Green Tea Citron Freesia Eau de Toilette Spray 100ml Fruity & Floral Fragrance Luxury Perfume for Women

Elizabeth Arden£10.82644 rev

3y ago

Elizabeth Arden White Tea EDP 100ml

Elizabeth Arden£24.45550 rev

4y ago

What buyers say about elizabeth arden perfume

What buyers praise and complain about, mined from review topics.

What buyers love

Smell67%

“Long lasting fragrance”

Value For Money15%

“Good value for money”

Quality-Overall5%

“The price point is brilliant too — incredible quality without breaking the bank”

Advertised Vs Actual Product3%

“came as advertised”

Soft Feel1%

“leaves your skin soft”

Suitability Dry Skin1%

“A beautiful scented cream that really does moisturise very dry skin”

Durability1%

“Lasts well also, highly recommend”

Size-Overall1%

“Great size”

Suitability Hot Weather1%

“Good for every season”

Comfort-Overall0%

“pleasant after a while”

What buyers complain about

Smell49%

“Old lady scent”

Durability11%

“Does not last”

Value For Money9%

“Waste of money”

Strength3%

“It's a little less stronger than what I know”

Size-Overall2%

“it bigger than the money”

Ease Of Use2%

“Very difficult to use”

Allergies1%

“But I came out in a rash so cant use this one”

Quality-Overall1%

“This is not a good quality”

Functionality-Overall1%

“This fragrance didnt work for me”

Top return reasons

Smell71%

Advertised Vs Actual Product6%

Size-Overall6%

Defective Material/Parts5%

Value For Money3%

Quality-Overall2%