How competitive is the Elizabeth Arden Perfume niche on Amazon United Kingdom?

1 brands and 137 sellers compete in Elizabeth Arden Perfume on Amazon United Kingdom. The top 5 Elizabeth Arden Perfume products take 55% of clicks and its top 5 brands hold 100% of demand.

What does it cost to enter the Elizabeth Arden Perfume niche?

Elizabeth Arden Perfume sells for £14.57 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £6.52–£29.96. The average incumbent carries 4,512 reviews — the moat a new listing must climb.

Elizabeth Arden Perfume

brand-locked demand (top 5 brands take 100% of clicks) — Elizabeth Arden Perfume doesn't clear our bar today.

Flapen Score

Skip it

Top 39% of 2,481 Beauty niches · +2 vs the category median of 47

This niche Category average · 2,481 niches

Is Elizabeth Arden Perfume profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Elizabeth Arden Perfume is a £332K/yr Amazon United Kingdom market (321K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 49/100.

Elizabeth Arden Perfume: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +4.1% over the last 90 days and 7.1% of searches end in a purchase.

£332K

revenue / yr

Units sold / yr30K

Search volume / yr+4.1%321K

Conversion rate7.1%

Avg price£14.57

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers1 · 137

Top-5 product click share55%

Open market0%

Avg brand age69 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 30 products

Top Elizabeth Arden Perfume products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Elizabeth Arden Green- Tea Scent Spray- Eau Parfumee -Vaporisateur- 100 ml

Price: £10.99
Rating: 4.6/5
Reviews: 18,448
Age: 19y ago

Elizabeth Arden Red Door Eau de Toilette Spray 100ml floral woody perfume luxury fragrance for women

Price: £18.96
Rating: 4.6/5
Reviews: 7,637
Age: 18y ago

Elizabeth Arden 5th Avenue Eau de Parfum Spray 125ml Fresh Floral Fragrance Luxury Perfume for Women

Price: £13.96
Rating: 4.5/5
Reviews: 14,005
Age: 19y ago

Elizabeth Arden Green Tea Skinscent Spray 30ml

Price: £6.52
Rating: 4.6/5
Reviews: 18,448
Age: 11y ago

Elizabeth Arden Blue Grass Eau De Parfum 100ml Floral Fragrance Perfume for Women

Price: £9.28
Rating: 4.4/5
Reviews: 3,726
Age: 19y ago

Newest

by launch date

Elizabeth Arden Green Tea Coconut Breeze Eau de Toilette Spray (100ml) Citrus Floral & Fruity Fragrance Luxury Perfume for Women

Price: £9.50
Rating: 4.4/5
Reviews: 500
Age: 2y ago

Elizabeth Arden Red Door Revealed Eau de Parfum Spray 100ml Floral Fragrance Luxury Perfume for Women

Price: £17.88
Rating: 4.5/5
Reviews: 199
Age: 2y ago

Elizabeth Arden RED DOOR Eau de Toilette 100ml + 30ml 2-piece Gift Set fragrance gifting for women

Price: £29.96
Rating: 4.7/5
Reviews: 142
Age: 3y ago

Elizabeth Arden Green Tea Citron Freesia Eau de Toilette Spray 100ml Fruity & Floral Fragrance Luxury Perfume for Women

Price: £10.82
Rating: 4.5/5
Reviews: 644
Age: 3y ago

Elizabeth Arden White Tea EDP 100ml

Price: £24.45
Rating: 4.5/5
Reviews: 550
Age: 4y ago

Competition: brands, sellers & click share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 flat

Sellers

137

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

55%

Top 20: 89%

Open market

Elizabeth Arden100%

Elizabeth Arden Perfume demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume321KCVR7.1%Products30Brands1Top 5 Brands100%OOS Rate0.0%Rating4.5★Reviews4,512Avg BSR#255

Top Elizabeth Arden Perfume search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

elizabeth arden perfume105K/yr -3.7%3.7% conv.
elizabeth arden green tea32K/yr +49.4%7.0% conv.
red door perfume elizabeth arden49K/yr -13.8%8.0% conv.
red door perfume25K/yr -2.7%5.5% conv.
elizabeth arden green tea perfume10K/yr +24.8%7.9% conv.
red door16K/yr -14.6%5.9% conv.
green tea perfume8K/yr +54.2%5.1% conv.
blue grass perfume12K/yr -9.6%14.8% conv.
5th avenue perfume elizabeth arden10K/yr +4.2%6.7% conv.
elizabeth arden perfume for women9K/yr +11.7%4.1% conv.

What reviews say buyers love and hate about Elizabeth Arden Perfume

What buyers mention most, as a share of all reviews.

What buyers love

95% of reviews

Smell67%

“Long lasting fragrance”

Value For Money15%

“Good value for money”

Quality-Overall5%

“The price point is brilliant too — incredible quality without breaking the bank”

Advertised Vs Actual Product3%

“came as advertised”

Soft Feel1%

“leaves your skin soft”

What buyers complain about

79% of reviews

Smell49%

“Old lady scent”

Durability11%

“Does not last”

Value For Money9%

“Waste of money”

Strength3%

“It's a little less stronger than what I know”

Size-Overall2%

“it bigger than the money”

Elizabeth Arden Perfume return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

12%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Smell

71%

2Advertised Vs Actual Product

3Size-Overall

4Defective Material/Parts

5Value For Money

Common Elizabeth Arden Perfume questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Elizabeth Arden Perfume 49/100 on Amazon United Kingdom — Skip it. The niche generates £332K/yr across 30 tracked products. Search demand moved +4.1% over the last 90 days.

Elizabeth Arden Perfume buyers on Amazon United Kingdom complain most about Smell, Durability, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.5%.