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Elf on the Shelf 24 Day Kit

Fail

Shoppers spend an estimated $0 a year here, so Elf on the Shelf 24 Day Kit is a Fail.

Flapen Score
23
23 / 100
Ranks 2,471 of 2,481 Beauty niches · −24 vs the category median of 47
Market size
£0/yr39K searches / yr
90-day growth
-35.6%search demand this quarter
Competition
100%top-5 click share · 1 brands · 9 sellers

Flapen Score

Elf on the Shelf 24 Day Kit against its category

The dotted line is the Beauty average. Past it, Elf on the Shelf 24 Day Kit is stronger. Inside it, weaker.

23Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Elf on the Shelf 24 Day Kit market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Elf on the Shelf 24 Day Kit 39K times last year and spent an estimated £0. One brand takes every click. Flapen scores it 23 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -35.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £0 a year.

Searches, last 12 months
39K
Growth, 90 days vs prior 90
-35.6%
Conversion, latest week
0.0%
Market size, estimated
£0a year
Top search term
elf kit10K searches a year

02 · Price

A sale here is worth £15.92.

Listings sell for £15.92 on average, from £12.68 to £20.21. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 100 to 250 of them. At £15.92 that is £2K to £4K a year per listing.

Average price
£15.92inside the $15 to $100 sweet spot
Price range
£12.68–£20.21
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #64 within Make-up Removers. It carries 5,848 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
4.4%
Average rank
#64in Make-up Removers
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,848per listing
Listings tracked
4

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
23 months

Products

Top Elf on the Shelf 24 Day Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

1 falling

Sellers

9

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 1100%

Demand

Elf on the Shelf 24 Day Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KPrime Day '26DecJanMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 115.3× · 7 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Elf on the Shelf 24 Day Kit

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Quality-Overall”
45%of negative reviews mention “Size-Overall”
0.1%of orders come back
“small”
A buyer, on “Size-Overall”45% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Elf on the Shelf 24 Day Kit questions

Answered from the same tracked data.