How competitive is the Elemis Night Cream niche on Amazon United Kingdom?

1 brands and 2 sellers compete in Elemis Night Cream on Amazon United Kingdom. The top 5 Elemis Night Cream products take 95% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Elemis Night Cream?

Elemis Night Cream buyers on Amazon United Kingdom complain most about Value For Money, Smell, Size-Overall, the themes mined from the niche's reviews. Its return rate is 0.3%.

What does it cost to enter the Elemis Night Cream niche?

Elemis Night Cream sells for £56.09 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £29.72–£104.17. The average incumbent carries 1,672 reviews — the moat a new listing must climb.

Elemis Night Cream

brand-locked demand (top 5 brands take 100% of clicks) — Elemis Night Cream doesn't clear our bar today.

Signals High Price

Flapen Score

Skip it

Ranks 2,047 of 2,481 Beauty niches · −8 vs the category median of 47

This niche Category average · 2,481 niches

Is Elemis Night Cream profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Elemis Night Cream is a £127K/yr Amazon United Kingdom market (33K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Dec. Verdict: Skip it — 39/100.

Elemis Night Cream: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -8.9% over the last 90 days and 6.8% of searches end in a purchase.

£127K

revenue / yr

Units sold / yr3K

Search volume / yr-8.9%33K

Conversion rate6.8%

Avg price£56.09

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers1 · 2

Top-5 product click share95%

Open market0%

Avg brand age75 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 7 products

Top Elemis Night Cream products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Elemis Pro-Collagen Night Cream Anti-Aging Face Cream for Fine Lines & Wrinkles Hydrating Overnight Moisturizer with Padina Pavonica 50ml

Price: £70.17
Rating: 4.8/5
Reviews: 1,575
Age: 18y ago

ELEMIS Superfood Midnight Facial Night Cream 50 ml Hydrating & Nourishing Anti-Ageing Night Cream for Radiant Healthy-Looking Skin

Price: £29.72
Rating: 4.5/5
Reviews: 2,905
Age: 5y ago

ELEMIS Pro-Collagen Night cream 30ml

Price: £52.62
Rating: 4.6/5
Reviews: 231
Age: 1y ago

ELEMIS Pro-Collagen Marine Cream SPF30 30ml

Price: £41.61
Rating: 4.6/5
Reviews: 231
Age: 1y ago

ELEMIS Midnight Glow Skincare Gift Set for Women Travel Size Face Care Essentials for Radiance & Hydration Luxury Self-Care & Birthday Gift for Women

Price: £34.96
Rating: 4.7/5
Reviews: 229
Age: 1y ago

Newest

by launch date

ELEMIS Pro-Collagen Night cream 30ml

Price: £52.62
Rating: 4.6/5
Reviews: 231
Age: 1y ago

ELEMIS Pro-Collagen Marine Cream SPF30 30ml

Price: £41.61
Rating: 4.6/5
Reviews: 231
Age: 1y ago

ELEMIS Midnight Glow Skincare Gift Set for Women Travel Size Face Care Essentials for Radiance & Hydration Luxury Self-Care & Birthday Gift for Women

Price: £34.96
Rating: 4.7/5
Reviews: 229
Age: 1y ago

Elemis Overnight Matrix Night Cream Revitalizing and Rejuvenating Skincare for Youthful Radiant Skin Advanced Anti-Aging Formula 50ml

Price: £104.17
Rating: 4.6/5
Reviews: 38
Age: 2y ago

ELEMIS Superfood Midnight Facial Night Cream 50 ml Hydrating & Nourishing Anti-Ageing Night Cream for Radiant Healthy-Looking Skin

Price: £29.72
Rating: 4.5/5
Reviews: 2,905
Age: 5y ago

Competition: brands, sellers & click share

The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

95%

Top 20: 100%

Open market

Elemis100%

Elemis Night Cream demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume33KCVR6.8%Products7Brands1Top 5 Brands100%OOS Rate0.0%Rating4.6★Reviews1,672Avg BSR#74

Peak months: Jul, Dec · busiest ÷ quietest = 1.7×

Top Elemis Night Cream search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

elemis night cream22K/yr -15.7%7.6% conv.
elemis night cream pro collagen7K/yr +7.2%10.1% conv.
elemis pro collagen night cream5K/yr +1.6%9.6% conv.

What reviews say buyers love and hate about Elemis Night Cream

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews

Quality-Overall20%

“I'm impressed with its performance”

Value For Money14%

“Fantastic price”

Suitability Combination Skin11%

“This makes my skin feel SO good”

Soft Feel11%

“Really creamy”

Moist/Dry9%

“Love this drys really quick no mess on pillow wake to glow skin”

What buyers complain about

76% of reviews

Value For Money23%

“A bit expensive”

Smell19%

“Smells dreadful”

Size-Overall16%

“smaller than I thought”

Side Effects13%

“I dont think its worth putting my health at risk for any beauty product when there are other options on the market without these side effects”

Wrinkles6%

“YOU will get old and wrinkle, weather you buy this or not”

Elemis Night Cream return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

40%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Value For Money

40%

2Advertised Vs Actual Product

20%

3Moist/Dry

20%

4Size-Overall

20%

Common Elemis Night Cream questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Elemis Night Cream 39/100 on Amazon United Kingdom — Skip it. The niche generates £127K/yr across 7 tracked products. Search demand moved -8.9% over the last 90 days.