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elemis night cream

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 29Growth 21Conversion 73Competition 5Returns 99Price range 91Avg price 91Brand share 0Review moat 48Quality gap 23

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Avg price

Great£56.09

avg listing price — sweet spot $15–$100

Price range

Great£29.72–£104.17

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.8%

search→purchase rate — share of searches ending in a sale

Review moat

Okay1,672.29

avg incumbent reviews — the moat a new listing must climb

Market size

Okay£127K

£127K/yr · 33K searches

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-8.9%

90-day search growth — must beat 0% to launch

Competition

Bad95%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, elemis night cream is a £127K/yr Amazon United Kingdom market (33K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Dec. Verdict: Skip it — 39/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

elemis night cream market data

Units sold / yr
2K–3K
avg 250–500/product
Revenue / yr
£112K–£140K
units × avg price
Conversion rate
6.8%
Avg BSR
#74
Page quality
0%
Prime
100%
Sponsored
100%
Out of stock
0.0%
Avg brand age
75 months
Avg seller age
150 days

Competition & brand share

The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 flat

Sellers

2

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

95%

Top 20: 100%

Open market

0%

  • Elemis100%

Demand & seasonality

Weekly Amazon search volume, last 102 weeks — -8.9% search growth over the last 90 days.
2K1KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jul, Dec · busiest ÷ quietest = 1.7×

Top elemis night cream search terms

  • elemis night cream22K/yr
  • elemis night cream pro collagen7K/yr
  • elemis pro collagen night cream5K/yr
All search terms

Top elemis night cream products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%£13K20%£25K30%£38K40%£51K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

What buyers say about elemis night cream

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“I'm impressed with its performance”

Value For Money14%

“Fantastic price”

Suitability Combination Skin11%

“This makes my skin feel SO good”

Soft Feel11%

“Really creamy”

Moist/Dry9%

“Love this drys really quick no mess on pillow wake to glow skin”

Smell8%

“fresh the smell is not too strong”

Adhesion/Stickiness3%

“Non-sticky and great under makeup”

Advertised Vs Actual Product3%

“Just the job”

Absorbency3%

“absorbs well”

Suitability Dry Skin2%

“has a slight gel consistency to it so it doesnt feel like it clogs up your pores”

What buyers complain about

Value For Money23%

“A bit expensive”

Smell19%

“Smells dreadful”

Size-Overall16%

“smaller than I thought”

Side Effects13%

“I dont think its worth putting my health at risk for any beauty product when there are other options on the market without these side effects”

Wrinkles6%

“YOU will get old and wrinkle, weather you buy this or not”

Top return reasons

Value For Money40%
Advertised Vs Actual Product20%
Moist/Dry20%
Size-Overall20%

Common questions

Is elemis night cream profitable to sell on Amazon United Kingdom?
The niche generates £127K/yr across 7 tracked products. 90-day search growth is -8.9%. Flapen's verdict: Skip it (39/100).
How competitive is the elemis night cream niche?
1 brands and 2 sellers compete. The top 5 products take 95% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in elemis night cream?
Top complaints mined from reviews: Value For Money, Smell, Size-Overall. The return rate is 0.3%.
When does demand for elemis night cream peak?
Demand peaks in Jul–Dec; the busiest month runs 1.7× the quietest.
What does it cost to enter the elemis night cream niche?
Listings span £29.72–£104.17; the average listing price is £56.09 (sweet spot $15–$100). The average incumbent carries 1,672 reviews — the moat a new listing must climb.