Skip to content

Elemis Eye Cream

Fail

The top 5 brands take 100% of clicks, so Elemis Eye Cream is a Fail.

Flapen Score
33
33 / 100
Ranks 2,374 of 2,481 Beauty niches · −14 vs the category median of 47
Market size
£33K/yr24K searches / yr
90-day growth
-34.1%search demand this quarter
Competition
97%top-5 click share · 3 brands · 8 sellers

Flapen Score

Elemis Eye Cream against its category

The dotted line is the Beauty average. Past it, Elemis Eye Cream is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Elemis Eye Cream market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Elemis Eye Cream 24K times last year and spent an estimated £33K. All 3 brands take every click. Demand peaks in Jul–Dec. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 4.3% of those searches ended in a purchase.

Shoppers searched for this 24K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -34.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £33K a year.

Searches, last 12 months
24K
Growth, 90 days vs prior 90
-34.1%
Conversion, latest week
4.3%
Market size, estimated
£33Ka year
Peak month
December2.1× the quietest month
Top search term
elemis eye cream17K searches a year

02 · Price

A sale here is worth £31.32.

Listings sell for £31.32 on average, from £8.32 to £49.05. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 100 to 250 of them. At £31.32 that is £3K to £8K a year per listing.

Average price
£31.32inside the $15 to $100 sweet spot
Price range
£8.32–£49.05
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
100–250
Revenue per listing a year
£3K–£8K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #31 within Eyes. It carries 9,033 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#31in Eyes
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
9,033per listing
Listings tracked
6

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
67 months

Products

Top Elemis Eye Cream products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

8

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Brand 195%
  • Brand 23%
  • Brand 33%
  • Open — no brand owns it (0%)

Demand

Elemis Eye Cream search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Elemis Eye Cream search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • elemis eye cream17K/yr
  • elemis eye5K/yr
  • elemis eye serum2K/yr

Reviews and returns

What reviews say buyers love and hate about Elemis Eye Cream

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Value For Money”
0.2%of orders come back
“Too expensive”
A buyer, on “Value For Money”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Elemis Eye Cream questions

Answered from the same tracked data.