elemis eye cream
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Incredible£31.32avg listing price — sweet spot $15–$100
Price range
Great£8.32–£49.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Review moat
Bad9,033avg incumbent reviews — the moat a new listing must climb
Market size
Bad£33K£33K/yr · 24K searches
Growth
Bad-34.1%90-day search growth — must beat 0% to launch
Competition
Bad97%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, elemis eye cream is a £33K/yr Amazon United Kingdom market (24K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Dec. Verdict: Skip it — 33/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
elemis eye cream market data
- Units sold / yr
- 1K–2K
- avg 100–250/product
- Revenue / yr
- £39K–£47K
- units × avg price
- Conversion rate
- 4.3%
- Avg BSR
- #31
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 67 months
- Avg seller age
- 144 days
Competition & brand share
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
8
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
97%
Top 20: 100%
Open market
0%
- Elemis95%
- CeraVe3%
- Clinique3%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -34.1% search growth over the last 90 days.Peak months: Jul, Dec · busiest ÷ quietest = 2.1×
Top elemis eye cream search terms
- elemis eye cream17K/yr
- elemis eye5K/yr
- elemis eye serum2K/yr
Top elemis eye cream products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ELEMIS Pro-Collagen Advanced Eye Treatment Hydrating Under Eye Cream Formulated with Protein-Rich Actives for a Youthful Complexion Weightless Anti-Wrinkle Eye Cream to Smooth and Firm 15ml
Elemis£34.694.5★2,198 rev
ELEMIS Pro-Collagen Vitality Eye Cream 15ml Anti-Aging Eye Treatment for Fine Lines Wrinkles & Puffiness Hydrating Firming Formula Clear
Elemis£49.054.2★256 rev
ELEMIS Pro-Collagen Eye Revive Mask 3-in-1 Anti-Wrinkle Optic Cream for Dark Circles Refreshing Vision Gel to Brighten Hydrate and Rejuvenate Moisturising Under Gaze Cream 15ml
Elemis£39.364.2★633 rev
ELEMIS Midnight Glow Skincare Gift Set for Women Travel Size Face Care Essentials for Radiance & Hydration Luxury Self-Care & Birthday Gift for Women
Elemis£34.964.7★229 rev
CeraVe Eye Repair Cream with 3 Ceramides for Dark Circles & Puffiness 14ml
CeraVe£8.324.3★45,007 rev
Newest
by launch dateELEMIS Midnight Glow Skincare Gift Set for Women Travel Size Face Care Essentials for Radiance & Hydration Luxury Self-Care & Birthday Gift for Women
Elemis£34.96229 rev
ELEMIS Pro-Collagen Vitality Eye Cream 15ml Anti-Aging Eye Treatment for Fine Lines Wrinkles & Puffiness Hydrating Firming Formula Clear
Elemis£49.05256 rev
ELEMIS Pro-Collagen Eye Revive Mask 3-in-1 Anti-Wrinkle Optic Cream for Dark Circles Refreshing Vision Gel to Brighten Hydrate and Rejuvenate Moisturising Under Gaze Cream 15ml
Elemis£39.36633 rev
CeraVe Eye Repair Cream with 3 Ceramides for Dark Circles & Puffiness 14ml
CeraVe£8.3245,007 rev
ELEMIS Pro-Collagen Advanced Eye Treatment Hydrating Under Eye Cream Formulated with Protein-Rich Actives for a Youthful Complexion Weightless Anti-Wrinkle Eye Cream to Smooth and Firm 15ml
Elemis£34.692,198 rev
Trending
90-day click momentumELEMIS Midnight Glow Skincare Gift Set for Women Travel Size Face Care Essentials for Radiance & Hydration Luxury Self-Care & Birthday Gift for Women
Elemis£34.964.7★
ELEMIS Pro-Collagen Eye Revive Mask 3-in-1 Anti-Wrinkle Optic Cream for Dark Circles Refreshing Vision Gel to Brighten Hydrate and Rejuvenate Moisturising Under Gaze Cream 15ml
Elemis£39.364.2★
ELEMIS Pro-Collagen Advanced Eye Treatment Hydrating Under Eye Cream Formulated with Protein-Rich Actives for a Youthful Complexion Weightless Anti-Wrinkle Eye Cream to Smooth and Firm 15ml
Elemis£34.694.5★
ELEMIS Pro-Collagen Vitality Eye Cream 15ml Anti-Aging Eye Treatment for Fine Lines Wrinkles & Puffiness Hydrating Firming Formula Clear
Elemis£49.054.2★
CeraVe Eye Repair Cream with 3 Ceramides for Dark Circles & Puffiness 14ml
CeraVe£8.324.3★
What buyers say about elemis eye cream
What buyers praise and complain about, mined from review topics.What buyers love
“they all gave very good reports”
“This one has been really gentle”
“it does moisturise my sensitive skin”
“Excellent quality products for skin care”
“As advertised”
“It is easy to use”
“Goes on and absorbs so nicely”
“This ice cream is beautiful lightweight”
“Its an affordable”
“The product container itself is pretty decent I have to say out of all the ones I've tried this one is the best in terms of accessibility to apply product”
What buyers complain about
“Too expensive”
“I have seen little to no progress of my under eyes brightening up”
“makes my eyes feel itchy”
“Didnt work for me”
“smaller than I thought”
“Shocked they cam sell something that can hurt the skin this badly”
“dont hold cruelty-free certification”
“made no difference to my skin”
“The consistency of this product seemed to be very different from that bought previously”
“Seemed not quite right”
Top return reasons
Common questions
- Is elemis eye cream profitable to sell on Amazon United Kingdom?
- The niche generates £33K/yr across 6 tracked products. 90-day search growth is -34.1%. Flapen's verdict: Skip it (33/100).
- How competitive is the elemis eye cream niche?
- 3 brands and 8 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in elemis eye cream?
- Top complaints mined from reviews: Value For Money, Symptom Reduction, Allergies. The return rate is 0.2%.
- When does demand for elemis eye cream peak?
- Demand peaks in Jul–Dec; the busiest month runs 2.1× the quietest.
- What does it cost to enter the elemis eye cream niche?
- Listings span £8.32–£49.05; the average listing price is £31.32 (sweet spot $15–$100). The average incumbent carries 9,033 reviews — the moat a new listing must climb.