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Elemis Eye Cream

brand-locked demand (top 5 brands take 100% of clicks) — Elemis Eye Cream doesn't clear our bar today.

Flapen Score

33
Skip it

Ranks 2,374 of 2,481 Beauty niches · −14 vs the category median of 47

Market size 8Growth 8Conversion 53Competition 2Returns 99Price range 82Avg price 95Brand share 0Review moat 22Quality gap 55
This niche Category average · 2,481 niches

Is Elemis Eye Cream profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Elemis Eye Cream is a £33K/yr Amazon United Kingdom market (24K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Dec. Verdict: Skip it — 33/100.

Elemis Eye Cream: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -34.1% over the last 90 days and 4.3% of searches end in a purchase.

£33K

revenue / yr

Units sold / yr2K
Search volume / yr-34.1%24K
Conversion rate4.3%
Avg price£31.32

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers3 · 8
Top-5 product click share97%
Open market0%
Avg brand age67 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 6 products

Sponsored placement100%
New entrants (1y)0· 0 succeeded
Avg rating4.4★
Avg reviews9,033

Top Elemis Eye Cream products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.

£0£5K£10K£15K£20K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

8

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Elemis95%
  • CeraVe3%
  • Clinique3%
  • Open — no brand owns it (0%)

Elemis Eye Cream demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume24KCVR4.3%Products6Brands3Top 5 Brands100%OOS Rate0.0%Rating4.4★Reviews9,033Avg BSR#31
2K1KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Dec · busiest ÷ quietest = 2.1×

Top Elemis Eye Cream search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • elemis eye cream17K/yr
  • elemis eye5K/yr
  • elemis eye serum2K/yr

What reviews say buyers love and hate about Elemis Eye Cream

What buyers mention most, as a share of all reviews.

What buyers love

79% of reviews
Quality-Overall21%

they all gave very good reports

Soft Feel11%

This one has been really gentle

Moist/Dry8%

it does moisturise my sensitive skin

Suitability Combination Skin7%

Excellent quality products for skin care

Advertised Vs Actual Product7%

As advertised

What buyers complain about

77% of reviews
Value For Money15%

Too expensive

Symptom Reduction13%

I have seen little to no progress of my under eyes brightening up

Allergies9%

makes my eyes feel itchy

Functionality-Overall9%

Didnt work for me

Size-Overall9%

smaller than I thought

Elemis Eye Cream return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

5%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall
22%
2Moist/Dry
17%
3Skin Health
11%
4Value For Money
8%
5Side Effects
8%

Common Elemis Eye Cream questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Elemis Eye Cream 33/100 on Amazon United Kingdom — Skip it. The niche generates £33K/yr across 6 tracked products. Search demand moved -34.1% over the last 90 days.
Search demand for Elemis Eye Cream on Amazon United Kingdom peaks in Jul–Dec, where the busiest month runs 2.1× the quietest.