Elastic Hair Bands

Shoppers searched for this 117K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.7% of those searches ended in a purchase. Searches in the last 90 days moved +19.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £59K a year.

Searches, last 12 months

117K

Growth, 90 days vs prior 90

+19.6%

Conversion, latest week

15.7%

Market size, estimated

£59Ka year

Peak month

August2.1× the quietest month

Top search term

plastic hair bands18K searches a year

Listings sell for £3.19 on average, from £2.08 to £6.46. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £3.19 that is £2K to £2K a year per listing.

Average price

£3.19under the $15 to $100 sweet spot

Price range

£2.08–£6.46

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

15K–20K

Units per listing a year

500–750

Revenue per listing a year

£2K–£2K

Returns

0.2%of orders · Amazon United Kingdom median 0.6%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.5% of listings are out of stock. The average listing ranks #46 within Hair Styling Accessories. It carries 2,621 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

7.5%

Average rank

#46in Hair Styling Accessories

Average rating

4.29 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,621per listing

Listings tracked

40

11 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

11

Successful launches

1Amazon's first-year sales bar

Average brand age

35 months