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Egf Serum

brand-locked demand (top 5 brands take 100% of clicks) — Egf Serum doesn't clear our bar today.

Flapen Score

37
Skip it

Ranks 2,208 of 2,481 Beauty niches · −10 vs the category median of 47

Market size 10Growth 37Conversion 78Competition 11Returns 100Price range 0Avg price 50Brand share 0Review moat 33Quality gap 65
This niche Category average · 2,481 niches

Is Egf Serum profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Egf Serum is a £38K/yr Amazon United Kingdom market (42K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 37/100.

Egf Serum: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +9.8% over the last 90 days and 7.7% of searches end in a purchase.

£38K

revenue / yr

Units sold / yr5K
Search volume / yr+9.8%42K
Conversion rate7.7%
Avg price£11.95

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers3 · 89
Top-5 product click share87%
Open market0%
Avg brand age43 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 9 products

Sponsored placement67%
New entrants (1y)0· 0 succeeded
Avg rating4.4★
Avg reviews3,188

Top Egf Serum products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.

£0£6K£11K£17K£23K1K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

89

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

0%

  • The INKEY List50%
  • DearKlairs44%
  • The Ordinary6%
  • Open — no brand owns it (0%)

Top Egf Serum search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • egf serum6K/yr
  • dear klairs6K/yr
  • klairs7K/yr
  • inkey list vitamin c serum7K/yr
  • egf4K/yr
  • inkey list vitamin c3K/yr
  • growth factor serum3K/yr
  • inkey vitamin c serum3K/yr
  • the inkey list vitamin c serum2K/yr

What reviews say buyers love and hate about Egf Serum

What buyers mention most, as a share of all reviews.

What buyers love

74% of reviews
Suitability Dry Skin11%

Balances and doesnt dry skin out

Quality-Overall11%

Overall, a strong, effective option if you are specifically looking for a high dose vitamin C product

Suitability Combination Skin10%

My skin has noticeably improved

Value For Money10%

Great Price

Moist/Dry9%

Really good moisture cream would recommend

What buyers complain about

73% of reviews
Smell12%

very strong chemical like smell

Moist/Dry10%

It is not hydrating

Allergies9%

Bad reaction

Skin Health8%

Didn't notice any change in skin condition

Value For Money8%

Not cheap

Egf Serum return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Ingredients-Overall
50%
2Moist/Dry
25%
3Suitability Dry Skin
25%

Common Egf Serum questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Egf Serum 37/100 on Amazon United Kingdom — Skip it. The niche generates £38K/yr across 9 tracked products. Search demand moved +9.8% over the last 90 days.
Egf Serum buyers on Amazon United Kingdom complain most about Smell, Moist/Dry, Allergies, the themes mined from the niche's reviews. Its return rate is 0.1%.