Egf Serum
FailThe top 5 brands take 100% of clicks, so Egf Serum is a Fail.
- Flapen Score
- 37 / 100Ranks 2,208 of 2,481 Beauty niches · −10 vs the category median of 4737
- Market size
- £38K/yr42K searches / yr
- 90-day growth
- +9.8%search demand this quarter
- Competition
- 87%top-5 click share · 3 brands · 89 sellers
Flapen Score
Egf Serum against its category
The dotted line is the Beauty average. Past it, Egf Serum is stronger. Inside it, weaker.
Market
The Egf Serum market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Egf Serum 42K times last year and spent an estimated £38K. All 3 brands take every click. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 7.7% of those searches ended in a purchase.
Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.7% of those searches ended in a purchase. Searches in the last 90 days moved +9.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £38K a year.
- Searches, last 12 months
- 42K
- Growth, 90 days vs prior 90
- +9.8%
- Conversion, latest week
- 7.7%
- Market size, estimated
- £38Ka year
- Top search term
- egf serum6K searches a year
02 · Price
A sale here is worth £11.95.
Listings sell for £11.95 on average, from £7.35 to £14.96. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £11.95 that is £3K to £6K a year per listing.
- Average price
- £11.95under the $15 to $100 sweet spot
- Price range
- £7.35–£14.96
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£6K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #296 within Face. It carries 3,188 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 100%
- Out of stock, average day
- 4.2%
- Average rank
- #296in Face
- Average rating
- 4.36 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,188per listing
- Listings tracked
- 9
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Egf Serum products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
The INKEY List 15% Vitamin C and EGF Serum Helps to Intensively Brighten All Skin Types 30ml
- Price
- £8.21
- Rating
- 4.4/5
- Reviews
- 1,623
- Age
- 5y ago

DearKlairs Midnight Blue Youth Activating Drop 0.67 fl oz (20 ml) | Dual EGF Peptides Guaiazulene Adenosine Night Serum Watery Light Texture
- Price
- £13.10
- Rating
- 4.3/5
- Reviews
- 1,219
- Age
- 9y ago

The INKEY List 30% Vitamin C Serum to Help Brighten Skin Suitable for Most Skin Types 30ml
- Price
- £7.35
- Rating
- 3.8/5
- Reviews
- 1,252
- Age
- 7y ago

The Ordinary GF 15% Solution Anti-Aging Formula for Visible Skin & Wrinkle Repair 30ml
- Price
- £10.21
- Rating
- 4.6/5
- Reviews
- 2,212
- Age
- 1y ago

DearKlairs Rich Moist Soothing Cream 80ml Sensitive Skin Hypoallergenic Centella Asiatica Ceremide Moisturizer Full Hydration Non-sticky texture K-beauty
- Price
- £14.37
- Rating
- 4.6/5
- Reviews
- 1,288
- Age
- 2y ago
Trending
estimated 90-day click momentum
DearKlairs Midnight Blue Youth Activating Drop 0.67 fl oz (20 ml) | Dual EGF Peptides Guaiazulene Adenosine Night Serum Watery Light Texture
- Price
- £13.10
- Rating
- 4.3/5
- Reviews
- 1,219
- Age
- 9y ago

DearKlairs Rich Moist Soothing Cream 80ml Sensitive Skin Hypoallergenic Centella Asiatica Ceremide Moisturizer Full Hydration Non-sticky texture K-beauty
- Price
- £14.37
- Rating
- 4.6/5
- Reviews
- 1,288
- Age
- 2y ago

The INKEY List 15% Vitamin C and EGF Serum Helps to Intensively Brighten All Skin Types 30ml
- Price
- £8.21
- Rating
- 4.4/5
- Reviews
- 1,623
- Age
- 5y ago

DearKlairs Midnight Blue Calming Cream For oily troubled and sensitive skin rapidly calm and soothe sensitivity (2 Ounce (Pack of 1))
- Price
- £14.11
- Rating
- 4.6/5
- Reviews
- 1,861
- Age
- 7y ago

The Ordinary GF 15% Solution Anti-Aging Formula for Visible Skin & Wrinkle Repair 30ml
- Price
- £10.21
- Rating
- 4.6/5
- Reviews
- 2,212
- Age
- 1y ago
Newest
by launch date
The Ordinary GF 15% Solution Anti-Aging Formula for Visible Skin & Wrinkle Repair 30ml
- Price
- £10.21
- Rating
- 4.6/5
- Reviews
- 2,212
- Age
- 1y ago

DearKlairs Rich Moist Soothing Cream 80ml Sensitive Skin Hypoallergenic Centella Asiatica Ceremide Moisturizer Full Hydration Non-sticky texture K-beauty
- Price
- £14.37
- Rating
- 4.6/5
- Reviews
- 1,288
- Age
- 2y ago

The INKEY List 15% Vitamin C and EGF Serum Helps to Intensively Brighten All Skin Types 30ml
- Price
- £8.21
- Rating
- 4.4/5
- Reviews
- 1,623
- Age
- 5y ago

DearKlairs Midnight Blue Calming Cream For oily troubled and sensitive skin rapidly calm and soothe sensitivity (2 Ounce (Pack of 1))
- Price
- £14.11
- Rating
- 4.6/5
- Reviews
- 1,861
- Age
- 7y ago

The INKEY List 30% Vitamin C Serum to Help Brighten Skin Suitable for Most Skin Types 30ml
- Price
- £7.35
- Rating
- 3.8/5
- Reviews
- 1,252
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 87% of clicks. A locked shelf that new listings rarely crack.
Brands
3 flat
Sellers
89
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
87%
Top 20: 100%
Open market
0%
- The INKEY List50%
- DearKlairs44%
- The Ordinary6%
- Open — no brand owns it (0%)
Search terms
Top Egf Serum search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- egf serum6K/yr
- dear klairs6K/yr
- klairs7K/yr
- inkey list vitamin c serum7K/yr
- egf4K/yr
- inkey list vitamin c3K/yr
- growth factor serum3K/yr
- inkey vitamin c serum3K/yr
- the inkey list vitamin c serum2K/yr
Reviews and returns
What reviews say buyers love and hate about Egf Serum
We read the reviews and the return reasons for every product selling here.
“very strong chemical like smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Egf Serum questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









