egf serum
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good£11.95avg listing price — sweet spot $15–$100
Growth
Okay+9.8%90-day search growth — must beat 0% to launch
Review moat
Okay3,187.67avg incumbent reviews — the moat a new listing must climb
Competition
Bad87%top-5 click share — a locked-up shelf
Market size
Bad£38K£38K/yr · 42K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£7.35–£14.96cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, egf serum is a £38K/yr Amazon United Kingdom market (42K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 37/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
egf serum market data
- Units sold / yr
- 4K–5K
- avg 250–500/product
- Revenue / yr
- £48K–£60K
- units × avg price
- Conversion rate
- 7.7%
- Avg BSR
- #296
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 67%
- Out of stock
- 4.2%
- Avg brand age
- 43 months
- Avg seller age
- 153 days
Competition & brand share
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 flat
Sellers
89
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
87%
Top 20: 100%
Open market
0%
- The INKEY List50%
- DearKlairs44%
- The Ordinary6%
- Open — no brand owns it (0%)
Top egf serum search terms
- egf serum6K/yr
- dear klairs6K/yr
- klairs7K/yr
- inkey list vitamin c serum7K/yr
- egf4K/yr
- inkey list vitamin c3K/yr
- growth factor serum3K/yr
- inkey vitamin c serum3K/yr
- the inkey list vitamin c serum2K/yr
Top egf serum products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
The INKEY List 15% Vitamin C and EGF Serum Helps to Intensively Brighten All Skin Types 30ml
The INKEY List£8.214.4★1,623 rev
DearKlairs Midnight Blue Youth Activating Drop 0.67 fl oz (20 ml) | Dual EGF Peptides Guaiazulene Adenosine Night Serum Watery Light Texture
DearKlairs£13.104.3★1,219 rev
The INKEY List 30% Vitamin C Serum to Help Brighten Skin Suitable for Most Skin Types 30ml
The INKEY List£7.353.8★1,252 rev
The Ordinary GF 15% Solution Anti-Aging Formula for Visible Skin & Wrinkle Repair 30ml
The Ordinary£10.214.6★2,212 rev
DearKlairs Rich Moist Soothing Cream 80ml Sensitive Skin Hypoallergenic Centella Asiatica Ceremide Moisturizer Full Hydration Non-sticky texture K-beauty
DearKlairs£14.374.6★1,288 rev
Newest
by launch dateThe Ordinary GF 15% Solution Anti-Aging Formula for Visible Skin & Wrinkle Repair 30ml
The Ordinary£10.212,212 rev
DearKlairs Rich Moist Soothing Cream 80ml Sensitive Skin Hypoallergenic Centella Asiatica Ceremide Moisturizer Full Hydration Non-sticky texture K-beauty
DearKlairs£14.371,288 rev
The INKEY List 15% Vitamin C and EGF Serum Helps to Intensively Brighten All Skin Types 30ml
The INKEY List£8.211,623 rev
DearKlairs Midnight Blue Calming Cream For oily troubled and sensitive skin rapidly calm and soothe sensitivity (2 Ounce (Pack of 1))
DearKlairs£14.111,861 rev
The INKEY List 30% Vitamin C Serum to Help Brighten Skin Suitable for Most Skin Types 30ml
The INKEY List£7.351,252 rev
Trending
90-day click momentumDearKlairs Midnight Blue Youth Activating Drop 0.67 fl oz (20 ml) | Dual EGF Peptides Guaiazulene Adenosine Night Serum Watery Light Texture
DearKlairs£13.104.3★
DearKlairs Rich Moist Soothing Cream 80ml Sensitive Skin Hypoallergenic Centella Asiatica Ceremide Moisturizer Full Hydration Non-sticky texture K-beauty
DearKlairs£14.374.6★
The INKEY List 15% Vitamin C and EGF Serum Helps to Intensively Brighten All Skin Types 30ml
The INKEY List£8.214.4★
DearKlairs Midnight Blue Calming Cream For oily troubled and sensitive skin rapidly calm and soothe sensitivity (2 Ounce (Pack of 1))
DearKlairs£14.114.6★
The Ordinary GF 15% Solution Anti-Aging Formula for Visible Skin & Wrinkle Repair 30ml
The Ordinary£10.214.6★
What buyers say about egf serum
What buyers praise and complain about, mined from review topics.What buyers love
“Balances and doesnt dry skin out”
“Overall, a strong, effective option if you are specifically looking for a high dose vitamin C product”
“My skin has noticeably improved”
“Great Price”
“Really good moisture cream would recommend”
“I liked the product; it's good and doesn't cause me any irritation”
“Whilst slightly sticky on the skin it Leaves a lovely glowy look”
“Easy to use”
“absorbs well”
“fragrance free meaning it's good for sensitive skin like mine”
What buyers complain about
“very strong chemical like smell”
“It is not hydrating”
“Bad reaction”
“Didn't notice any change in skin condition”
“Not cheap”
“not the light transparent brownish that it usually is”
“Oxidised quickly, does not last long”
“The color of the fluid is already oxidised which should be clear”
“the quality is shocking”
“although the description was the same when it arrived the bottle label was slightly different”
Top return reasons
Common questions
- Is egf serum profitable to sell on Amazon United Kingdom?
- The niche generates £38K/yr across 9 tracked products. 90-day search growth is +9.8%. Flapen's verdict: Skip it (37/100).
- How competitive is the egf serum niche?
- 3 brands and 89 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in egf serum?
- Top complaints mined from reviews: Smell, Moist/Dry, Allergies. The return rate is 0.1%.
- What does it cost to enter the egf serum niche?
- Listings span £7.35–£14.96; the average listing price is £11.95 (sweet spot $15–$100). The average incumbent carries 3,188 reviews — the moat a new listing must climb.