eelhoe colour changing foundation
Skip itA small market ($1K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Review moat
Incredible72.8avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Good£14.34avg listing price — sweet spot $15–$100
Price range
Good£7.33–£23.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-21.0%90-day search growth — must beat 0% to launch
Market size
Bad£1K£1K/yr · 4K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, eelhoe colour changing foundation is a £1K/yr Amazon United Kingdom market (4K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May. Verdict: Skip it — 34/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
eelhoe colour changing foundation market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- £4K–£7K
- units × avg price
- Conversion rate
- 2.4%
- Avg BSR
- #550
- Page quality
- 0%
- Prime
- 40%
- Sponsored
- 80%
- Out of stock
- 3.4%
- Avg brand age
- 16 months
- Avg seller age
- 290 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
5
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- EELHOE75%
- OSNCG16%
- WENDAXINGXY9%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 67 weeks — -21.0% search growth over the last 90 days.Peak months: Apr, May · busiest ÷ quietest = 26.5×
Top eelhoe colour changing foundation search terms
- eelhoe foundation3K/yr
- eelhoe colour changing foundation1K/yr
- eelhoe colour changing mature skin foundation127/yr
Top eelhoe colour changing foundation products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 5 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
EELHOE Colour Changing Foundation Flawless Eelhoe Colour Changing Mature Skin Foundation Full Coverage Naturally Moisturizing Sunscreen Brighten Mature Skin Makeup Cream Concealer (2PC)
EELHOE£19.024.2★15 rev
2PCS Color Changing Foundation for Aging Skin SPF 15 Liquid Concealer Makeup Base Self-Adjusting Nude Cream Moisturizing & Long-Lasting
OSNCG£7.334.1★30 rev
EELHOE Colour Changing Foundation Flawless Eelhoe Colour Changing Mature Skin Foundation Full Coverage Naturally Moisturizing Sunscreen Brighten Mature Skin Makeup Cream Concealer (1PC)
EELHOE£14.024.2★15 rev
EELHOE Colour Changing Foundation Flawless Eelhoe Colour Changing Mature Skin Foundation Full Coverage Naturally Moisturizing Sunscreen Brighten Mature Skin Makeup Cream Concealer (3PC)
EELHOE£23.214.2★15 rev
Colour Changing Foundation 2Pack Flawless Color Changing Foundation Makeup Base Moisturizing Liquid Foundation for Women Concealer Cover Sunscreen Naturally Non-Greasy Long Lasting
WENDAXINGXY£8.094.2★289 rev
Newest
by launch dateEELHOE Colour Changing Foundation Flawless Eelhoe Colour Changing Mature Skin Foundation Full Coverage Naturally Moisturizing Sunscreen Brighten Mature Skin Makeup Cream Concealer (2PC)
EELHOE£19.0215 rev
EELHOE Colour Changing Foundation Flawless Eelhoe Colour Changing Mature Skin Foundation Full Coverage Naturally Moisturizing Sunscreen Brighten Mature Skin Makeup Cream Concealer (1PC)
EELHOE£14.0215 rev
EELHOE Colour Changing Foundation Flawless Eelhoe Colour Changing Mature Skin Foundation Full Coverage Naturally Moisturizing Sunscreen Brighten Mature Skin Makeup Cream Concealer (3PC)
EELHOE£23.2115 rev
2PCS Color Changing Foundation for Aging Skin SPF 15 Liquid Concealer Makeup Base Self-Adjusting Nude Cream Moisturizing & Long-Lasting
OSNCG£7.3330 rev
Colour Changing Foundation 2Pack Flawless Color Changing Foundation Makeup Base Moisturizing Liquid Foundation for Women Concealer Cover Sunscreen Naturally Non-Greasy Long Lasting
WENDAXINGXY£8.09289 rev
Trending
90-day click momentum2PCS Color Changing Foundation for Aging Skin SPF 15 Liquid Concealer Makeup Base Self-Adjusting Nude Cream Moisturizing & Long-Lasting
OSNCG£7.334.1★
Colour Changing Foundation 2Pack Flawless Color Changing Foundation Makeup Base Moisturizing Liquid Foundation for Women Concealer Cover Sunscreen Naturally Non-Greasy Long Lasting
WENDAXINGXY£8.094.2★
EELHOE Colour Changing Foundation Flawless Eelhoe Colour Changing Mature Skin Foundation Full Coverage Naturally Moisturizing Sunscreen Brighten Mature Skin Makeup Cream Concealer (3PC)
EELHOE£23.214.2★
EELHOE Colour Changing Foundation Flawless Eelhoe Colour Changing Mature Skin Foundation Full Coverage Naturally Moisturizing Sunscreen Brighten Mature Skin Makeup Cream Concealer (2PC)
EELHOE£19.024.2★
EELHOE Colour Changing Foundation Flawless Eelhoe Colour Changing Mature Skin Foundation Full Coverage Naturally Moisturizing Sunscreen Brighten Mature Skin Makeup Cream Concealer (1PC)
EELHOE£14.024.2★
What buyers say about eelhoe colour changing foundation
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“it blends well into the skin”
“such a reasonable price”
“Colour me impressed”
“Easy application”
“Good coverage”
“Fantastic lightweight foundation”
“True to its claims”
“Nice light coverage and lovely smell”
“Very easy to use”
What buyers complain about
“can be a little orange”
“No coverage”
“Save your money, not worth the hype”
“the pump is rubbish getting the product out”
“I don't think it will work well with darker skin tones”
“Doesnt work”
“Lovely foundation only thing it makes still look oily”
“Doesn't last”
“Bottles feel half empty this time around”
“doesnt blend to all skin tones”
Top return reasons
Common questions
- Is eelhoe colour changing foundation profitable to sell on Amazon United Kingdom?
- The niche generates £1K/yr across 5 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -21.0%. Flapen's verdict: Skip it (34/100).
- How competitive is the eelhoe colour changing foundation niche?
- 3 brands and 5 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in eelhoe colour changing foundation?
- Top complaints mined from reviews: Color, Coverage, Value For Money. The return rate is 0.5%.
- When does demand for eelhoe colour changing foundation peak?
- Demand peaks in Apr–May; the busiest month runs 26.5× the quietest.
- What does it cost to enter the eelhoe colour changing foundation niche?
- Listings span £7.33–£23.21; the average listing price is £14.34 (sweet spot $15–$100). The average incumbent carries 73 reviews — the moat a new listing must climb.