Eelhoe Colour Changing Foundation
FailShoppers spend an estimated $1K a year here, so Eelhoe Colour Changing Foundation is a Fail.
- Flapen Score
- 34 / 100Ranks 2,344 of 2,481 Beauty niches · −13 vs the category median of 4734
- Market size
- £1K/yr4K searches / yr
- 90-day growth
- -21.0%search demand this quarter
- Competition
- 100%top-5 click share · 3 brands · 5 sellers
Flapen Score
Eelhoe Colour Changing Foundation against its category
The dotted line is the Beauty average. Past it, Eelhoe Colour Changing Foundation is stronger. Inside it, weaker.
Market
The Eelhoe Colour Changing Foundation market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Eelhoe Colour Changing Foundation 4K times last year and spent an estimated £1K. All 3 brands take every click. Demand peaks in Apr–May. Flapen scores it 34 out of 100, a Fail.
01 · Demand
An estimated 2.4% of those searches ended in a purchase.
Shoppers searched for this 4K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -21.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1K a year.
- Searches, last 12 months
- 4K
- Growth, 90 days vs prior 90
- -21.0%
- Conversion, latest week
- 2.4%
- Market size, estimated
- £1Ka year
- Peak month
- April26.5× the quietest month
- Top search term
- eelhoe foundation3K searches a year
02 · Price
A sale here is worth £14.34.
Listings sell for £14.34 on average, from £7.33 to £23.21. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £14.34 that is £0 to £1K a year per listing.
- Average price
- £14.34under the $15 to $100 sweet spot
- Price range
- £7.33–£23.21
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
80% of listings pay for placement with sponsored ads. 40% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #550 within Make-up. It carries 73 reviews at 4.18 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 40%
- Out of stock, average day
- 3.4%
- Average rank
- #550in Make-up
- Average rating
- 4.18 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 73per listing
- Listings tracked
- 5
04 · Newcomers
1 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 16 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 5
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 16 months
Products
Top Eelhoe Colour Changing Foundation products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
5
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Brand 175%
- Brand 216%
- Brand 39%
- Open — no brand owns it (0%)
Demand
Eelhoe Colour Changing Foundation search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May · busiest ÷ quietest = 26.5×
Search terms
Top Eelhoe Colour Changing Foundation search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- eelhoe foundation3K/yr
- eelhoe colour changing foundation1K/yr
- eelhoe colour changing mature skin foundation127/yr
Reviews and returns
What reviews say buyers love and hate about Eelhoe Colour Changing Foundation
We read the reviews and the return reasons for every product selling here.
“can be a little orange”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Eelhoe Colour Changing Foundation questions
Answered from the same tracked data.









