eczema hand cream
Skip itPrices mostly outside the sweet spot ($2.08–$12.87) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible14.7%search→purchase rate — share of searches ending in a sale
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad11,968.31avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£6.42avg listing price — sweet spot $15–$100
Growth
Bad-18.0%90-day search growth — must beat 0% to launch
Market size
Bad£41K£41K/yr · 43K searches
Price range
Bad£2.08–£12.87cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, eczema hand cream is a £41K/yr Amazon United Kingdom market (43K searches/yr). The top 5 brands hold 84% of demand. Verdict: Skip it — 36/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
eczema hand cream market data
- Units sold / yr
- 5K–6K
- avg 250–500/product
- Revenue / yr
- £32K–£39K
- units × avg price
- Conversion rate
- 14.7%
- Avg BSR
- #81
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 81%
- Out of stock
- 0.0%
- Avg brand age
- 78 months
- Avg seller age
- 168 days
Competition & brand share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
170
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
12%
- La Roche-Posay48%
- O'Keeffe's19%
- Cetraben7%
- Epaderm5%
- Gold Bond4%
- E454%
- Open — no brand owns it (4 brands, 12%)
Top eczema hand cream search terms
- eczema hand cream16K/yr
- la roche posay hand cream7K/yr
- dermatitis hand cream4K/yr
- hand cream for eczema5K/yr
- hand cream eczema4K/yr
- la roche posay cicaplast hand cream2K/yr
- cicaplast hand cream3K/yr
- hand eczema2K/yr
Top eczema hand cream products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
La Roche-Posay Cicaplast Hand Cream Barrier Repairing Balm for Overworked and Very Dry Cracked Hands Soothes Redness and Roughness with 4% Niacinamide and 30% Glycerin 50ml
La Roche-Posay£6.104.7★9,213 rev
OKeeffes Working Hands Eczema Relief Hand Cream 57g - For Extremely Dry Itchy Irritated Hands | Steroid Free Dermatologically Tested with 48-hour itch relief in 1 use
O'Keeffe's£5.434.7★47,507 rev
La Roche-Posay Cicaplast Barrier Repairing Cream 100ml
La Roche-Posay£11.984.6★1,781 rev
Cetraben Hand Balm for Dry & Eczema-Prone Skin Clinically Proven Long-Lasting Moisturisation Soothes Itching| Quick Absorbing Contains Urea For Daily Use 1 x 75g
Cetraben£5.054.6★211 rev
Epaderm Cream 50 gram
Epaderm£2.674.7★3,331 rev
Newest
by launch dateOKeeffes Working Hands Eczema Relief Hand Cream 57g - For Extremely Dry Itchy Irritated Hands | Steroid Free Dermatologically Tested with 48-hour itch relief in 1 use
O'Keeffe's£5.4347,507 rev
Cetraben Hand Balm for Dry & Eczema-Prone Skin Clinically Proven Long-Lasting Moisturisation Soothes Itching| Quick Absorbing Contains Urea For Daily Use 1 x 75g
Cetraben£5.05211 rev
La Roche-Posay Cicaplast Baume B5+ Multi-Purpose Ultra-Repairing Soothing Balm Skin Barrier Repair Panthenol Madecassoside Prebiotic Tribioma For Irritated Sensitive Skin 100ml
La Roche-Posay£12.874,908 rev
La Roche-Posay Cicaplast Barrier Repairing Cream 100ml
La Roche-Posay£11.981,781 rev
Doublebase Dry Skin Emollient. Clinically Proven Moisturiser for Eczema Psoriasis and Dermatitis Treatment. Body Cream for Dry Skin Relief 100g Tube
Doublebase£4.788,897 rev
Trending
90-day click momentum
E45 Cream 50g Moisturiser for Dry & Sensitive Skin Perfume Free
E45£2.294.7★
La Roche Posay Cica Plastic Hand Cream 50 ml
La Roche-Posay£9.204.7★
La Roche-Posay Cicaplast Baume B5+ for Irritated Sensitive Skin 40ml
La Roche-Posay£6.924.5★
La Roche-Posay Cicaplast Barrier Repairing Cream 100ml
La Roche-Posay£11.984.6★
Oilatum Cream for Eczema Psoriasis and Dry Skin Conditions Soothing Formula for Sensitive Skin Hydrating Relief for Itchy Irritated Skin 1 x 150g
Oilatum£5.024.6★
What buyers say about eczema hand cream
What buyers praise and complain about, mined from review topics.What buyers love
“Long lasting moisturiser”
“100% reliable”
“keeps skin soft”
“Good Value for Money”
“Good for skin care”
“Easily absorbed”
“I havent had any skin irritation”
“Quite good on very dry skin”
“Works quickly”
“Works like a dream”
What buyers complain about
“Allergic Reaction”
“A little dry”
“I think its too thick for my skin”
“Smells chemical”
“Expensive”
“Greasy”
“Not as good as O keefs”
“This doesn't absorb well”
“A little greasy”
“Problematic opening”
Top return reasons
Common questions
- Is eczema hand cream profitable to sell on Amazon United Kingdom?
- The niche generates £41K/yr across 16 tracked products. 90-day search growth is -18.0%. Flapen's verdict: Skip it (36/100).
- How competitive is the eczema hand cream niche?
- 10 brands and 170 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in eczema hand cream?
- Top complaints mined from reviews: Allergies, Moist/Dry, Thickness. The return rate is 0.1%.
- What does it cost to enter the eczema hand cream niche?
- Listings span £2.08–£12.87; the average listing price is £6.42 (sweet spot $15–$100). The average incumbent carries 11,968 reviews — the moat a new listing must climb.