Is Eczema Hand Cream profitable to sell on Amazon United Kingdom?

Flapen scores Eczema Hand Cream 36 out of 100 on Amazon United Kingdom, a Fail. Shoppers spend £41K a year across 16 tracked products. Search demand grew -18.0% in the last 90 days.

How competitive is the Eczema Hand Cream niche on Amazon United Kingdom?

10 brands and 170 sellers compete in Eczema Hand Cream on Amazon United Kingdom. The top 5 Eczema Hand Cream products take 66% of clicks, and the top 5 brands take 84%.

What do buyers complain about in Eczema Hand Cream?

Eczema Hand Cream buyers on Amazon United Kingdom complain most about Allergies, Moist/Dry, and Thickness. An estimated 0.1% of orders come back.

What does it cost to enter the Eczema Hand Cream niche?

Eczema Hand Cream sells for £6.42 on average on Amazon United Kingdom, outside the $15 to $100 sweet spot. Listings run £2.08 to £12.87. The average product has 11,968 reviews, the count a new listing must catch up to.

Eczema Hand Cream

Fail

Prices span $2.08–$12.87, mostly outside the sweet spot, so Eczema Hand Cream is a Fail.

Flapen Score: 36
36 / 100Ranks 2,265 of 2,481 Beauty niches · −11 vs the category median of 47
Market size: £41K/yr43K searches / yr
90-day growth: -18.0%search demand this quarter
Competition: 66%top-5 click share · 10 brands · 170 sellers

Flapen Score

Eczema Hand Cream against its category

The dotted line is the Beauty average. Past it, Eczema Hand Cream is stronger. Inside it, weaker.

36Fail

This niche Category average

See the method

Market

The Eczema Hand Cream market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Eczema Hand Cream 43K times last year and spent an estimated £41K. The top 5 brands take 84% of clicks. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 14.7% of those searches ended in a purchase.

Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.7% of those searches ended in a purchase. Searches in the last 90 days moved -18.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £41K a year.

Searches, last 12 months: 43K
Growth, 90 days vs prior 90: -18.0%
Conversion, latest week: 14.7%
Market size, estimated: £41Ka year
Top search term: eczema hand cream16K searches a year

02 · Price

A sale here is worth £6.42.

Listings sell for £6.42 on average, from £2.08 to £12.87. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £6.42 that is £2K to £3K a year per listing.

Average price: £6.42under the $15 to $100 sweet spot
Price range: £2.08–£12.87
Amazon United Kingdom median price: £12.12across 27,606 niches
Units sold a year: 5K–6K
Units per listing a year: 250–500
Revenue per listing a year: £2K–£3K
Returns: 0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #81 within Body. It carries 11,968 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings: 81%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #81in Body
Average rating: 4.64 starsAmazon United Kingdom average 4.36 stars
Average reviews: 11,968per listing
Listings tracked: 16

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 78 months on average, so the names here are established.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 78 months

Products

Top Eczema Hand Cream products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

170

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

12%

Brand 148%
Brand 219%
Brand 37%
Brand 45%
Brand 54%
Brand 64%
Open — no brand owns it (4 brands, 12%)

Search terms

Top Eczema Hand Cream search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

eczema hand cream16K/yr -35.0%10.6% conv.
la roche posay hand cream7K/yr +34.1%11.3% conv.
dermatitis hand cream4K/yr +13.3%6.2% conv.
hand cream for eczema5K/yr -1.1%9.7% conv.
hand cream eczema4K/yr -20.4%10.7% conv.
la roche posay cicaplast hand cream2K/yr +33.1%17.0% conv.
cicaplast hand cream3K/yr +19.9%13.9% conv.
hand eczema2K/yr -87.3%3.1% conv.

Reviews and returns

What reviews say buyers love and hate about Eczema Hand Cream

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Moist/Dry”

17%of negative reviews mention “Allergies”

0.1%of orders come back

“Allergic Reaction”

A buyer, on “Allergies”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

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FAQ

Common Eczema Hand Cream questions

Answered from the same tracked data.

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