Eczema Hand Cream
prices mostly outside the sweet spot ($2.08–$12.87) — Eczema Hand Cream doesn't clear our bar today.
Flapen Score
Ranks 2,265 of 2,481 Beauty niches · −11 vs the category median of 47
Is Eczema Hand Cream profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Eczema Hand Cream is a £41K/yr Amazon United Kingdom market (43K searches/yr). The top 5 brands hold 84% of demand. Verdict: Skip it — 36/100.
Eczema Hand Cream: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -18.0% over the last 90 days and 14.7% of searches end in a purchase.
£41K
revenue / yr
Who owns the niche?
The top 5 brands hold 84% of demand, so 16% of the market is open.
16%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 16 products
Top Eczema Hand Cream products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
La Roche-Posay Cicaplast Hand Cream Barrier Repairing Balm for Overworked and Very Dry Cracked Hands Soothes Redness and Roughness with 4% Niacinamide and 30% Glycerin 50ml
- Price
- £6.10
- Rating
- 4.7/5
- Reviews
- 9,213
- Age
- 12y ago
OKeeffes Working Hands Eczema Relief Hand Cream 57g - For Extremely Dry Itchy Irritated Hands | Steroid Free Dermatologically Tested with 48-hour itch relief in 1 use
- Price
- £5.43
- Rating
- 4.7/5
- Reviews
- 47,507
- Age
- 2y ago
La Roche-Posay Cicaplast Barrier Repairing Cream 100ml
- Price
- £11.98
- Rating
- 4.6/5
- Reviews
- 1,781
- Age
- 5y ago
Cetraben Hand Balm for Dry & Eczema-Prone Skin Clinically Proven Long-Lasting Moisturisation Soothes Itching| Quick Absorbing Contains Urea For Daily Use 1 x 75g
- Price
- £5.05
- Rating
- 4.6/5
- Reviews
- 211
- Age
- 2y ago
Epaderm Cream 50 gram
- Price
- £2.67
- Rating
- 4.7/5
- Reviews
- 3,331
- Age
- 15y ago
Trending
90-day click momentum
E45 Cream 50g Moisturiser for Dry & Sensitive Skin Perfume Free
- Price
- £2.29
- Rating
- 4.7/5
- Reviews
- 13,415
- Age
- 16y ago
La Roche Posay Cica Plastic Hand Cream 50 ml
- Price
- £9.20
- Rating
- 4.7/5
- Reviews
- 98
- Age
- 8y ago
La Roche-Posay Cicaplast Baume B5+ for Irritated Sensitive Skin 40ml
- Price
- £6.92
- Rating
- 4.5/5
- Reviews
- 16,971
- Age
- 11y ago
La Roche-Posay Cicaplast Barrier Repairing Cream 100ml
- Price
- £11.98
- Rating
- 4.6/5
- Reviews
- 1,781
- Age
- 5y ago
Oilatum Cream for Eczema Psoriasis and Dry Skin Conditions Soothing Formula for Sensitive Skin Hydrating Relief for Itchy Irritated Skin 1 x 150g
- Price
- £5.02
- Rating
- 4.6/5
- Reviews
- 3,544
- Age
- 19y ago
Newest
by launch dateOKeeffes Working Hands Eczema Relief Hand Cream 57g - For Extremely Dry Itchy Irritated Hands | Steroid Free Dermatologically Tested with 48-hour itch relief in 1 use
- Price
- £5.43
- Rating
- 4.7/5
- Reviews
- 47,507
- Age
- 2y ago
Cetraben Hand Balm for Dry & Eczema-Prone Skin Clinically Proven Long-Lasting Moisturisation Soothes Itching| Quick Absorbing Contains Urea For Daily Use 1 x 75g
- Price
- £5.05
- Rating
- 4.6/5
- Reviews
- 211
- Age
- 2y ago
La Roche-Posay Cicaplast Baume B5+ Multi-Purpose Ultra-Repairing Soothing Balm Skin Barrier Repair Panthenol Madecassoside Prebiotic Tribioma For Irritated Sensitive Skin 100ml
- Price
- £12.87
- Rating
- 4.6/5
- Reviews
- 4,908
- Age
- 3y ago
La Roche-Posay Cicaplast Barrier Repairing Cream 100ml
- Price
- £11.98
- Rating
- 4.6/5
- Reviews
- 1,781
- Age
- 5y ago
Doublebase Dry Skin Emollient. Clinically Proven Moisturiser for Eczema Psoriasis and Dermatitis Treatment. Body Cream for Dry Skin Relief 100g Tube
- Price
- £4.78
- Rating
- 4.6/5
- Reviews
- 8,897
- Age
- 6y ago
Competition: brands, sellers & click share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
Brands
10 falling
Sellers
170
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
12%
- La Roche-Posay48%
- O'Keeffe's19%
- Cetraben7%
- Epaderm5%
- Gold Bond4%
- E454%
- Open — no brand owns it (4 brands, 12%)
Top Eczema Hand Cream search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- eczema hand cream16K/yr
- la roche posay hand cream7K/yr
- dermatitis hand cream4K/yr
- hand cream for eczema5K/yr
- hand cream eczema4K/yr
- la roche posay cicaplast hand cream2K/yr
- cicaplast hand cream3K/yr
- hand eczema2K/yr
What reviews say buyers love and hate about Eczema Hand Cream
What buyers mention most, as a share of all reviews.
What buyers love
76% of reviews“Long lasting moisturiser”
“100% reliable”
“keeps skin soft”
“Good Value for Money”
“Good for skin care”
What buyers complain about
54% of reviews“Allergic Reaction”
“A little dry”
“I think its too thick for my skin”
“Smells chemical”
“Expensive”
Eczema Hand Cream return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
27%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Eczema Hand Cream questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
