Eczema Hand Cream
FailPrices span $2.08–$12.87, mostly outside the sweet spot, so Eczema Hand Cream is a Fail.
- Flapen Score
- 36 / 100Ranks 2,265 of 2,481 Beauty niches · −11 vs the category median of 4736
- Market size
- £41K/yr43K searches / yr
- 90-day growth
- -18.0%search demand this quarter
- Competition
- 66%top-5 click share · 10 brands · 170 sellers
Flapen Score
Eczema Hand Cream against its category
The dotted line is the Beauty average. Past it, Eczema Hand Cream is stronger. Inside it, weaker.
Market
The Eczema Hand Cream market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Eczema Hand Cream 43K times last year and spent an estimated £41K. The top 5 brands take 84% of clicks. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 14.7% of those searches ended in a purchase.
Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.7% of those searches ended in a purchase. Searches in the last 90 days moved -18.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £41K a year.
- Searches, last 12 months
- 43K
- Growth, 90 days vs prior 90
- -18.0%
- Conversion, latest week
- 14.7%
- Market size, estimated
- £41Ka year
- Top search term
- eczema hand cream16K searches a year
02 · Price
A sale here is worth £6.42.
Listings sell for £6.42 on average, from £2.08 to £12.87. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £6.42 that is £2K to £3K a year per listing.
- Average price
- £6.42under the $15 to $100 sweet spot
- Price range
- £2.08–£12.87
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£3K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #81 within Body. It carries 11,968 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #81in Body
- Average rating
- 4.64 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 11,968per listing
- Listings tracked
- 16
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 78 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 78 months
Products
Top Eczema Hand Cream products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
La Roche-Posay Cicaplast Hand Cream Barrier Repairing Balm for Overworked and Very Dry Cracked Hands Soothes Redness and Roughness with 4% Niacinamide and 30% Glycerin 50ml
- Price
- £6.10
- Rating
- 4.7/5
- Reviews
- 9,213
- Age
- 12y ago

OKeeffes Working Hands Eczema Relief Hand Cream 57g - For Extremely Dry Itchy Irritated Hands | Steroid Free Dermatologically Tested with 48-hour itch relief in 1 use
- Price
- £5.43
- Rating
- 4.7/5
- Reviews
- 47,507
- Age
- 2y ago

La Roche-Posay Cicaplast Barrier Repairing Cream 100ml
- Price
- £11.98
- Rating
- 4.6/5
- Reviews
- 1,781
- Age
- 5y ago

Cetraben Hand Balm for Dry & Eczema-Prone Skin Clinically Proven Long-Lasting Moisturisation Soothes Itching| Quick Absorbing Contains Urea For Daily Use 1 x 75g
- Price
- £5.05
- Rating
- 4.6/5
- Reviews
- 211
- Age
- 2y ago

Epaderm Cream 50 gram
- Price
- £2.67
- Rating
- 4.7/5
- Reviews
- 3,331
- Age
- 15y ago
Trending
estimated 90-day click momentum
E45 Cream 50g Moisturiser for Dry & Sensitive Skin Perfume Free
- Price
- £2.29
- Rating
- 4.7/5
- Reviews
- 13,415
- Age
- 16y ago

La Roche Posay Cica Plastic Hand Cream 50 ml
- Price
- £9.20
- Rating
- 4.7/5
- Reviews
- 98
- Age
- 8y ago

La Roche-Posay Cicaplast Baume B5+ for Irritated Sensitive Skin 40ml
- Price
- £6.92
- Rating
- 4.5/5
- Reviews
- 16,971
- Age
- 11y ago

La Roche-Posay Cicaplast Barrier Repairing Cream 100ml
- Price
- £11.98
- Rating
- 4.6/5
- Reviews
- 1,781
- Age
- 5y ago

Oilatum Cream for Eczema Psoriasis and Dry Skin Conditions Soothing Formula for Sensitive Skin Hydrating Relief for Itchy Irritated Skin 1 x 150g
- Price
- £5.02
- Rating
- 4.6/5
- Reviews
- 3,544
- Age
- 19y ago
Newest
by launch date
OKeeffes Working Hands Eczema Relief Hand Cream 57g - For Extremely Dry Itchy Irritated Hands | Steroid Free Dermatologically Tested with 48-hour itch relief in 1 use
- Price
- £5.43
- Rating
- 4.7/5
- Reviews
- 47,507
- Age
- 2y ago

Cetraben Hand Balm for Dry & Eczema-Prone Skin Clinically Proven Long-Lasting Moisturisation Soothes Itching| Quick Absorbing Contains Urea For Daily Use 1 x 75g
- Price
- £5.05
- Rating
- 4.6/5
- Reviews
- 211
- Age
- 2y ago

La Roche-Posay Cicaplast Baume B5+ Multi-Purpose Ultra-Repairing Soothing Balm Skin Barrier Repair Panthenol Madecassoside Prebiotic Tribioma For Irritated Sensitive Skin 100ml
- Price
- £12.87
- Rating
- 4.6/5
- Reviews
- 4,908
- Age
- 3y ago

La Roche-Posay Cicaplast Barrier Repairing Cream 100ml
- Price
- £11.98
- Rating
- 4.6/5
- Reviews
- 1,781
- Age
- 5y ago

Doublebase Dry Skin Emollient. Clinically Proven Moisturiser for Eczema Psoriasis and Dermatitis Treatment. Body Cream for Dry Skin Relief 100g Tube
- Price
- £4.78
- Rating
- 4.6/5
- Reviews
- 8,897
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
170
Est. top-5 brand share
84%
Top 20: 100%
Est. top-5 click share
66%
Top 20: 100%
Open market
12%
- La Roche-Posay48%
- O'Keeffe's19%
- Cetraben7%
- Epaderm5%
- Gold Bond4%
- E454%
- Open — no brand owns it (4 brands, 12%)
Search terms
Top Eczema Hand Cream search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- eczema hand cream16K/yr
- la roche posay hand cream7K/yr
- dermatitis hand cream4K/yr
- hand cream for eczema5K/yr
- hand cream eczema4K/yr
- la roche posay cicaplast hand cream2K/yr
- cicaplast hand cream3K/yr
- hand eczema2K/yr
Reviews and returns
What reviews say buyers love and hate about Eczema Hand Cream
We read the reviews and the return reasons for every product selling here.
“Allergic Reaction”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Eczema Hand Cream questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









